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nsight   nstore
                                                            TM




                    h   t
                sig
           in




                                    a ct
                                                  We are a trend research &
                                            retail shopper marketing consultancy
                             im p



                                               We study trends and shoppers
                                                  The store is our laboratory
                                             Our aim is to create impact instore,
                                               through insight and innovation
       e
in stor




                                    e
                            innovat
nsight   nstore
                                                                                              TM



APPROACH



                      INSIGHT INSTORE TREND POOL




                        INSIGHT INSTORE RESEARCH
          EXTERNAL MARKETING INFLUENCERS                INiTERNAL INFLUENCERS
                   OUT OF HOME                           AGE, INCOME, SEX,
                     IN HOME                               CULTURE ETC.
                      INSTORE




                        INSIGHT INSTORE STRATEGY




SHOPPER                          SUCCESSFUL EXECUTION

                                                                                    BUYER
nsight    nstore
                                                                                                     TM



APPROACH



                     I N S I G H T I NTrends R E T R E to D P O O L
                                        S T O pertaining N
                    sociocultural and economic aspects, media, technology &
                                the environment are mapped with



                     project-specific research O R E R Eshopper influencers.
                      I N S I G H T I N S T related to S E A R C H
            External shopper influencers
          EXTERNAL MARKETING INFLUENCERS  are out of home, in home and instore.
                                                         INTERNAL INFLUENCERS
            Internal influencers are connected to the shoppers,mental make-up,
                   OUT OF HOME                            AGE, INCOME, SEX,
                           decided by age, sex, income, culture etc.
                     IN HOME                                CULTURE ETC.
                    INSTORE




      The findings are analysed to devise the Insight Instore shopper marketing strategy, and
                     anIexecution plan is chalked out,S T R A TtheG Y
                         N S I G H T I N S T O R E all with E intention of




SHOPPER                       converting shoppers to buyers
                                  SUCCESSFUL EXECUTION

                                                                                            BUYER
nsight    nstore
                                                                                                    TM



WORK




                               SHOPPER RESEARCH & INSTORE CONSULTING
                                                  Shopper Tracking & Observation   Strategy
                                                         Shopper Interviews Design
                                                      Retail format Study Development
                                                        Market Research    Execution
                                                    Comparative Studies     ROI Analytics


                               TREND RESEARCH & FORECASTING*
                                                            Design     Retail    Fashion
                                                  Technology Interiors     Luxury    New Ventures
                                                       Kids Youth Communication Lifestyle
                                                              Leisure & Entertainment



                               DESIGN CONSULTING
                                                  Graphic Design
                                                        Visual Merchandising




  *Ongoing research & Reports
  *Customized topic-specific trend research undertaken on request
nsight     nstore
                                                                              TM



          CONTACT




Reach us at

India                       Singapore

Insight Instore             Insight Instore
455, 1st Cross, 9th Main,   33, Club Street,
HAL 3rd Stage,              # 03-02 Emerald Garden,
Bangalore 560 075           Singapore 069415

+91 97390 94983             +65 9199 6469
+91 97399 74069

info@insightinstore.com     kalyani@insightinstore.com   www.insightinstore.com

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About Insight Instore

  • 1. nsight nstore TM h t sig in a ct We are a trend research & retail shopper marketing consultancy im p We study trends and shoppers The store is our laboratory Our aim is to create impact instore, through insight and innovation e in stor e innovat
  • 2. nsight nstore TM APPROACH INSIGHT INSTORE TREND POOL INSIGHT INSTORE RESEARCH EXTERNAL MARKETING INFLUENCERS INiTERNAL INFLUENCERS OUT OF HOME AGE, INCOME, SEX, IN HOME CULTURE ETC. INSTORE INSIGHT INSTORE STRATEGY SHOPPER SUCCESSFUL EXECUTION BUYER
  • 3. nsight nstore TM APPROACH I N S I G H T I NTrends R E T R E to D P O O L S T O pertaining N sociocultural and economic aspects, media, technology & the environment are mapped with project-specific research O R E R Eshopper influencers. I N S I G H T I N S T related to S E A R C H External shopper influencers EXTERNAL MARKETING INFLUENCERS are out of home, in home and instore. INTERNAL INFLUENCERS Internal influencers are connected to the shoppers,mental make-up, OUT OF HOME AGE, INCOME, SEX, decided by age, sex, income, culture etc. IN HOME CULTURE ETC. INSTORE The findings are analysed to devise the Insight Instore shopper marketing strategy, and anIexecution plan is chalked out,S T R A TtheG Y N S I G H T I N S T O R E all with E intention of SHOPPER converting shoppers to buyers SUCCESSFUL EXECUTION BUYER
  • 4. nsight nstore TM WORK SHOPPER RESEARCH & INSTORE CONSULTING Shopper Tracking & Observation Strategy Shopper Interviews Design Retail format Study Development Market Research Execution Comparative Studies ROI Analytics TREND RESEARCH & FORECASTING* Design Retail Fashion Technology Interiors Luxury New Ventures Kids Youth Communication Lifestyle Leisure & Entertainment DESIGN CONSULTING Graphic Design Visual Merchandising *Ongoing research & Reports *Customized topic-specific trend research undertaken on request
  • 5. nsight nstore TM CONTACT Reach us at India Singapore Insight Instore Insight Instore 455, 1st Cross, 9th Main, 33, Club Street, HAL 3rd Stage, # 03-02 Emerald Garden, Bangalore 560 075 Singapore 069415 +91 97390 94983 +65 9199 6469 +91 97399 74069 info@insightinstore.com kalyani@insightinstore.com www.insightinstore.com