Building a Smarter Bank, with Ron Shevlin
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Recording of the Backbase webinar Building a Smarter Bank, with Ron Shevlin. With technological developments and upstarts threatening to disrupt and displace established financial institutions, what should banks and credit unions do to defend their positions, and to grow and thrive in the new world of banking? In short, it's about how to become a ‘smarter’ bank – smarter about developing customer trust and relationships, smarter about understanding consumers' needs and wants, smarter about using technology, smarter about marketing products and services, and smarter about making money. In this webinar, Ron Shevlin, author of Smarter Bank, Snarketing Blogger & analyst at Cornerstone Advisors (before he worked at Aite Group and Forrester), provides a no-nonsense framework to address broad issues impacting banking's rapidly changing business model. The webinar addresses topics such as innovation, big data, customer engagement, mobile payments, personal financial management, and the changing financial behaviors of consumers, in particular, the Millennials.
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The importance of digital channels
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Instead of simply providing customers with traditional banking products such as account access and payment tools, the new solution will push the boundaries of personalisation to the next level by delivering tailor-made customer journeys based on real-time behavior, interests, location and preferences.
We will look at:
How can banks leverage on AI (artificial intelligence)? How can they harness its power to improve their customer experience?
The impact of the open fintech API ecosystem.
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Slides of the November 1, 2016 webinar 'The Adjacent Possible for Banks'.
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· How should they take best advantage of the digital revolution?
· How can they harness its power to improve their customer experience?
· What strategic directions should they choose?
We believe the best answers are contained in an approach called the Adjacent Possible. The Adjacent Possible provides a powerful conceptual framework for a bank’s digital strategy. So what is this framework? And how can it be applied? See the webinar or check out the slides for more info.
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what was needed to start their digital transformation journeys
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From BBVA acquiring Simple, to more and more neo-banks popping up, fintech startups going IPO and omni-channel moving from marketing buzz to the real thing. In this 60 minute webinar, Backbase's Jouk Pleiter and Jelmer de Jong discuss the main trends and best practices for banks and credit unions to keep on disrupting in the digital banking space.
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Can a bank disrupt the retail industry?
Can a bank disrupt? Imagining the bank as a retailer for digital goods.
In this webinar Amir Tabakovic, Head of Market Development at PostFinance will share his expertise on the latest technology to disrupt the traditional banking model; the integration of digital gift cards into banks’ own existing digital channels. Integrating gift cards embraces the continuing shift in media consumption towards digital channels and generates new revenue for the bank, while improving customer loyalty.
“By looking at partnerships with multinational companies from a completely new perspective, we were able to zero in on the area of digital goods and look for ways we could begin innovating. We realized that the in-app buying process for virtual codes, such as those used by iTunes, Nintendo, XBOX, Sony-PSN, and paysafecards, inside a banking app would be a first not only for PostFinance but also for the entire banking sector. During the webinar I’ll be sharing how we approached the idea practically, what we feel the market potential is, and what challenges we’ve had to overcome.” - Amir.
Amir Tabakovic currently serves as Head of Market Development at PostFinance, the fourth largest retail bank in Switzerland. In his current role, he is responsible for initiation, development and market introduction of digital innovations. A former internet start-up entrepreneur, Mr Tabakovic likes to be at the centre of merging business and communication technologies and bringing new solutions to market. He has participated in the Mobey Forum since 2010, currently chairs the Mobey Forum Mobile Wallet Workgroup and has been a member of the Board since 2011.
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