BAIstanbul Conference - Where Business Analysts and Product Managers collide

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Business Analysts have been a core part of major organisations for many years. In the digital world, Product Managers are a much newer breed. To the outsider, the roles often look very similar – so where are the differences, why do both continue to thrive – and where can they collaborate effectively to achieve truly great outcomes?

Business

So where did
Product
Management
come from?

Rules of
Engagement
• Be open to other approaches
• Be humble
• Look outside
• Align actions with goals
• Don’t forget to iterate

“Progress is impossible without change, and those
who cannot change their minds cannot change
anything”
- George Bernard Shaw

“Be stubborn on vision, flexible on details”
- Jeff Bezos, Amazon

Move from Tasks to Goals
Move from Output to Outcome
Badass Product: Making Users Awesome!

Where’s this
happening?
Source: Alpha UX, NYC 2017

https://www.linkedin.com/in/jmayes/
@James_Mayes
james@mindtheproduct.com
www.mindtheproduct.com
Thank you!

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