The Purchase Funnel Is Now a Fish

This doodle was captured on site at Shopper Insights in Action 2013 by Dr. Jason Fox of Make Clever Happen, and explores The Future of Shopper: How Digital Changes Everything, but Not In the Way You Might Think. For more information, visit http://www.shopperinsightsevent.com. Walker Smith, Executive Chairman, THE FUTURES COMPANY, observes the “e” in e-commerce now stands more for “everywhere” than just “electronic” and the old linear path to purchase is fast becoming history. Smarter consumers and technological advances are creating a more complex, less linear path to purchase, with multiple touch points and moments of truth. Walker presents this futurist tour of what to expect from shoppers and the retail landscape and the key implications for brands and businesses operating in this future environment.