Bajaj Auto Limited is India's largest motorcycle manufacturer and third largest in the world. It has three manufacturing plants in India and produces a range of motorcycles through extensive use of automation and technology. Bajaj focuses on entry-level motorcycles and has succeeded in capturing major market shares in India through competitive pricing, financing options, and a large dealership network. It continues investing in new product development, manufacturing improvements, and sustainability initiatives to maintain growth and profitability.
INVENTORY MANAGEMENT CASE STUDY :Maruti udyog limited(mul) ii ravneetubs
INVENTORY MANAGEMENT CASE STUDY :Maruti udyog limited(mul)
The raw material consumption cost was 75-83% of net sales. Therefore the company has been paying special attention to its inventory management.
Around 70% of the firm’s components are outsourced.
Average inventory turnover ratio of the company increased from 11.9 (in 2005-06) to 13.9 (in 2006-07).
The company has undertaken various initiatives to improve it’s inventory management because of which there has been an increase in its average inventory turnover ratio over the years.
Value chain of bajaj auto (My Second Semester Project On the mentioned topic ...Ankita Bharti
This project was assigned as our Second Semester end project in the subject Management Accounting by our Professor Mr. R.A.Khan.In this each and every student was assigned with a company on which they have to do a Value Chain Analysis. Mine was in 2 wheeler automobile sector and the company assigned was Bajaj auto. I have tired my level best to make this presentations per my understanding with the help of informations gathered through various Journals,newspapers and other sources.
INVENTORY MANAGEMENT CASE STUDY :Maruti udyog limited(mul) ii ravneetubs
INVENTORY MANAGEMENT CASE STUDY :Maruti udyog limited(mul)
The raw material consumption cost was 75-83% of net sales. Therefore the company has been paying special attention to its inventory management.
Around 70% of the firm’s components are outsourced.
Average inventory turnover ratio of the company increased from 11.9 (in 2005-06) to 13.9 (in 2006-07).
The company has undertaken various initiatives to improve it’s inventory management because of which there has been an increase in its average inventory turnover ratio over the years.
Value chain of bajaj auto (My Second Semester Project On the mentioned topic ...Ankita Bharti
This project was assigned as our Second Semester end project in the subject Management Accounting by our Professor Mr. R.A.Khan.In this each and every student was assigned with a company on which they have to do a Value Chain Analysis. Mine was in 2 wheeler automobile sector and the company assigned was Bajaj auto. I have tired my level best to make this presentations per my understanding with the help of informations gathered through various Journals,newspapers and other sources.
Asian Paints - Strategies, Entry Mode, StructureTony Sebastian
This PDF file include the Strategies followed by Asian Paints world wide. It also includes the structure of their organisation and how they enter into other countries in a global perspective
Volkswagen's Marketing Strategy in IndiaAsrar Mohd
INTRODUCTION
Volkswagen (VW) is one of the world’s leading automobile manufacturers and the largest carmaker in Europe
Volkswagen in German language means people’s car
Founded - 28 May 1937 (75 years)
Founder(s) - Ferdinand Porsche
Headquarters - Wolfsburg, Germany
Slogan - Das Auto ("The Car")
Area served - 153 countries
Subsidiaries - Audi, Bugatti, Bentley, Lamborghini, Porsche, SEAT, Skoda, Volkswagen and Scania CV
The marketing mix of Maruti suzuki discussion along with Suzuki journey in the market. How research team of the company makes an analysis of the current market.
Asian Paints - Strategies, Entry Mode, StructureTony Sebastian
This PDF file include the Strategies followed by Asian Paints world wide. It also includes the structure of their organisation and how they enter into other countries in a global perspective
Volkswagen's Marketing Strategy in IndiaAsrar Mohd
INTRODUCTION
Volkswagen (VW) is one of the world’s leading automobile manufacturers and the largest carmaker in Europe
Volkswagen in German language means people’s car
Founded - 28 May 1937 (75 years)
Founder(s) - Ferdinand Porsche
Headquarters - Wolfsburg, Germany
Slogan - Das Auto ("The Car")
Area served - 153 countries
Subsidiaries - Audi, Bugatti, Bentley, Lamborghini, Porsche, SEAT, Skoda, Volkswagen and Scania CV
The marketing mix of Maruti suzuki discussion along with Suzuki journey in the market. How research team of the company makes an analysis of the current market.
Benchmarking can be defined as a process for improving performance by constantly identifying,
understanding and adapting best practices and processes followed inside and outside the company
and implementing the results. The main emphasis of benchmarking is on improving a given
business operation or a process by exploiting 'best practices,' not on 'best performance.'
Simply put, benchmarking means comparing one's organization or a part of it with that of the other
companies.
Bajaj need to implement internal and competitive and strategic benchmarking so that Company fulfills customer requirement on time so results in customer satisfaction & in turn increase in sales.
Dokumen perniagaan bab 3 perdagangan tingkatan 4Ann HAsni
slide ni ada gmbar2 penyanyi korea, sy letak sbb nk pstikan student sy tumpu di slide. tp slepas slesai tyg slaide.. sy imbas balik pngjaran dengn soal balik pelajar.
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MARKETING MANAGEMENT
Atlas Honda Limited is a public listed company which was incorporated on October 16, 1962. It is a joint collaboration between Honda Motor Company Limited Japan, the largest and most reputed motorcycle brand in the world, and Atlas Group, one of Pakistan’s most renowned business conglomerates. The Company is principally engaged in progressive manufacturing and marketing of motorcycles and spare parts.
Academic project on Supply Chain Management - Supply Chain Benchmarking study of Indian Two Wheeler Industry
• Completed a quantitative supply chain benchmarking study of Indian two wheeler companies namely Hero Motocorp, Bajaj Auto, TVS, Royal Enfield, Mahindra two wheelers
developing an automobile finance system and how it is useful for the company as well as customers. it leads to a case study of what problems Maruti faced in its initial stages.
This presentation includes story behind name and logo, vision, core values, products, BCG Matrix, SWOT Analysis, Porter's Five forces and Porter's Generic Strategy.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3. Industry growth factor and Key Market players
The finance have become easier to access
Introduction of international standards in India
The economic and fuel-efficient engines
The teenager and the youth using more and more motorcycles
Key Market Players:
Hero Honda Motors India Limited
Bajaj Auto Ltd. (BAL)
TVS Motor Company
Honda Motorcycle Scooter India (P) Ltd.
Yamaha Motors India Pvt. Ltd.
Suzuki Motor Corporation
4. Bajaj Auto Limited
Founded in 1926
India's largest and World’s third largest motorcycle
manufacturer and has presence in Asia, Africa and
Latin America.
Bajaj Auto came into existence on November 29,1945
as M/s Bachraj Trading Corporation Private Limited.
It started off by selling imported two- and three-
wheelers in India.
In1959, it obtained license from the Government of
India to manufacture two- and three-wheelers and it
went public as Bajaj Auto Ltd (BAL) in1960.
5. More About the company
“The strategy of creative differentiation” – Rajiv Bajaj.
Have succeeded in capturing major, often leading, market shares in three
categories:
Financial Performance:
Net sales grew by 5.4% and operating income increased by 5.3%.
The operating EBITDA margin was 22.4% of net sales, highest in the
industry.
Profit before tax (PBT) increased by 31.8% to 5,385 crore.
Super Sports segment KTM and Pulsar RS 200
Sports Segment Pulsars and Avengers
Entry Level Segment Platina and CT 100
6. Bajaj Auto Limited has three plants in India:
The company has a total of 593 dealership outlets around 459 cities of
the country.
Capacity
Waluj: Bajaj range of motorcycles manufactured
at this plant include Discover, Platina, CT 100,
Boxer and three-wheelers (RE).
Chakan: The range of Bajaj motorcycles include
Pulsar, Avenger, KTM, Kawasaki Ninja.
Pant Nagar: Bajaj range of motorcycles such as
Discover and Platina are manufactured at this
plant.
9. Facility
Implemented Total Productivity maintenance(TPM) in all
the plants to build and continuously improve its core
competency.
All plants has been using the continuous improvements in
performance through lean manufacturing, higher quality,
cost reduction, tight and lean supply chains, greater
throughput and the introduction of new products and
processes.
Deployed direct-on-line supply based on Kanban, where all
vendors are online and aware of the production schedule,
the plants have very low inventory.
10. Technology
Self-reliance in all aspects lead to technological breakthroughs
without compromises and at an affordable cost
DTSi, 4 valve technology, EXHAUSTEC, SNS, Intelligent CDI
Being one of the pioneers in automation, robotics Bajaj auto
has so far installed 120 Co-Bots, made at its own plant, at
Chakan, Pantnagar and Waluj.
It operates close to 300 robots at its plant. A large chunk of
these robots are the ones the company has made on its own.
The automation helped in cost reduction and making
motorcycles at costs difficult to replicate.
“Build technology inside and parts outside”- sum-up the firms
manufacturing philosophy.
11. Sourcing/Vertical Integration
Around 60% by value of the Bajaj vehicles are
outsourced
180 vendors supplying components to Bajaj, they are
strategically located within Maharashtra.
Encourages its far away vendors to have a strategic
alliances with third party logistics providers.
Spare parts division has performed effective contribute
towards availability, affordability and greater penetration.
12. Human Resource
.
• Bajaj talent acquisition comb length and breadth
of India to engage promising candidates.
.
• Training programs include university professors as
resource persons to enlighten participants.
.
• Knowledge based development programs are
organized focusing on environment, industry and
management.
13. Capital Allocation
CSR expenditure amount to 86.46 cr which is 2% of
the net profit 2015-16.
Total research and development expenditure is about
1.71% of sales in 2015-16.
Annual savings of 3.57 cr is achieved with an
investment in renewable energy of 3.24 cr.
14. Inventory Planning/Control
Bajaj Auto maintains seven days inventory
Demand Estimations are based on Panel regression
Time series and cross section variation in data are taken
into account
Integrated ERP in procuring and inventory management
Business information is now available to the company’s
external community in real-time which improves
decision making to meet customer requirements and
maintain efficient supply chain management
Supplier gets purchase orders and contracts, material
schedules & payment details while Bajaj Auto gets
invoicing information in the automated material reciept
system
15. Quality Management
To improve quality, Bajaj Auto has begun actively assisting its suppliers
in finalizing joint ventures with counterparts in Japan, Italy, Taiwan &
Spain.
During 2007-08, the company extended BASS (Bajaj Auto Service
Standard) to standardize the workshops of 250 dealers & 50 authorized
service centers which improved work hygiene, promoted consistent &
better service quality & greater productivity.
On the basis of all the inputs Service Quality Index for a particular
dealer is calculated
• On the basis of SQI
achieved by the retailer
over 1 year, dealer is
rated and type of credit
they receive depends on
it
16. Organization Structure
CEO &
Principal
Consultant
Head Executive
Search
Manager
Executive
Search
Executive
Search
Consultants
Head Business
Development
Manager
Business
Development
Business
Development
Executives
Head Client
Relations &
Retentions
Manager Client
Relations &
Retentions
17. Product/Process Development
DTSi technology was major development project tested in Pulsar
and applied in other bikes later on.
Strategic implementation of I.T in Bajaj Auto gives field Sales team
full visibility on dealer activities and dealers get real-time access to
relevant information on operational activities
Bajaj has linked 380 out of 483 dealers & 165 out of 200 suppliers
through their SAP R/3 ERP database.
This helps in supply chain streamlining, inventory optimization
and reduction in non-value-adding activities at both ends.
Bajaj also plans to extend the IT systems in rural areas along with
a marketing initiative project but internet connectivity can be an
issue.
Changing infrastructure with telecom majors might help this
project.
18. Aldi’s Resource-Based Operations
Strategy matrix
PHYSICAL
RESOURCES
HUMAN
RESOURCES
INTELLECTUAL PROPERTY,
SOFTWARE AND METHODS
ECOSYSTEM
RESOURCES
FINANCIAL
RESOURCES
ResourceBase(Type,Capacity,andUtilization)
• Land
• Buildings
• water
pumps &
reservoirs,
• plant &
machinery,
• computers &
IT
equipment,
• dies and
jigs,
• Electric
installations
,
• furniture,
• office
equipment,
• aircrafts
• As on 31 March
2016, BAL’s
employee
strength stood at
9,347 persons,
• Efficient and
motivated store
staff
• The Employers’
Federation of
India (EFI)
conferred The
National Award
for Excellence in
Employee
Relations - 2015
on Bajaj Auto
Ltd.
• 93 Patent filings in India, fewer
records of Patent filings overseas
(USA, China, Egypt and
Singapore).
• BAL has filed majority of patents
in the category of Transport and
Engines. it has thirty eight (38)
granted patents while rest of the
applications (55) are in Patent
Pending status.
• Bajaj Auto announced the success
ful “Go Live” of their External
Portal Initiative for their sales
and service employees, dealers
and suppliers.
• SAP’s mySAP Enterprise Portal
was implemented simultaneously
with the current SAPR/3 ERP
implementation.
• Huge
supplier
network,
• efficient IT
system,
• a network of
498 dealers
and over
1,500
authorized
service
centers and
162 exclusive
three-
wheeler
dealers
• the Dealer
Owned &
Dealer
Operated
center are
financial
muscle for
the
company.
19. Terry Hill Framework
Corporate
Objective
s
Marketing
Strategy
How do Goods
& Services
qualify and
win orders in
Market Place?
Operations Strategy
Operations
Design Choice
Infrastruct
ure
Profitabl
e growth
and
global
reach
Operations in
50 countries
with bikes
targeted at
entry level
buyers
Largest
producer and
exporter of 3-
wheelers
Low prices
Quick
Delivery
Customer
feedback
Brand Image
Efficient
technology
Flow-shop
process
design
High level of
automation
Capacity &
facility size,
location and
clusters
Teamwo
rk
Training
program
s
Health
and
safety of
employe
es
20. Terry Hill Framework (contd.)
Corporate
Objectives
Marketing
Strategy
How do
Goods &
Services
qualify and
win orders
in Market
Place?
Operations Strategy
Operations
Design Choice
Infrastructure
Innovation
and
technology
Develop new
bikes,
scooterettes
and
passenger
vehicles
Capture
every
existing
segment
Low prices
Quick
Delivery
Customer
feedback
Brand
Image
Efficient
technology
Equipment
technology
High level
of
automation
Demand
Analysis
Quality
control
Test-runs
Organizatio
nal
structure
21. Terry Hill Framework (contd.)
Corporat
e
Objectiv
es
Marketing
Strategy
How do
Goods &
Services
qualify and
win orders
in Market
Place?
Operations Strategy
Operations
Design Choice
Infrastructur
e
Diversit
y &
Social
respons
ibility
“Humara Bajaj”
– providing
employment and
empowering
Indians
Pollution-free
environment
through
technology
innovation
Low prices
Quick
Delivery
Customer
feedback
Brand
Image
Efficient
technology
Training &
Developmen
t
Process
performance
Package
redesign,
shipping &
warehousing
Learning
&
innovatio
n
Health
and
support
services
on-site
22. Recommendations
Bajaj should aggressively push sales of higher margin
products & launch new products in niche segments.
Bajaj should evaluate the process of backward
integration as it has huge cash reserves surplus
which helps to achieve lower cost.
Increase its dealer network to tap rural growing
markets by going in for tie-ups &offering better
margins to dealer.