This document discusses implementing an omnichannel culture through the Cultural Middleware approach. It involves identifying internal employees from across the organization who understand company processes and culture to act as connectors between people, systems, and the new omnichannel operations. These employees address human challenges to change, ensure smooth transitions, and prevent issues by listening to concerns and connecting teams. The approach provides tools for these employees to facilitate change while maintaining cohesion across the company's transition to an omnichannel model.