SlideShare a Scribd company logo
Mal	
  Williams	
  and	
  James	
  Horne	
  
Balance	
  Internet,	
  Australia	
  




                                               www.balanceinternet.com.au	
  
Don’t hesitate to ask if you have any questions


          James Horne - Solutions Architect




           Mal Williams - Systems Integrator




                                        www.balanceinternet.com.au	
  
Tradi5onal	
  retailers	
  with	
  a	
  physical	
  store	
  have	
  an	
  enormous	
  
compe55ve	
  advantage	
  over	
  pure	
  play	
  eCommerce	
  businesses.	
  The	
  
physical	
  footprint	
  of	
  stores	
  can	
  be	
  leveraged	
  to	
  maximise	
  sales	
  
across	
  all	
  channels.	
  

Issues	
  we	
  will	
  discuss	
  include	
  POS	
  and	
  ERP	
  integra5on,	
  loyalty	
  
programmes	
  and	
  store	
  locator	
  systems.	
  




                                                                        www.balanceinternet.com.au	
  
What we’ll be talking about today…


• 7	
  NOBRAINERS	
  
 	
  
• 7	
  TURBOCHARGERS	
  
 	
  
• Q	
  and	
  A	
  
 	
  




                                     www.balanceinternet.com.au	
  
Store Locator
• Every	
  Store	
  
 	
  
• Geocentric	
  SEO	
  
 	
  
• Local	
  Offers	
  
 	
  
• Rich	
  Media	
  
 	
  
• Google	
  Maps	
  and	
  Street	
  View	
  
 	
  
• Facebook	
  IntegraIon	
  
 	
  

               WAYS MAGENTO CAN HELP YOU:
               •  agento	
  SEO	
  
                M
               •  agento	
  	
  Connect:	
  Store	
  Locator	
  Modules	
  
                M
               •  agento	
  Custom	
  Development	
  
                M




                                                                              www.balanceinternet.com.au	
  
WAYS MAGENTO CAN HELP YOU:
• Manage	
  AKributes:	
  Create	
  Addi5onal	
  AKributes	
  and	
  AKribute	
  Sets	
  to	
  help	
  guide	
  
 	
  
“research”	
  shopper	
  to	
  Product.	
  
• Layered	
  Naviga5on	
  
 	
  
• Custom	
  Customer	
  AKributes:	
  assign	
  customers	
  to	
  their	
  favourite	
  store.	
  Use	
  in	
  
 	
  
Customer	
  Segmenta5on	
  (Enterprise)	
  




                                                                                   www.balanceinternet.com.au	
  
Research Online, Buy Instore
 	
  
• Customers	
  sIll	
  want	
  to	
  touch,	
  feel	
  and	
  talk.	
  
• For	
  every	
  online	
  sale	
  between	
  3	
  and	
  5	
  instore	
  sales	
  generated	
  
 	
  
• Varies	
  upon	
  product	
  i.e.	
  bed	
  vs	
  pool	
  toys	
  	
  
 	
  
• SEO	
  is	
  criIcal	
  
 	
  
• Online	
  >>	
  Instore	
  >>	
  Online	
  behaviour	
  
 	
  
• Sales	
  Staff	
  on	
  floor	
  training	
  
 	
  
• Hybrid	
  behaviour	
  
 	
  
                    WAYS MAGENTO CAN HELP YOU:
                    •  ategory	
  and	
  product	
  page	
  configura5on	
  
                     C




                                                                                   www.balanceinternet.com.au	
  
In Store Point of Sale Signage
• Drive	
  Store	
  Traffic	
  Online	
  
 	
  
• Dolphin	
  Tag	
  your	
  customer	
  
 	
  
• Use	
  Facebook	
  as	
  easy	
  connector	
  
 	
  
• QR	
  codes	
  on	
  merchandise	
  direct	
  
 	
  
to	
  advanced	
  product	
  pages	
  


               WAYS MAGENTO CAN HELP YOU:
               •  ustom	
  Customer	
  AKributes	
  (Enterprise):	
  Sign	
  up	
  Customers	
  directly	
  to	
  Magento	
  in-­‐
                C
               store	
  ,	
  tag	
  them	
  in	
  the	
  process.	
  
               •  agento	
  Connect:	
  Facebook	
  connect	
  Extensions,	
  Social	
  Media	
  connected	
  Extensions.	
  
                M




                                                                                                www.balanceinternet.com.au	
  
Mobile and Tablet In Store
• Mobile	
  templates	
  –	
  iPhone	
  and	
  Android	
  
 	
  
• iPad	
  template	
  –	
  use	
  in	
  store	
  
 	
  
• iPhone	
  and	
  Android	
  apps	
  
 	
  
• Bookmark,	
  tag	
  and	
  share	
  
 	
  
• QR	
  code	
  or	
  URL	
  to	
  Facebook/	
  TwiXer	
  
 	
  


               WAYS MAGENTO CAN HELP YOU:
               •  agento	
  Mobile:	
  iPhone,	
  iPad,	
  Anroid	
  
                M
               •  agento	
  Rewards	
  Points	
  System	
  (Professional,	
  Enterprise)	
  
                M
               •  agento	
  Connect:	
  Mobile	
  Themes,	
  Sweet	
  Tooth	
  Customer	
  rewards	
  
                M
               •  ustom	
  Development	
  
                C




                                                                                            www.balanceinternet.com.au	
  
Live Chat with Store
• Duplicate	
  instore	
  experience	
  
 	
  
• Use	
  floor	
  staff	
  instore	
  to	
  manage	
  chat	
  
 	
  
• Up	
  sell	
  and	
  cross	
  sell	
  
 	
  
• Invite	
  to	
  store	
  if	
  appropriate	
  
 	
  



                WAYS MAGENTO CAN HELP YOU:
                •  agento	
  Rule-­‐Based	
  Product	
  Rela5ons	
  (Enterprise)	
  
                 M
                •  agento	
  Manage	
  Products:	
  Related,	
  Up	
  sell,	
  Cross	
  sell	
  
                 M
                •  agento	
  Connect:	
  Live	
  Chat	
  Extensions	
  
                 M
                •  agento	
  Assisted	
  Shopping	
  (Enterprise):	
  Manage	
  the	
  customer’s	
  cart	
  from	
  Magento	
  
                 M
                Admin	
  Panel	
  




                                                                                               www.balanceinternet.com.au	
  
Rewards and Loyalty
• Points	
  for	
  online	
  and	
  instore	
  purchase	
  
 	
  
• Redeem	
  online	
  or	
  instore	
  
 	
  
• Points	
  for	
  comment	
  –	
  reviews	
  and	
  social	
  conversaIon	
  
 	
  




               WAYS MAGENTO CAN HELP YOU:
               •  agento	
  Rewards	
  Point	
  System	
  (Professional,	
  Enterprise)	
  
                M
               •  ustom	
  Development:	
  Link	
  to	
  Rewards	
  to	
  POS	
  
                C
               •  agento	
  Connect:	
  Sweet	
  Tooth	
  Customer	
  Rewards	
  
                M




                                                                                              www.balanceinternet.com.au	
  
QR Codes
• Use	
  instore	
  to	
  drive	
  online	
  acIvity	
  
 	
  
• Assist	
  sales	
  staff	
  on	
  floor	
  
 	
  
• Self	
  help	
  via	
  Mobile	
  
 	
  
• In	
  catalogues	
  and	
  printed	
  materials	
  
 	
  



                WAYS MAGENTO CAN HELP YOU:
                •  agento	
  Mobile	
  
                 M
                •  agento	
  CMS:	
  Embedding	
  YouTube	
  Videos	
  on	
  Product	
  Page	
  
                 M
                •  agento	
  Connect:	
  QR	
  Code	
  Extensions,	
  Mobile	
  Themes	
  
                 M




                                                                                               www.balanceinternet.com.au	
  
Multi Store Configuration
• Every	
  physical	
  store	
  has	
  an	
  online	
  store	
  in	
  Magento	
  
 	
  
• One	
  site,	
  mulIple	
  stores	
  
 	
  
• Customise	
  stores	
  and	
  local	
  pricing	
  
 	
  
• Localised	
  fulfilment	
  and	
  drop	
  shipping	
  
 	
  



                WAYS MAGENTO CAN HELP YOU:
                •  agento	
  Manage	
  Stores:	
  Mul5ple	
  Website	
  (regions),	
  Mul5ple	
  Store	
  Views	
  
                 M
                •  agento	
  Connect:	
  Drop	
  Shipping	
  Extensions	
  
                 M
                •  ustom	
  Development:	
  Integra5on	
  with	
  ERP,	
  POS,	
  etc.	
  
                 C




                                                                                               www.balanceinternet.com.au	
  
Synchronise POS/ERP and Ecommerce
• Master	
  data	
  targets	
  
 	
  
• Basic	
  vs	
  advanced	
  content	
  
 	
  
• POS	
  and	
  ERP	
  pla[orm	
  API	
  
 	
  
• Data	
  hierarchy	
  
 	
  


               WAYS MAGENTO CAN HELP YOU:
               •  agento	
  API	
  
                M
               •  ustom	
  Development:	
  extend	
  Magento	
  API	
  or	
  Custom	
  Module	
  to	
  connect	
  to	
  ERP/POS	
  API	
  
                C
               •  agento	
  Connect:	
  Integra5on	
  Extensions	
  
                M
               •  agento	
  Product	
  AKributes:	
  used	
  to	
  hold	
  integra5on	
  specific	
  values	
  against	
  products	
  
                M




                                                                                                 www.balanceinternet.com.au	
  
Gifts and Redemption
• Gi	
  Cards	
  (Professional,	
  Enterprise)	
  
 	
  
• Group	
  Giing	
  (Enterprise)	
  
 	
  
• Use	
  naIve	
  and	
  plugins	
  
 	
  
• RedempIon	
  instore	
  or	
  online	
  
 	
  
• Gi	
  Card	
  Balance	
  syncronised	
  via	
  system	
  integraIon	
  
 	
  

              WAYS MAGENTO CAN HELP YOU:
              •  agento	
  API	
  
               M
              •  agento	
  Gi]	
  Registry	
  (Enterprise)	
  
               M
              •  agento	
  Gi]	
  Cards	
  (Professional,	
  Enterprise)	
  
               M
              •  ustom	
  Development:	
  Integra5on	
  with	
  3rd	
  party	
  loyalty	
  systems	
  
               C
              •  agento	
  Connect:	
  Sweet	
  Tooth	
  Customer	
  Rewards	
  
               M




                                                                                                www.balanceinternet.com.au	
  
Pop Up Stores
• Small	
  Format	
  
 	
  
• Cheaper	
  Footprint	
  
 	
  
• Limited	
  Life	
  
 	
  
• Event	
  based	
  
 	
  
• Visit	
  Store,	
  Order	
  online	
  and	
  fulfil	
  to	
  home	
  	
  
 	
  

                 WAYS MAGENTO CAN HELP YOU:
                 •  agento	
  Mobile	
  
                  M
                 •  agento	
  Connect:	
  Mobile	
  Themes	
  
                  M
                 •  anage	
  Products:	
  Much	
  larger	
  product	
  range	
  
                  M
                 •  reight	
  Op5ons	
  
                  F
                 •  agento	
  Backend:	
  Easy	
  Admin	
  Interface	
  to	
  take	
  sales	
  
                  M




                                                                                                  www.balanceinternet.com.au	
  
Local Store Fulfilment and Returns
• Improve	
  customer	
  experience	
  
 	
  
• Create	
  trust	
  
 	
  
• Increase	
  Conversion	
  
 	
  




             WAYS MAGENTO CAN HELP YOU:
             •  agento	
  Shipping	
  Methods:	
  Free	
  Shipping,	
  Table	
  Rates	
  
              M
             •  agento	
  Connect:	
  Advanced	
  Table	
  Rates	
  (eg	
  WebShopApps	
  Product	
  MatrixRate)	
  
              M
             •  ustom	
  Development:	
  integra5on	
  with	
  ERP/POS	
  determine	
  in-­‐store	
  stock	
  levels.	
  
              C
             •  agento	
  RMA	
  (Enterprise)	
  
              M




                                                                                             www.balanceinternet.com.au	
  
Local Offers from Local Stores
• On	
  Store	
  Locator	
  Page	
  
 	
  
• Local	
  Offers	
  and	
  Deals	
  
 	
  




                WAYS MAGENTO CAN HELP YOU:
                •  agento	
  Promo5onal	
  Rules	
  (Catalog	
  and	
  Shopping	
  Cart)	
  
                 M
                •  agento	
  Coupon/Discount	
  Codes	
  
                 M
                •  tore	
  Locator	
  
                 S
                •  agento	
  Rich	
  Merchandising	
  Suite	
  (Enterprise):	
  Customer	
  Segmenta5on,	
  Banner	
  
                 M
                Management,	
  etc.	
  




                                                                                           www.balanceinternet.com.au	
  
Try Instore Buy Online
• Capture	
  Customer	
  
 	
  
• Discount	
  code	
  generaIon	
  on	
  the	
  fly	
  or	
  present	
  
 	
  




               WAYS MAGENTO CAN HELP YOU:
               •  agento	
  Coupon/Discount	
  Codes	
  –	
  Date/Time	
  Valida5on,	
  uses	
  per	
  Coupon,	
  uses	
  per	
  
                M
               Customer	
  
               •  agento	
  Automated	
  Email	
  Reminder	
  Rules	
  (Enterprise)	
  
                M




                                                                                               www.balanceinternet.com.au	
  
Any questions…???




         www.balanceinternet.com.au	
  
We’d love to hear from you!
                                                                                               Balance	
  Internet	
  is	
  an	
  Online	
  Retail	
  and	
  Marke5ng	
  
    Address
                                                                                               Specialist.	
  We	
  understand	
  the	
  Balance	
  between	
  
	
  	
  	
  	
  Building	
  1,	
  650A	
  Nicholson	
  Street	
                                technology,	
  marke5ng	
  your	
  brand	
  and	
  delivering	
  an	
  online	
  
	
  	
  	
  	
  Fitzroy	
  North	
  3068	
  VICTORIA	
                                         solu5on	
  for	
  your	
  business.	
  
	
  	
  	
  	
  Australia	
  

      Phone                                            Email
	
  	
  	
  	
  +61	
  (3)	
  9481	
  2055	
         	
  	
  info@balanceinternet.com.au	
     	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  www.balanceinternet.com.au	
  



                                                                                               	
                              facebook.com/BalanceInternet	
  




                                                                                                                                                   www.balanceinternet.com.au	
  
www.balanceinternet.com.au	
  

More Related Content

What's hot

Mobile in retail and multi channel strategy - Lenati
Mobile in retail and multi channel strategy - LenatiMobile in retail and multi channel strategy - Lenati
Mobile in retail and multi channel strategy - Lenati
Arthur Megnin
 
The Gift Experience Cracks The QR Code
The Gift Experience Cracks The QR CodeThe Gift Experience Cracks The QR Code
The Gift Experience Cracks The QR Code
Webgains UK
 
Shopify Vs Magento Vs WooCommerce Vs BigCommerce Vs OpenCartresentation
Shopify Vs Magento Vs WooCommerce Vs BigCommerce Vs OpenCartresentationShopify Vs Magento Vs WooCommerce Vs BigCommerce Vs OpenCartresentation
Shopify Vs Magento Vs WooCommerce Vs BigCommerce Vs OpenCartresentation
Elsner Technologies Pty. Ltd.
 
Content for every step of a sale
Content for every step of a saleContent for every step of a sale
Content for every step of a sale
Bryony Thomas
 
Online shopping idea - Virtual trial room- Keerthan G
Online shopping idea -  Virtual trial room- Keerthan GOnline shopping idea -  Virtual trial room- Keerthan G
Online shopping idea - Virtual trial room- Keerthan G
Keerthan G
 
GoECart 360 SaaS Ecommerce Software Datasheet
GoECart 360 SaaS Ecommerce Software DatasheetGoECart 360 SaaS Ecommerce Software Datasheet
GoECart 360 SaaS Ecommerce Software Datasheet
GoECart
 
Personalise your way to more conversions
Personalise your way to more conversionsPersonalise your way to more conversions
Personalise your way to more conversions
cloud.IQ
 
Successful Websites & Portfolio of Ecommerce projects
Successful Websites & Portfolio of Ecommerce projectsSuccessful Websites & Portfolio of Ecommerce projects
Successful Websites & Portfolio of Ecommerce projects
Zealous System
 
Best practice ecommerce design
Best practice ecommerce designBest practice ecommerce design
Best practice ecommerce design
George Ioannou
 
Fitting Reality Presentation
Fitting Reality PresentationFitting Reality Presentation
Fitting Reality Presentation
Anna Topilina
 
Virtual Dressing Room Opportunities for In-Store Retailers - Global AR Summit...
Virtual Dressing Room Opportunities for In-Store Retailers - Global AR Summit...Virtual Dressing Room Opportunities for In-Store Retailers - Global AR Summit...
Virtual Dressing Room Opportunities for In-Store Retailers - Global AR Summit...
Matthew Szymczyk
 
Top 5 Ways To Combat Shopping Cart Abandonment
Top 5 Ways To Combat Shopping Cart AbandonmentTop 5 Ways To Combat Shopping Cart Abandonment
Top 5 Ways To Combat Shopping Cart Abandonment
Navah Hopkins
 

What's hot (12)

Mobile in retail and multi channel strategy - Lenati
Mobile in retail and multi channel strategy - LenatiMobile in retail and multi channel strategy - Lenati
Mobile in retail and multi channel strategy - Lenati
 
The Gift Experience Cracks The QR Code
The Gift Experience Cracks The QR CodeThe Gift Experience Cracks The QR Code
The Gift Experience Cracks The QR Code
 
Shopify Vs Magento Vs WooCommerce Vs BigCommerce Vs OpenCartresentation
Shopify Vs Magento Vs WooCommerce Vs BigCommerce Vs OpenCartresentationShopify Vs Magento Vs WooCommerce Vs BigCommerce Vs OpenCartresentation
Shopify Vs Magento Vs WooCommerce Vs BigCommerce Vs OpenCartresentation
 
Content for every step of a sale
Content for every step of a saleContent for every step of a sale
Content for every step of a sale
 
Online shopping idea - Virtual trial room- Keerthan G
Online shopping idea -  Virtual trial room- Keerthan GOnline shopping idea -  Virtual trial room- Keerthan G
Online shopping idea - Virtual trial room- Keerthan G
 
GoECart 360 SaaS Ecommerce Software Datasheet
GoECart 360 SaaS Ecommerce Software DatasheetGoECart 360 SaaS Ecommerce Software Datasheet
GoECart 360 SaaS Ecommerce Software Datasheet
 
Personalise your way to more conversions
Personalise your way to more conversionsPersonalise your way to more conversions
Personalise your way to more conversions
 
Successful Websites & Portfolio of Ecommerce projects
Successful Websites & Portfolio of Ecommerce projectsSuccessful Websites & Portfolio of Ecommerce projects
Successful Websites & Portfolio of Ecommerce projects
 
Best practice ecommerce design
Best practice ecommerce designBest practice ecommerce design
Best practice ecommerce design
 
Fitting Reality Presentation
Fitting Reality PresentationFitting Reality Presentation
Fitting Reality Presentation
 
Virtual Dressing Room Opportunities for In-Store Retailers - Global AR Summit...
Virtual Dressing Room Opportunities for In-Store Retailers - Global AR Summit...Virtual Dressing Room Opportunities for In-Store Retailers - Global AR Summit...
Virtual Dressing Room Opportunities for In-Store Retailers - Global AR Summit...
 
Top 5 Ways To Combat Shopping Cart Abandonment
Top 5 Ways To Combat Shopping Cart AbandonmentTop 5 Ways To Combat Shopping Cart Abandonment
Top 5 Ways To Combat Shopping Cart Abandonment
 

Viewers also liked

Pole product presentation 25.05.2015
Pole product presentation 25.05.2015Pole product presentation 25.05.2015
Pole product presentation 25.05.2015
Anar Akbarli
 
Posm management
Posm managementPosm management
Posm management
Kostomarov Dmitry
 
About Insight Instore
About Insight InstoreAbout Insight Instore
About Insight Instore
insight instore
 
Promotions in retail
Promotions in retailPromotions in retail
Promotions in retail
Nirbhay Miglani
 
RETAIL IN STORE COMMUNICATION / VISUAL MERCHANDIZING
RETAIL  IN STORE COMMUNICATION  / VISUAL  MERCHANDIZING RETAIL  IN STORE COMMUNICATION  / VISUAL  MERCHANDIZING
RETAIL IN STORE COMMUNICATION / VISUAL MERCHANDIZING
Think As Consumer
 
Retails brings here a Synopsis of its infrastructure & Projects handled.
Retails brings here a Synopsis of its infrastructure & Projects handled.Retails brings here a Synopsis of its infrastructure & Projects handled.
Retails brings here a Synopsis of its infrastructure & Projects handled.
Gagan Gandhi
 
Advertising ppt (1)
Advertising ppt (1)Advertising ppt (1)
Advertising ppt (1)
Averest Marcom solutions
 
POSM Presentation
POSM PresentationPOSM Presentation
POSM Presentation
Shari Dawson
 
Retails Furnitures Fixtures POSM
Retails Furnitures Fixtures POSMRetails Furnitures Fixtures POSM
Retails Furnitures Fixtures POSM
Retails Retails
 
Retail Marketing
Retail Marketing Retail Marketing
Retail Marketing
Prasanth Pambadi
 
Point of sales materials
Point of sales materialsPoint of sales materials
Point of sales materials
Anton Razumov
 

Viewers also liked (11)

Pole product presentation 25.05.2015
Pole product presentation 25.05.2015Pole product presentation 25.05.2015
Pole product presentation 25.05.2015
 
Posm management
Posm managementPosm management
Posm management
 
About Insight Instore
About Insight InstoreAbout Insight Instore
About Insight Instore
 
Promotions in retail
Promotions in retailPromotions in retail
Promotions in retail
 
RETAIL IN STORE COMMUNICATION / VISUAL MERCHANDIZING
RETAIL  IN STORE COMMUNICATION  / VISUAL  MERCHANDIZING RETAIL  IN STORE COMMUNICATION  / VISUAL  MERCHANDIZING
RETAIL IN STORE COMMUNICATION / VISUAL MERCHANDIZING
 
Retails brings here a Synopsis of its infrastructure & Projects handled.
Retails brings here a Synopsis of its infrastructure & Projects handled.Retails brings here a Synopsis of its infrastructure & Projects handled.
Retails brings here a Synopsis of its infrastructure & Projects handled.
 
Advertising ppt (1)
Advertising ppt (1)Advertising ppt (1)
Advertising ppt (1)
 
POSM Presentation
POSM PresentationPOSM Presentation
POSM Presentation
 
Retails Furnitures Fixtures POSM
Retails Furnitures Fixtures POSMRetails Furnitures Fixtures POSM
Retails Furnitures Fixtures POSM
 
Retail Marketing
Retail Marketing Retail Marketing
Retail Marketing
 
Point of sales materials
Point of sales materialsPoint of sales materials
Point of sales materials
 

Similar to Balance internet -_magento_webinar

Getting the most out of the Digital revolution for Small Business
Getting the most out of the Digital revolution for Small BusinessGetting the most out of the Digital revolution for Small Business
Getting the most out of the Digital revolution for Small Business
Rethink Marketing
 
Digital Marketing Trends for 2023
Digital Marketing Trends for 2023Digital Marketing Trends for 2023
Digital Marketing Trends for 2023
Vbout.com
 
Screen Pages introduction
Screen Pages introductionScreen Pages introduction
Screen Pages introduction
Screen Pages
 
Using Magento for Cross Border and B2B Merchants
Using Magento for Cross Border and B2B MerchantsUsing Magento for Cross Border and B2B Merchants
Using Magento for Cross Border and B2B Merchants
SILK Software
 
Mobile apps sales_presentation
Mobile apps sales_presentationMobile apps sales_presentation
Mobile apps sales_presentation
Abdual Bell
 
Pinnacle Cart eCommerce - Product Demo 2012
Pinnacle Cart eCommerce - Product Demo 2012Pinnacle Cart eCommerce - Product Demo 2012
Pinnacle Cart eCommerce - Product Demo 2012
Craig Fox
 
Retail Insights Profile
Retail Insights ProfileRetail Insights Profile
Retail Insights Profile
Retail Insights
 
B2B Digital Marketing Strategy
B2B Digital Marketing StrategyB2B Digital Marketing Strategy
B2B Digital Marketing Strategy
Miller & Carter Business Agency
 
Meet Magento : Connected store with magento 2
Meet Magento : Connected store with magento 2Meet Magento : Connected store with magento 2
Meet Magento : Connected store with magento 2
Smile I.T is open
 
Why Omnichannel Selling Is Now Tablestakes In Ecommerce
Why Omnichannel Selling Is Now Tablestakes In EcommerceWhy Omnichannel Selling Is Now Tablestakes In Ecommerce
Why Omnichannel Selling Is Now Tablestakes In Ecommerce
Tinuiti
 
B2b lx
B2b lxB2b lx
How Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsHow Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More Deals
Vbout.com
 
Sell anywhere link introduction 2011 [compatibility mode]
Sell anywhere link introduction 2011 [compatibility mode]Sell anywhere link introduction 2011 [compatibility mode]
Sell anywhere link introduction 2011 [compatibility mode]
amyannetts
 
Nigeria's Leading Field Sales and Marketing Operations and Customer Experienc...
Nigeria's Leading Field Sales and Marketing Operations and Customer Experienc...Nigeria's Leading Field Sales and Marketing Operations and Customer Experienc...
Nigeria's Leading Field Sales and Marketing Operations and Customer Experienc...
Solomon Itegboje
 
Blueduckmarketingappspresentation
BlueduckmarketingappspresentationBlueduckmarketingappspresentation
Blueduckmarketingappspresentation
d1mcgraw
 
How 200,000 companies including Century 21, Intercom, Reputation Squad, Worka...
How 200,000 companies including Century 21, Intercom, Reputation Squad, Worka...How 200,000 companies including Century 21, Intercom, Reputation Squad, Worka...
How 200,000 companies including Century 21, Intercom, Reputation Squad, Worka...
Clément Delangue
 
Maximising conversions
Maximising conversionsMaximising conversions
Maximising conversions
Invest Northern Ireland
 
01. Screen Pages latest news
01. Screen Pages latest news01. Screen Pages latest news
01. Screen Pages latest news
Max Dodson
 
Brisbane Shopify Meetup, August 8th
Brisbane Shopify Meetup, August 8thBrisbane Shopify Meetup, August 8th
Brisbane Shopify Meetup, August 8th
Reload Media
 
SingleFeed Partners with mShopper
SingleFeed Partners with mShopperSingleFeed Partners with mShopper
SingleFeed Partners with mShopper
ryandouglas
 

Similar to Balance internet -_magento_webinar (20)

Getting the most out of the Digital revolution for Small Business
Getting the most out of the Digital revolution for Small BusinessGetting the most out of the Digital revolution for Small Business
Getting the most out of the Digital revolution for Small Business
 
Digital Marketing Trends for 2023
Digital Marketing Trends for 2023Digital Marketing Trends for 2023
Digital Marketing Trends for 2023
 
Screen Pages introduction
Screen Pages introductionScreen Pages introduction
Screen Pages introduction
 
Using Magento for Cross Border and B2B Merchants
Using Magento for Cross Border and B2B MerchantsUsing Magento for Cross Border and B2B Merchants
Using Magento for Cross Border and B2B Merchants
 
Mobile apps sales_presentation
Mobile apps sales_presentationMobile apps sales_presentation
Mobile apps sales_presentation
 
Pinnacle Cart eCommerce - Product Demo 2012
Pinnacle Cart eCommerce - Product Demo 2012Pinnacle Cart eCommerce - Product Demo 2012
Pinnacle Cart eCommerce - Product Demo 2012
 
Retail Insights Profile
Retail Insights ProfileRetail Insights Profile
Retail Insights Profile
 
B2B Digital Marketing Strategy
B2B Digital Marketing StrategyB2B Digital Marketing Strategy
B2B Digital Marketing Strategy
 
Meet Magento : Connected store with magento 2
Meet Magento : Connected store with magento 2Meet Magento : Connected store with magento 2
Meet Magento : Connected store with magento 2
 
Why Omnichannel Selling Is Now Tablestakes In Ecommerce
Why Omnichannel Selling Is Now Tablestakes In EcommerceWhy Omnichannel Selling Is Now Tablestakes In Ecommerce
Why Omnichannel Selling Is Now Tablestakes In Ecommerce
 
B2b lx
B2b lxB2b lx
B2b lx
 
How Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsHow Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More Deals
 
Sell anywhere link introduction 2011 [compatibility mode]
Sell anywhere link introduction 2011 [compatibility mode]Sell anywhere link introduction 2011 [compatibility mode]
Sell anywhere link introduction 2011 [compatibility mode]
 
Nigeria's Leading Field Sales and Marketing Operations and Customer Experienc...
Nigeria's Leading Field Sales and Marketing Operations and Customer Experienc...Nigeria's Leading Field Sales and Marketing Operations and Customer Experienc...
Nigeria's Leading Field Sales and Marketing Operations and Customer Experienc...
 
Blueduckmarketingappspresentation
BlueduckmarketingappspresentationBlueduckmarketingappspresentation
Blueduckmarketingappspresentation
 
How 200,000 companies including Century 21, Intercom, Reputation Squad, Worka...
How 200,000 companies including Century 21, Intercom, Reputation Squad, Worka...How 200,000 companies including Century 21, Intercom, Reputation Squad, Worka...
How 200,000 companies including Century 21, Intercom, Reputation Squad, Worka...
 
Maximising conversions
Maximising conversionsMaximising conversions
Maximising conversions
 
01. Screen Pages latest news
01. Screen Pages latest news01. Screen Pages latest news
01. Screen Pages latest news
 
Brisbane Shopify Meetup, August 8th
Brisbane Shopify Meetup, August 8thBrisbane Shopify Meetup, August 8th
Brisbane Shopify Meetup, August 8th
 
SingleFeed Partners with mShopper
SingleFeed Partners with mShopperSingleFeed Partners with mShopper
SingleFeed Partners with mShopper
 

More from Tyson Hackwood

Jumio Mobile App Report july 2014
Jumio Mobile App Report july 2014Jumio Mobile App Report july 2014
Jumio Mobile App Report july 2014
Tyson Hackwood
 
Omni Channel - Telstra WhitePaper
Omni Channel - Telstra WhitePaperOmni Channel - Telstra WhitePaper
Omni Channel - Telstra WhitePaper
Tyson Hackwood
 
High stakes-world-of-mobile-payments-infographic
High stakes-world-of-mobile-payments-infographicHigh stakes-world-of-mobile-payments-infographic
High stakes-world-of-mobile-payments-infographic
Tyson Hackwood
 
Pay Pal Here Fast Facts
Pay Pal Here   Fast FactsPay Pal Here   Fast Facts
Pay Pal Here Fast Facts
Tyson Hackwood
 
E Commerce Secure Insight Report Final
E Commerce Secure Insight Report FinalE Commerce Secure Insight Report Final
E Commerce Secure Insight Report Final
Tyson Hackwood
 
PayPal Fast Facts Q210
PayPal Fast Facts Q210PayPal Fast Facts Q210
PayPal Fast Facts Q210
Tyson Hackwood
 

More from Tyson Hackwood (6)

Jumio Mobile App Report july 2014
Jumio Mobile App Report july 2014Jumio Mobile App Report july 2014
Jumio Mobile App Report july 2014
 
Omni Channel - Telstra WhitePaper
Omni Channel - Telstra WhitePaperOmni Channel - Telstra WhitePaper
Omni Channel - Telstra WhitePaper
 
High stakes-world-of-mobile-payments-infographic
High stakes-world-of-mobile-payments-infographicHigh stakes-world-of-mobile-payments-infographic
High stakes-world-of-mobile-payments-infographic
 
Pay Pal Here Fast Facts
Pay Pal Here   Fast FactsPay Pal Here   Fast Facts
Pay Pal Here Fast Facts
 
E Commerce Secure Insight Report Final
E Commerce Secure Insight Report FinalE Commerce Secure Insight Report Final
E Commerce Secure Insight Report Final
 
PayPal Fast Facts Q210
PayPal Fast Facts Q210PayPal Fast Facts Q210
PayPal Fast Facts Q210
 

Recently uploaded

一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
concepsionchomo153
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
katiejasper96
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Arijit Dutta
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
ZevinAttisha
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
hartfordclub1
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Lacey Max
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
Freelance
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Niswey
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
JoeYangGreatMachiner
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
IPLTech Electric
 

Recently uploaded (20)

一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
 

Balance internet -_magento_webinar

  • 1. Mal  Williams  and  James  Horne   Balance  Internet,  Australia   www.balanceinternet.com.au  
  • 2. Don’t hesitate to ask if you have any questions James Horne - Solutions Architect Mal Williams - Systems Integrator www.balanceinternet.com.au  
  • 3. Tradi5onal  retailers  with  a  physical  store  have  an  enormous   compe55ve  advantage  over  pure  play  eCommerce  businesses.  The   physical  footprint  of  stores  can  be  leveraged  to  maximise  sales   across  all  channels.   Issues  we  will  discuss  include  POS  and  ERP  integra5on,  loyalty   programmes  and  store  locator  systems.   www.balanceinternet.com.au  
  • 4. What we’ll be talking about today… • 7  NOBRAINERS     • 7  TURBOCHARGERS     • Q  and  A     www.balanceinternet.com.au  
  • 5. Store Locator • Every  Store     • Geocentric  SEO     • Local  Offers     • Rich  Media     • Google  Maps  and  Street  View     • Facebook  IntegraIon     WAYS MAGENTO CAN HELP YOU: •  agento  SEO   M •  agento    Connect:  Store  Locator  Modules   M •  agento  Custom  Development   M www.balanceinternet.com.au  
  • 6. WAYS MAGENTO CAN HELP YOU: • Manage  AKributes:  Create  Addi5onal  AKributes  and  AKribute  Sets  to  help  guide     “research”  shopper  to  Product.   • Layered  Naviga5on     • Custom  Customer  AKributes:  assign  customers  to  their  favourite  store.  Use  in     Customer  Segmenta5on  (Enterprise)   www.balanceinternet.com.au  
  • 7. Research Online, Buy Instore   • Customers  sIll  want  to  touch,  feel  and  talk.   • For  every  online  sale  between  3  and  5  instore  sales  generated     • Varies  upon  product  i.e.  bed  vs  pool  toys       • SEO  is  criIcal     • Online  >>  Instore  >>  Online  behaviour     • Sales  Staff  on  floor  training     • Hybrid  behaviour     WAYS MAGENTO CAN HELP YOU: •  ategory  and  product  page  configura5on   C www.balanceinternet.com.au  
  • 8. In Store Point of Sale Signage • Drive  Store  Traffic  Online     • Dolphin  Tag  your  customer     • Use  Facebook  as  easy  connector     • QR  codes  on  merchandise  direct     to  advanced  product  pages   WAYS MAGENTO CAN HELP YOU: •  ustom  Customer  AKributes  (Enterprise):  Sign  up  Customers  directly  to  Magento  in-­‐ C store  ,  tag  them  in  the  process.   •  agento  Connect:  Facebook  connect  Extensions,  Social  Media  connected  Extensions.   M www.balanceinternet.com.au  
  • 9. Mobile and Tablet In Store • Mobile  templates  –  iPhone  and  Android     • iPad  template  –  use  in  store     • iPhone  and  Android  apps     • Bookmark,  tag  and  share     • QR  code  or  URL  to  Facebook/  TwiXer     WAYS MAGENTO CAN HELP YOU: •  agento  Mobile:  iPhone,  iPad,  Anroid   M •  agento  Rewards  Points  System  (Professional,  Enterprise)   M •  agento  Connect:  Mobile  Themes,  Sweet  Tooth  Customer  rewards   M •  ustom  Development   C www.balanceinternet.com.au  
  • 10. Live Chat with Store • Duplicate  instore  experience     • Use  floor  staff  instore  to  manage  chat     • Up  sell  and  cross  sell     • Invite  to  store  if  appropriate     WAYS MAGENTO CAN HELP YOU: •  agento  Rule-­‐Based  Product  Rela5ons  (Enterprise)   M •  agento  Manage  Products:  Related,  Up  sell,  Cross  sell   M •  agento  Connect:  Live  Chat  Extensions   M •  agento  Assisted  Shopping  (Enterprise):  Manage  the  customer’s  cart  from  Magento   M Admin  Panel   www.balanceinternet.com.au  
  • 11. Rewards and Loyalty • Points  for  online  and  instore  purchase     • Redeem  online  or  instore     • Points  for  comment  –  reviews  and  social  conversaIon     WAYS MAGENTO CAN HELP YOU: •  agento  Rewards  Point  System  (Professional,  Enterprise)   M •  ustom  Development:  Link  to  Rewards  to  POS   C •  agento  Connect:  Sweet  Tooth  Customer  Rewards   M www.balanceinternet.com.au  
  • 12. QR Codes • Use  instore  to  drive  online  acIvity     • Assist  sales  staff  on  floor     • Self  help  via  Mobile     • In  catalogues  and  printed  materials     WAYS MAGENTO CAN HELP YOU: •  agento  Mobile   M •  agento  CMS:  Embedding  YouTube  Videos  on  Product  Page   M •  agento  Connect:  QR  Code  Extensions,  Mobile  Themes   M www.balanceinternet.com.au  
  • 13. Multi Store Configuration • Every  physical  store  has  an  online  store  in  Magento     • One  site,  mulIple  stores     • Customise  stores  and  local  pricing     • Localised  fulfilment  and  drop  shipping     WAYS MAGENTO CAN HELP YOU: •  agento  Manage  Stores:  Mul5ple  Website  (regions),  Mul5ple  Store  Views   M •  agento  Connect:  Drop  Shipping  Extensions   M •  ustom  Development:  Integra5on  with  ERP,  POS,  etc.   C www.balanceinternet.com.au  
  • 14. Synchronise POS/ERP and Ecommerce • Master  data  targets     • Basic  vs  advanced  content     • POS  and  ERP  pla[orm  API     • Data  hierarchy     WAYS MAGENTO CAN HELP YOU: •  agento  API   M •  ustom  Development:  extend  Magento  API  or  Custom  Module  to  connect  to  ERP/POS  API   C •  agento  Connect:  Integra5on  Extensions   M •  agento  Product  AKributes:  used  to  hold  integra5on  specific  values  against  products   M www.balanceinternet.com.au  
  • 15. Gifts and Redemption • Gi  Cards  (Professional,  Enterprise)     • Group  Giing  (Enterprise)     • Use  naIve  and  plugins     • RedempIon  instore  or  online     • Gi  Card  Balance  syncronised  via  system  integraIon     WAYS MAGENTO CAN HELP YOU: •  agento  API   M •  agento  Gi]  Registry  (Enterprise)   M •  agento  Gi]  Cards  (Professional,  Enterprise)   M •  ustom  Development:  Integra5on  with  3rd  party  loyalty  systems   C •  agento  Connect:  Sweet  Tooth  Customer  Rewards   M www.balanceinternet.com.au  
  • 16. Pop Up Stores • Small  Format     • Cheaper  Footprint     • Limited  Life     • Event  based     • Visit  Store,  Order  online  and  fulfil  to  home       WAYS MAGENTO CAN HELP YOU: •  agento  Mobile   M •  agento  Connect:  Mobile  Themes   M •  anage  Products:  Much  larger  product  range   M •  reight  Op5ons   F •  agento  Backend:  Easy  Admin  Interface  to  take  sales   M www.balanceinternet.com.au  
  • 17. Local Store Fulfilment and Returns • Improve  customer  experience     • Create  trust     • Increase  Conversion     WAYS MAGENTO CAN HELP YOU: •  agento  Shipping  Methods:  Free  Shipping,  Table  Rates   M •  agento  Connect:  Advanced  Table  Rates  (eg  WebShopApps  Product  MatrixRate)   M •  ustom  Development:  integra5on  with  ERP/POS  determine  in-­‐store  stock  levels.   C •  agento  RMA  (Enterprise)   M www.balanceinternet.com.au  
  • 18. Local Offers from Local Stores • On  Store  Locator  Page     • Local  Offers  and  Deals     WAYS MAGENTO CAN HELP YOU: •  agento  Promo5onal  Rules  (Catalog  and  Shopping  Cart)   M •  agento  Coupon/Discount  Codes   M •  tore  Locator   S •  agento  Rich  Merchandising  Suite  (Enterprise):  Customer  Segmenta5on,  Banner   M Management,  etc.   www.balanceinternet.com.au  
  • 19. Try Instore Buy Online • Capture  Customer     • Discount  code  generaIon  on  the  fly  or  present     WAYS MAGENTO CAN HELP YOU: •  agento  Coupon/Discount  Codes  –  Date/Time  Valida5on,  uses  per  Coupon,  uses  per   M Customer   •  agento  Automated  Email  Reminder  Rules  (Enterprise)   M www.balanceinternet.com.au  
  • 20. Any questions…??? www.balanceinternet.com.au  
  • 21. We’d love to hear from you! Balance  Internet  is  an  Online  Retail  and  Marke5ng   Address Specialist.  We  understand  the  Balance  between          Building  1,  650A  Nicholson  Street   technology,  marke5ng  your  brand  and  delivering  an  online          Fitzroy  North  3068  VICTORIA   solu5on  for  your  business.          Australia   Phone Email        +61  (3)  9481  2055      info@balanceinternet.com.au                                              www.balanceinternet.com.au     facebook.com/BalanceInternet   www.balanceinternet.com.au