Presentation from How to Web Bucharest, offering some thoughts on the current economic landscale, some key pillars of the product led movement, and some tangible benefits to help product leaders build the business case for investment in product teams and tooling.
The Agency in Transformation: How Customer Journeys Will Transform the Agen...Gleanster Research
Most Agencies can talk a good game when it comes to the customer engagement strategy. But actually delivering on the expectations from brands is a whole different animal. Join Principal Analyst and CEO of Gleanster Research, Ian Michiels, to explore the transformational forces that will forever change the Agency-Brand relationship.
You'll learn:
Profitable strategies for customer journey services
How innovative agencies are capitalizing on the age of the empowered customer
How to translate strategy and journey maps into meaningful and realistic EXECUTION
Where to start, what to create, and how where to focus your efforts
Meagen Eisenburg - Marketing in times of crisisSaaStock
The true test of marketers. Are you a revenue driver or a cost center? You cannot afford to be the latter. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs - the biggest impact for the business. Join TripActions CMO Meagen Eisenberg as she highlights her approach to ensuring Marketing delivers on its mission-critical role even in times of uncertainty or crisis.
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
The use of marketing automation systems has grown by more than 50% in the US over the last years. In Europe however many European B2B companies still haven’t adopted marketing automation at all.
Marketing automation software provides the precise information buyers need as they move through the buying process. It helps us to guide buyers to consider, prefer, and select our products and services. In other words, it helps us in lead generation, nurturing, qualification, conversion, and much more. Marketing automation software, when used properly, will increase operational efficiency and grow revenue faster.
In short, marketing automation has become indispensable in the marketing journey from cost centre to revenue generator. Marketing can now prove its added value in a transparent way to sales. In this session Shimon Ben Ayoun from spotONvision will explain how marketing and sales can be facilitated with marketing automation.
Is My Digital Marketing Strategy Still Relevant in 2016?Capstrat
Shift and disruption are driving the digital industry. Technology advances continue to be a moving target. Learn how digital marketing continues to evolve, and get tips for refining your digital marketing strategy in 2016.
The Agency in Transformation: How Customer Journeys Will Transform the Agen...Gleanster Research
Most Agencies can talk a good game when it comes to the customer engagement strategy. But actually delivering on the expectations from brands is a whole different animal. Join Principal Analyst and CEO of Gleanster Research, Ian Michiels, to explore the transformational forces that will forever change the Agency-Brand relationship.
You'll learn:
Profitable strategies for customer journey services
How innovative agencies are capitalizing on the age of the empowered customer
How to translate strategy and journey maps into meaningful and realistic EXECUTION
Where to start, what to create, and how where to focus your efforts
Meagen Eisenburg - Marketing in times of crisisSaaStock
The true test of marketers. Are you a revenue driver or a cost center? You cannot afford to be the latter. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs - the biggest impact for the business. Join TripActions CMO Meagen Eisenberg as she highlights her approach to ensuring Marketing delivers on its mission-critical role even in times of uncertainty or crisis.
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
The use of marketing automation systems has grown by more than 50% in the US over the last years. In Europe however many European B2B companies still haven’t adopted marketing automation at all.
Marketing automation software provides the precise information buyers need as they move through the buying process. It helps us to guide buyers to consider, prefer, and select our products and services. In other words, it helps us in lead generation, nurturing, qualification, conversion, and much more. Marketing automation software, when used properly, will increase operational efficiency and grow revenue faster.
In short, marketing automation has become indispensable in the marketing journey from cost centre to revenue generator. Marketing can now prove its added value in a transparent way to sales. In this session Shimon Ben Ayoun from spotONvision will explain how marketing and sales can be facilitated with marketing automation.
Is My Digital Marketing Strategy Still Relevant in 2016?Capstrat
Shift and disruption are driving the digital industry. Technology advances continue to be a moving target. Learn how digital marketing continues to evolve, and get tips for refining your digital marketing strategy in 2016.
This presentation was delivered to a group taking a continuing education class in Calgary, Alberta on e-marketing at Mount Royal College. It is a holistic view of creating a complete digital marketing program for your organization from Awareness -> Education -> Sales Support -> Client Management.
The main point of the presentation was to develop an effective program, it is important to not forget allocating budget across this spectrum of the prospect/customer lifecycle.
Switch on your B2B customer experience strategyTomorrow People
B2B Marketing Leaders Gather to Share insights
NOTES- Participants at London Tech Weeks “Switch on your B2B mobile content strategy” discussed research and strategy on how to take advantage of mobile capabilities, what techniques can be used, Mobile customer experience and what is working best for B2B organisations.
Areas Covered
Why the current customer experience is broken
How mobile can be a powerful extension of your brand and marketing.
The current customer journey
The fully mobile customer journey
How to engage your audience through the customer journey
Customer experience is the new marketing
Gaining a better customer insight
Capturing critical data along the customer journey
Technology integration: API’s, Marketing automation, CRM
Success metrics (adoption, engagement and conversion)
“For marketers, mobile is the biggest opportunity of our time to give consumers the exceptional discovery, engagement and purchasing experiences they demand.” (Mobile Marketing Association, 2017)
Mobile content is both a great opportunity and a threat to many marketing professionals. How best to take advantage of a device business users check multiple times an hour, making them a real-time tool in driving brand awareness and target their prospects or channel partners to ensure their mobile marketing works effectively.
“The event hosted by strategic partnering firm Tomorrow People and Contento their mobile customer experience service took a tactical look at how to encounter the advantages of a mobile audience and how to redefine current materials for mobile usage."
Dass sich eine Investition in Gamification lohnt, das versucht Scott Schnaars (Badgeville) anhand verschiedener Beispiele erfolgreicher Gamification-Programme zu zeigen. »Heutzutage tun die Kunden nicht das, was ich mir als Unternehmen wünsche, also muss ich ihr Verhalten ändern, um Waren zu verkaufen und sie an mich zu binden und genau das gelingt mir mit Hilfe von Gamification«, ist sich Schnaars sicher.
Webcast- How To Achieve Continuous Growth In A Flat Market Position2
The webcast is about a new approach to your online marketing that will enable you to achieve continuous growth even in this recessionary environment.
Most marketers are seeing some common trends and changes in their costomers' behaviors: longer buying cycles, higher cost per lead using search marketing, more comparison shopping, etc. All this led to showed and unpredictable business growth, and an urgent need for new online mix that can address the changed customer buying process.
Webcast - How To Achieve Continuous Growth In A Flat Market Position2
The webcast is about a new approach to your online marketing that will enable you to achieve continuous growth even in this recessionary environment.
Most marketers are seeing some common trends and changes in their costomers' behaviors: longer buying cycles, higher cost per lead using search marketing, more comparison shopping, etc. All this led to showed and unpredictable business growth, and an urgent need for new online mix that can address the changed customer buying process.
Without an effective onboarding process, converting leads into clients and growing your practice can be challenging. So, how can you turn leads into clients who then become raving fans?
In this webinar, Director of Product & Enterprise Marketing, Elise Lambert shares her strategies for successfully boosting your firm's lead generation, referrals and conversions.
Reshaping ecosystem of digital transformation_IAB Interact 2019_sobieszekKrzysztof Sobieszek
As a digital advertising industry, over the last 20 years we went a very long and successful road of embedding digital media into business landscape. It has provided constant growth to the whole value chain. Now, digitalisation is a must, unquestionably. Moreover, it’s now spreading far behind marketing and advertising. Digital transformation as vast multidimensional and cross-siloed process gained great interest of almost every CEO. Environment and opportunities have therefore changed. Does our business models? Will our successful strategy of developing internet as a medium will still be enough? What’s the actual value digital industry provides? What are our unmonetized assets of different stakeholders? What are the possible scenarios for growth? These are questions I want to address with my presentation.
How to Transform Your Digital Marketing for Success (Webinar Slides)Pinpointe On-Demand
Marketers are constantly challenged to deliver remarkable, content-driven experiences…
Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework.
These slides accompany a webinar put on by Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group. They explain how to leverage a digital marketing transformation framework to guide your marketing initiatives, create connected experiences and deliver positive business outcomes.
If you'd like to see more, check out the webinar replay at http://email-marketing.pinpointe.com/webinar-how-to-transform-your-digital-marketing-ford
7 tips to Market your Travel Offer on the Web Karine Miron
Discover 3 majors trends in travel marketing and 7 tips to market your travel offer on the Web including content marketing, local SEO, influencers marketing strategies and so on.
Many product managers struggle to find the mentors they want - but perhaps mentorship isn't the right model for this industry. Let's take a look at personal advisory boards instead.
Management approaches to teams haven't changed all that much since the industrial revolution. It's time we addressed that, and made remote work more inclusive!
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This presentation was delivered to a group taking a continuing education class in Calgary, Alberta on e-marketing at Mount Royal College. It is a holistic view of creating a complete digital marketing program for your organization from Awareness -> Education -> Sales Support -> Client Management.
The main point of the presentation was to develop an effective program, it is important to not forget allocating budget across this spectrum of the prospect/customer lifecycle.
Switch on your B2B customer experience strategyTomorrow People
B2B Marketing Leaders Gather to Share insights
NOTES- Participants at London Tech Weeks “Switch on your B2B mobile content strategy” discussed research and strategy on how to take advantage of mobile capabilities, what techniques can be used, Mobile customer experience and what is working best for B2B organisations.
Areas Covered
Why the current customer experience is broken
How mobile can be a powerful extension of your brand and marketing.
The current customer journey
The fully mobile customer journey
How to engage your audience through the customer journey
Customer experience is the new marketing
Gaining a better customer insight
Capturing critical data along the customer journey
Technology integration: API’s, Marketing automation, CRM
Success metrics (adoption, engagement and conversion)
“For marketers, mobile is the biggest opportunity of our time to give consumers the exceptional discovery, engagement and purchasing experiences they demand.” (Mobile Marketing Association, 2017)
Mobile content is both a great opportunity and a threat to many marketing professionals. How best to take advantage of a device business users check multiple times an hour, making them a real-time tool in driving brand awareness and target their prospects or channel partners to ensure their mobile marketing works effectively.
“The event hosted by strategic partnering firm Tomorrow People and Contento their mobile customer experience service took a tactical look at how to encounter the advantages of a mobile audience and how to redefine current materials for mobile usage."
Dass sich eine Investition in Gamification lohnt, das versucht Scott Schnaars (Badgeville) anhand verschiedener Beispiele erfolgreicher Gamification-Programme zu zeigen. »Heutzutage tun die Kunden nicht das, was ich mir als Unternehmen wünsche, also muss ich ihr Verhalten ändern, um Waren zu verkaufen und sie an mich zu binden und genau das gelingt mir mit Hilfe von Gamification«, ist sich Schnaars sicher.
Webcast- How To Achieve Continuous Growth In A Flat Market Position2
The webcast is about a new approach to your online marketing that will enable you to achieve continuous growth even in this recessionary environment.
Most marketers are seeing some common trends and changes in their costomers' behaviors: longer buying cycles, higher cost per lead using search marketing, more comparison shopping, etc. All this led to showed and unpredictable business growth, and an urgent need for new online mix that can address the changed customer buying process.
Webcast - How To Achieve Continuous Growth In A Flat Market Position2
The webcast is about a new approach to your online marketing that will enable you to achieve continuous growth even in this recessionary environment.
Most marketers are seeing some common trends and changes in their costomers' behaviors: longer buying cycles, higher cost per lead using search marketing, more comparison shopping, etc. All this led to showed and unpredictable business growth, and an urgent need for new online mix that can address the changed customer buying process.
Without an effective onboarding process, converting leads into clients and growing your practice can be challenging. So, how can you turn leads into clients who then become raving fans?
In this webinar, Director of Product & Enterprise Marketing, Elise Lambert shares her strategies for successfully boosting your firm's lead generation, referrals and conversions.
Reshaping ecosystem of digital transformation_IAB Interact 2019_sobieszekKrzysztof Sobieszek
As a digital advertising industry, over the last 20 years we went a very long and successful road of embedding digital media into business landscape. It has provided constant growth to the whole value chain. Now, digitalisation is a must, unquestionably. Moreover, it’s now spreading far behind marketing and advertising. Digital transformation as vast multidimensional and cross-siloed process gained great interest of almost every CEO. Environment and opportunities have therefore changed. Does our business models? Will our successful strategy of developing internet as a medium will still be enough? What’s the actual value digital industry provides? What are our unmonetized assets of different stakeholders? What are the possible scenarios for growth? These are questions I want to address with my presentation.
How to Transform Your Digital Marketing for Success (Webinar Slides)Pinpointe On-Demand
Marketers are constantly challenged to deliver remarkable, content-driven experiences…
Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework.
These slides accompany a webinar put on by Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group. They explain how to leverage a digital marketing transformation framework to guide your marketing initiatives, create connected experiences and deliver positive business outcomes.
If you'd like to see more, check out the webinar replay at http://email-marketing.pinpointe.com/webinar-how-to-transform-your-digital-marketing-ford
7 tips to Market your Travel Offer on the Web Karine Miron
Discover 3 majors trends in travel marketing and 7 tips to market your travel offer on the Web including content marketing, local SEO, influencers marketing strategies and so on.
Many product managers struggle to find the mentors they want - but perhaps mentorship isn't the right model for this industry. Let's take a look at personal advisory boards instead.
Management approaches to teams haven't changed all that much since the industrial revolution. It's time we addressed that, and made remote work more inclusive!
Many of our management approaches haven't really changed since the industrial revolution, and it's time we took a hard look at how we can make some changes. Let's make remote working more inclusive!
BAIstanbul Conference - Where Business Analysts and Product Managers collideJames Mayes
Business Analysts have been a core part of major organisations for many years. In the digital world, Product Managers are a much newer breed. To the outsider, the roles often look very similar – so where are the differences, why do both continue to thrive – and where can they collaborate effectively to achieve truly great outcomes?
Hiring for startups - a conversation at DiceTru during SXSW2014James Mayes
Startups are different to established firms - different rules apply. Is there a generic "startup culture"? What warning signals should we look for in candidates? What makes startups more difficult to hire? Who should we filter out?
An early-mid level guide to Social Media for those looking to enhance their career or find their next role. Prepared for the Social Media London event on 13th Sept 2011. Sharing permitted, copying is not.
AI Genie Review: World’s First Open AI WordPress Website CreatorGoogle
AI Genie Review: World’s First Open AI WordPress Website Creator
👉👉 Click Here To Get More Info 👇👇
https://sumonreview.com/ai-genie-review
AI Genie Review: Key Features
✅Creates Limitless Real-Time Unique Content, auto-publishing Posts, Pages & Images directly from Chat GPT & Open AI on WordPress in any Niche
✅First & Only Google Bard Approved Software That Publishes 100% Original, SEO Friendly Content using Open AI
✅Publish Automated Posts and Pages using AI Genie directly on Your website
✅50 DFY Websites Included Without Adding Any Images, Content Or Doing Anything Yourself
✅Integrated Chat GPT Bot gives Instant Answers on Your Website to Visitors
✅Just Enter the title, and your Content for Pages and Posts will be ready on your website
✅Automatically insert visually appealing images into posts based on keywords and titles.
✅Choose the temperature of the content and control its randomness.
✅Control the length of the content to be generated.
✅Never Worry About Paying Huge Money Monthly To Top Content Creation Platforms
✅100% Easy-to-Use, Newbie-Friendly Technology
✅30-Days Money-Back Guarantee
See My Other Reviews Article:
(1) TubeTrivia AI Review: https://sumonreview.com/tubetrivia-ai-review
(2) SocioWave Review: https://sumonreview.com/sociowave-review
(3) AI Partner & Profit Review: https://sumonreview.com/ai-partner-profit-review
(4) AI Ebook Suite Review: https://sumonreview.com/ai-ebook-suite-review
#AIGenieApp #AIGenieBonus #AIGenieBonuses #AIGenieDemo #AIGenieDownload #AIGenieLegit #AIGenieLiveDemo #AIGenieOTO #AIGeniePreview #AIGenieReview #AIGenieReviewandBonus #AIGenieScamorLegit #AIGenieSoftware #AIGenieUpgrades #AIGenieUpsells #HowDoesAlGenie #HowtoBuyAIGenie #HowtoMakeMoneywithAIGenie #MakeMoneyOnline #MakeMoneywithAIGenie
Enterprise Resource Planning System includes various modules that reduce any business's workload. Additionally, it organizes the workflows, which drives towards enhancing productivity. Here are a detailed explanation of the ERP modules. Going through the points will help you understand how the software is changing the work dynamics.
To know more details here: https://blogs.nyggs.com/nyggs/enterprise-resource-planning-erp-system-modules/
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Code reviews are vital for ensuring good code quality. They serve as one of our last lines of defense against bugs and subpar code reaching production.
Yet, they often turn into annoying tasks riddled with frustration, hostility, unclear feedback and lack of standards. How can we improve this crucial process?
In this session we will cover:
- The Art of Effective Code Reviews
- Streamlining the Review Process
- Elevating Reviews with Automated Tools
By the end of this presentation, you'll have the knowledge on how to organize and improve your code review proces
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Discover the essential features to incorporate in your Winzo clone app to boost business growth, enhance user engagement, and drive revenue. Learn how to create a compelling gaming experience that stands out in the competitive market.
Mobile App Development Company In Noida | Drona InfotechDrona Infotech
Looking for a reliable mobile app development company in Noida? Look no further than Drona Infotech. We specialize in creating customized apps for your business needs.
Visit Us For : https://www.dronainfotech.com/mobile-application-development/
Utilocate offers a comprehensive solution for locate ticket management by automating and streamlining the entire process. By integrating with Geospatial Information Systems (GIS), it provides accurate mapping and visualization of utility locations, enhancing decision-making and reducing the risk of errors. The system's advanced data analytics tools help identify trends, predict potential issues, and optimize resource allocation, making the locate ticket management process smarter and more efficient. Additionally, automated ticket management ensures consistency and reduces human error, while real-time notifications keep all relevant personnel informed and ready to respond promptly.
The system's ability to streamline workflows and automate ticket routing significantly reduces the time taken to process each ticket, making the process faster and more efficient. Mobile access allows field technicians to update ticket information on the go, ensuring that the latest information is always available and accelerating the locate process. Overall, Utilocate not only enhances the efficiency and accuracy of locate ticket management but also improves safety by minimizing the risk of utility damage through precise and timely locates.
AI Pilot Review: The World’s First Virtual Assistant Marketing SuiteGoogle
AI Pilot Review: The World’s First Virtual Assistant Marketing Suite
👉👉 Click Here To Get More Info 👇👇
https://sumonreview.com/ai-pilot-review/
AI Pilot Review: Key Features
✅Deploy AI expert bots in Any Niche With Just A Click
✅With one keyword, generate complete funnels, websites, landing pages, and more.
✅More than 85 AI features are included in the AI pilot.
✅No setup or configuration; use your voice (like Siri) to do whatever you want.
✅You Can Use AI Pilot To Create your version of AI Pilot And Charge People For It…
✅ZERO Manual Work With AI Pilot. Never write, Design, Or Code Again.
✅ZERO Limits On Features Or Usages
✅Use Our AI-powered Traffic To Get Hundreds Of Customers
✅No Complicated Setup: Get Up And Running In 2 Minutes
✅99.99% Up-Time Guaranteed
✅30 Days Money-Back Guarantee
✅ZERO Upfront Cost
See My Other Reviews Article:
(1) TubeTrivia AI Review: https://sumonreview.com/tubetrivia-ai-review
(2) SocioWave Review: https://sumonreview.com/sociowave-review
(3) AI Partner & Profit Review: https://sumonreview.com/ai-partner-profit-review
(4) AI Ebook Suite Review: https://sumonreview.com/ai-ebook-suite-review
Software Engineering, Software Consulting, Tech Lead, Spring Boot, Spring Cloud, Spring Core, Spring JDBC, Spring Transaction, Spring MVC, OpenShift Cloud Platform, Kafka, REST, SOAP, LLD & HLD.
OpenMetadata Community Meeting - 5th June 2024OpenMetadata
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* How to run your own data quality framework
* What is the performance impact of running data quality frameworks
* How to run the test cases in your own ETL pipelines
* How the Incident Manager is integrated
* Get notified with alerts when test cases fail
Watch the meeting recording here - https://www.youtube.com/watch?v=UbNOje0kf6E
Introducing Crescat - Event Management Software for Venues, Festivals and Eve...Crescat
Crescat is industry-trusted event management software, built by event professionals for event professionals. Founded in 2017, we have three key products tailored for the live event industry.
Crescat Event for concert promoters and event agencies. Crescat Venue for music venues, conference centers, wedding venues, concert halls and more. And Crescat Festival for festivals, conferences and complex events.
With a wide range of popular features such as event scheduling, shift management, volunteer and crew coordination, artist booking and much more, Crescat is designed for customisation and ease-of-use.
Over 125,000 events have been planned in Crescat and with hundreds of customers of all shapes and sizes, from boutique event agencies through to international concert promoters, Crescat is rigged for success. What's more, we highly value feedback from our users and we are constantly improving our software with updates, new features and improvements.
If you plan events, run a venue or produce festivals and you're looking for ways to make your life easier, then we have a solution for you. Try our software for free or schedule a no-obligation demo with one of our product specialists today at crescat.io
Do you want Software for your Business? Visit Deuglo
Deuglo has top Software Developers in India. They are experts in software development and help design and create custom Software solutions.
Deuglo follows seven steps methods for delivering their services to their customers. They called it the Software development life cycle process (SDLC).
Requirement — Collecting the Requirements is the first Phase in the SSLC process.
Feasibility Study — after completing the requirement process they move to the design phase.
Design — in this phase, they start designing the software.
Coding — when designing is completed, the developers start coding for the software.
Testing — in this phase when the coding of the software is done the testing team will start testing.
Installation — after completion of testing, the application opens to the live server and launches!
Maintenance — after completing the software development, customers start using the software.
Graspan: A Big Data System for Big Code AnalysisAftab Hussain
We built a disk-based parallel graph system, Graspan, that uses a novel edge-pair centric computation model to compute dynamic transitive closures on very large program graphs.
We implement context-sensitive pointer/alias and dataflow analyses on Graspan. An evaluation of these analyses on large codebases such as Linux shows that their Graspan implementations scale to millions of lines of code and are much simpler than their original implementations.
These analyses were used to augment the existing checkers; these augmented checkers found 132 new NULL pointer bugs and 1308 unnecessary NULL tests in Linux 4.4.0-rc5, PostgreSQL 8.3.9, and Apache httpd 2.2.18.
- Accepted in ASPLOS ‘17, Xi’an, China.
- Featured in the tutorial, Systemized Program Analyses: A Big Data Perspective on Static Analysis Scalability, ASPLOS ‘17.
- Invited for presentation at SoCal PLS ‘16.
- Invited for poster presentation at PLDI SRC ‘16.
Artificia Intellicence and XPath Extension FunctionsOctavian Nadolu
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E-commerce Application Development Company.pdfHornet Dynamics
Your business can reach new heights with our assistance as we design solutions that are specifically appropriate for your goals and vision. Our eCommerce application solutions can digitally coordinate all retail operations processes to meet the demands of the marketplace while maintaining business continuity.
Transform Your Communication with Cloud-Based IVR SolutionsTheSMSPoint
Discover the power of Cloud-Based IVR Solutions to streamline communication processes. Embrace scalability and cost-efficiency while enhancing customer experiences with features like automated call routing and voice recognition. Accessible from anywhere, these solutions integrate seamlessly with existing systems, providing real-time analytics for continuous improvement. Revolutionize your communication strategy today with Cloud-Based IVR Solutions. Learn more at: https://thesmspoint.com/channel/cloud-telephony
2. • Product managers have
to answer questions like
“what” and “how”
• Product leaders have to
show an impact and an
outcome.
• Business leaders want to
know “how much”
4. Get some therapy
How we make people feel is of crucial importance
These events are as much about the talks from the
stage as they are the peer therapy on offer
“My CEO is insane and my engineers all hate me!”
6. Global macro-economic landscape
Rising interest rates
Capital becomes more expensive: pressure to do more with less
VCs and banks are more conservative in both funding and credit
supply
9. Meet James!
Cofounder and former CEO of Mind the Product
• 300,000 product managers in the community
• Meetups in 200+ cities
• Training for banks, startups, streaming media and more
• Exited to Pendo February 2022
VP & Evangelist for Pendo
• The only complete product experience platform
• Thousands of clients and data points|
13. Resource hub: https://www.pendo.io/product-led/
Key elements of the product led movement
Business product
as the driving force
at the heart of all
things, empowering
teams to engage
users and
accelerate
customer journeys
Align around
Product
Extensive use of
data to inform
decision making,
identify
opportunities,
inform the roadmap
Data driven
decisions
Free trials,
freemium plans and
self guided tours. In
app messaging to
drive upsell, cross-
sell, customer
expansion
Product
leveraged for
marketing
Polished and
scalable
onboarding,
intuitive, and
unlocking customer
value early in the
journey. Use of
analytics to drive
custom guide
creation
Stellar
onboarding &
empowerment
Capture the voice
of the customer,
inform the
roadmap, iterate n
the experience to
drive loyalty and
advocacy
Feedback &
communication
14. Resource hub: https://www.pendo.io/product-led/
Key elements of the product led movement
Business product
as the driving force
at the heart of all
things, empowering
teams to engage
users and
accelerate
customer journeys
Align around
Product
Extensive use of
data to inform
decision making,
identify
opportunities,
inform the roadmap
Data driven
decisions
Free trials,
freemium plans and
self guided tours. In
app messaging to
drive upsell, cross-
sell, customer
expansion
Product
leveraged for
marketing
Polished and
scalable
onboarding,
intuitive, and
unlocking customer
value early in the
journey. Use of
analytics to drive
custom guide
creation
Stellar
onboarding &
empowerment
Capture the voice
of the customer,
inform the
roadmap, iterate n
the experience to
drive loyalty and
advocacy
Feedback &
communication
15. Resource hub: https://www.pendo.io/product-led/
Key elements of the product led movement
Business product
as the driving force
at the heart of all
things, empowering
teams to engage
users and
accelerate
customer journeys
Align around
Product
Extensive use of
data to inform
decision making,
identify
opportunities,
inform the roadmap
Data driven
decisions
Free trials,
freemium plans and
self guided tours. In
app messaging to
drive upsell, cross-
sell, customer
expansion
Product
leveraged for
marketing
Polished and
scalable
onboarding,
intuitive, and
unlocking customer
value early in the
journey. Use of
analytics to drive
custom guide
creation
Stellar
onboarding &
empowerment
Capture the voice
of the customer,
inform the
roadmap, iterate n
the experience to
drive loyalty and
advocacy
Feedback &
communication
16. Resource hub: https://www.pendo.io/product-led/
Key elements of the product led movement
Business product
as the driving force
at the heart of all
things, empowering
teams to engage
users and
accelerate
customer journeys
Align around
Product
Extensive use of
data to inform
decision making,
identify
opportunities,
inform the roadmap
Data driven
decisions
Free trials,
freemium plans and
self guided tours. In
app messaging to
drive upsell, cross-
sell, customer
expansion
Product
leveraged for
marketing
Polished and
scalable
onboarding,
intuitive, and
unlocking customer
value early in the
journey. Use of
analytics to drive
custom guide
creation
Stellar
onboarding &
empowerment
Capture the voice
of the customer,
inform the
roadmap, iterate n
the experience to
drive loyalty and
advocacy
Feedback &
communication
17.
18. How roadmap decisions are made: 2021 vs 2022
Search: Pendo State of Product Leadership 2022 – download the full report
19. How roadmap decisions are made: 2021 vs 2022
Search: Pendo State of Product Leadership 2022 – download the full report
20. Average reported results
Capital
efficiency
30% increase
qualified
leads
28% increase
TAU
27%
reduction
onboarding
time
5% churn
reduction
15% increase
NRR
30% faster
realisation of
ROI
Search: Pendo business value of being product led – download the full report
21. Average reported results
Capital
efficiency
30% increase
qualified
leads
28% increase
TAU
27%
reduction
onboarding
time
5% churn
reduction
15% increase
NRR
30% faster
realisation of
ROI
Search: Pendo business value of being product led – download the full report
22. Average reported results
Capital
efficiency
30% increase
qualified
leads
28% increase
TAU
27%
reduction
onboarding
time
5% churn
reduction
15% increase
NRR
30% faster
realisation of
ROI
Search: Pendo business value of being product led – download the full report
26. What are my options?
james@mindtheproduct.com
@james_mayes
27. Onboard 100,000 new
users to a new platform
Product led tactics –
analytics informing which
guides and prompts to build,
contextually delivered to
users
New users onboarded
overnight, 30% reduction
in support tickets, $2m
cost savings
Challenge Product
CASE STUDY
FS example
Results
28. Resources
Business Value of Being Product Led - report
State of Product Leadership 2022 - report
Pendo product-led resource hub
29. Get Product Led Certified!
https://www.productledcertified.com/ Discount code: goproductled = 100% discount!
30. Connect – my network is yours
Get your therapy
Go product led for outsize returns
@james_mayes or james@mindtheproduct.com
31. Bonus point
- Align all the things!
@james_mayes or james@mindtheproduct.com
Editor's Notes
The shift of businesses to a product led mindset has been gathering pace recently.
We’ll see more hard data that can be used to take our execs on this journey
This can unlock budgets for both the tools and the resources necessary for this paradigm shift.
I wanted to deliver a session on the commercial aspects today for a few reasons, and we’re going to do with a mix of personal stories, and some solid data. Y’all ok with that? Let’s GO.
This is the common picture. We need to fix the disconnect and build commercial awareness across the organisation. Hands up if you’re a product person?PM sessions focus on the more on the technical product aspects - how to build a roadmap, do customer discovery, manage your backlog, and so on.
Few talk about the business aspects of becoming a truly great product led organisations, and if we don’t understand the benefits and the potential numbers, it’s tough to sell that journey (and the investment needed) to your execs.
As a refresher of where Product sits, I’ll remind you of my cofounder, Martin Eriksson’s seminal post.
So many Product people are amazing at both customer understanding and technology possibilities – but miss that third circle.
In so many ways, Product Management truly is decision making as a service
Based on my own experiences over the last year, I want to call back to one aspect of Matt’s session before we go deeper here. A theme that stood out strongly for me is that much of that we do is about how we make people FEEL. With that in mind, a quick story and a word of advice for your time at How to Web.First ProductTank? “My CEO is insane and my engineers all hate me!”
Make the time to make meaningful connections. They may save you in the hard times ahead.
Product people need to be more aware of today’s changing economic landscape. Why?
Recession or even stagflation in some regions will see reduced buying power, falling growth rates, new and expansion sales suffering.For the next few years, EFFICIENT GROWTH will be the phrase on the lips of every business leader – not growth at any cost
We can no longer buy growth in the way we once did
Marketing spend will be under pressure to be ever more effective
Whether you rely on revenue earned, VC funding, or maybe bank loans, every single source is becoming more conservative
IPOs are already being delayed – that impacts the release of funds to those early rockstar employees who often become the next round of angel investors
M&A activity will be focussed on those firms who can’t earn their way out of trouble, or find their VCs no longer willing to follow onWinter is coming, and it’s going to be brutal. We ALL need to demonstrate greater efficiency with every resource we have
Before we get into the detail here, let’s just check the context in which the research I’m sharing has been done.
There’s no doubt of the huge shift in every customer behaviour over the last couple of years.
Our working lives, our travel, our groceries, our children’s schooling, even our pet care.Everything has changed - and there’s a greater sense of distance between us, our teams, and indeed our customers than ever before. – but we have better data tooling than ever!
Why am I the right person to share this?
Firstly, I have a wider view across the global product scene than most
Secondly, I work in the abstract. I’ve not worked at the battlefront of product, and I won’t pretend I have. I will tell you to pay close attention to Bruce McCarthy, coming up soon!
STOP! We also cannot talk PLG without mentioning this seismic deal!
Adobe just entered an agreement to acquire Figma, for a whopping $20billion
This is one aspect of the business value ;)
As you can see here, Figma did an amazing job of putting the Product at the heart of the growth experience. One of the key differentiators was thinking cloud and collaboration first, as opposed to Adobe’s major limiting factor – locked to the PSD format to ensure backwards compatibility
Figma enabled their users to do the marketing and sales FOR them, a core of product led approaches
Astonishing growth, right? Left axis/ purple = valuation growth
Right axis / red = ARR growth
Can you spot the point where the product led strategies really started to activate?
Was Adobe’s purchase powered by fear? Maybe!
These five pillars represent the core of the product led movementThese techniques will help deliver a delightful product experience, encouraging meaningful adoption, deeper engagement, and as a result, sustained retention.
In this turbulent economic landscape, I think we all see the value in a little churn reduction!
Product led is a strong growth strategy
- Acquiring new customers with trials
- Driving upsell with freemium conversation
- Expansion within existing paid accounts.
Improved efficiency is unlocked by making data informed decisions the norm, and ensuring the voice of the customer is heard early and often
It’s now possible to make decisions faster and more accurately, speeding innovation, increasing operational agility, and reducing the time to return on investment
In-app enablement drives users to greater productivity while also making your internal processes more efficient.
Not only does this help with the churn reduction we’ve already mentioned, but it’s also been shown to drive down support tickets and deliver significant cost savings. There’s a case study later on this!
So we’re agreed, product led approaches have a lot to offer.
It requires investment though – time to change, maybe hires to make, and almost certainly better toolingLet’s give you some actual data!
So where do we get that data? By becoming truly product led, placing the product at the heart of the customer experience AND providing your teams with the appropriate tooling, you can track interaction data throughout the product.
Let’s democratise that data and deliver intel back to people who can USE it.
What is compelling right now is the increasing rate of adoption and strategic use.
Our research shows the percentage of data driven companies using quantitative insights nigh on DOUBLED in the last year, up from just 37% in 2021 to 71% this year.
Which bracket is your organisation in?
Leading companies are 6x more likely than mainstream firms to lead with data in making strategic decisions.
I said I’d share some numbers to help build a business case for investment. Feel free to take a photo, make a note of the search term, or email me after for a link.
This report by Pendo surveyed hundreds of customers around the world and all the data is available to you at no cost.
As the economy started it’s downward slide earlier this year, capital efficiency was the phrase in every VC warning note I saw.
“Move array from growth at any cost, move towards capital efficient growth”, we kept hearing
Do more with less – and we’ve all seen the lay-offs, right?Been asked to extend your runway? You’ve got three options: - Go for another raise. Uncomfortable right now!
- Increase revenue
- Cut costs
You want the happiest execs around? Propose solutions which can support these second two – and then when you do raise again, it’ll be with a stronger deck!
The product management landscape has exploded over the last decade. Endless options!
This is from 2020. While some of these are no longer around, new entrants have emerged – change is the only constant!
Going forward, we’ll see two major things occurring over the next couple of years, maybe even before 2022 closes out
More firms vying to be the “product experience platform” and moving away from point solutions as customers become more demanding (this means you) and look for stronger data stories.Rise of Product operations teams
A frenzy of M&A activity as some firms come to the end of their runway, struggle to unlock growth and fail to gain follow-on funding
To be truly product led, you need to enable your teams to
- Assess the health of your customer relationships through analytics
- Build guides and prompts to optimise usage and drive adoption
- You need to create playbooks to identify at-risk accounts and drive down churn
- Build contextual guidance to prioritise user outcomes and truly drive customer advocacy – delivering product led growth
BE MORE DEMANDING
Help! Who did I miss?
Take 30 seconds right now – help me to help you, let’s crowdsource these tools!
Email me, I’ll compile the full list of contributions, and I’ll share it with y’all when done.
OK, let’s do more numbers. We started with Figma, a startup with astonishing growth.
Hands up those not in a startup? Let’s go to the other extreme, and do cost savings for a major bank. Being product led has more than just growth to offer - would any of your execs turn down a cost saving of $2m?
I mentioned data from both these report earlier. Both came out earlier this year, so they have validity in this post pandemic world
They cover datapoints from hundreds of customers, both startup and enterprise, from around the world
In addition, there’s a massive resource library on the site on how various different customers are making progress with moving to product led approaches
Whether you’re a Pendo user of not, these case studies will show you exactly how your competitors are addressing these challenges right now. Get inspired.
Final resource to offer you: Mind the Product have been sharing the best product mgmt content for over a decade
With our new Pendo family, we have access to more resources than ever before, and we’ve been able to build this resource to help you get started. Launched earlier this month. 7,000 sign ups in the first week
Free, but for a limited time only
I’m easily found across LinkedIn, Twitter or plain old email. I’ve spent a decade building my network in Product, every market, every country.
If you need help, if you need connecting to a tool, a service or an expert – please come ask me. My role now isn’t to close deals, it’s to help others build amazing product led businesses!
Get your peer therapy and build YOUR network here. You’re in the right place
Go product led. It’s more than just growth.
When I heard the legendary Bruce McCarthy was up next, I had to add one short story to set this next session up.At a previous startup I worked with, we attended a careers event to hire engineers. A candidate comes over to our booth, and starts chatting to one of the junior devs. “I’ve checked your site” he says, “I like the look of what you’re trying to do here. One question though” he asks: “How do you plan to make money?”Our junior dev looks stunned for a second, look shaken, but makes an attempt: “Uh, investors?”No-one had taken the time to explain the core business model to the whole team. The people who were building the product had no idea how it was actually planning to monitise.