Marketing plan development final presentation
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This document provides a marketing plan and strategy for the Marketing Degree option at Oregon Tech. It includes results from student surveys which show satisfaction with the program and demographics of students. It also analyzes the marketing industry outlook, competitors, target markets, and positioning for the Oregon Tech program. The plan outlines goals to increase enrollment, strengthen partnerships, build relationships, create awareness and credibility for the program over the 2015-2016 academic year.
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Format the assignment consistent with APA guidelines.
8/20/2018 It Takes More than a Major: Employer Priorities for College Learning and Student Success: Overview and Key Findings | Association of A…
https://www.aacu.org/leap/presidentstrust/compact/2013SurveySummary 1/3
Association of American Colleges & Universities
A VOICE AND A FORCE FOR LIBERAL EDUCATION IN THE 21ST CENTURY
Give to AAC&U
Home › About LEAP › LEAP Presidents' Trust Employer-Educator Compact › It Takes More than a Major: Employer Priori�es for College Learning and Student Success: Overview and Key
Findings
It Takes More than a Major: Employer Priorities for College Learning and
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Format the assignment consistent with APA guidelines.
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Student Success: Overview and Key Findings
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Marketing plan development final presentation
- 1. Tiffany Barnes & Derek Scott 2015-2016 Marketing Plan and Strategy for the Marketing Degree Option
- 2. Survey Results: Student Satisfaction 1 0 1 6 12 4 Student Sadisfaction Extreemly Dissatisfied Dissatisfied Slightly Dissatisfied Slightly Satisfied Satisfied Extreemly Satisfied
- 3. According to the OUS 2013 Fact Book Oregon Tech is expected to increase enrollment by 87 students by 2022. The business department only makes up 8% of Oregon Tech’s overall population. This means the management department will see an increase of only 7 people with potentially 1 or 2 enrolling in marketing. We’re in trouble..
- 4. History The marketing program was started in 1997 Mission Statement: “The Management – Marketing Option is a challenging, applicable degree program that integrates management concepts in a technical and innovative setting as required by today’s dynamic business environment. The program develops graduates with relevant skills preparing students for entry into management careers in business, government, public, or social service organizations. Industry-trained faculty translates theory to practice; advising students through the diversity of the curriculum, project-based learning, and internships. The degree serves those students that seek a personal, hands-on learning experience and the needs of the businesses that employ them”. Faculty: Department Head – Hallie Neupert Professors – Kristy Weidman & Don DaSaro
- 5. Marketing industry According to the Bureau of Labor statistics’ Occupational outlook handbook the marketing field is growing! It is supposed to grow by 12% from 2012 to 2022. This means an additional 25,400 jobs introduced. The median pay in the marketing industry is $115,750 per year or $55.65 per hour.
- 7. Wage ranges
- 8. Survey Results: Age 0 5 10 15 20 25 <17 18-24 25-29 30-35 36-40 41> Age
- 9. Survey Results: Age 14 11 Gender Male Female
- 10. Survey Results: Student Location 9 8 8 Student Location Klamath Falls Other Oregon Out of State
- 11. 19 year old male From Eugene Oregon Attended Oregon Tech because of its athletics Choose the Marketing Program because of the professors who have real world experience outside of the classroom Choose this program because parents and athletic coaches advised it. Target Market: “Justin Case”
- 12. 20 year old female From Klamath Falls Oregon Attended Oregon Tech because of its proximity to family and low cost Choose the marketing program because of small class sizes compared to previous degree of Pre MIT Choose this program because a friend in the program recommended it Target Market: “Shanita Bath”
- 13. Competitors 0 2 4 6 8 10 12 U of O OSU SOU PSU WOU Competitors
- 14. Positioning Class Size Overall Cost Oregon Tech Low Low PSU OSU Positioning Statement: The Marketing Degree offered at Oregon Tech is a superior degree choice over identical degrees offered at PSU and OSU for 18-24 males and females from Oregon because of the small class sizes and professors who offer industry experience
- 15. Increase enrollment: Increase enrollment with traditional students during 2015-2016 academic year. We would like to add 15 new students a year. Strengthen partnership: Establish key partnership with KCC’s business department during 2015-2016 Build relationships: During 2015-2016 meet with high school business club faculty and business club seniors. Launch Decisions
- 16. Launch Decisions Cont. Create awareness: During 2015-2016 academic year, connect with Oregon Tech faculty advisors and admissions counselors Creating credibility: During the 2015-2016 academic year, peruse the option of changing the degree name to a school of business offering a business degree rather than a management degree.
- 17. Where do we go from here.. Please be sure to read our report for further information! Thank you! Go Owls!
Editor's Notes
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