1. 1
The Guardian Live Better Challenge,
sponsored by Unilever
The Guardian’s largest ever,
six-figure, commercial project
50% over campaign reach
KPI
More than 500% over
unique users KPI
Over 50% Guardian
audience campaign recall

2. 2
The Guardian Happy for Life project,
sponsored by Beagle Street
Achieved all KPIs within 1/3 of campaign
life, include app downloads, page views
Effective campaign optimisation
saved 1/3 project marketing budget
Surpassed app download KPI
by 231%

3. 3
The Third Age Economy,
sponsored by Lloyds Private Banking
145% over KPI unique users
98% over KPI for page views
On site digital ads ranged
from 0.20 – 2.6% ctr

4. 4
Guardian events
Surpassed entry targets by
33%. Best year to date results.
Sold out in 2015, 2014 and
2013 (the years of my
campaign management)
Reached all KPIs, despite
product price increase

5. 5
Guardian events

6. 6
Guardian events

7. 7
Guardian commercial projects

8. 8
The Guardian Professional Networks
Registration page conversion
rates: - 57%

9. 9
Guardian Students
Rebrand and campaigns
Rebrand and associated activity
resulted in membership growth of
142% YOY
Membership
conversion rates
increased to 57%
Social specific activity
drove between 27 –
47% article traffic
Creative ctr ranged
from 0.3% - 12.05%
ctr.

10. 10
Guardian Professional Networks:
Updated welcome journey
Email 1 – real time Email 2 – 24 hours later Email 3 – 14 days later
Email two:
Open rate across all networks: 47-58%
Click to open across all networks: 18-
30%
Email three:
Open rate across all networks: 33-44%
Click to open rate across all networks:
7-17%

11. 11
New email template design and implementation
2.36% uplift in unique click to open
rate