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51 ECommerce Tools to Help You Run your Online Business


Published on

A list of our all-time favorite eCommerce software and tools !

Starting out and running an online shop can be overwhelming as there are lots of moving parts including the platform itself, marketing, sales, social media, payment gateways, shipping, inventory management etc.

This list will focus specifically on eCommerce tools that you can use day to day to help you run your online store and ultimately increase your productivity and sales.

Published in: Business

51 ECommerce Tools to Help You Run your Online Business

  2. 2. ECOMMERCE TIPS BY PIXC eCommerce tips || Platforms Choosing your eCommerce platform builder is one of the most important steps and will set you up going forward.
  3. 3. 1. Bigcommerce  This is the platform to start with if you are planning to grow big! Plans start at $29.95/month. ECOMMERCE PLATFORMS eCommerce tips ||
  4. 4. 2. Shopify ECOMMERCE TIPS BY PIXC Shopify is simple to set up and get going. They have a Point of Sale system too. eCommerce tips || ECOMMERCE PLATFORMS
  5. 5. 3. Volusion ECOMMERCE TIPS BY PIXC The all-in-one solution for building an eCommerce store. eCommerce tips || ECOMMERCE PLATFORMS
  6. 6. 4. Weebly ECOMMERCE TIPS BY PIXC An affordable way to build a beautiful website and online shop. They even have a free plan. You don’t have an excuse not to start. eCommerce tips || ECOMMERCE PLATFORMS
  7. 7. 5. WooCommerce An opensource eCommmerce platform. Because it is opensource there are a lot of plugins however you have to look after security and hosting. eCommerce tips || ECOMMERCE PLATFORMSECOMMERCE PLATFORMS
  8. 8. 6. Squarespace A fully hosted, completely managed environment for creating and maintaining a beautiful website, blog, or portfolio. eCommerce tips || ECOMMERCE PLATFORMS
  9. 9. 7. TicTail Start a beautiful online store for free! eCommerce tips || ECOMMERCE PLATFORMS
  10. 10. 8. LemonStand The team are building an eCommerce platform to help you scale. eCommerce tips || ECOMMERCE PLATFORMS
  11. 11. 9. Selz There are no monthly fees, so you only pay a transaction fee when you make a sale. This is why Selz is perfect  if you’ve got only a few of items for sale, but you can also build a complete online store. eCommerce tips || ECOMMERCE PLATFORMS
  12. 12. 10. CrateJoy Looking to start a subscription model store? CrateJoy is a platform for exactly this! eCommerce tips || ECOMMERCE PLATFORMS
  13. 13. 11. SymphonyCommerce Commerce as a service. If you are a little bit larger and want everything looked after for you, Symphony is the way to go. eCommerce tips || ECOMMERCE PLATFORMS
  14. 14. eCommerce tips || Sales & Marketing Jumpstart your eCommerce marketing strategy. After setting up your online store with all the products, you need to sell and market it to your customers.
  15. 15. 12. Yopto Install this now! It is the easiest way to get reviews on your website and drive sales due to the rise in social shopping. eCommerce tips || SALES & MARKETING
  16. 16. 13. Now in Store An automatic catalogue builder for your products. They even have a Shopify app. eCommerce tips || SALES & MARKETING
  17. 17. 14. CrazyEgg A heatmap to actually see where your customers are on your website. eCommerce tips || SALES & MARKETING
  18. 18. 15. Olark  Live chat to talk to your customers. eCommerce tips || SALES & MARKETING
  19. 19. 16. Polyvore  Polyvore focuses on fashion and homewares, allowing consumers to create collages and collections of the items they love. These collections can be made up of product from online stores including yours. All product photos link back to your online store. This is a great way to drive traffic. eCommerce tips || SALES & MARKETING
  20. 20. 17. Houzz  Houzz is a great marketplace to sell on if you want to target homeowners and people who are actively engaged in home decorating, interior design, renovation and remodeling projects. eCommerce tips || SALES & MARKETING
  21. 21. 18. Wanelo  A social platform for shopping. It will also your store be discovered by more shoppers. eCommerce tips || SALES & MARKETING
  22. 22. eCommerce tips || Public Relations Spread the word with PR. It can be a great way to get your name out there.
  23. 23. 19. PressFriendly  A tool to build and manage your media campaigns. eCommerce tips || SALES & MARKETING
  24. 24. eCommerce tips || Search Engine Optimization Get your eCommerce website way up there on search engine results. Some people say SEO is dying however we think it is important to get the organic traffic you want. If you are not doing it, your competitor is.
  25. 25. 20. Moz   Marketing analytics software for search, links, social, and brand. Moz will provide you with SEO reports when you need them. eCommerce tips || SEARCH ENGINE OPTIMIZATION
  26. 26. eCommerce tips || Social Media You know that social media is a must so use these tools to help build your online community.
  27. 27. 21. Buffer Schedule and track your social media posts across Facebook, Twitter, LinkedIn and Google+. eCommerce tips || SOCIAL MEDIA
  28. 28. 22. Schedugram  Start scheduling your Instagram posts so you can focus back on your business. eCommerce tips || SALES & MARKETING
  29. 29. eCommerce tips || Advertising Get noticed. Use these platforms to roll out, manage, and retarget campaigns.
  30. 30. 23. Boostable  Enter your store URL and Boostable will generate Facebook ads for you. Definitely worth a try! eCommerce tips || ADVERTISING
  31. 31. 24. Adroll   A simple and easy-to-use retargeting platform. You can publish ads across Facebook and web (Google). eCommerce tips || ADVERTISING
  32. 32. 25. Perfect Audience  One solution for all your retargeting needs, including Facebook, web and Twitter. eCommerce tips || ADVERTISING
  33. 33. 26. AdEspresso  Facebook ads made simple! Put in all your images, titles and descriptions and they will automatically do the AB testing for you. eCommerce tips || ADVERTISING
  34. 34. eCommerce tips || Shipping & Logistics Unless you have a digital product, your shipping options are very important. Shipping pricing and timing can make or break a sale.
  35. 35. 27. Shippo Helps merchants and marketplaces save time and money on shipping. eCommerce tips || SHIPPING & LOGISTICS
  36. 36. 28. Shyp No matter if you are an individual or a business, Shyp will send a Shyp Hero to collect, package and send your item within 20 minutes. (Currently available in San Francisco, NYC and Miami) eCommerce tips || SHIPPING & LOGISTICS
  37. 37. 29. Shipwire eCommerce order fulfilment service and product distribution for business. They have warehouses in the US, Canada, UK, and Hong Kong. eCommerce tips || SHIPPING & LOGISTICS
  38. 38. eCommerce tips || Customer Service As you grow, it’ll get harder to handle all your customer enquiries. Make sure you have the right customer support tools in place.
  39. 39. 30. Zendesk The easiest and fastest way to provide great customer service. eCommerce tips || CUSTOMER SERVICE
  40. 40. 31. HelpScout ECOMMERCE TIPS BY PIXC Customer service software without customers seeing the ticketing system. Sounds pretty cool to me! eCommerce tips || CUSTOMER SERVICE
  41. 41. 32. Influx  This is customer service as a service. If you get a lot of the same questions, Influx could be very useful for your business. eCommerce tips || CUSTOMER SERVICE
  42. 42. eCommerce tips || Email Marketing Email marketing is a must. You can establish a direct line of contact with your customers so work your email marketing lists and keep promoting your products.
  43. 43. 33. Mailchimp No coding required to send effective email campaigns and newsletters. They have nice templates too. eCommerce tips || EMAIL MARKETING
  44. 44. 34. Vero Send behavioural emails to get your customers coming back. Vero have one of the best email marketing blogs too. eCommerce tips || EMAIL MARKETING
  45. 45. 35. SumoMe   Easily collect email addresses with SumoMe’s pop up box. It connects directly to Mailchimp and other email marketing platforms. eCommerce tips || EMAIL MARKETING
  46. 46. 36. Drip   Email marketing automation that is simple to use. eCommerce tips || EMAIL MARKETING
  47. 47. eCommerce tips || Management Efficiency is key when you run an eCommerce business, so you need to be on top of managing your operations.
  48. 48. 37. Shopseen  Manage all your listings in one place. Shopseen works with Square, Shopify, Etsy, Bigcommerce, eBay, and Storenvy. eCommerce tips || MANAGEMENT
  49. 49. 38. Divvy  Simplify your content processes with Divvy. No more emails and spreadsheets. eCommerce tips || MANAGEMENT
  50. 50. 39. OrderCircle Manage your wholesale orders. eCommerce tips || MANAGEMENT
  51. 51. eCommerce tips || Productivity Add more hours to your day with online productivity tools.
  52. 52. 40. Trello Keep track of everything in simple to do lists. eCommerce tips || PRODUCTIVITY
  53. 53. 41. Asana Asana allows you to create conversions, projects and to do lists as a team, all in the one place. eCommerce tips || PRODUCTIVITY
  54. 54. 42. Google Drive  You can’t go past Google Docs. It is really easy to keep a live spreadsheet, presentation, or document up to date between team members. eCommerce tips || PRODUCTIVITY
  55. 55. eCommerce tips || Photo Editing & Graphic Design Don’t overlook the importance of good visuals; we process images much faster than we process text.
  56. 56. 43. Canva Free, easy-to-use design tool and it’s all online. Design amazing things with their selection of templates, themes, and stock images. No graphic design experience required! eCommerce tips || PHOTO EDITING & GRAPHIC DESIGN TOOLSPHOTO EDITING & GRAPHIC DESIGN
  57. 57. 44. Snapseed  Edit your smartphone photos on the go. eCommerce tips || PHOTO EDITING & GRAPHIC DESIGN
  58. 58. 45. Pixc  On demand product image editing and background removal services so you can increase your sales and focus on the things you love. eCommerce tips || PHOTO EDITING & GRAPHIC DESIGN
  59. 59. eCommerce tips || Stock Photos If you’re in need of amazing imagery for your marketing material, stock photos are your best option.
  60. 60. 46. Stocksy ECOMMERCE TIPS BY PIXC Definitely one of the best stock photography websites out there. All images are beautiful, unique and natural. They are well priced too if you are going to use them on your landing page or in marketing material. eCommerce tips || STOCK PHOTOS
  61. 61. 47. PhotoDune   Lots of images at affordable prices. They also runGraphicRiver if you need icons and graphics. eCommerce tips || STOCK PHOTOS
  62. 62. 48. Unsplash  Free stock images, mainly focused on landscapes however they can work well for marketing material if it suits your brand. eCommerce tips || STOCK PHOTOS
  63. 63. eCommerce tips || Digital Printing Going from online to offline is easy if you have the right tools.
  64. 64. 49. Moo  Use Moo for high quality yet affordable business cards, letterheads and flyers. Use their mini Moo cards as swing tags for your items if you are starting out. eCommerce tips || DIGITAL PRINTING SOLUTIONS
  65. 65. eCommerce tips || A/B Testing Find out what converts and what doesn’t with a split test.
  66. 66. 50. Optimizely  A/B test your website and ultimately increase your conversions with their easy to use testing tools. eCommerce tips || A/B TESTING
  67. 67. 51. Visual Website Optimizer eCommerce tips || A/B TESTING Visual Website Optimizer (VWO) is similar to Optimizely but more affordable if you’re on a budget.
  68. 68. eCommerce tips || Hungry for more eCommerce tips and tricks? Check out the Pixc blog! CLICK HERE