The document discusses medium-sized cities along the southern Baltic Sea coast and how they can improve by learning from each other. It analyzes how these cities have developed over the past 25 years and proposes a theoretical model for an ideal Baltic city. This model city would have friendly macroeconomics, accessibility, smart resource management, a sustainable budget, and a business-friendly climate. It would also be durable, with a diverse economy, global connections, and ability to withstand economic crises.

1. Medium size
South Baltic Rim Cities
Improving by learning from each other

2. Sylwia
Różańska
Anna
Rubczak
Piotr
Żelaznowski
Monika
Kwietniewska
Bolesław
Słociński
Nina
Bloch
Mentor: Markus Appenzeller
Those who worked hard

3. What we looked at:
Cities at the Southern Shore of the Baltic Sea

4. Cities above 200.000 and under 500.000 inhabitants
-mid size baltic cities and cities which are centers in their region

6. 1989 = today – 25 years

7. Historic collaboration

8. New collaboration: UBC

9. Can these cities improve collectively
by learning from each other and always
adopting the best practice?
Can they reestablish the
‘Hanseatic Spirit’, creating a joint ‘Ideal Baltic
City’ ?

10. The ideal Baltic City as model

11. Six fields of research

15. 2things you should know

16. THING 1
GET REGIONAL!

17. - territorial simplification
- towards local government
- local ‘metropolies’
WHAT?

18. THING 2
COLLABORATE!

19. You can start with the ITI

20. COLLABORATION

21. URBACT

22. DIYG DO IT
YOURSELFGOVERNMENT

25. Key issues
• How South Baltic Cities was developing for last 25 years?
• Could they do it better?
• If we would like to create a theoretical model of Ideal Baltic
City, how it should look like?

27. 45,000.00 €
40,000.00 €
35,000.00 €
30,000.00 €
25,000.00 €
20,000.00 €
15,000.00 €
10,000.00 €
5,000.00 €
0.00 €
Nominal economic growth in Balitc cities for 1989-2014
Baltic Tiger
1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Tricity
Szczecin
Rostock
Lubeck
Kiel
Tallin
Baltic Tiger vs. sleeping dragons?

28. Inflation „ate” development
Avarage growth rate for 1995-2014 Avarage inflation rate for 1995-2014
Tallinn: 4,4% Estonia: 6,48%
Kiel: 1,62%
Rostock: 1,66%
Lubeck: 1,2%
Germany: 1,49%
Tricity: 4,70%
Szczecin: 2,99%
Poland: 6,38%
Kaliningrad: 1,19% Russia: 27,3%

29. Goals and how to achieve them
Goals:
1) Competitivness
2) Know-how
3) Development
Aspects:
1) Friendly macroeconomics
2) Durability
3) Accessibility
4) Smart resource management
5) Business climate
6) Sustainable budget
Durability for crisis
Ideal
Baltic
City
Friendly
macroeconomics
Accessibility
Smart resource
management
Sustainable budget
Business climate

30. Durable
Ideal
Baltic
City
Budget
• Inflation
• Friendly tax system
• Friendly administration
• Friendly Doing Business
economy
Friendly
Accessib
ility
Smart
Climate
Friendly
macroeconomic
s
Friendly tax system
Friendly
administration
Effective justice
system
Inflation
Friendly macroeconomics
Transformation of Polish tax system 1994-
2014

31. Inflation „ate” development
Avarage growth rate for 1995-2014 Avarage inflation rate for 1995-2014
Tallinn: 4,4% Estonia: 6,48%
Kiel: 1,62%
Rostock: 1,66%
Lubeck: 1,2%
Germany: 1,49%
Tricity: 4,70%
Szczecin: 2,99%
Poland: 6,38%
Kaliningrad: 1,19% Russia: 27,3%

32. Durable
Ideal
Baltic
City
Budget
• Inflation
• Friendly tax system
• Friendly administration
• Friendly Doing Business
economy
Friendly
Accessib
ility
Smart
Climate
Friendly
macroeconomic
s
Friendly tax system
Friendly
administration
Effective justice
system
Inflation
Friendly macroeconomics
Transformation of Polish tax system 1994-
2014
Economy Year
Ease of
Doing
Business
Rank
Paying Taxes
Ran
k
Payment
s
(number
per year)
Time
(hours
per
year)
Profit tax
(%)
Labor tax
and
contribut
ions (%)
Other
taxes
(%)
Total
tax
rate (%
profit)
Estonia
DB20
14
22 32 7 81 8.1 39.4 2.0 49.4
Germany
DB20
14
21 89 9 218 23.0 21.8 4.6 49.4
Poland
DB20
14
45 113 18 286 14.1 26.0 1.5 41.6
Russian
Federation
DB20
14
92 56 7 177 8.0 36.7 6.1 50.7

33. Durability for cirsis
Durable
Budget
• Diversity of economy
– Meaning of industry
– Meaning of port industries
– Creative industries
– Global connections
– SMEs
Diversity of economy
Durability for crisis
SMEs Global connections
Ideal
Baltic
City
Friendly
Accessib
ility
Smart
Climate

34. 250.00%
200.00%
150.00%
100.00%
50.00%
0.00%
Dynamics of GDP in Baltic cities for 1989-2014
1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Tricity
Szczecin
Tallin
Rostock
Kiel
Lubeck
Lessons from
CRISIS

35. Durability for cirsis
Durable
Budget
• Diversity of economy
– Meaning of industry
– Meaning of port industries
– Creative industries
– Global connections
– SMEs
Diversity of economy
Durability for crisis
SMEs Global connections
Ideal
Baltic
City
Friendly
Accessib
ility
Smart
Climate

36. Accessibility
Budget
• Transportation
• Law&bureaucracy
• Geopolitics
Transportation
Accesibility
Law& Geopolitics
Bureaucracy
Durable
Ideal
Baltic
City
Friendly
Accessib
ility
Smart
Climate

37. Friendly like Tallinn, durable like Tricity
Friendly macroeconomics
7
6
5
4
3
2
1
0
Durability for crisis
Accesibility
Smart resource management
Sustainable budget
Business climate
Kaliningrad
Kiel
Lubeck
Rostock
Szczecin
Tallin
Tricity

50. HOW DO CITIES TRANSFORM THEIR SPACE?
SPATIAL DEVELOPMENT urban sprawl, reurbanization, constant development
PUBLIC SPACE old town, area between buildings
SHIPYARD space development, innovations, infrastucture
INVESTMENTS– public sector, private sector,
GREENERY parks, forests,

52. TALLINN
suburbanization
People emigrate
from the city.
URBAN SPRAWL

53. GDANSK chaotic suburbanization,
developers invest in the suburbs
this process begun in early 90’ and lasts till now

54. Gdansk Poludnie southern suburbs

55. REURBANIZATION
GDANSK begining of the reurbanization
districts close to old town are revitalized

56. Young City Gdansk former shipyard areas project

57. PUBLIC SPACES
OLD TOWN – reconstructions, renovations, maintaining
PLACE MAKING – creating places to meeting people

58. Neglected areas in Kaliningrad
Square in centre
Path close to city centre Surrounding of large slab building

59. Rostock - changes
Old town demolition in 80s.
Old town after renovation in 90s.

60. Placemaking in Gdańsk
Car park transformed into square
with chairs and lawn
Fountain that integrates people of all generations

61. HARBOUR
SZCZECIN GDANSK KIEL

62. • Entrance to the Baltic Sea,
• Canal connection with Hamburg
• Developed port & marina,
• Well developed infrastructure and
services around the port.
• Port transformed into housing and
services,
• Reconstruction of the pedestrian
harbour,
• No deepwater terminal
• Inland waterways’ potential not
used,
SZCZECIN GDANSK KIEL

63. INVESTMENTS
90’s - MALLS BOOM TODAY – CULTURE BOOM

64. GREENERY
FROM ALLOTMENTS GARDENS TO RECREATIONAL PARKS

65. [Space in a city is made
by people for people and with people]
[Changes in the people’s thinking, reflect changes
in the quality and how to create urban space]

70. How cities communicate with us?
‘THERE’S NOTHING HERE ‘ [TRANS.] - http://ossa2013gdansk.blogspot.com/

71. ‘A brand is born when enough people see and think the same about
a brand’s personality
Branding elements’ relation

72. SUSTAINABILITY OF
MARKETING

73. CITIES PROFILES

74. Branding types

75. Historical/heritage

76. Innovative

77. Less visible

78. German accuracy

79. SO…
• sustainbility of city marketing
• the balance between
the 'image' and reality
• the will of being unique
and the same
• global and local

81. How the cities adhere to the ideal model

82. Thank you
Baltic team