In this presentation we tried to develop brand content for APC, in order to develop the brand image and the way their are perceived. Through social media, and others aspects.
Assignment - Holt Renfrew's Operation Dude: Rick OwensDana Anger
Fashion Management and Promotions Fashion Industry Assignment - Create a solution to the Holt Renfrew "Operation Dude" men's fashion initiative - Our solution: Bring the Rick Owens clothing line to Holt Renfrew
In this presentation we tried to develop brand content for APC, in order to develop the brand image and the way their are perceived. Through social media, and others aspects.
Assignment - Holt Renfrew's Operation Dude: Rick OwensDana Anger
Fashion Management and Promotions Fashion Industry Assignment - Create a solution to the Holt Renfrew "Operation Dude" men's fashion initiative - Our solution: Bring the Rick Owens clothing line to Holt Renfrew
Research & Creative Brief Proposal for Accessories Brand Allure Ena Teo Jia En
Individual Branding Project
Brand Creation and Marketing Research
Case Studies includes H&M, Helen and Diva
Year 2 for BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts
Group Branding Project
Members names on Cover page
Year 2 of BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts
Research & Proposal for Whimsical Fashion Multi-label Concept Store, BiatenEna Teo Jia En
Group Studio Project
Members names on cover.
Year 2 for BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts
This case entitled “Burberry” by Youngme Moon presents the scenario a British luxury goods company “Burberry” under the leadership of Rose Marie Bravo, the new CEO of the company, who completely transformed the company with a battered, rustic brand into a classic yet contemporary brand. Burberry is one of the oldest fashion businesses of the world, founded in 1856 by Thomas Burberry. During this period of almost 150 years, Burberry provided many remarkable products, the most notable being the gabardine-made trench coats, that it invented and the classic iconic “Burberry Check”, the camel, black, red and white plaid design that became its identity. In this period, the company saw many highs (extreme popularity) serving the Royal customers, celebrities, politicians as its clientele but as it approached the late 1990s, it started getting tapped in its own old-fashioned products and thus, its brand value greatly diluted due to parallel trading, counterfeits and lose control over its distribution channel. But as Rose Marie Bravo joined the team, she completely revamped the company’s brand equity, product line, and distribution system and gave a new life to the company. The result was the company sales rose from £225 million in FY 2000 to £594 million in FY 2003.
PLEASE HIT LIKE IF THE ABOVE PRESENTATION IS HELPFUL ! :)
Brand study on luxury fashion house Burberry, including history of the brand, signature style, research on store layout, facade & design of interiors, and uniqueness & quintessence of the brand.
Three wallpapers, a window display with a theme accompanied by a comprehensive design process, and one store prop concept designed by the poster is also included.
Marketing Intelligence analysis on designer clothes brand Chloé. Presented as part of the Marketing Strategy compulsory module in the MSc in International Management at the University of Exeter, England on December 2nd, 2009.
Marked with a Distinction.
Viktor & Rolf STPR - Marketing ProjectAaliyaGujral
A marketing project about the Segmentation, Targeting, Positioning and Repositioning of the brand Viktor & Rolf. It is a mock report with proposed repositioning.
Research & Creative Brief Proposal for Accessories Brand Allure Ena Teo Jia En
Individual Branding Project
Brand Creation and Marketing Research
Case Studies includes H&M, Helen and Diva
Year 2 for BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts
Group Branding Project
Members names on Cover page
Year 2 of BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts
Research & Proposal for Whimsical Fashion Multi-label Concept Store, BiatenEna Teo Jia En
Group Studio Project
Members names on cover.
Year 2 for BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts
This case entitled “Burberry” by Youngme Moon presents the scenario a British luxury goods company “Burberry” under the leadership of Rose Marie Bravo, the new CEO of the company, who completely transformed the company with a battered, rustic brand into a classic yet contemporary brand. Burberry is one of the oldest fashion businesses of the world, founded in 1856 by Thomas Burberry. During this period of almost 150 years, Burberry provided many remarkable products, the most notable being the gabardine-made trench coats, that it invented and the classic iconic “Burberry Check”, the camel, black, red and white plaid design that became its identity. In this period, the company saw many highs (extreme popularity) serving the Royal customers, celebrities, politicians as its clientele but as it approached the late 1990s, it started getting tapped in its own old-fashioned products and thus, its brand value greatly diluted due to parallel trading, counterfeits and lose control over its distribution channel. But as Rose Marie Bravo joined the team, she completely revamped the company’s brand equity, product line, and distribution system and gave a new life to the company. The result was the company sales rose from £225 million in FY 2000 to £594 million in FY 2003.
PLEASE HIT LIKE IF THE ABOVE PRESENTATION IS HELPFUL ! :)
Brand study on luxury fashion house Burberry, including history of the brand, signature style, research on store layout, facade & design of interiors, and uniqueness & quintessence of the brand.
Three wallpapers, a window display with a theme accompanied by a comprehensive design process, and one store prop concept designed by the poster is also included.
Marketing Intelligence analysis on designer clothes brand Chloé. Presented as part of the Marketing Strategy compulsory module in the MSc in International Management at the University of Exeter, England on December 2nd, 2009.
Marked with a Distinction.
Viktor & Rolf STPR - Marketing ProjectAaliyaGujral
A marketing project about the Segmentation, Targeting, Positioning and Repositioning of the brand Viktor & Rolf. It is a mock report with proposed repositioning.
9 Ways to Create an Engaging, Easy, and Affordable Content StrategyTamar Koifman
Having a Facebook or Twitter presence is not an end onto itself, it must provide an ongoing value to the audience in order to be successful. This presentation outlines easy and affordable ways to develop content for social media fans and followers.
(Originally presented by Tamar Koifman at the Luxury Interactive conference in London on May 25, 2011.)
9 Ways to Create an Engaging, Easy, and Affordable Content StrategyFashion's Collective
Originally presented by Tamar Koifman at the Luxury Interactive conference in London on May 25, 2011.
Having a Facebook or Twitter presence is not an end onto itself, it must provide an ongoing value to the audience in order to be successful. This presentation outlines easy and affordable ways to develop content for social media fans and followers.
DViO Digital, is a turn-key digital/internet advertising agency pioneers in the result-oriented campaign. Our CEO, Sowmya Iyer is recognized as one of TOP “50 Most Influential Digital Marketing Leaders” in the world.
Fashion market in china report by daxue consulting & double v consultingDaxue Consulting
Daxue Consulting partnered with Double V. Consulting to answer the question "What does it take to become a top Chinese fashion brand" by analyzing the strategies of four of the fastest-growing Chinese fashion brands - NEIWAI, MAIA ACTIVE, Li Ning (China) Sporting Goods Co. and YIN Fine Jewelry.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
3. What is H+OKO?
H+OKO is a brand that fuses avant-garde details and minimalism
where designers would like to record their feelings and impressions
throughout their journeys in clothes like time capsules.
H+OKO represents the new 9am-5am, looking chic for work meeting
during the day, as well as cocktail parties at night.
H+OKO’s brand name came from the last names of the co-creative
directors, Kay Ha (aka Gahee Ha) and Cin Oko (Cynthia Okorafor).
4. Designers
CIN OKO - Cin is a Nigerian
American born designer
based in New York. From
childhood she would sketch
people, nature, and clothing
obsessed with the idea of
creation. In pursuit of her
dreams she moved to New
York and enrolled in
Parson’s the New School for
Fashion Design.
5. Designers
Gahee HA - Born and raised in
Seoul, Korea to a very artistic family,
the young girl would view every
wallpaper and object in her house as
a canvas and amuse her parents with
her "oil painting" on curtains. Kay
was inspired to find how her design
ideas can become viable artistic
products through her collaboration
with several designers, which led her
to fall in love with fashion, a medium
through which she could turn her
artistic vision into clothes that people
wear on a daily basis.
6. Campaign
Our mission is to create an effective, innovative,
creative, and engaging Internet marketing
campaign for the pre-release of H+OKO’s
Spring/Summer 2015 Collection. All campaign
activities will lead up to a pre-release launch
party event.
8. H+OKO SWOT Analysis
Strengths Weaknesses
● Refinery29 Editorial
● Specialty
● Personalized
● High-End
● Up and Coming/Startup (room to grow)
● Google Search: 2 Results
● Weak Social Media Presence
● Can’t buy online or in stores
● Awareness
● New company
Opportunities Threats
● Sell in a independent boutiques, department
stores
● Collorabations
● Work with bloggers
● Competing against well established brands
● Electronic data breaches
9. Target Market
● 35-55 female
● Reside in major cities
(NYC, LA, London, Paris,
Milan, Antwerp, Seoul,
Lagos)
● Family Size: Ranging from
single woman to a women
in a family of 3-4
● Executive position
● (curator, editor, CEO)
● Appreciates fashion
● Earn $60-$150K yrly with
disposable income
19. Website Plan
● Add a shop tab so
clients and easily
make purchases
● Add a news/press
release tab to keep
visitors informed of
all news
20. Website Plan
● Add more content
to design
descriptions
● Add a clip of the
outfit in motion to
product page
21. Website Plan
● Make the contact info
more prominent
● Include active links to
social media
● Build a database
through double-opted in
email subscriptions
● Omni-channel presence
22. SEO
Title: H+OKO | Designer Clothing
Description: High-end womenswear line that fuses avant-garde details and minimalism. H+OKO
fuses Korean and Nigerian cultures into wearable modern art.
Keywords: H+OKO, Fashion, High End, Collection, Avant Garde, Minimalism, Designer, Clothing,
Womenswear, Cin Oko, Kay Ha, H-OKO, HOKO, High end fashion, Womens Clothing
Title: Collections | H+OKO
Description: Shop H+OKO avant-garde and minimalist fused high end womenswear.
Keywords: H+OKO, Fashion, High end, High end fashion, Shop H+OKO, HOKO, H-OKO,
Minimalism, Designer, Womenswear Cin Oko, Kay Ha, Buy H+OKO,
23. SEO
Title: About | H+OKO
Description: H+OKO brand’s name came from the last names of the co-creative directors, Kay Ha
and Cin Oko.
Keywords: H+OKO, Time capsules, Memories, Fashion, Designer, Artistic, Minimalism, Kay ha,
Cin Oko, High end fashion, H-OKO, HOKO, Minimalism Designer
Title: Contact | H+OKO
Description: Contact H+OKO
Keywords: H+OKO, Contact, Feedback, Concerns, Questions, Customer Service, Fashion, High
End Fashion, Designers, Womenswear, Womens Clothing
24. Social Media Marketing
Channel Frequency Content Linked to
1-2x a week campaign (images,
articles, videos),
consumer uploads
http://www.h-oko.com/
1-2x a week inspirational pictures
(nature, fabrics,
travel) #hoko
http://www.h-oko.com/
3-4x a week pre-production
photos (behind the
scenes) #hoko
http://www.h-oko.com/
Daily brand tweets, and
blogger and article
retweets. #hoko
http://www.h-oko.com/
25. Direct Marketing
Email
● Build database based on
past clients, and
subscribers.
● Seasonal email updates
and sneak peaks on new
and upcoming collections.
● Email upcoming
promotions.
● Follow up emails
Mail
● Send lookbooks to clients
in time for new collection
launches.
● Include a thank you note in
all shipments of
merchandise.
● Invitations to fashion
events
27. Video News Release
Video News Release will be sent out prior to the
launch of H+OKO Spring/Summer 2015
collection and Fashion Week appearance.The
video news release will include behind the
scenes footage of the collection undergoing
production and interviews with the designers.
34. 2014 June July August Unit Spend
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4
Social Media
Facebook Ad Serving $20,000.00
Instagram
Twitter Ad Serving $20,000.00
Youtube In StreamAds $20,000.00
Display Ads
Vogue Rich Media Ads $20,000.00
Refinery29 Rich Media Ads $10,000.00
Blogs
Penny PincherFashion Social Media Mentions and Blog Posts $3,000.00
The Blonde Salad Social Media Mentions and Blog Posts (5) $21,000.00
Fashionista Social Media Mentions and Blog Posts $12,000.00
E-mail list
Women Executives & Professionals Opt-in E-mail Adresses $2,115.00
Pre-release Launch Party
3 Month Digital Advertising Plan $128,115.00
Media Plan
Derek Lam International, LLC was founded in New York by Derek Lam and partner Jan-Hendrik Schlottmann in October 2002. Derek’s vision is to create clothes that are both luxurious and wearable, with a feminine and unfussy feel. While always considering what works for women in a contemporary lifestyle, he skillfully manages the combination of refinement and sensuality using exceptional fabrics and highly perfected detail.
are we looking to put display ads for this or blog posts?
add instagram pic
add instagram pic
jobs range from Upper Management and Business Owners to Physicians and Engineers.
