Battenhall - CIPR future trends online presentation - April 2013

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Presented by Drew Benvie at the CIPR May 2013 event on 'The Wild Wild Web - How to Build, Develop and Maintain your Brand Online'

Technology Business

CIPR / future trends online
Drew Benvie, MD, Battenhall
@drewb @battenhall

B
LONDON
BATTENHALL

And we spend most of our time on social
Source: Experian Hitwise, April 2013

Battenhall s seven trends for the future
1.  The social business

2.  Sentient world
3.  Augmented reality
4.  Creation society
5.  Brands as communities
6.  Hacker culture
7.  Single app ecosystem

1. THE SOCIAL BUSINESS
Businesses will rethink everything, not just PR
and advertising, because of social media

2. SENTIENT WORLD
Source: Altimeter / Jeremiah Owyang
The internet of things will make the world
around us smart, connected and data-ﬁlled

3. AUGMENTED REALITY
Google, take a picture, tweet, all from your
Glass.

4. CREATION SOCIETY
Source: Google March 2013
We go from 1% to 80% creators in one
generation. The end of the 1:9:90 rule

5. BRANDS AS COMMUNITIES
Beyond buzz and likes, brands will co-create

7. SINGLE APP ECOSYSTEM
Single purpose apps will be the next Facebook

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Battenhall - CIPR future trends online presentation - April 2013

1. CIPR / future trends online Drew Benvie, MD, Battenhall @drewb @battenhall B LONDON BATTENHALL

2. 2006: the origins of social media

3. Today 90% of media is on a screen

4. And we spend most of our time on social Source: Experian Hitwise, April 2013

5. Even the old skool has gone social

6. And traditional media is changing

7. Battenhall s seven trends for the future 1.  The social business 2.  Sentient world 3.  Augmented reality 4.  Creation society 5.  Brands as communities 6.  Hacker culture 7.  Single app ecosystem

8. 1. THE SOCIAL BUSINESS Businesses will rethink everything, not just PR and advertising, because of social media

9. 2. SENTIENT WORLD Source: Altimeter / Jeremiah Owyang The internet of things will make the world around us smart, connected and data-ﬁlled

10. 3. AUGMENTED REALITY Google, take a picture, tweet, all from your Glass.

11. 3. AUGMENTED REALITY

12. 4. CREATION SOCIETY Source: Google March 2013 We go from 1% to 80% creators in one generation. The end of the 1:9:90 rule

13. 5. BRANDS AS COMMUNITIES Beyond buzz and likes, brands will co-create

14. 6. HACKER CULTURE

15. 7. SINGLE APP ECOSYSTEM Single purpose apps will be the next Facebook

16. THANK YOU @drewb battenhall.net

17. B LONDON BATTENHALL

Battenhall - CIPR future trends online presentation - April 2013

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