We are a trend research & retail shopper marketing consultancy We study trends and shoppers The store is our laboratory Our aim is to create impact instore, through insight and innovation

1. nsight nstore
TM
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sig
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a ct
We are a trend research &
retail shopper marketing consultancy
im p
We study trends and shoppers
The store is our laboratory
Our aim is to create impact instore,
through insight and innovation
e
in stor
e
innovat

2. nsight nstore
TM
APPROACH
INSIGHT INSTORE TREND POOL
INSIGHT INSTORE RESEARCH
EXTERNAL MARKETING INFLUENCERS INiTERNAL INFLUENCERS
OUT OF HOME AGE, INCOME, SEX,
IN HOME CULTURE ETC.
INSTORE
INSIGHT INSTORE STRATEGY
SHOPPER SUCCESSFUL EXECUTION
BUYER

3. nsight nstore
TM
APPROACH
I N S I G H T I NTrends R E T R E to D P O O L
S T O pertaining N
sociocultural and economic aspects, media, technology &
the environment are mapped with
project-specific research O R E R Eshopper influencers.
I N S I G H T I N S T related to S E A R C H
External shopper influencers
EXTERNAL MARKETING INFLUENCERS are out of home, in home and instore.
INTERNAL INFLUENCERS
Internal influencers are connected to the shoppers,mental make-up,
OUT OF HOME AGE, INCOME, SEX,
decided by age, sex, income, culture etc.
IN HOME CULTURE ETC.
INSTORE
The findings are analysed to devise the Insight Instore shopper marketing strategy, and
anIexecution plan is chalked out,S T R A TtheG Y
N S I G H T I N S T O R E all with E intention of
SHOPPER converting shoppers to buyers
SUCCESSFUL EXECUTION
BUYER

4. nsight nstore
TM
WORK
SHOPPER RESEARCH & INSTORE CONSULTING
Shopper Tracking & Observation Strategy
Shopper Interviews Design
Retail format Study Development
Market Research Execution
Comparative Studies ROI Analytics
TREND RESEARCH & FORECASTING*
Design Retail Fashion
Technology Interiors Luxury New Ventures
Kids Youth Communication Lifestyle
Leisure & Entertainment
DESIGN CONSULTING
Graphic Design
Visual Merchandising
*Ongoing research & Reports
*Customized topic-specific trend research undertaken on request

5. nsight nstore
TM
CONTACT
Reach us at
India Singapore
Insight Instore Insight Instore
455, 1st Cross, 9th Main, 33, Club Street,
HAL 3rd Stage, # 03-02 Emerald Garden,
Bangalore 560 075 Singapore 069415
+91 97390 94983 +65 9199 6469
+91 97399 74069
info@insightinstore.com kalyani@insightinstore.com www.insightinstore.com