The document summarizes data from the Pew Internet Project on differences in digital technology use among generations. Younger generations such as Millennials are more likely to use technologies like smartphones, social media, and download apps compared to older generations. For example, 96% of Millennials own a cellphone compared to only 52% of the G.I. Generation. Additionally, social networks play a larger role for younger people, with Millennials having an average social network size of over 300 contacts compared to only 42 contacts for the G.I. Generation.
Innovation and technology go hand in hand in developing the vision and strategy for the business solutions these leaders employ to engage current and new customers (boomers and beyond), and to establish new business models. Explore the best practices in innovation that drive new revenue generation. How is innovation affected by the adoption of technology by older consumers? Lee Rainie and Andrew Perrin present what works and what doesn’t when innovating in large public and nonprofit organizations at the Boomer Summit in Washington.
Lee Rainie, director of the Pew Internet & American Life Project, will describe the Project’s research about those 65 and older use of technology. In early 2012, for the first time ever, more than 50% of older Americans are internet users and an even higher share have mobile phones. This is changing the way people gather, share, and create information. And it is changing the way they communicate and act in groups. Rainie will discuss major themes from his new book, Networked: The New Social Operating System, about how people ‘network’ in new ways in the digital age and how these themes apply to older technology users, as well as younger users.
Gen Y and Z Webinar with Ben Page from Ipsos Mori and Seb ReeveSeb Reeve
Who cares what a 23 year old thinks? The answer is anyone in business today, in terms of both numbers and buying power, Generation Y & Z are soon going to swamp GenX and Baby Boomers.
At our recent Customer Experience Summit questions and debate during the day highlighted how leading organisations are witnessing a shift in the demand for intelligent and intuitive service from their customers. Specifically, Generations Y & Z are most vocal about their demand for service that is available when, where and how they want – especially through digital channels. They’re also very aware of when they are being ‘sold to’ and thus prefer their interactions with businesses to be authentic.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Innovation and technology go hand in hand in developing the vision and strategy for the business solutions these leaders employ to engage current and new customers (boomers and beyond), and to establish new business models. Explore the best practices in innovation that drive new revenue generation. How is innovation affected by the adoption of technology by older consumers? Lee Rainie and Andrew Perrin present what works and what doesn’t when innovating in large public and nonprofit organizations at the Boomer Summit in Washington.
Lee Rainie, director of the Pew Internet & American Life Project, will describe the Project’s research about those 65 and older use of technology. In early 2012, for the first time ever, more than 50% of older Americans are internet users and an even higher share have mobile phones. This is changing the way people gather, share, and create information. And it is changing the way they communicate and act in groups. Rainie will discuss major themes from his new book, Networked: The New Social Operating System, about how people ‘network’ in new ways in the digital age and how these themes apply to older technology users, as well as younger users.
Gen Y and Z Webinar with Ben Page from Ipsos Mori and Seb ReeveSeb Reeve
Who cares what a 23 year old thinks? The answer is anyone in business today, in terms of both numbers and buying power, Generation Y & Z are soon going to swamp GenX and Baby Boomers.
At our recent Customer Experience Summit questions and debate during the day highlighted how leading organisations are witnessing a shift in the demand for intelligent and intuitive service from their customers. Specifically, Generations Y & Z are most vocal about their demand for service that is available when, where and how they want – especially through digital channels. They’re also very aware of when they are being ‘sold to’ and thus prefer their interactions with businesses to be authentic.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Lee Rainie, Director of the Pew Research Center’s Internet Project, describes the project’s latest findings about how people use mobile devices and how they connect to libraries with those devices. He also discusses mobile activities that people would like their libraries to embrace.
In this presentation at NIH, Mary Madden and Susannah Fox discuss the rise of participatory medicine within the context of key internet demographics and emerging online trends. 6/10/2008
Examining more than a decade of data on the social impact of technology in America, Pew Internet Research Analyst Kathryn Zickuhr discussed the patterns and trends shaping the new messaging realities of the digital age at the WSU Elliott School of Communications’ annual Comm Week conference.
Amanda Lenhart spoke to the “Media and the Well-Being of Children and Adolescents” conference at the Annenberg Public Policy Center at the University of Pennsylvania. The conference brought together academics, researchers, non-profits and industry to discuss the effects of media on child mental and physical health and well-being. In her talk, Amanda focused on bringing together data that highlights the demographic differences among groups of youth in their adoption, use and experiences with technology and social media. While such data may have illustrated what was called a “digital divide” in the past, it now highlights a variety of digital differences among groups of youth. This talk brings together data previously shared in a variety of reports on youth as well as some new analysis.
This presentation pulls together information about digital differences among income groups, age groups, racial and ethic groups, and among people with different levels of educational attainment. It covers internet, broadband, mobile, and social networks.
Lee Rainie will present a keynote discussion on networked learning at the The Free Learning 2.0 Conference on August 22. The conference is "a unique chance to participate in a global conversation on rethinking teaching and learning in the age of the Internet."
Director Lee Rainie gave a keynote at the NFAIS annual conference about the way the internet and mobile connectivity have transformed the worlds of networked individuals. He discussed how normal life has changed in the past decade because of three revolutions in technology: 1) the spread of broadband; 2) the rise of mobile connectivity; and 3) the emergence of technological social networks. He will discuss trends and likely future developments in technology that will shape the way people learn, share, and create information.
Lee Rainie will give the keynote presentation on "Learning in the Digital Age: Where Libraries Fit In." Lee will discuss the way people use e-book readers and tablet computers and how those devices are fitting into users' digital lives. He will describe how three revolutions in digital technology – in broadband, mobile connectivity, and social media – have created a new social operating system that he calls "networked individualism." He will use the Project's latest findings to help describe how librarians can serve the new educational needs of networked individuals.
Mary will present the Project’s latest research on social media adoption as part of a day-long workshop organized by and for the staff from the State Department's Bureau of Educational and Cultural Affairs and the 8 nonprofit organizations that partner with them to design and implement 2 to 3 week study tours around the U.S. for international visitors.
Pew Internet Director Lee Rainie was honored to give the Joe Pagano Memorial Web Analytics Lecture for the federal government’s Webmanager University. He discussed the latest Pew Internet data about the triple revolution in technology – in broadband, in mobile, and in social networking – and how these changes affect e-government and e-health activities by citizens. He also explored how these changes impact the broader environment of civic life and some of the changes that are likely on the horizon.
At a Spectrum Leadership Institute session at ALA's annual conference in Anaheim, CA, research specialist Kathryn Zickuhr will discuss trends in technology access and use among various demographic groups, and what these changes might mean for libraries.
Marketing to the Baby Boomer generation is going to become more and more prevalent starting now! Beginning January 1st, 2011 every single day more than 10,000 Baby Boomers will reach the age of 65. That is going to keep happening every single day for the next 19 years.
On March 8, 2012 we welcomed Deborah Coleman, the general sales manager of the After 55 Housing & Resource Guide and SeniorOutlook.com, a division of For Rent Media Solutions. Deborah Coleman demonstrates a knack for marketing to the senior community and continues to be the driving force in creating and cultivating strong relationships within the senior industry.
Deborah has served as director on the SEFAA board for several years as well as the associate vice president of the Florida Apartment Association Board for two years, co-chairing their annual Educational Conference. She has a keen understanding of the senior market and continues to provide complete and cost-effective marketing marketing solutions for the aging community.
Director Lee Rainie will give the “Networked libraries” speech at the Biblionext conference in Rome, Italy at the "Digital Omnivores: Libraries and New Learning Communities" event.
"65% of online adults use social networking sites" uso de medios sociales en ...Retelur Marketing
Estudio realizado por The Pew Research Center's Internet & American Life Project en el que se analiza el uso y penetración de las redes sociales en la sociedad americana. (inglés)
Lee Rainie, Director of the Pew Research Center’s Internet Project, describes the project’s latest findings about how people use mobile devices and how they connect to libraries with those devices. He also discusses mobile activities that people would like their libraries to embrace.
In this presentation at NIH, Mary Madden and Susannah Fox discuss the rise of participatory medicine within the context of key internet demographics and emerging online trends. 6/10/2008
Examining more than a decade of data on the social impact of technology in America, Pew Internet Research Analyst Kathryn Zickuhr discussed the patterns and trends shaping the new messaging realities of the digital age at the WSU Elliott School of Communications’ annual Comm Week conference.
Amanda Lenhart spoke to the “Media and the Well-Being of Children and Adolescents” conference at the Annenberg Public Policy Center at the University of Pennsylvania. The conference brought together academics, researchers, non-profits and industry to discuss the effects of media on child mental and physical health and well-being. In her talk, Amanda focused on bringing together data that highlights the demographic differences among groups of youth in their adoption, use and experiences with technology and social media. While such data may have illustrated what was called a “digital divide” in the past, it now highlights a variety of digital differences among groups of youth. This talk brings together data previously shared in a variety of reports on youth as well as some new analysis.
This presentation pulls together information about digital differences among income groups, age groups, racial and ethic groups, and among people with different levels of educational attainment. It covers internet, broadband, mobile, and social networks.
Lee Rainie will present a keynote discussion on networked learning at the The Free Learning 2.0 Conference on August 22. The conference is "a unique chance to participate in a global conversation on rethinking teaching and learning in the age of the Internet."
Director Lee Rainie gave a keynote at the NFAIS annual conference about the way the internet and mobile connectivity have transformed the worlds of networked individuals. He discussed how normal life has changed in the past decade because of three revolutions in technology: 1) the spread of broadband; 2) the rise of mobile connectivity; and 3) the emergence of technological social networks. He will discuss trends and likely future developments in technology that will shape the way people learn, share, and create information.
Lee Rainie will give the keynote presentation on "Learning in the Digital Age: Where Libraries Fit In." Lee will discuss the way people use e-book readers and tablet computers and how those devices are fitting into users' digital lives. He will describe how three revolutions in digital technology – in broadband, mobile connectivity, and social media – have created a new social operating system that he calls "networked individualism." He will use the Project's latest findings to help describe how librarians can serve the new educational needs of networked individuals.
Mary will present the Project’s latest research on social media adoption as part of a day-long workshop organized by and for the staff from the State Department's Bureau of Educational and Cultural Affairs and the 8 nonprofit organizations that partner with them to design and implement 2 to 3 week study tours around the U.S. for international visitors.
Pew Internet Director Lee Rainie was honored to give the Joe Pagano Memorial Web Analytics Lecture for the federal government’s Webmanager University. He discussed the latest Pew Internet data about the triple revolution in technology – in broadband, in mobile, and in social networking – and how these changes affect e-government and e-health activities by citizens. He also explored how these changes impact the broader environment of civic life and some of the changes that are likely on the horizon.
At a Spectrum Leadership Institute session at ALA's annual conference in Anaheim, CA, research specialist Kathryn Zickuhr will discuss trends in technology access and use among various demographic groups, and what these changes might mean for libraries.
Marketing to the Baby Boomer generation is going to become more and more prevalent starting now! Beginning January 1st, 2011 every single day more than 10,000 Baby Boomers will reach the age of 65. That is going to keep happening every single day for the next 19 years.
On March 8, 2012 we welcomed Deborah Coleman, the general sales manager of the After 55 Housing & Resource Guide and SeniorOutlook.com, a division of For Rent Media Solutions. Deborah Coleman demonstrates a knack for marketing to the senior community and continues to be the driving force in creating and cultivating strong relationships within the senior industry.
Deborah has served as director on the SEFAA board for several years as well as the associate vice president of the Florida Apartment Association Board for two years, co-chairing their annual Educational Conference. She has a keen understanding of the senior market and continues to provide complete and cost-effective marketing marketing solutions for the aging community.
Director Lee Rainie will give the “Networked libraries” speech at the Biblionext conference in Rome, Italy at the "Digital Omnivores: Libraries and New Learning Communities" event.
"65% of online adults use social networking sites" uso de medios sociales en ...Retelur Marketing
Estudio realizado por The Pew Research Center's Internet & American Life Project en el que se analiza el uso y penetración de las redes sociales en la sociedad americana. (inglés)
Pew Internet Project Director Lee Rainie will present findings about the state of digital differences at the Georgetown Public Policy Institute’s Annual Conference on Capitol Hill.
2012 Online User Behavior and Engagement Study - Harris InteractiveHemant Charya
More than seven in 10 US tablet owners ages 18 to 34, and more than eight in 10 tablet owners ages 35 to 44, looked up product information on their devices after seeing something interesting about it on TV. The behavior was significantly less common among older tablet owners (and, in addition, older consumers are already less likely to own tablets), but still, more than half of those 45 and older did the same.
Internet Governance Forum – USA
Speech by Lee Rainie
Director, Pew Internet & American Life Project
October 2, 2009
A discussion of the critical uncertainties about the evolution of the internet.
Lee Rainie spoke at the Council on Foundations Annual Conference at a session titled "Philanthropy and the Digital Public Dialogue." Joined by representatives from the Center for Digital Information and other experts in the field, he discussed how advances in digital technology, rapid changes in how citizens access and engage with news and information, and the continued reshaping of the traditional media are dramatically altering the environment in which foundations operate.
Similar to Baby Boomers and Digital Technology (20)
Lee Rainie, Director of Internet and Technology Research at the Pew Research Center, presented this material on October 29, 2020 to scholars, policy makers and civil society advocates convened by New York University’s Governance Lab (GovLab). He described findings from two canvassings of hundreds of technology and democracy experts that captured their views about the future of democracy and the future of social and civic innovation by the year 2030. Among other subjects, the experts looked at the impact of misinformation, “techlash” and trust in government institutions.
Lee Rainie, Director of Internet and Technology Research at the Pew Research Center, presented this material on October 14, 2020 at a gathering sponsored by the International Institute of Communications. He described the most recent Center public opinion surveys since mid-March, covering the impact of the COVID-19 outbreak, racial justice protests that began in the summer, and the final stages of the 2020 presidential election campaign. He particularly examined how and why people are using the internet in the midst of multiple national crises and their concerns about digital divide and homework gap issues. And he covered how the Center has researched the impact of misinformation in recent years.
Lee Rainie, director of internet and technology research, presented a synthesis of the Pew Research Center’s growing explorations of issues related to trust, facts and democracy at a forum hosted by the International Institute of Communications on December 5, 2018. His presentation covered Center findings related to declining trust in institutions, increasing challenges tied to misinformation and the ways in which concerns about trust and truth are linked to public attitudes about democracy.
Lee Rainie, Director of Internet and Technology research, spoke about the skills requirements for jobs in the future at the International Telecommunications Union’s “capacity building symposium” for digital technologies. He discussed the changing structure of jobs and the broad labor force and the attitudes of Americans about the likely changes that robots, artificial intelligence (AI) and other advances in digital life will create in workplaces. The session took place in Santo Domingo on June 18, 2018.
Lee Rainie, director of Internet and Technology research at the Pew Research Center, gave the Holmes Distinguished Lecture at Colorado State University on April 13, 2018. He discussed the research the Center conducted with Elon University’s Imagining the Internet Center about the future of the internet and the way digital technologies will spread to become the “internet of everywhere” and “artificial intelligence” everywhere. He also explored the ways in which experts say this will create improvements in people’s lives and the new challenges – including privacy, digital divides, anti-social behavior and stress tests for how human social and political systems adapt.
Lee Rainie, director of internet and technology research at Pew Research Center, discussed recent findings about the prevalence and impact of online harassment at the Cyber Health and Safety Virtual Summit: 41% of American adults have been harassed online and 66% have witnessed harassment. The findings come from the Center’s recent report on these issues.
Lee Rainie, director of internet and technology research at Pew Research Center, presented these findings at the International Monetary Fund/World Bank’s Youth Dialogue and its program, “A World Without Work?” The findings tie to several pieces of research at the Center, including reports on the state of American jobs, automation in everyday life, and the future of jobs training programs.
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, described the Center’s research about public views related to facts and trust after the 2016 election at UPCEA's “Summit on Online Leadership.” He explored how education is affected as students face challenges finding and using knowledge. In addition, he covered the Center’s latest research about how ubiquitous technology shapes the new information landscape for students.
Lee Rainie, director of Internet, Science and Technology Research at the Pew Research Center, spoke on May 10, 2017 to the American Bar Association’s Section of Science and Technology Law about the rise of the Internet of Things and its implications for privacy and cybersecurity. The velocity of change today is remarkable and increasingly challenging to navigate. Rainie discussed Pew Research Center’s reports about “Digital Life in 2025” and “The Internet of Things Will Thrive by 2025,” which present the views of hundreds of “technology builders and analysts” on the future of the internet. He also highlighted the implications of the Center’s reports on “Americans and Cybersecurity” and “What the Public Knows about Cybersecurity.”
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, discussed the Center's latest findings at the Mid-Atlantic Marketing Summit in Washington. He talked about how people use social media, how they think about news in the Trump Era, how they try to establish and act on trust and where they turn for expertise in a period where so much information is contested.
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, discussed his group’s latest findings about the role of libraries and librarians on April 3 at Innovative Users Group conference. The latest work shows that many people struggle to find the most trustworthy information and they express a clear hope that librarians can help them. He explored recent research about how people are becoming “lifelong learners” and that library services are an element of how they hope to stay relevant in their jobs, as well as find ways to enrich their lives. He drew on Pew Research Center studies about the information and media sources people use and how they decide what to trust.
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, presented at the Computers in Libraries 2017 conference on March 30 new findings about how people have shifted to the mindset of lifelong learners and the implications of that for librarians. He discussed how people’s disposition towards information and knowledge – are they engaged or are they wary? – shapes how they use library resources. He also discussed future technology trends and how librarians will have to adjust to them.
Lee Rainie, director of internet, science and technology research at Pew Research Center, gave this speech at Flagler College in St. Augustine, Florida on Feb. 16, 2017, about the new age of politics and media. He described what Donald Trump's campaign and the dawn of the Trump presidency have taught us about the historic shifts in politics and media that have occurred in the last generation.
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, discussed the Center’s latest findings on digital divides based a survey conducted from Sept. 29 to Nov. 6, 2016. The presentation was to the board of Feeding America. Rainie looked at differences tied to internet access, home broadband ownership, and smartphone ownership by several demographic measures, including household income, educational attainment, race and ethnicity, age, and community type. He also discussed the Center’s research related to “digital readiness gaps” among technology users.
Lee Rainie, Director of Internet, Science, and Technology research at the Pew Research Center, presented this material on December 12, 2016 to a working group at the National Academy of Sciences. The group is exploring how to think about creating an academic discipline around "data science."
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, presented the Center’s latest findings about the use of digital technology and its future at the Federal Reserve Board’s Editors and Designers conference in Philadelphia on October 6, 2016. During the keynote he discussed the impact of social media, collaboration, and future trends in technology with a special focus on the issues tied to security and reputational risk that face the Federal Reserve System. He described how the Center’s research can help communicators:
-Disseminate their messages across multiple digital and traditional media channels
-Engage their audience and encourage amateur evangelism
-Assess the impact of their outreach and observe challenges to their material
-Think like long a long-tail organization that also has real-time immediacy
Lee Rainie, director of Internet, Science and Technology Research at the Pew Research Center will cover the latest findings of the center’s public opinion polling about Americans use of libraries and their feelings about the role that libraries play in their lives and in their communities at the American Library Association Conference in Orlando. The new findings will cover the latest library-usage trends, book-reading trends, and insights into the ways more and more Americans hope libraries will offer community-oriented and educational services.
Lee Rainie will present findings from Pew Research Center’s report titled "The Internet of Things Will Thrive by 2025" to the American Bar Association Section of Science & Technology law on March 30, 2016. The report presents the views of hundreds of “technology builders and analysts” on the question of whether Internet of Things will have widespread and beneficial effects on the everyday lives of the public.
Lee Rainie, director of Internet, Science and Technology research at Pew Research Center, will describe how the Center’s research provides guideposts for librarians along three dimensions of library activity: the people, the place, and the platform, at the VALA2016 conference in Melbourne, Australia.
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SAP heatmap example with demo
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Length: 30 minutes
Session Overview
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1. Baby Boomers and Digital Technology
Silver Summit – Washington DC
March 28, 2012
Lee Rainie: Director, Pew Internet Project
Email: Lrainie@pewinternet.org
PewInternet.org
9. Use social networking sites – 52%
100%
80%
60%
40% 78%
63%
20% 42% 38%
20%
0%
6%
Millennials Gen X Younger Older Silent G.I.
(18-34) (35-46) Boomers Boomers Generation Generation
(47-56) (57-65) (66-74) (75+)
10. Mean size of SNS network
350.0
300.0
250.0
200.0
150.0 318.5
100.0 197.6
155.7
50.0 85.1 78.4
42.0
0.0
Millennials Gen X Younger Older Silent G.I.
(18-34) (35-46) Boomers Boomers Generation Generation
(47-56) (57-65) (66-74) (75+)
11. Internet activities – 1
% of internet users
100
91 90 92
89 89
83 85 84
82 81
80
60
40
20
0
Email Search engines Hobby Maps/Directions Health info
Younger Boomers Older Boomers
12. Internet activities – 2
% of internet users
100
80
71 72 74 74
68
65
62 61
60 55 55
50
46
40
20
0
DIY info Get news Govt sites Pol news Research jobs Wikipedia
Younger Boomers Older Boomers
13. Internet activities – 3
% of internet users
90
81
80
70 68
70
% of internet users
60 55
50
40
30 27
20
10
0
Research products Buy goods Travel reservations Banking Auction
14. Big changes in messaging environment
• Users are in charge of the media “playlist”
• Attention zones are fracturing
• Influencers are different – “amateur experts”
• Feedback and participation are assumed
aspects of “media” encounters
• Transparency is a new marker of trust and
trust is eroding in big institutions – including
the church and media enterprises
• Social networks are more important than ever
15. What does this mean?
Social networks are more influential - 1
Sentries
16. What does this mean?
Social networks are more influential - 2
Evaluators
17. What does this mean?
Social networks are more influential - 3
Audience = New
media are the
new
neighborhood