The document discusses the benefits of using social media for businesses, noting that social media sites are often included in online searches and that time spent on social networking sites has surged 73% in the last year. It provides tips for businesses to get started on social media platforms like Facebook, LinkedIn, and Twitter, such as creating a complete profile, posting regular status updates, and strategically building a balanced network.
Netpop | Connect: Media Shifts to Social - China 2009 PreviewNetpop Research
Summary of Netpop Research's 2009 Social Media in China report. For more information about the full report, go to http://netpopresearch.com/node/26582.
This document provides an overview of social media and how businesses can utilize various social media platforms. It defines social media as the use of web and mobile technologies to facilitate interactive communication. The document then discusses major social media platforms like Facebook, Twitter, and LinkedIn. It also outlines the benefits of using these channels for branding, recruiting, engagement, and influencing. Tips are provided on how businesses can effectively use social media to connect with customers and drive their business.
Money for Mission Conference: Fundraising 2.0Beth Kanter
1) The document outlines 10 steps for non-profits to implement fundraising 2.0 strategies using social media, including finding people passionate about your cause on blogs and social networks, leaving comments, setting up an organizational blog and wiki, and using tools like RSS readers, social bookmarking sites, and social networking sites.
2) Each step provides examples of specific social media tools to use and demonstrations of how to use the tools.
3) The overall message is that non-profits should experiment with low-risk social media strategies individually before implementing on an organizational level in order to learn the tools and see results.
Nonprofits are increasingly using social networks to engage with stakeholders. Key aspects of using social networks for nonprofits include:
1. Developing an online presence and profile on relevant social networks where the target audience engages.
2. Implementing a social media strategy that identifies goals, key metrics to measure, and the channels and content used to engage audiences.
3. Starting with low-risk experiments to test approaches, gather feedback, and iteratively refine strategies over time based on measured successes and challenges.
How to run system administrator recruitment process? By creating platform based on open source parts in just 2 nights! I gave this talk in Poland / Kraków OWASP chapter meeting on 17th October 2013 at our local Google for Entrepreneurs site. It's focused on security and also shows how to create recruitment process in CTF / challenge way.
This story covers mostly security details of this whole platform. There's great chance, that I will give another talk about this system but this time focusing on technical details. Stay tuned ;)
This document provides an overview and guidance on integrating social media into marketing plans and client engagement. It discusses how to sell social media strategies to stakeholders, develop social media campaigns, monitor online conversations, and effectively use various social media platforms and tools like Facebook, Twitter, LinkedIn, blogs and more to engage customers, build brands and measure results.
Netpop | Connect: Media Shifts to Social - China 2009 PreviewNetpop Research
Summary of Netpop Research's 2009 Social Media in China report. For more information about the full report, go to http://netpopresearch.com/node/26582.
This document provides an overview of social media and how businesses can utilize various social media platforms. It defines social media as the use of web and mobile technologies to facilitate interactive communication. The document then discusses major social media platforms like Facebook, Twitter, and LinkedIn. It also outlines the benefits of using these channels for branding, recruiting, engagement, and influencing. Tips are provided on how businesses can effectively use social media to connect with customers and drive their business.
Money for Mission Conference: Fundraising 2.0Beth Kanter
1) The document outlines 10 steps for non-profits to implement fundraising 2.0 strategies using social media, including finding people passionate about your cause on blogs and social networks, leaving comments, setting up an organizational blog and wiki, and using tools like RSS readers, social bookmarking sites, and social networking sites.
2) Each step provides examples of specific social media tools to use and demonstrations of how to use the tools.
3) The overall message is that non-profits should experiment with low-risk social media strategies individually before implementing on an organizational level in order to learn the tools and see results.
Nonprofits are increasingly using social networks to engage with stakeholders. Key aspects of using social networks for nonprofits include:
1. Developing an online presence and profile on relevant social networks where the target audience engages.
2. Implementing a social media strategy that identifies goals, key metrics to measure, and the channels and content used to engage audiences.
3. Starting with low-risk experiments to test approaches, gather feedback, and iteratively refine strategies over time based on measured successes and challenges.
How to run system administrator recruitment process? By creating platform based on open source parts in just 2 nights! I gave this talk in Poland / Kraków OWASP chapter meeting on 17th October 2013 at our local Google for Entrepreneurs site. It's focused on security and also shows how to create recruitment process in CTF / challenge way.
This story covers mostly security details of this whole platform. There's great chance, that I will give another talk about this system but this time focusing on technical details. Stay tuned ;)
This document provides an overview and guidance on integrating social media into marketing plans and client engagement. It discusses how to sell social media strategies to stakeholders, develop social media campaigns, monitor online conversations, and effectively use various social media platforms and tools like Facebook, Twitter, LinkedIn, blogs and more to engage customers, build brands and measure results.
The document provides tips and strategies for low or no cost marketing for real estate agents. It emphasizes using free or low cost tools like email, social media, phone calls, business cards, word of mouth, and grassroots advertising. It also stresses the importance of staying connected to clients through consistent contact and communication in order to generate referrals and repeat business. Overall, the key message is that real estate agents can take their income to the highest level through free or low cost marketing strategies that help them maintain top of mind awareness and differentiate themselves from competitors.
This document provides an overview of strategies for using social media and web 2.0 tools to engage customers and build brands. It discusses monitoring online conversations, identifying target audiences, creating compelling content, and using various social media platforms like Facebook, Twitter, LinkedIn and blogs. It also covers topics like crisis management online, creating mobile-friendly websites, podcasting, pitching to bloggers and using analytics tools to measure results. The goal is to leverage these channels to spread messaging and create brand ambassadors in a cost-effective manner.
This document provides an overview of strategies for using social media and web 2.0 tools to engage customers and build brands. It discusses monitoring online conversations, responding to feedback, creating compelling content, using platforms like social networks, blogs and podcasts, and practicing public relations online. Specific tips are provided for activities like creating social media campaigns, engaging corporate audiences, pitching to bloggers and more. The goal is to leverage new marketing approaches for clients in today's digital landscape.
This document provides best practices for online communities. It discusses starting with clear objectives and putting members' needs first. It recommends developing a flexible plan, getting internal support, identifying necessary staff roles like a social media strategist and community manager. It also covers selecting technology vendors, kickstarting participation, and maintaining engagement over time through recognition, events, and cross-promotion on multiple social platforms like Facebook, Twitter, and YouTube. Widgets and applications can extend the community if they offer interactive value to users. Overall, the document emphasizes listening to members and relinquishing some control to develop successful online communities.
The document discusses using social media for real estate marketing. It provides details on using key social networks like Facebook, LinkedIn, Twitter and ActiveRain as professional and industry networks. Specific strategies are outlined for each platform around lead generation, content sharing and developing brand awareness. The presentation emphasizes creating valuable content, transparency and focusing on keywords to effectively engage audiences across different social media.
The document is a presentation in Swedish on search engine optimization (SEO). Some key points covered in the presentation include:
1. Search engines need to understand the content on a website, which requires proper HTML coding.
2. Search engines prefer websites built to web standards without Flash, frames, or JavaScript in the navigation.
3. Search engines love websites with fresh, frequently updated content.
4. Content should be focused, niche-based, and follow a keyword strategy.
The What & The Why: Small Business Social Web StrategyNatalie Alvanez
The document discusses developing a social media strategy for small businesses. It covers identifying relevant consumer social media tools, examining customer behavior, setting business objectives, and differences between small and large brands. It provides a methodology ("POSTm") for the strategy, which involves focusing on people, objectives, strategy, tools, and measurement. Key aspects include listening first, getting a professional plan, allocating most funds to staff, and measuring return on participation over time.
This document provides an overview of social media and social networking. It defines key terms like social media and social networking. It discusses major social media platforms like Facebook, LinkedIn, Twitter, blogs and niche communities. For each platform it provides details on features and how they can be used. It emphasizes that social media is about communication, collaboration and sharing multimedia. The document encourages users to find the tools that work for them and participate in two-way conversations.
This document outlines 12 marketing strategies to accelerate leasing, including measuring marketing effectiveness, developing a marketing plan and budget, creating a powerful brand, using property videos and social media, e-communications, blogging, pay-per-click advertising, and webinars. It promotes the services of Carpenter & Company Marketing which helps companies enhance their marketing efforts through integrated solutions and has experience marketing retail real estate.
How to Use Social Media To Attract More Customers - HubSpotHubSpot
Businesses now have the power to leverage the Internet -- search engines, blogs, social media -- to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It's realizing that people like doing business with people they like and love doing business with people they trust.
This presentation covers:
* How to use social media to connect with customers online
* Creating content to attract more customers to your business
* Tools to help you manage and measure your social media efforts
New Media Means Everybody's a Journalist, Critic, Friend - Why Healthcare Sho...Jen McCabe
Presentation at BIO 2009, Atlanta, GA:
"Spreading the Word - New Media Means Everybody's a Journalist"
Co-presenters for the panel included:
@brianreid
@pharmalot
@shwen
This document discusses how real estate agents can use social media to attract clients. It recommends agents establish profiles on Facebook, LinkedIn, and Twitter to connect with potential customers and recommends agents spend 12 minutes a day connecting on these platforms by updating statuses, connecting with local professionals, and joining relevant groups. The document also provides tips for using social media profiles and tools to elevate an agent's online presence through recommendations, videos, and applications.
This document provides an overview of social media for business purposes. It begins with a brief history of the internet and launch of major social media platforms. Social media is defined as user-generated content that allows people to publish content and form online connections. The top benefits of social media for businesses are reach, accessibility, usability, timeliness, and permanence. Key social media platforms are described, including Facebook, Twitter, LinkedIn, YouTube, and blogs. Developing a social media strategy requires understanding target audiences and dedicating resources. Goals and benchmarks should be set to maintain an effective long-term strategy. The future of social media is predicted to include more personalized connections and targeted networks for advertisers.
A presentation on starting up and/or running your business in the lean times. Tips on personal branding, education, modeling, marketing and technology tools to help you stay under budget.
CPA Branding Conference - Web 2.0 PresentationZumio
Presentation delivered to delegates of the CPA Australia Branding conference in Sydney, 22 May 2008. Presentation notes available for download at http://zum.io/2008/05/22/cpa-branding-presentation/
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Media Relations & SEO - MRC PresentationMichael Tighe
A PPT file presented to Media Relations students at Mount Royal College (MRC).
The topic was Media Relations & The Internet, and the presentation was an overview of relevance, accessibility, and communication online.
Social Media Marketing: Principles and EconomicsEthan Bauley
This document discusses principles of social media marketing. It begins by defining key terms like industrial media, which is expensive and owned by few, versus social media, which is relatively cheap and ownership is distributed. It then covers topics like how networked people can outperform firms, the importance of listening tools, reaching out to bloggers, and integrating social media into marketing plans. It provides examples of how social media was used to help Cisco's public relations efforts.
The document provides tips and strategies for low or no cost marketing for real estate agents. It emphasizes using free or low cost tools like email, social media, phone calls, business cards, word of mouth, and grassroots advertising. It also stresses the importance of staying connected to clients through consistent contact and communication in order to generate referrals and repeat business. Overall, the key message is that real estate agents can take their income to the highest level through free or low cost marketing strategies that help them maintain top of mind awareness and differentiate themselves from competitors.
This document provides an overview of strategies for using social media and web 2.0 tools to engage customers and build brands. It discusses monitoring online conversations, identifying target audiences, creating compelling content, and using various social media platforms like Facebook, Twitter, LinkedIn and blogs. It also covers topics like crisis management online, creating mobile-friendly websites, podcasting, pitching to bloggers and using analytics tools to measure results. The goal is to leverage these channels to spread messaging and create brand ambassadors in a cost-effective manner.
This document provides an overview of strategies for using social media and web 2.0 tools to engage customers and build brands. It discusses monitoring online conversations, responding to feedback, creating compelling content, using platforms like social networks, blogs and podcasts, and practicing public relations online. Specific tips are provided for activities like creating social media campaigns, engaging corporate audiences, pitching to bloggers and more. The goal is to leverage new marketing approaches for clients in today's digital landscape.
This document provides best practices for online communities. It discusses starting with clear objectives and putting members' needs first. It recommends developing a flexible plan, getting internal support, identifying necessary staff roles like a social media strategist and community manager. It also covers selecting technology vendors, kickstarting participation, and maintaining engagement over time through recognition, events, and cross-promotion on multiple social platforms like Facebook, Twitter, and YouTube. Widgets and applications can extend the community if they offer interactive value to users. Overall, the document emphasizes listening to members and relinquishing some control to develop successful online communities.
The document discusses using social media for real estate marketing. It provides details on using key social networks like Facebook, LinkedIn, Twitter and ActiveRain as professional and industry networks. Specific strategies are outlined for each platform around lead generation, content sharing and developing brand awareness. The presentation emphasizes creating valuable content, transparency and focusing on keywords to effectively engage audiences across different social media.
The document is a presentation in Swedish on search engine optimization (SEO). Some key points covered in the presentation include:
1. Search engines need to understand the content on a website, which requires proper HTML coding.
2. Search engines prefer websites built to web standards without Flash, frames, or JavaScript in the navigation.
3. Search engines love websites with fresh, frequently updated content.
4. Content should be focused, niche-based, and follow a keyword strategy.
The What & The Why: Small Business Social Web StrategyNatalie Alvanez
The document discusses developing a social media strategy for small businesses. It covers identifying relevant consumer social media tools, examining customer behavior, setting business objectives, and differences between small and large brands. It provides a methodology ("POSTm") for the strategy, which involves focusing on people, objectives, strategy, tools, and measurement. Key aspects include listening first, getting a professional plan, allocating most funds to staff, and measuring return on participation over time.
This document provides an overview of social media and social networking. It defines key terms like social media and social networking. It discusses major social media platforms like Facebook, LinkedIn, Twitter, blogs and niche communities. For each platform it provides details on features and how they can be used. It emphasizes that social media is about communication, collaboration and sharing multimedia. The document encourages users to find the tools that work for them and participate in two-way conversations.
This document outlines 12 marketing strategies to accelerate leasing, including measuring marketing effectiveness, developing a marketing plan and budget, creating a powerful brand, using property videos and social media, e-communications, blogging, pay-per-click advertising, and webinars. It promotes the services of Carpenter & Company Marketing which helps companies enhance their marketing efforts through integrated solutions and has experience marketing retail real estate.
How to Use Social Media To Attract More Customers - HubSpotHubSpot
Businesses now have the power to leverage the Internet -- search engines, blogs, social media -- to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It's realizing that people like doing business with people they like and love doing business with people they trust.
This presentation covers:
* How to use social media to connect with customers online
* Creating content to attract more customers to your business
* Tools to help you manage and measure your social media efforts
New Media Means Everybody's a Journalist, Critic, Friend - Why Healthcare Sho...Jen McCabe
Presentation at BIO 2009, Atlanta, GA:
"Spreading the Word - New Media Means Everybody's a Journalist"
Co-presenters for the panel included:
@brianreid
@pharmalot
@shwen
This document discusses how real estate agents can use social media to attract clients. It recommends agents establish profiles on Facebook, LinkedIn, and Twitter to connect with potential customers and recommends agents spend 12 minutes a day connecting on these platforms by updating statuses, connecting with local professionals, and joining relevant groups. The document also provides tips for using social media profiles and tools to elevate an agent's online presence through recommendations, videos, and applications.
This document provides an overview of social media for business purposes. It begins with a brief history of the internet and launch of major social media platforms. Social media is defined as user-generated content that allows people to publish content and form online connections. The top benefits of social media for businesses are reach, accessibility, usability, timeliness, and permanence. Key social media platforms are described, including Facebook, Twitter, LinkedIn, YouTube, and blogs. Developing a social media strategy requires understanding target audiences and dedicating resources. Goals and benchmarks should be set to maintain an effective long-term strategy. The future of social media is predicted to include more personalized connections and targeted networks for advertisers.
A presentation on starting up and/or running your business in the lean times. Tips on personal branding, education, modeling, marketing and technology tools to help you stay under budget.
CPA Branding Conference - Web 2.0 PresentationZumio
Presentation delivered to delegates of the CPA Australia Branding conference in Sydney, 22 May 2008. Presentation notes available for download at http://zum.io/2008/05/22/cpa-branding-presentation/
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Media Relations & SEO - MRC PresentationMichael Tighe
A PPT file presented to Media Relations students at Mount Royal College (MRC).
The topic was Media Relations & The Internet, and the presentation was an overview of relevance, accessibility, and communication online.
Social Media Marketing: Principles and EconomicsEthan Bauley
This document discusses principles of social media marketing. It begins by defining key terms like industrial media, which is expensive and owned by few, versus social media, which is relatively cheap and ownership is distributed. It then covers topics like how networked people can outperform firms, the importance of listening tools, reaching out to bloggers, and integrating social media into marketing plans. It provides examples of how social media was used to help Cisco's public relations efforts.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Astute Business Solutions | Oracle Cloud Partner |
Social Networking4 Your Business
1. Should You Be Using Social Media
ng
for Your Business?
Yelena McM
Manaman
May 14, 2009
2. Should You Use Social
Med
dia?
• Do you read classifieds?
• What do you do with unsolicited (ju ) mail?
y (junk)
• Do you use Yellow Pages?
• When you need to find something/s someone, where and how do you
search?
• How did you find your hairdresser?
?
It is rare these days to do any kind of normal search that does not
d
return results from social meedia sites. (John Jantsch Duct Tape
sites Jantsch,
Mark
keting)
3. More Reasons to Use Social
s
Media
• US online population make-up: age 50+ is
the largest segment; then – age 35-49.
• In the last year alone, time spent on social
networking sites has surged 73%.
• In February, social network usage
exceeded Web-based e-mail usage for the
first time.
• There are 87 percent more online social
media users now than in 2003, with 883
percent more time devoted t those sites.
t ti d t d to th it
• New mothers (younger, 1 child) are much
more likely to visit social networking sites
than most other users.
Source: Nielsen Online Global Media
Landscape: Identifying Opportunities in
a Challenging Market, April 2009
4. Strategic Uses
Build awwareness
(start look
king for a
conversing with
people wwho need
you, Q&A groups)
A,
Find your own brand
Research prospects
evangelists
(interests, background,
(recommendations,
(recommendations
common connections,
status updates,
etc)
“plugs”)
Follow leads (gentle
Stay connected with touch, no hard sell;
also – check status
your current and past
clients updates for a few days
before big sales pitch)
5. Getting Started on
• Edit your profile to add information relate to your business and your niche;
ed
• Add business-related applications, such as MyLinkedIn Profile Twitter application
business related applications Profile, application,
Profile HTML, Social Calendar, etc;
• Use Notes application to publish your blo updates to Facebook;
og
• Search for and join 2-3 groups that are r
related to your business (or start a new
group);
• Invite
I it new friends – existing and potential clients, colleagues, JV partners;
fi d i ti d t tial li t ll t
• Create a business page
– Descriptive title that includes your target keywords
– Company logo
– Information about your company and pro oducts/services
– Business applications to share your blog posts, videos, info products, slide shows, etc.
g
6. Getting Started on
n
• Create complete profile, includin previous experiences , photo
profile ng photo,
URLs to your website and blog - k
keep sentences short, use lists
whenever appropriate, include yo target keywords;
our
• Connect your blog to your profile;
• Add applications to help your pr rofile stand out make it more
out,
interactive, and share valuable information with your network;
• Invite people to join your network;
• Join 2-3 groups that are relevan to your niche and your goals;
nt
• Ask for recommendations;
• Post regular status updates.
7. Getting Started on
n
• Use your real name, if possible
• Provide full description and go b yond “R lt ”
P id f ll d i ti d bey d “Realtor”
• Location – be specific (city and stat many Twitter users, aka tweeps
te),
search for locals to follow;
• Picture – avoid using your company logo or an avatar;
y
• Get custom Twitter background
• Start tweeting even before inviting others to follow you
• Find people to follow (Twellow, TwitterLocal, TwitDir, search, etc)
8. Status Updates
Will follow Will unfol
llow (or ignore)
Interesting Selfish
Helpful Boring
Funny Useless
Informative Trite
Intriguing Constan sales pitch
nts
Just the right frequency Impersonal
Personal Updates hog
s
9. Twitter
Retweet
Provide links (>=2
per 10 updates)*
Post Updates –
average of at least
e
1 per da (not per
ay
work dayy)
Strategically
build a balanced
network
Based On:
http://lifeanalytics.blogspot.com/2009
http://lifeanalytics blogspot com/2009
Create Profile
– picture, link
/05/twitter-analytics-which-usage-
to site,
behavior.html
description,
custom
background
10. 2 ROIs
Return on I fl
Rt Influence Return on I
Rt Investment
t t
• Define your goals and
• Connect your friends with each
conversion funnel
other
th
• Define measurements to
• Send business to your friends
track (visitors, downloads,
• Talk about friends business
friends’ business, conversions,
conversions phone calls,
calls
services, products, blog posts, etc)
news, events • Set up tracking tools and
• Answer th questions posted
A the ti td spreadsheets
dh t
by people in your network • Keep record of time spent
on social networks
• Offer encouragement and
g
• Twitter tools – Bit.ly,
expressed genuine interest in
Tweetburner
your friends
11. Abou Me
ut
• Certified Internet Marketing Virtual
Assistant
• http://oneclickva.com
http://oneclickva com
• My Blog –
http://oneclickva.com/blog
• LinkedIn -
ed
http://www.linkedin.com/in/oneclic
kva
• Twitter - /oneclickva