A marketing campaign for a film involves several factors. Studios invest heavily in marketing budgets that often equal half to three times the production budget. Marketing campaigns utilize trailers, posters, promotional tours of the actors and directors, viral marketing of trailers online, and merchandising to maximize early revenue from the film. The goal is to publicize the film and appeal to as many potential moviegoers as possible in the initial release cycle through different promotional strategies and advertisements.

1. What is a marketing
campaign?

2. A Marketing Campaign is….
 Marketing Campaign is a form or promotion within the film
industry. Film studios will invest in expensive marketing
campaigns to maximise revenue early in the release cycle.
Marketing budgets tend to equal anywhere between half or
three times the production budget. Publicity is generally
handled by the distributor and exhibitions.

3. What factors do you look for in a film?
 Good and interesting cinematography- 3D, more creative camera work the
more interesting the film.
 An exciting plot- you want the films plot to come across it to be exciting
and story that grabs the audience straight away. Emotional engagement
to the audiences. Story that is new and exciting gains imagination, so you
don’t get bored.
 A good leading cast- This can play an important part in gaining audiences
if they are well known actors and actresses viewers will be more
compelled to watch it, knowing the acting will be at a high standard.
Audiences gain favourite actors/actresses therefore if there is a film with
them in they are more likely to go see them purely based just on the actor.
 A film that gives you something to think about? – important to gain a
response of a perspective, this may be caused by issues within society or
social issues.
 Soundtrack- Music that makes the film memorable, music that helps
create the mood of the scenes helps audiences relate and understand,
feel raw emotions.

4. Different types of marketing
 Trailers- a huge part of marketing a film, described as a mainstay of promotion,
targeting movie goers everywhere. There to add maximum appeal in only two
and a half minutes. FILM POSTERS there tends to be a varied amount of posters
and they way they are presented, scattered around different places within cities,
as well as paid advertisements in newspapers etc.
 Promotional tour- when the actors or actresses and directors take part in
interviews across the media, this may be through the television, radio etc.
 Viral Video’s- distribution of the trailer. Links to blogs and emails to help
promote the film, creation of the film based websites. INTERNET MARKETING
paid advertisements online help broadcast the film, this is called social media
marketing.
 Merchandising- comes in different in forms example co-advertising example
Aston martin associated with James Bond a product related to the film. The
products help promote the bond films or competitions entice the public.