More than seven in 10 US tablet owners ages 18 to 34, and more than eight in 10 tablet owners ages 35 to 44, looked up product information on their devices after seeing something interesting about it on TV. The behavior was significantly less common among older tablet owners (and, in addition, older consumers are already less likely to own tablets), but still, more than half of those 45 and older did the same.
The visitors to Japan from Vietnam has increased by 47% and reached to 124000 in 2014. Our research shows what they enjoy and how they search for the tip information, as well as popular souvenirs and places to visit.
Originally presented at SearchLove Boston on Monday, April 7, 2014.
Description: You have more data today than ever before, but creating insights and driving action can still be far from easy. Josh will demonstrate where traditional analytics processes fall down and how to find or create the right data to drive your company towards better insights and outcomes. Get ready to learn about both short-term and strategic steps to help your company make better decisions and be more data-driven.
The Road to Becoming a Data Driven CompanyFramed Data
Today we discuss the 4 tiers that drive a data driven company via the "Data Pyramid". Included in this pyramid are key performance metrics, data warehousing , analytics and business intelligence and data science. Tune in to see how each of these tiers can play a role in helping you measure the success of your business.
The visitors to Japan from Vietnam has increased by 47% and reached to 124000 in 2014. Our research shows what they enjoy and how they search for the tip information, as well as popular souvenirs and places to visit.
Originally presented at SearchLove Boston on Monday, April 7, 2014.
Description: You have more data today than ever before, but creating insights and driving action can still be far from easy. Josh will demonstrate where traditional analytics processes fall down and how to find or create the right data to drive your company towards better insights and outcomes. Get ready to learn about both short-term and strategic steps to help your company make better decisions and be more data-driven.
The Road to Becoming a Data Driven CompanyFramed Data
Today we discuss the 4 tiers that drive a data driven company via the "Data Pyramid". Included in this pyramid are key performance metrics, data warehousing , analytics and business intelligence and data science. Tune in to see how each of these tiers can play a role in helping you measure the success of your business.
Amanda Lenhart spoke to the “Media and the Well-Being of Children and Adolescents” conference at the Annenberg Public Policy Center at the University of Pennsylvania. The conference brought together academics, researchers, non-profits and industry to discuss the effects of media on child mental and physical health and well-being. In her talk, Amanda focused on bringing together data that highlights the demographic differences among groups of youth in their adoption, use and experiences with technology and social media. While such data may have illustrated what was called a “digital divide” in the past, it now highlights a variety of digital differences among groups of youth. This talk brings together data previously shared in a variety of reports on youth as well as some new analysis.
Tablet usage is growing and sometimes surpasses time spent on desktop and TV
Tablets are used widely for playing games, searching for information and emailing
People are spending at least an hour a day on their tablet and using it primarily at home
Tablets are used mostly on weekdays and in the night
Tablets are replacing time spent with desktops/laptops
Intro to social media on mobile at Mobile Monday BrusselsMobilosoft
This presentation is a rapid overview of what companie sand brands can do on "mobile social media".
Smartphone are more and more used to go to the Internet and it is really the case for social media. Companies must then pay attention to several factors.
Mobile Health: Pamf engagement mobile health stanford 2011 05-16 albertschan
How PAMF has achieved significant patient engagement with My Health Online. Over 72% of the active adult patients at PAMF use My Health Online, our implementation of Epic's MyChart.
Examining more than a decade of data on the social impact of technology in America, Pew Internet Research Analyst Kathryn Zickuhr discussed the patterns and trends shaping the new messaging realities of the digital age at the WSU Elliott School of Communications’ annual Comm Week conference.
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Similar to 2012 Online User Behavior and Engagement Study - Harris Interactive
Amanda Lenhart spoke to the “Media and the Well-Being of Children and Adolescents” conference at the Annenberg Public Policy Center at the University of Pennsylvania. The conference brought together academics, researchers, non-profits and industry to discuss the effects of media on child mental and physical health and well-being. In her talk, Amanda focused on bringing together data that highlights the demographic differences among groups of youth in their adoption, use and experiences with technology and social media. While such data may have illustrated what was called a “digital divide” in the past, it now highlights a variety of digital differences among groups of youth. This talk brings together data previously shared in a variety of reports on youth as well as some new analysis.
Tablet usage is growing and sometimes surpasses time spent on desktop and TV
Tablets are used widely for playing games, searching for information and emailing
People are spending at least an hour a day on their tablet and using it primarily at home
Tablets are used mostly on weekdays and in the night
Tablets are replacing time spent with desktops/laptops
Intro to social media on mobile at Mobile Monday BrusselsMobilosoft
This presentation is a rapid overview of what companie sand brands can do on "mobile social media".
Smartphone are more and more used to go to the Internet and it is really the case for social media. Companies must then pay attention to several factors.
Mobile Health: Pamf engagement mobile health stanford 2011 05-16 albertschan
How PAMF has achieved significant patient engagement with My Health Online. Over 72% of the active adult patients at PAMF use My Health Online, our implementation of Epic's MyChart.
Examining more than a decade of data on the social impact of technology in America, Pew Internet Research Analyst Kathryn Zickuhr discussed the patterns and trends shaping the new messaging realities of the digital age at the WSU Elliott School of Communications’ annual Comm Week conference.
Similar to 2012 Online User Behavior and Engagement Study - Harris Interactive (20)
2. Mobile Device Use
Question: Which of the following types of mobile devices, if any, do
you own and use?
• More single/never married people own a smartphone than married
respondents BUT more married people own tablets than
single/never married people
100%
80%
60% Single/Never
49%
43% 45% Married
40% 36% Married
20%
0%
Own Smartphone Own Tablet
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3. Tablet Use
Question: When I see a product I am interested in on TV, I use my
tablet to get more information?
• 69% of tablet owners agree (and 78% will also turn to their computer)
Men vs. Women & Single vs. Married Individuals
100%
100%
82% 81%
80% 74% 76%
68% 80%
63% 61%
60% 63%
50% Men 60%
45% Single/Never
40% Women Married
40%
20%
20%
0%
Ages 18- Ages 35- Ages 45- Ages 55+ 0%
34 44 54 All Ages
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4. Tablet Use
Question: When I see a product I am interested in on TV, I use my
tablet to get more information
• 69% of tablet owners agree (and 78% will also turn to their
computers)
Difference in Tablet Use by Age
100%
81%
80% 71%
60% 54% 56%
40%
20%
0%
18-34 35-44 45-54 55+
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5. Mobile, Computer, Tablet Preference
Question: Preference for mobile, computer, tablet: Who is more
apt to use “two screens” (smartphone, tablet)?
• While more people in the 18-34 age range own tablets, more people
in the 35-44 range use their tablets as a “second screen”
• Similarly, more people in the 45-54 age range own tablets than
those 55+, but the 55+ age group uses tablets as a “second screen”
more frequently
• Overall: Majority of people (59%) are turning to their smartphones
when they have a computer at arms length, even more so among
younger demographics (74% of those 18-34)
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6. Purchasing Habits
Question: I am more likely to purchase something online during
the day than during the night.
• 51% of total respondents agree, with Millenials packing more
day-purchasing power
• Young people buy during the 100%
day, while older people buy at
night 80%
Ages 18-
• Millenials also are browsing 60% 53% 34
more during the day, while 48% Ages 35-
39% 42% 44
baby boomers are more likely 40%
Ages 45-
to browse at night 54
20% Ages
55+
• Not surprisingly, people are
using their smartphones more 0%
during the day than the night
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7. Social Networks
Question: I am more likely to browse social networks during the
day than at night.
• While Millenials lead the pack for daytime social networking, they’re not
alone:
100%
80% Ages 18-
34
60% 52% Ages 35-
48% 44
39% 42%
40% Ages 45-
55
20% Ages 55+
0%
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8. Contact Us
For more information about The Search Agency or the 2012 Online Use Behavior
and Engagement Study, visit www.thesearchagency.com
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