This doodle was captured on site at Shopper Insights in Action 2013 by Dr. Jason Fox of Make Clever Happen, and explores Shopper Marketing Innovation. For more information, visit http://www.shopperinsightsevent.com. Joel Warady, Chief Marketing Officer, at ENJOY LIFE NATURAL BRANDS, presented a keynote address, on Leveraging Shopper Power with Unmatched Social & Digital Marketing Strategies. Enjoy Life Foods, which is a leading brand in the packaged gluten-free and allergen-friendly product category, launched an aggressive mobile marketing program without a proprietary app and still enjoyed a 42% increase in sales in 2012. How did they do it? Drawing from a practical and grassroots perspective, Joel shares how they engage consumers in the digital space and how they put programs together based on consumer feedback, at no cost to the company. This fast-growing specialty category engages one-to-one with consumers in peer communities like Pinterest and Facebook - transitioning from asking to listening and observing – to provide customized and personalized experiences. Joel shared how word of mouth and free consumer feedback lifted sales for this smaller, 10-year old CPG, and allowed them to surpass major multinational CPG brands in the space.