SingleFeed partners with mShopper to provide merchants with mobile commerce solutions

1. SingleFeed PartnersSingleFeed Partners
with mShopperwith mShopper
SingleFeed: Ryan Douglas
mShopper: Kathryn Wardell

2. AgendaAgenda
• SingleFeed Overview
• About mShopper
• What is Mobile Commerce?
• Benefits of mShopper
• How mShopper Works
• How SingleFeed Can Help
WWW.SINGLEFEED.COM

3. Who is SingleFeed?Who is SingleFeed?
We’re Shopping Engine &
Feed Experts

4. SingleFeed BackgroundSingleFeed Background
• ComparisonEngines.com started May 2005
• LoveYourFeed.com Blog October 2006
• SingleFeed launched February 2007
• VC backed – True Ventures, KPG Ventures
• Hundreds of merchants
• Focus on SMBs ($500K+ in yearly online revenue)
• Lots of Real Experience
• CSE Account Managers
• Former Retailers
• Industry Analysts
• Google Merchant Center Partner
WWW.SINGLEFEED.COM

5. SingleFeed ServicesSingleFeed Services
• Affordable self-service data feed
submission services
• $100 - $600/mo.
• For stores over $250K in total online revenue
• Managed Services
• $2000/mo minimum
• For stores over $50K/mo in shopping engine
revenue
• SingleFeed acts as agency, handling bidding,
SKU suppression, attribute optimization
WWW.SINGLEFEED.COM

6. SingleFeed FeaturesSingleFeed Features
◦ Categorization – SingleFeed categorizes all
products for all shopping engines using
proprietary “mega-taxonomy”.
◦ Pre-configured Shopping engine feeds.
◦ Engine checking – guarantee to get you live.
◦ ROI-Tracker that is built-in and easy-to-use.
◦ Expert advice and support. Check out our
support articles at:
http://support.singlefeed.com/home
WWW.SINGLEFEED.COM

7. About mShopperAbout mShopper
Mobile Commerce is Here!

8. Mobile Commerce Is Here!
Learn How mShopper™ Makes It
Quick, Easy, and Affordable
to Open Up A Mobile Store
Let’s Go Mobile!

9. 82% of U.S. adults have cell phones
59% of U.S. adults are mobile internet users (access Internet wirelessly via
a laptop or cell phone)
Mobile carriers are introducing more powerful, easy-to-use phones and
faster services (3G, 4G, etc.) which makes mCommerce easier
35% of all adults have cell phones with apps
Source: ABI Research, “Shopping by Mobile Will Grow to $119 Billion in 2015”
Your Consumers Are Mobile NOW
Mobile Is Everywhere, For Everyone, and For Everything
M-Commerce is Exploding =
Huge New Channel

10. But going mobile is hard to do
for most retailers
Retailers are scrambling to
go mobile…….

11. Amazon eBay BestBuy Macy’s
Electronics Apparel Computers Books
It’s easy for the big guys

12. Case Study: ECommerce ≠ MCommerce
Walmart (web) Walmart (IPhone)
Mobilized
Hot Topic (web) Hot Topic (IPhone)
Not Mobilized
Will Hot Topic
succeed in mobile?
Could Hot Topic’s
current mobile
experience hurt
their brand?

13. Benefits of the Platform
 Software-as-a-service & turn-key (no IT!)
 Self-service (you control your own store)
 Customizable to your brand’s look and feel
 No up-front investment or commitment
 Marketing tools & best practices included
 mShopper takes care of inputting orders
For Merchants
 Simple search using just a few characters
 Intuitive browsing: brand, category, keyword
 Fast page-load times
 SMS text reminders about products & offers
 Hot Deals at push of a button
 Easy purchase: just enter mobile # and PIN
 Accessible on all mobile devices
For Mobile Shoppers
Mobile shoppers ≠ online shoppers
•More in a rush
•Typically multi-tasking
•Easily distracted
•Shopping with a smaller screen &keyboard

14. Here’s What
Retailers Get:
– Feature- packed
mStores, work on all
smart phones
– Built-in
merchandising,
marketing, analytics
– Powerful search
– Builds Mobile DB
– Get FirstDibs™
– Shopping cart
integrated with web
cart
– Mobile SALES!

15. Let’s See How it Works!
Learn How mShopper™ works
Let’s Go Mobile!

16. 1. Welcome Screen

17. 2. Create Account
Begin the process
by creating an
account.
Begin the process
by creating an
account.

18. Data Feed
Your data feed is the
engine of your
mStore. Upload
through a partner,
FTP or HTTP.
Your data feed is the
engine of your
mStore. Upload
through a partner,
FTP or HTTP.

19. 4. Design mStore
Customize your
mStore with
logos or use the
editing bar.
Customize your
mStore with
logos or use the
editing bar.

20. 5. Today’s Hot Deal
Feature new
products on your
mStore homepage
for all to see. It’s
easy to change
frequently.
Feature new
products on your
mStore homepage
for all to see. It’s
easy to change
frequently.

21. 6. All Hot Deals
Your mStore also
features a button for
All Hot Deals. You can
add an unlimited
number of products.
Your mStore also
features a button for
All Hot Deals. You can
add an unlimited
number of products.

22. 7. GetFirstDibs Sign-Up Form
It’s time to collect mobile
numbers of shoppers who
want deals. Our custom tool
makes it easy to build your
mobile subscriber database.
It’s time to collect mobile
numbers of shoppers who
want deals. Our custom tool
makes it easy to build your
mobile subscriber database.

23. Driving Traffic to Merchant’s mStores
Mobile
Sign-Ups
Text
alerts to
product
pages
Email to
Database
Links to web
sign-up form
Social /
Viral Media
Links to
web
sign-up
form
Auto-redirect for
mobile viewers
Form embedded
on site
YourStore.com
3 Branded Mobile
Apps in App Stores
(iPhone, BB, Droid)
Keyword
Drivers in
Print/ Radio
Text XYZ to 1234
Bounce-
back text
linkPaid Search
Links to
web sign-up
form
PriceCrusher
Mobile Mall
Mobile Search
(Paid)
Mobile Search
(Organic)
Mobile Banner
Ads
mShopper provides
tools in red boxes

24. We provide tools to
integrate your sign-up
form into existing
marketing efforts and
quickly build your mobile
database.
We provide tools to
integrate your sign-up
form into existing
marketing efforts and
quickly build your mobile
database.

25. Now it’s time to send
our your alerts. Write
your own message and
schedule when it’s sent!
Now it’s time to send
our your alerts. Write
your own message and
schedule when it’s sent!

26. Manage your
entire mobile
commerce
effort from one
page!
Manage your
entire mobile
commerce
effort from one
page!

27. Review all of your GFD
analytics by opt-ins,
alerts sent, transactions,
sales amounts, time
frame and, most
importantly, we even
calculate your ROI.
Review all of your GFD
analytics by opt-ins,
alerts sent, transactions,
sales amounts, time
frame and, most
importantly, we even
calculate your ROI.

28. Sales
Loyalty
(repeat v. new)
mStore
Traffic
Our mStore analytics
convert data into
various charts and
graphs to review over
any set time frame.
Our mStore analytics
convert data into
various charts and
graphs to review over
any set time frame.

29. Order Processing Made Easy
Option
1
(Recommend
while sales
volume is low)
Option
2
(Necessary once
substantial sales
volume reached)
A. User logs in to
account & purchases
item from phone
A
Merchant
C
C. Order arrives to merchant
similar to other affiliates (with
our affiliate token). You
handle transaction, refunds,
shipping, order tracking, etc.
Benefits
• No tech
investment
required
• Happens w/in
minutes
• Still tied in to
your database
for CRM and
analytics
A. User logs in to
account & purchases
item from phone
A
Order
Info
Your
Product
Buy URL
B
B. mShopper call-center rep
manually inputs order info
into your e-commerce site’s
shopping cart, and buys *
* If product is out of stock or Product Buy URL is incorrect in data field, call-center rep calls user’s cell phone and tells them item is out of stock
Merchant
B
B. mShopper sends order
info directly to your e-
commerce system via API
API

30. Pricing Made Easy
Monthly
Licensing
• Small Retailer $99
• Medium Retailer: $499
• Large Retailer $999
Per-Transaction
Commission
•Greater of: 5% or your published
standard affiliate rates*
Text Messaging
•100K+ messages sent monthly = 1
cent each
•<100K messages sent monthly =
1.5 cents each
That’s it, nothing more!

31. Special Promotion for SingleFeed Customers
 Get Started with mShopper today and receive these special offers!
– mShopper Feed is free to all SingleFeed Customers (limited time offer)

32. Integrating with SingleFeed
 Activating and Sending a Feed Takes Seconds
– mShopper Feed is available in all service plans

33. Question & AnswerQuestion & Answer
WWW.SINGLEFEED.COM

34. Contact UsContact Us
SingleFeed
Ryan Douglas - ryan@singlefeed.com
800-705-8852 ext 2
mShopper
Kathryn Wardell – kathryn@mshopper.com
720-279-8028
WWW.SINGLEFEED.COM

35. ConclusionConclusion
Visit our sites for more information
www.singlefeed.com/blog
www.loveyourfeed.com
www.comparisonengines.com
www.mshopper.com/
WWW.SINGLEFEED.COM
@SingleFeed
@MCommerceMadeEZ