The future of content marketing is digital marketing, which promotes broader exposure, costs far less, reaches millions more, and integrates with the best platform available for marketing: mobile.

1. EbooksContent marketing
tactic that works
demonstrate creative expertise
in a more visually appealing way

2. WHATmarketERS
WANT
47%
46%
29%
Driving Increase
Conversion Rates
2014 PRIORITIES
FOR MARKETERS
Collecting, measuring
and using behavior
based data
Increasing
and improving
awareness

3. WHAT
marketERS
WANT?
MOBILE
80% of marketers using mobile believe mobile
efforts do or will provide ROI
30% are using location-based functionality
47% have an app
SOCIAL
46% of marketers believe mobile social is core
to their business
86% believe social efforts will or do provide ROI
57% have a dedicated social team
EMAIL
68% of marketers believe email is core to their
business
46% are sendingmore than 500,000 email annually
42% rarely/never use responsive design
65% OF MARKETERS SAID DRIVING SUBSCRIBER ENGAGEMENT IS THEIR PRIMARY
LIFECYCLE CHALLENGE

4. WHY MOBILE IS THE FUTURE OF
CONTENT MARKETING

5. WHAT BRAND
LINE PUBLISHING
CAN ACHIEVE
WITH EBOOKS

6. WHAT
BRAND LINE
PUBLISHING
CAN ACHIEVE WITH
EBOOKS
Millions
of jacket
exposures
The programs
can support and
self liquidators
premiums
Public relations through
both online and traditional
media with spokespersons
Worldwide
reach at a
reasonable
cost
Leveraging Amazon
worldwide in
partnership with brands
Brand
extension &
consumer
loyalty
campaigns

7. WHY
DIGITAL

8. EXPOSURE
Digital dwarfs a
traditional print
program
REACH
Digital reaches
millions, print
reaches
thousands
EXPANSION
There is a
worldwide
adoption in growh
of mobile devices
COST
Digital is a tiny fraction
of the cost of traditional
print publishing
DIGITAL
MARKETING

9. Share Of U.S. Digital Media Time Spent By Platform
Source: comScore Media Metrix Multi-Platform, U.S., Feb 2013-May 2014
CONSUMER TIME SPENT
BY PLATFORM
Understanding how
the consumer spends
time on digital media
platforms

10. the story of the
SMARTPHONES

11. U.S. consumer spends an average of
2 HOURS AND
38 MINUTESper day on smartphones and tablets
20%of that time is spent on
the mobile web
80%of that time (2 hours & 7
minutes) is spent inside apps

12. The DEMAND
Users are continually keen for
new content and “acquisitions”
The app
environment
The number of apps may be
growing to meet the level of demand,
but is the quality
Quatity not
quatity
The low retention levels for apps
downloaded would suggest thet there is
quantity, but not quality