Scoop NYC is a high-end fashion retailer that offers a curated selection of styles from iconic, emerging, and exclusive brands for men and women. It provides a personalized shopping experience through its stores and online shopping platform. Scoop NYC aims to be a one-stop shop for time-pressed customers seeking trendy and timeless fashion pieces. It has 17 stores across the U.S. and sells clothing, accessories, and its own exclusive Scoop and SCP brands online and in-store.
As the group leader for a Retail Management course at Columbia College Chicago (CCC), I created and implemented the design of an entire store plan, including floor plans, sales projections, loss prevention tactics, management strategies, etc.
Marketing luxury is a paradox. Luxury defies econometric models. Though the processes by which consumers acquire and consume luxury remain an enigma, luxury brand names and products are highly visible in the marketplace. This slide deck empirically explores the luxury sector, the status of international luxury brands, and how luxury is branded and sold to consumers.
This deck details the trend, “The Redefinition of Luxury”
It looks at how the concept of luxury has changed for the middle-class consumer over the years and the brands that are doing a great job of reaching their customers in this way.
www.linkedin.com/in/anyacgonzales/
As the group leader for a Retail Management course at Columbia College Chicago (CCC), I created and implemented the design of an entire store plan, including floor plans, sales projections, loss prevention tactics, management strategies, etc.
Marketing luxury is a paradox. Luxury defies econometric models. Though the processes by which consumers acquire and consume luxury remain an enigma, luxury brand names and products are highly visible in the marketplace. This slide deck empirically explores the luxury sector, the status of international luxury brands, and how luxury is branded and sold to consumers.
This deck details the trend, “The Redefinition of Luxury”
It looks at how the concept of luxury has changed for the middle-class consumer over the years and the brands that are doing a great job of reaching their customers in this way.
www.linkedin.com/in/anyacgonzales/
At Spikes Asia in September 2013, Dan Carter, Senior Creative Director in Jack Morton's Shanghai office, talked about the opportunities to build luxury brands in China by taking a brand experience approach. He talked about brands including Johnny Walker, Porsche, Tmall and others.
Management of Fashion and Luxury Companieskgvsanthosh
What is Fashion?, What is Luxury?, Luxury Segments in Retail, Fashion market segmentation, Business models, Business model framework, communication of brands, Global Retail Trends, Retail Distribution channel and its types.
Reference link:- https://www.coursera.org/learn/mafash#syllabus
Luxury Workshop: The Psychology of Luxury ShoppingCrobox
From Crobox's behavioral psychologists, learn about the behavioral motives and psychological drivers behind luxury consumption. Then, we give you a workshop on how to market your luxury products better.
Created a marketing plan and to launch Victoria’s Secret in Iraq by associating the brand with weddings and the luxurious gift giving traditions that follow. Thus, making it more acceptable to enter the stores and purchase the lingerie.
A piece I wrote for a talk on The New Culture of Luxury. Exploring how modern brands, platforms, and ideas are influencing the fashion and luxury category.
Luxury brands market their product in a way that creates great brand awareness, like Chanel N5 or RR Phantom. This prsentation talks about how these brands sell without selling, Have a look at a common framework, analyse 8Ps abstractions and Examples
Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines.
Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.
5 luxury market trends in Southeast Asia (July 2013)Publicis Beijing
Publicly available knowledge on the luxury market is typically global in nature, or focuses only on the big markets in Asia like China. However, Southeast Asia holds opportunity. This deck has been prepared specifically to provide some insight to mid-range luxury brands looking to enter the Southeast Asian markets. PLEASE CREDIT AUTHOR AND BBDO SINGAPORE IF YOU WISH TO REUSE THE INFORMATION IN THIS DECK. Thanks!
At Spikes Asia in September 2013, Dan Carter, Senior Creative Director in Jack Morton's Shanghai office, talked about the opportunities to build luxury brands in China by taking a brand experience approach. He talked about brands including Johnny Walker, Porsche, Tmall and others.
Management of Fashion and Luxury Companieskgvsanthosh
What is Fashion?, What is Luxury?, Luxury Segments in Retail, Fashion market segmentation, Business models, Business model framework, communication of brands, Global Retail Trends, Retail Distribution channel and its types.
Reference link:- https://www.coursera.org/learn/mafash#syllabus
Luxury Workshop: The Psychology of Luxury ShoppingCrobox
From Crobox's behavioral psychologists, learn about the behavioral motives and psychological drivers behind luxury consumption. Then, we give you a workshop on how to market your luxury products better.
Created a marketing plan and to launch Victoria’s Secret in Iraq by associating the brand with weddings and the luxurious gift giving traditions that follow. Thus, making it more acceptable to enter the stores and purchase the lingerie.
A piece I wrote for a talk on The New Culture of Luxury. Exploring how modern brands, platforms, and ideas are influencing the fashion and luxury category.
Luxury brands market their product in a way that creates great brand awareness, like Chanel N5 or RR Phantom. This prsentation talks about how these brands sell without selling, Have a look at a common framework, analyse 8Ps abstractions and Examples
Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines.
Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.
5 luxury market trends in Southeast Asia (July 2013)Publicis Beijing
Publicly available knowledge on the luxury market is typically global in nature, or focuses only on the big markets in Asia like China. However, Southeast Asia holds opportunity. This deck has been prepared specifically to provide some insight to mid-range luxury brands looking to enter the Southeast Asian markets. PLEASE CREDIT AUTHOR AND BBDO SINGAPORE IF YOU WISH TO REUSE THE INFORMATION IN THIS DECK. Thanks!
How Digital is Transforming Luxury: The New Affluent ConsumersLuxe Digital
In Luxe Digital Issue One: Genesis, we compiled stories of origin and transition. A digital-first outlook on luxury marketing. Transforming luxury print magazines for digital. Taking back control of the customer acquisition in luxury hospitality. The emergence of new luxury hubs in China. The growing thirst for conscious consumption in beauty and fashion. Seeding thoughts on influencer marketing, wealth management and much more.
…And this is only the beginning! The beginning of an enriching and rewarding journey of digital innovation and empowerment.
A platform to inspire, empower and drive positive change, Luxe Digital is for the believers, game changers, leaders who dare and care to think innovatively. It is a distilled collection of fresh perspectives, reflective insights and thought-provoking digital explorations that have the power to shape the future of businesses.
The Dark accessories is an ode to dark-worship and luxury, freedom for desires and self-expression with a role of androgynous edge. The collection expands upon the innovative use of various leathers in detailed layers and new ways of bonding material to form rich appliquéd and metal combined surfaces. The company is interested in distribution services agreement.
An overview of the omnichannel strategies adopted by Louis Vuitton. The additional slides are used as a report. Briefly, it analyzes the new trends in the fashion business.
2. Scoop NYC was born as “the Ultimate
Closet” in Soho, New York City in 1996,
offering an innovative shopping experience
that incorporates the best items in fashion
from the most interesting designers of
the moment. We believe in creating a
curated, edited selection of styles – a mix
of iconic designer, emerging talent and our
own exclusive collection – as a “one stop
shopping” for the time deprived customer.
Scoop’s Wardrobe Consultants provide
personal customer service and an intimate
experience. Our ecommerce offers editorial
content, creating styled looks and inspirations
that elevate the clothes and showcase the
possibilities while building a wardrobe.
Today there are 17 Scoop stores throughout
the US, merchandised as “the ultimate
closet” which allows men and women to
create wardrobes that are both trend-savvy
and timeless.
Scoop NYC. The Ultimate Closet.
WHO IS SCOOP?
3.
4.
5.
6. A high-end, contemporary fashion
destination for stylish men and women
Chic curated collections from well-known,
sought after designers to emerging, cutting
edge brands
A denim destination of the best and the
most important brands
Sophisticated luxury with a cool, evocative
twist
One-of-a-kind pieces and inspiring
discoveries
The one-stop-shop for the fashionable, time
deprived consumer
WHAT IS SCOOP?
12. 28 – 40
Well-educated
Working Professional, “modern mom”, savvy socialite
Feminine
Sophisticated, fashionable
Social, well-traveled
Stylish, confident, independent, health-conscious, fit
Cosmopolitan lifestyle: attends the theatre, museums,
gallery events, dines at hip restaurants, explores latest
fitness movements
SCOOP WOMAN
13.
14. 28 – 40
Well-educated
Working Professional, ambitious
Sophisticated, fashionable
Athletic, health-conscious, outgoing
Approachable, Confident
Well-traveled, social, adventurous, stylish
Cosmopolitan lifestyle: attends the theatre, museums,
gallery openings, hip restaurants, upscale dinner
parties, social circuit
SCOOP MAN
15.
16. Scoop has 17 Stores throughout the US
SCOOP STORES
New York
Soho
Upper East Side
Meatpacking District
Brookfield Place
East Hampton
Wheatley
California
Beverly Hills
Brentwood
San Francisco
Connecticut
Greenwich
Florida
Bal Harbour
Georgia
Atlanta
Illinois
Chicago
Massachusetts
Boston
Nevada
Las Vegas
Texas
Dallas
17.
18.
19.
20.
21. SCOOP SHOPPING BAGS
The sought-after Scoop shopping bags are an
iconic part of the brand’s heritage.
22. WEB / ECOMMERCE
Our award-winning Ecommerce site is
the virtual window into the Scoop brand.
Through beautiful photography and cutting
edge fashion editorial the ecommerce
website portrays seasonal storytelling, brand
highlights and trend shops. Scoopnyc.com is
an accessible tool for Scoop shoppers to find
inspiring looks and pieces for their wardrobe.
23.
24.
25.
26. Scoop carries a mix of luxury, contemporary and emerging
designers for ready-to-wear and accessories that we believe in
each season. Some examples of our mix of brands include but
are not limited to:
“Championing emerging designers and discovering what is new
and exciting in fashion to bring the consumer inspired choices”
OUR BRANDS
WOMEN
3.1 Phillip Lim
Aquazurra
Carven
Chloe
Cushnie et Ochs
Golden Goose
Frame
Giambattista Valli
Haney
Iro
Jason Wu
Jerome Dreyfuss
Jimmy Choo
Jonathan Simkhai
Laurance Dacade
Missoni
Peter Pilotto
Sea
Sophie Hulme
Thakoon
Ulla Johnson
Veronica Beard
Zac Posen
Zero Maria Cornejo
MEN
Ami
Barena
Belstaff
Billy Reid
DSquared
Etro
Frame
Helmut Lang
Herno
Iro
John Varvatos
Kenzo
Maison Martin Margiela
Massimo Alba
Michael Bastian
Moncler
Paul Smith
Stone Island
27. EXCLUSIVE SCOOP COLLECTION
Scoop
Our exclusive Scoop Collection offers the
most stylish and current curation of the best
and greatest that fashion has to offer. Our
collection is cool and modern, sophisticated
and chic and offers the most unique blend of
aspirational styles for women.
28. EXCLUSIVE SCP COLLECTION
SCP
SCP is Scoop’s exclusive collection for men.
From beautifully crafted leather shoes to
soft cashmere and t-shirts, SCP has all of his
essential styles created with the quality he
demands.
29.
30.
31. PARTNERSHIPS & COLLABORATIONS
LIONS GROUP
Scoop worked with the Lions Group to
feature two of the world’s top models, Irina
Shayk and Chad White, for a special lookbook
and campaign.
32.
33.
34. SOHO HOUSE
Partners with the Soho House in New York
City to offer its members a VIP discount at all
Scoop locations.
SCOOP PARTNERSHIPS & COLLABORATIONS
35. DISCOVERY LAND
Partners with Discovery Land properties in
Gozzer Ranch, the The Madison Club, Bakers
Bay and soon-to-be El Dorado in Los Cabos
and allows their residents to receive a VIP
discount and a very special concierge service
that accommodates their special shopping
needs as well as personalized styling
solutions.
SCOOP PARTNERSHIPS & COLLABORATIONS
36. MARKETING / COMMUNICATIONS / PRESS
Each piece of the public relations and
marketing efforts tell Scoop’s story as a
cohesive brand that offers more than just a
retail experience but a lifestyle. From driving
partnerships and collaborations to getting
behind the scenes with designers, Scoop’s
communication to the consumer represents
a discerning and modern point of view that
seeks to keep the consumer engaged and
enlightened.
37. EDITORIAL
Scoop continuously speaks to the press to
keep them informed on all store openings,
events, new brand deliveries and exciting
products.
COMMUNICATIONS & MARKETING
54. “Social media is a platform where we can partner with our brands,
tell a visually arresting story and create relationships and dialogues
with our consumer”
COMMUNICATIONS & MARKETING
SOCIAL MEDIA
Scoop embraces the social media zeitgeist
and uses the gateways to mirror our narrative,
mission and DNA. Our digital development
and growth are of paramount importance to
our brand.
Scoop is working to create an exciting,
personable experience with our audience
through social media. It is an opportunity
to engage with our customers, invite them
into our aesthetic, our vision and our unique
offerings. Interacting and gaining followers,
providing cool and inviting content and
making Scoop a part of the conversation are
some of our goals when using social media as
a branding tool.
55.
56.
57.
58.
59. COMMUNICATIONS & MARKETING
BLOG
Our blog allows a behind-the-scenes peek
into the brands and designers we feature as
well as lifestyle and shopping features that
drive traffic, sales and engagement while
reinforcing the voice of the Scoop brand.
60.
61.
62. COMMUNICATIONS & MARKETING
EVENTS
Our events are created to drive sales, raise
brand awareness and engage with our
customers and the media. Some of our
events included in-store appearances with
Rachel Zoe, Timo Weiland, Gilbert Chagoury,
Kelly Killoren Bensimon, Toy Watch re-
launch from Italy, Mary Alice Haney in
East Hampton, Tuleste, Zac Posen for UJA,
LAXART with Rozae Nichols and a Perez
Museum partnership.