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  1. 1. Sri ganesh Online Marketing Devpriya Sarvepalli November 2012
  2. 2. “The great French Marshall Lyuatey once asked his gardener to plant a tree. The gardener objected that the tree was slow growing and would not reach maturity for 100 years. The Marshall Replied, “In that case, there is no time to lose; plant it this afternoon.” -John F. Kennedy
  3. 3. E-Marketing methods
  4. 4. • • • • o • o o o o • o Search engine optimization (SEO) Display Advertising E-mail marketing Viral marketing Viral video and photo Interactive marketing Social networking sites Social bookmarks Discussion groups and forums Wikis, RSS, Widgets, Podcasts Blog marketing Micro blogging
  5. 5. Display Advertising
  6. 6. E-mail marketing
  7. 7. Interactive marketing
  8. 8. Commonly used social media tools for B2B Marketing Twitter 88% Facebook 87% Linkedin 76% Blogs 70% Youtube or other video 46% Social Bookmarking sites 27% Forums 26% Digg, Mixx, Stumbleupon 22% Ning sites Myspace 17% 11% Source-
  9. 9. LinkedIn is built for Business Networking, so is the best tool for B2B marketing Top 22% TOP LEVEL EXECUTIVES primarly use linkedin for industry networking (22%) and promoting their businesses (20%) Others 20% Middle 24% MIDDLE MANAGEMENT professionals primarily use linkedin to keep in touch with other people (24%) and industry networking (20%) Other s 20% Entry 24% ENTRY LEVEL EMPLOYEES primarly use linkedin for job searches (24%) and co-worker netwroking (23%) Others Overall the top activities on linkedin are industry networking (61%), keeping in touch (61%)and co-worker networking (55%). As a social networking site for professionals , Linkedin seems to be delivering on its brand promise. 23%
  10. 10. 558 Followers
  11. 11. Why facebook should not be overlooked ?
  12. 12. B2B Companies need to market their firm on Facebook 85% of B2B companies that use 93% of business buyers believe all 41% companies should have present companies for marketingahave facebook shouldn’t just social information but media presence also through and acquired customer interact this engage with them channel
  13. 13. The top application for the use of social media for B2B marketers Thought leadership (59.8%) Advertising on sites (34.7%) Lead generation (48.9%) Customer feedback (45.7%)
  14. 14. • Similar to Facebook, but provides a more immediate, straight‐forward approach. • Allows you to update your network from a mobile phone or computer, with short, concise messaging and direct links – immediately showcase the new project you’ve completed, research study you’re promoting, or exciting news in your industry. • Reach is expanding, now being used by Congress, Executives, and the Media to announce updates and gather feedback.
  15. 15. EVEN Boston police is tweeting…
  16. 16. BLOGGING
  17. 17. • There are 200,000,000 blogs on the Internet.73% of Online users have read blog posts, even if they aren’t aware of it. • Blogging Why It Is Crucial to Online Marketing • Achieve Expert Status in your field • Promote Your Name, Brand, Product/Service • Deliver Traffic to your Website • Increase Your SEO Rankings • Develop a Community of Prospects and Brand Ambassadors
  18. 18. Viral Marketing
  19. 19. Search Engine Optimization
  20. 20. Twitter BLOG FORUMS AND DISCUSSIONS Website and serach engine ranking FACEBOOK REVIEWS LINKEDIN
  21. 21. John McCain Barack Obama Facebook Fans: 620,359 Facebook Fans: 2,379,102 Twitter Followers: 4,603 Twitter Followers: 112,474 YouTube Views: 2,032,993 YouTube Views: 18,413,110 MySpace Friends: 217,811 MySpace Friends: 833,161 Winning The Presidential Election=priceless