The Social Data Revolution
This doodle was captured on site at Shopper Insights in Action 2013 by Dr. Jason Fox of Make Clever Happen, and explores data ownership, trade-offs in privacy, and the future of identity. For more information, visit http://www.shopperinsightsevent.com. Andreas Weigend, the celebrated inventor and Chief Scientist of AMAZON’S recommendation engine and Professor of the Stanford University Social Data Lab drew a compelling picture of the future of retail. As one of the world’s authorities on social and mobile technologies and consumer behavior, Andreas focused on the role of data both within your organization and in social media, and the implications of the ubiquitous data they create forever. He spoke on actions arising from this abundance of data, and on incentive design to get people to contribute data for their own benefit.
