Barbara Holmes has over 20 years of experience in hotel revenue management, most recently as Cluster Revenue Manager for The Hotel Collection and Accor hotels. She is skilled in developing business plans, analyzing financial performance, setting pricing strategies, and growing revenue. Holmes has expertise in a variety of hotel types across the UK and experience leading the transition of properties between hotel companies. She is proficient in revenue management systems and has a track record of achieving budget targets and revenue growth.
Experienced Computer Science Engineer with billing, sales and people manager in the field of financial department in Lenovo, AT&T, Unique travel and other international and national companies with wide range of communication skills, negotiations and target oriented.
How to Shift from Hotel Revenue Management to Revenue strategyCatala Consulting
Looking to increase your revenue performance? Automate the tactics and focus on the revenue strategy.
In this presentation, Catala Consulting presents the evolution of hotel revenue management in the last few years and the step-by-step process to develop a revenue strategy in your hotel.
marketing analytics with python/CPMA courseSHIVAMKhare25
Certified Python' (CPMA) course is a focused 32-hours instructor-led training and certification program that equips participants to explore+analyze+solve marketing problems using popular analytics tools such as Python & Advanced Excel.
Experienced Computer Science Engineer with billing, sales and people manager in the field of financial department in Lenovo, AT&T, Unique travel and other international and national companies with wide range of communication skills, negotiations and target oriented.
How to Shift from Hotel Revenue Management to Revenue strategyCatala Consulting
Looking to increase your revenue performance? Automate the tactics and focus on the revenue strategy.
In this presentation, Catala Consulting presents the evolution of hotel revenue management in the last few years and the step-by-step process to develop a revenue strategy in your hotel.
marketing analytics with python/CPMA courseSHIVAMKhare25
Certified Python' (CPMA) course is a focused 32-hours instructor-led training and certification program that equips participants to explore+analyze+solve marketing problems using popular analytics tools such as Python & Advanced Excel.
Las 16 playas ubicadas en Puerto Ángel, Huatulco y Puerto Escondido se encuentran limpias y libres de microorganismos nocivos, informó el director de Regulación y Fomento Sanitario, Hugo Luis Llaguno.
Edição conjunta com o Jornal Barão de Inohan 133 - 01 de novembro de 2016
- As novas misses de Maricá
- A dieta paleolítica faz sucesso para quem quer emagrecer
- Novas misses recebem prêmios
- Desembargadores mandam vermelhinhos pararem
- Na onda de demissões pós eleições, agentes de trânsito são retirados das ruas
- Após intervenção do Barão de Inohan, tudo normal no SAREM
- Jovem maricaense ganha prêmio da Fundação Disney por projeto sobre Meio Ambiente
- Taxistas de Maricá abandonados
- Amparo faz mais um Porta Abertas com a Fetranspor
- MR Turismo chega a Maricá com novo conceito de viagens
- Do Outubro Rosa ao Novembro Azul. Prevenção todos os dias contra o câncer
- Conheça alguns tratamentos da Estétika
- As noticias da rede Gigio
Tudo isso e muito mais na edição de 01 de novembro do CulturarTEEN e do Barão de Inohan, já circulando nas versões impressa e on line
- Rosana Marins, literalmente um doce. A maga dos doces especiais em Maricá.
- Alunos da LBV fazem carta de intenção aos candidatos a prefeito e aos candidatos a vereadores
- As vantagens da Farinha do Caroço de Abóbora
- Miss Maricá 2016 - FIT E PLUS SIZE em 09 de outubro
- As novidades da rede Gigio
- Escrava sexual do Estado Islâmico vira embaixadora na ONU
Tudo isso e muito mais, na edição de outubro do seu CULTURARTEEN, nas versões on line, eletrônica e impressa, já circulando.
15
College of Southern Nevada
Responsibilities and Roles of Assistant Director of Business Transient Sales: Analysis of Role, Description and Specification, Impact to Hotel Sales
Student Name
HMD 259
Professor Michelle Scher
24 October 2016
Responsibilities and Roles of Assistant Director of Business Transient Sales: Analysis of Role, Description and Specification, Impact to Hotel Sales
Introduction
The goal of this paper is to thoroughly and adequately provide a job description and specification while presenting a short internal analysis of the importance of the role to a fictitious hotel. Using the lessons learned throughout the semester, an attempt will be made to outline the role and the requirements of the position using a description and specification as well as a short argument as to the value, importance and justification for the role. After completion of the paper, a conclusion will rectify the job description, job specification, and internal justification.
Analysis of and B.T.S. Deployment
Business Transient Sales efforts to date play an integral role in the success in achieving stated budgets for the hotel brand. Travelers in this segment include corporate and local negotiated rate programs, corporate project programs, extended stay, and government including state and federal. Overall revenue for the brand for all classified rate programs will account for 23% of sales revenues and 20% of available inventory. There are currently 19 properties within the brand accounting for 7,000 room nights per day with an additional 3 properties coming on line in 2017 with an additional 500 rooms of total per night inventory. Business travelers book through multiple channels with the current mix of sales indicated in the chart below for the entire brand portfolio. Although business travelers primarily book through special rate program tools, travelers are also able to book through travel agencies, direct using a special rate code, or through various outlets through the GDS. In total, business transient sales will generate over $30 million in revenue for the brand.
OTA 20%
Web Direct 40%
BTS 15%
RCC 9%
GDS 8%
GR/WH 8%
Data reported from PMS and Onq internal data system YTD thru September 30, 2016
Current Deployment and Efforts
In 2004 there were 6 properties within the brand portfolio accounting for 3,000 rooms. In 2016 there is 19 properties with 7,000 room nights and although the amount of properties and rooms have increased by over two-fold, additional headcount has not kept pace and today there is still only one sales person responsible for this market, Manager Business Transient Sales. The graph below outlines the growth of the hotel portfolio while headcount has remained static.
Amount of properties reported from internal PMS system as of September 30, 2016
The weekly breakdown of work efforts by the current sales manager are as follows:
· Review RFP’s and qualifiers for upcoming rate programs – 60%
...
An outgoing, dynamic and sales focused professional who has a relentless drive to deliver more than just results. I have a track record of effectively leading and managing all aspects of a hotel, and of making guests feels cared for, valued, and respected.
I will do everything possible to deliver results that will contribute to the overall mission and success of a business enabling goals to be achieved, and is constantly looking to introduce new products and services that will meet the needs of tomorrow's savvy global travelers.
I am Ashfaq Sheikh, currently based in UAE, and would like to apply for the above position for your kind consideration.
I have been a hotelier throughout my career spanning over 26 years since 1995. Worked my way up to the position of General Manager of 3 / 4 Star hotels in Sharjah, U.A.E. As you may understand from my CV, my last two positions were in the senior managerial level of two different properties. My last employment with Citymax Hotel at Sharjah was in the capacity of General Manager, reporting directly to the CEO of Landmark Group of Hotels. I have also been working closely with the individual group heads at the corporate office in liaison with the CEO and COO of the group for policy planning and implementation of the group policies within the individual hotels. Due to the Covid-19 pandemic which brought devastation to the entire hotel industry throughout the world, I had to end my association with the Landmark Group in June 2020. After taking a small break in India to spend time with my family there, I am now back in U.A.E. looking for a break to start my career again.
As you may note from my detailed CV, I have an impeccable and proven record as a senior hotelier with many achievements to my credit. I have always accepted challenges and tough targets thrown at me with hard work, dedication and with a positive attitude, which has always yielded good results. Just to quote an example, in my last employment, I was given a challenge to run the Sharjah City Max Hotel which was making heavy losses and was on the verge of closure by the then CEO Mr. Russel Sharp. Within the span of a few months, leading from the front and guiding a highly motivated team collectively we turned the hotel into a profitable venture which earned a lot of praise and goodwill from the owners.
Sir, If I am given an opportunity, I can assure you that I shall do my utmost to deliver the expected results both financially as well as qualitatively to elevate the standards of the property.
1. Barbara Holmes
32 MARPLE HALL DRIVE
Marple
Stockport
SK6 6JN
PERSONAL PROFILE
I am a highly experienced and self-motivated multi-site Senior Hotel Revenue Manager. I have extensive knowledge in
implementing and setting room, meeting and event strategies to improve revenue and profit within two different businesses. I
managed the performance, development and recruitment of the reservations and conference teams. I have flexibility and vision,
coupled with extensive experience to progress strategies and facilitate change. I have written 3 and 5 year business plans
creating and presenting these at a senior level. I have created a budget plan for my hotels including a daily breakdown by market
segment. I have been involved in sales and marketing plans working with key stakeholders to change strategy if required to
deliver budget figures.
I have taken a lead role in the successful transition from Thistle to The Hotel Collection and then onwards to Accor. This involved
training and motivation of my team, to systematic move of reservations, meeting and events business, to new systems. With
minimum disruption to the business as a key objective I kept contact with key partners allowing continuity and also ensuring
GDS connections were available.
Previously as a Group Revenue Manager I have extensive knowledge of different markets within the UK in a variety of locations
and different types of hotels looking after 30 hotels from;
London Hotels.
Other cities such as Manchester, Birmingham, Liverpool etc.
Airport Hotels in Aberdeen, Gatwick and Manchester.
Costal locations such as Brighton, Bournemouth and Blackpool.
KEY STRENGTHS
CLUSTER REVENUE MANAGER 2009 – MAY 2016
Working for Armaris with Hotel Collection then Accor Hotels July 2015 – May 2016
Working for CIT with Thistle Hotels 2009 - July 2015
The Portland by Accor Manchester 204 bedrooms 9 conference rooms with turnover of 5.2m
Mercure Haydock 135 bedrooms 11 conference and event with turnover of 3.4m
Key responsibilities
During my role as Cluster Revenue Manager for these two properties I was responsible for delivering budget revenue and in the
last year with Thistle achieved a revenue growth of £500k. I was responsible for the tasks below;
• Involved in designing and building business plans 3 and 5 year and presenting this information at a senior level.
• Compiled detail analysis of monthly results and presented this information at a business review meeting.
• Setting and maintaining the hotel’s revenue strategy to meet the budget expectations on revenue and profit with the
buy in from key stake holders.
• Review pricing and change this daily if needed reviewing the business mix, by season and by day. Taking in to account
events that have been announced and hotel current performance pick up and the benchmark competitive set.
• Analysing in detail the hotels performance using STR, Hoteligence and Hot Stats against the market and implement
strategies to grow Market Penetration including tactical offers.
• RFP’s were responded to within the deadlines set and key information was loaded as required using Lanyon ABC Sabre
tools. Using the wish want walk tool rates compiled for the hotels.
1 | P a g e
• Analytical • Communicator • Planning • Visionary
• Flexible • Attention to Detail • Development • Team builder
Mobile - 07903 111 585
Home - 0161 427 1727
barbara.holmes2@ntlworld.com
Driving Licence – Full/Clean
2. Barbara Holmes
• Ensure accurate and dynamic forecast by market segment by day and booking pick up. Ensuring that any events,
football and conference bookings in the city or hotel were taken into account and revenue maximised.
• Host weekly revenue meetings reviewing current forecast, STR results, sales results and potential business gaps and put
an action plan in place to counteract this by ensuring minutes were recorded and acted upon.
• Network and build relationships with OTA, FIT and Group operators and Key stakeholders to drive the hotel strategies
and tactical offers when required.
• Implemented a sales and revenue strategy with the conference team to grow revenue and room optimisation. I also
implemented successful Wedding rate strategy at both properties with 2015 being our most successful year, Mercure
Haydock 85 weddings and The Portland Manchester 15 weddings.
• I have team management skills. Motivating and improving skill level within teams by supporting colleague’s with
information and an inclusive approach.
GROUP REVENUE MANAGER 2000 – 2009
Working for HMS Hotels Services for Britannia Hotels (30 hotels at that time).
Within my role of Group Revenue Manager I was responsible for a central sales and revenue function at a head office location
with direct reporting to the Finance Director and ultimately the Owner. I was responsible for revenue, marketing, travel trade
sales, central conference sales, website marketing and GDS rate loading team, Property Management Systems. I was responsible
for the recruitment and management of the teams in the above areas. In addition I was given a project to set up a central
reservations system and team for the company. I worked closely with IT on projects such as new acquisitions and the set-up of
the central reservations systems.
Key achievements and areas that I have good knowledge in are as follows;
• Created and developed a centralised revenue management team to review pricing strategy. I implemented rate tiger
for rate distribution and used Travel Click reporting for rate information with Hoteligence used for market intelligence.
• Monitoring and implementing a tendering process, for PPC and SEO companies, resulting in growth of direct online
sales. Worked with the team to produce a promotional schedule for specific hotels and hotel sub groups including web
offers PPC and SEO and email marketing.
• Group leisure sales team working with the team to grow and develop business. This included client management of key
FIT agents, Shortbread Operators and OTA partners including contractual details.
• Contracting and building relationships with key leisure Group providers including attending WTM and relevant
exhibitions.
• I created a GDS team for rate loading. I introduced Lanyon for RFP handling and worked with Utell for GDS presence.
Working with Travel Click for marketing on key GDS platforms to support hotels.
• Recruited and implemented a central conference and events team responsible for marketing to direct and indirect
client base introducing a central reward scheme for agents involved in negotiating the commission over rider deals.
KEY TOOLS
I am expert in Opera and Opera S&C, EzRMS, Tars, Site minder, EZ Yield, Rate Tiger.
I use tools such as OTA Insight, Rubicon, STR, Hot Stats and Hoteligence to gain insight into the competitive sets rates,
trends and results.
I am a Lanyon user and have also used ABC, Sabre and other RFP tools ensuring hotel details are updated and reviewed
regularly and RFPs responded to in a timely manner.
ADDITIONAL CAREER HISTORY
Client Relations Executive - Manchester United - May 2009 - Sept 2009 (Temporary)
Group Revenue Manager 2000 - 2009
Front of House Training Manager 1996 - 2000
Regional Revenue Manager 1993 – 1996
MY PERSONAL LIKES
2 | P a g e
3. Barbara Holmes
I am very interested in good food and like to experiment in the kitchen which initially led me into a career in hotels. Keeping up-
to-date with news and the economy is important to me as is being aware of alternative views. I enjoy walking and gardening,
weather permitting!
3 | P a g e