Suit or shirt, tea or coffee, cloud or on premise. Our whole life is a combination of conscious and subconscious decisions. They can be made through either an intuitive or reasoned process, or a combination of the two. Independent from the level of difficulty we fall victim to the same cognitive and personal biases. Especially personal and cultural decisions are sometimes hard to make, cause the establishment and enumeration of the underlying criteria is hard.
The technological developments of the last decade have made poor decision making easier, more immediate, and more widely consequential. A good understanding of your decision making process and well known biases helps you to make better judgment. That said the talk will give you a psychology overview about the process of decision making and common pitfalls. It will share some tricks to make the right choices and cases of invaluable weak criteria.
18. @gethash
Example Job Search
Small Company Big Company
Less money More money
Family atmosphere Strong hierarchy
Limited advancement Advancement opportunities
Remote work Commute
27. @gethash
“Decision fatigue refers to the deteriorating
quality of decisions made by an individual
after a long session of decision making.”
-
The brain is like a muscle!
28. @gethashShai Danzinger - http://www.pnas.org/content/108/17/6889
Extraneous factors in judicial decisions
“Fatigue increases the tendency to rule in
favour of the status quo.”
63. @gethash
We often misattribute
the sensation of ease about
something to the thing itself.
http://www.uxmatters.com/mt/archives/2011/07/how-cognitive-fluency-affects-decision-making.php
64. @gethash
Because familiarity enables easy
mental processing, it feels fluent. So
people often equate the feeling of
fluency with familiarity.
http://www.uxmatters.com/mt/archives/2011/07/how-cognitive-fluency-affects-decision-making.php