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  1. 1. What is Google? <ul><li> a search engine where internet users can find information in many different languages. Users can also: </li></ul><ul><ul><li>check stock quotes, sports scores, find news headlines and look up the addresses of your local businesses </li></ul></ul><ul><ul><li>find images, videos, maps, patents and much more. </li></ul></ul><ul><li>With universal search technology, you can often find all of these things combined in one query </li></ul>
  2. 2. Competitors <ul><li>Apple, </li></ul><ul><li>Microsoft, </li></ul><ul><li>Amazon </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Mozilla </li></ul><ul><li> </li></ul><ul><li>Cisco </li></ul><ul><li>IBM </li></ul><ul><li>Nokia </li></ul>
  3. 3. Problems for Google <ul><li>Because Google is not a real-time search engine, it has fallen behind sites such as Facebook and Twitter </li></ul><ul><li>a host of other search engines, including produce searches that are almost as good as Google-- and in certain categories maybe even better, according to users. </li></ul>
  4. 4. Company Goals <ul><li>Getting rid of spam, increasing accuracy of search results </li></ul><ul><li>Push their ad system </li></ul><ul><li>Push their community and content- I.e. Google Video </li></ul><ul><li>Making sure their Tools are running everywhere </li></ul>
  5. 5. Generating Revenue <ul><li>Google generates the majority of its revenue by offering advertisers measurable, cost-effective and highly relevant advertising, so that the ads are useful to the people who see them as well as to the advertisers who run them. </li></ul>
  6. 6. Ads on Google <ul><li>Many advertisers across the world use the GoogleAdWords program to promote products/services on the web. </li></ul><ul><li>Advertisers bid in an auction to have their ads appear in the search results for certain keywords from the users. </li></ul><ul><li>Advertisers specify the location and time for their ads to appear so Google users can see ads that are useful </li></ul><ul><li>Google distinguishes ads from search results by labeling them as &quot;sponsored links&quot; or &quot;Ads by Google&quot;. </li></ul>
  7. 7. Google Search Tools <ul><li>For bloggers and partners- delivers relevant ads from AdWords advertisers, enables advertisers to extend the reach of their ad campaigns, improves partners' ability to generate revenue from their content, and delivers relevant ads for their users </li></ul><ul><li>Further developing the Adwords and Adsense program will attract more advertisers to want to advertise on the Google site </li></ul><ul><li>free tools are available for advertisers such as Google Analytics which help advertisers analyze their campaigns and make them more effective. </li></ul><ul><li>More free programs like these are needed to beat the competition. Advertisers are looking for the most cost efficient way to advertise and if these programs are free they will be more likely to advertise on Google. </li></ul>
  8. 8. Strategies, Gaining More Success <ul><li>Blogging- Being featured on blogs where users can have links to Google applications and get educated about new Google features will attract more users and advertisers. Also, collaborating with bloggers </li></ul><ul><li>Social Media- collaborating with different social media networks that are threatening to take Google’s success, I.e. Twitter and Facebook </li></ul><ul><li>Also collaborating with some of the biggest search engines i.e. Yahoo, will help Google to remain on top with little competition </li></ul>
  9. 9. Strategies, Gaining More Success <ul><li>Pushing the Google content at the forefront of Google searches- promoting Google applications and the programs such as AdWords and AdSense to obtain more advertisers. </li></ul><ul><li>Showing users the accuracy or the search results, and providing more advertisers </li></ul><ul><li>Catering search results to each specific user, saving user’s Google searches and keywords so that the nest time a frequent user logs onto Google, the searches will be catered to their needs </li></ul>
  10. 10. Evaluating Success <ul><li>Success can be measured by how many advertisers currently advertise on the website, VS how many new advertisers will place their ads on the website after the strategy is implemented. </li></ul><ul><li>Also, the number of hits per day prior to the strategy in comparison to the number of hits per day after the strategy </li></ul><ul><li>There is no peak season for this these advertisements, they should be done all year long </li></ul>