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SingleFeed Partners with mShopper
- 1. SingleFeed PartnersSingleFeed Partners withmShopperwith mShopper SingleFeed: Ryan Douglas mShopper: Kathryn Wardell
- 2. AgendaAgenda • SingleFeed Overview •About mShopper • What is Mobile Commerce? • Benefits of mShopper • How mShopper Works • How SingleFeed Can Help WWW.SINGLEFEED.COM
- 3. Who is SingleFeed?Whois SingleFeed? We’re Shopping Engine & Feed Experts
- 4. SingleFeed BackgroundSingleFeed Background •ComparisonEngines.com started May 2005 • LoveYourFeed.com Blog October 2006 • SingleFeed launched February 2007 • VC backed – True Ventures, KPG Ventures • Hundreds of merchants • Focus on SMBs ($500K+ in yearly online revenue) • Lots of Real Experience • CSE Account Managers • Former Retailers • Industry Analysts • Google Merchant Center Partner WWW.SINGLEFEED.COM
- 5. SingleFeed ServicesSingleFeed Services •Affordable self-service data feed submission services • $100 - $600/mo. • For stores over $250K in total online revenue • Managed Services • $2000/mo minimum • For stores over $50K/mo in shopping engine revenue • SingleFeed acts as agency, handling bidding, SKU suppression, attribute optimization WWW.SINGLEFEED.COM
- 6. SingleFeed FeaturesSingleFeed Features ◦Categorization – SingleFeed categorizes all products for all shopping engines using proprietary “mega-taxonomy”. ◦ Pre-configured Shopping engine feeds. ◦ Engine checking – guarantee to get you live. ◦ ROI-Tracker that is built-in and easy-to-use. ◦ Expert advice and support. Check out our support articles at: http://support.singlefeed.com/home WWW.SINGLEFEED.COM
- 7. About mShopperAbout mShopper MobileCommerce is Here!
- 8. Mobile Commerce IsHere! Learn How mShopper™ Makes It Quick, Easy, and Affordable to Open Up A Mobile Store Let’s Go Mobile!
- 9. 82% of U.S.adults have cell phones 59% of U.S. adults are mobile internet users (access Internet wirelessly via a laptop or cell phone) Mobile carriers are introducing more powerful, easy-to-use phones and faster services (3G, 4G, etc.) which makes mCommerce easier 35% of all adults have cell phones with apps Source: ABI Research, “Shopping by Mobile Will Grow to $119 Billion in 2015” Your Consumers Are Mobile NOW Mobile Is Everywhere, For Everyone, and For Everything M-Commerce is Exploding = Huge New Channel
- 10. But going mobileis hard to do for most retailers Retailers are scrambling to go mobile…….
- 11. Amazon eBay BestBuyMacy’s Electronics Apparel Computers Books It’s easy for the big guys
- 12. Case Study: ECommerce≠ MCommerce Walmart (web) Walmart (IPhone) Mobilized Hot Topic (web) Hot Topic (IPhone) Not Mobilized Will Hot Topic succeed in mobile? Could Hot Topic’s current mobile experience hurt their brand?
- 13. Benefits of thePlatform Software-as-a-service & turn-key (no IT!) Self-service (you control your own store) Customizable to your brand’s look and feel No up-front investment or commitment Marketing tools & best practices included mShopper takes care of inputting orders For Merchants Simple search using just a few characters Intuitive browsing: brand, category, keyword Fast page-load times SMS text reminders about products & offers Hot Deals at push of a button Easy purchase: just enter mobile # and PIN Accessible on all mobile devices For Mobile Shoppers Mobile shoppers ≠ online shoppers •More in a rush •Typically multi-tasking •Easily distracted •Shopping with a smaller screen &keyboard
- 14. Here’s What Retailers Get: –Feature- packed mStores, work on all smart phones – Built-in merchandising, marketing, analytics – Powerful search – Builds Mobile DB – Get FirstDibs™ – Shopping cart integrated with web cart – Mobile SALES!
- 15. Let’s See Howit Works! Learn How mShopper™ works Let’s Go Mobile!
- 16.
- 17. 2. Create Account Beginthe process by creating an account. Begin the process by creating an account.
- 18. Data Feed Your datafeed is the engine of your mStore. Upload through a partner, FTP or HTTP. Your data feed is the engine of your mStore. Upload through a partner, FTP or HTTP.
- 19. 4. Design mStore Customizeyour mStore with logos or use the editing bar. Customize your mStore with logos or use the editing bar.
- 20. 5. Today’s HotDeal Feature new products on your mStore homepage for all to see. It’s easy to change frequently. Feature new products on your mStore homepage for all to see. It’s easy to change frequently.
- 21. 6. All HotDeals Your mStore also features a button for All Hot Deals. You can add an unlimited number of products. Your mStore also features a button for All Hot Deals. You can add an unlimited number of products.
- 22. 7. GetFirstDibs Sign-UpForm It’s time to collect mobile numbers of shoppers who want deals. Our custom tool makes it easy to build your mobile subscriber database. It’s time to collect mobile numbers of shoppers who want deals. Our custom tool makes it easy to build your mobile subscriber database.
- 23. Driving Traffic toMerchant’s mStores Mobile Sign-Ups Text alerts to product pages Email to Database Links to web sign-up form Social / Viral Media Links to web sign-up form Auto-redirect for mobile viewers Form embedded on site YourStore.com 3 Branded Mobile Apps in App Stores (iPhone, BB, Droid) Keyword Drivers in Print/ Radio Text XYZ to 1234 Bounce- back text linkPaid Search Links to web sign-up form PriceCrusher Mobile Mall Mobile Search (Paid) Mobile Search (Organic) Mobile Banner Ads mShopper provides tools in red boxes
- 24. We provide toolsto integrate your sign-up form into existing marketing efforts and quickly build your mobile database. We provide tools to integrate your sign-up form into existing marketing efforts and quickly build your mobile database.
- 25. Now it’s timeto send our your alerts. Write your own message and schedule when it’s sent! Now it’s time to send our your alerts. Write your own message and schedule when it’s sent!
- 26. Manage your entire mobile commerce effortfrom one page! Manage your entire mobile commerce effort from one page!
- 27. Review all ofyour GFD analytics by opt-ins, alerts sent, transactions, sales amounts, time frame and, most importantly, we even calculate your ROI. Review all of your GFD analytics by opt-ins, alerts sent, transactions, sales amounts, time frame and, most importantly, we even calculate your ROI.
- 28. Sales Loyalty (repeat v. new) mStore Traffic OurmStore analytics convert data into various charts and graphs to review over any set time frame. Our mStore analytics convert data into various charts and graphs to review over any set time frame.
- 29. Order Processing MadeEasy Option 1 (Recommend while sales volume is low) Option 2 (Necessary once substantial sales volume reached) A. User logs in to account & purchases item from phone A Merchant C C. Order arrives to merchant similar to other affiliates (with our affiliate token). You handle transaction, refunds, shipping, order tracking, etc. Benefits • No tech investment required • Happens w/in minutes • Still tied in to your database for CRM and analytics A. User logs in to account & purchases item from phone A Order Info Your Product Buy URL B B. mShopper call-center rep manually inputs order info into your e-commerce site’s shopping cart, and buys * * If product is out of stock or Product Buy URL is incorrect in data field, call-center rep calls user’s cell phone and tells them item is out of stock Merchant B B. mShopper sends order info directly to your e- commerce system via API API
- 30. Pricing Made Easy Monthly Licensing •Small Retailer $99 • Medium Retailer: $499 • Large Retailer $999 Per-Transaction Commission •Greater of: 5% or your published standard affiliate rates* Text Messaging •100K+ messages sent monthly = 1 cent each •<100K messages sent monthly = 1.5 cents each That’s it, nothing more!
- 31. Special Promotion forSingleFeed Customers Get Started with mShopper today and receive these special offers! – mShopper Feed is free to all SingleFeed Customers (limited time offer)
- 32. Integrating with SingleFeed Activating and Sending a Feed Takes Seconds – mShopper Feed is available in all service plans
- 33. Question & AnswerQuestion& Answer WWW.SINGLEFEED.COM
- 34. Contact UsContact Us SingleFeed RyanDouglas - ryan@singlefeed.com 800-705-8852 ext 2 mShopper Kathryn Wardell – kathryn@mshopper.com 720-279-8028 WWW.SINGLEFEED.COM
- 35. ConclusionConclusion Visit our sitesfor more information www.singlefeed.com/blog www.loveyourfeed.com www.comparisonengines.com www.mshopper.com/ WWW.SINGLEFEED.COM @SingleFeed @MCommerceMadeEZ
Editor's Notes
- #11 Variety of platforms, browsers, carriers, interfaces And the mobile shopper is tricky to sell to Complicated technology Ecommerce versioning (Firefox, IE) mCommerce Versioning Many platforms (IPhone, Android, Blackberry, Nokia/Symbian, HP/Palm) Many manufacturers (Apple, RIM, Motorola, HTC, Samsung, Sony) Apps vs. web apps Complicated devices Small screens Less bandwidth Complicated users Mobile, out and about Specific needs and questions Short(er) attention span
- #12 It’s easy for the big guys to allocate money and resources to launch their mobile stores spending $250K to millions!
- #15 Here’s what’s included: mStore™: Design and launch a customized mobile store with instant shopping functionalityin as little as two hours. You’re in the driver’s seat Built-In Merchandising: Self-service content management tools let you promote featured products and special offers Mobile Database: Quickly build a subscriber list using our permission-based sign-up toolplaced in any of your digital channels GetFirstDibs™: An mShopper exclusive, a self-service SMS marketing program that drives traffic to your mStore and communicates to your on-the-go buyers Marketing Support: Create your own apps for iPhone/Blackberry/Droid which link directly to your store. Add your mStore to mShopper’s mobile mall of 100+ retailers Built-In Analytics: Use our integrated analytic tool to measure the performance of your mStore merchandising and marketing. We are committed to maximizing your ROI