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Backbase: Regain Control of Your Digital Strategy
Backbase focuses on transforming digital banking by promoting an omni-channel customer journey and eliminating silos in technology and processes. The Backbase Digital Banking Platform (DBP) allows businesses to regain control of their digital strategy through enhanced customer experience and integration of existing systems. Recognized as a leader in customer experience solutions, Backbase emphasizes innovation and user-centric approaches to banking services.
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Backbase: Regain Control of Your Digital Strategy
- 1. BACKBASE: Regain Controlof Your Digital Strategy
- 2. Customer Behavior :Shift to Digital “.”2
- 3. Omni-Channel Customer Journey 1)Pursue an Omni-Channel Delivery Model 3
- 4. Outside-in Approach :Start with the Customer 4 Every Journey Start with the Customer… Technology Systems Processes Mind Devices Applications Companies
- 5. And Requires HardWork at Infra Level… 5 The hard work happens here Technology Systems Processes Mind Devices Applications Companies
- 6. Online Banking 1 Eliminate Silos 6 Challenge :How to Eliminate Silo’s? Mobile Banking 1 Online Banking 2 Mobile Banking 2 ATM Kiosk CCC Branch
- 7. Existing Systems Processes IDM SSO CRM Eliminate Silos Omni-Channel DigitalBanking 7 Backbase DBP Fast & Frictionless Personal & Relevant Superior Experience Any Time Any Place CRM Integration Security & Compliance Process Integration Application Integration
- 8. Key Digital Ingredients:Regain Control
- 9. CXP Services Digital Bankingwith Backbase DBP Digital Banking Services 3 2 1 4 Launchpad Retail | Wealth | Commercial Existing Core Systems Widget Widget CXP Manager Digital Banking Apps • Money Movement • PFM • Loyalty • E-Statements 5 Backbase DBP
- 10. Launchpad: User ExperienceAccelerators Backbase DBP 10 LAUNCHPAD Retail | Wealth | Commercial 1 Customer In control
- 11. Backbase DBP CXP: Omni-ChannelExperience Orchestration CRM Security Services Content Repository Analytics Personalization ServicesIntegration Services Content Services Existing Systems SSO IDMESB Mobile SDKPublishing ServicesPresentation Services Search Services Customer Facing Apps CXP Services 2 IT In control
- 12. Backbase DBP CXP Manager:Take Control of your Digital Strategy 12 CXP Manager (Digital Managers) Business In control 3
- 13. Backbase DBP Digital BankingServices: Accelerate Innovation Core Systems Core Systems Digital Banking Services • Launchpad • CXP Services • Banking: Transactions, Cleansing, Categorize, Enrich, Savings, Budgets, Payments, Accounts, Entitlements, … • Universal: Alerts, Notification, Message Center, Auditing, Contacts, … • Re-Use & Rationalize Existing Systems Web Mobile Branch Widget Widget Widget Widget API API API Digital Banking Services4 CXP Integration Services
- 14. Backbase DBP Banking Marketplace:Ready to Go Banking Apps 5
- 15.
- 16. Customer Experience Solutions.Delivered. INDUSTRY RECOGNITION 16 Gartner Magic Quadrant for Horizontal Portal Software Jim Murphy (October 2015) “Backbase is among the most highly regarded user experience platform vendors in time to implement”. ü Strong momentum since 2010 ü Lean User Experience Platform ”Most Visionary Vendor”
- 17. Customer Experience Solutions.Delivered. INDUSTRY RECOGNITION 17 Forrester Market Wave for Omni- Channel Banking Solutions Jost Hopperman (September 2015) “Backbase leads the Pack”. ü Broad business capabilities, ü Rich customer experience, ü Very solid technology and architecture “Backbase = Omni-Channel Leader
- 18. Customer Experience Solutions.Delivered. INDUSTRY RECOGNITION
- 19. Why Backbase Mission :Make you a Digital Leader
- 20.
- 21. Thank you! Jelmer deJong, Fintech Consultant, jelmer@backbase.com