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Vermont Connected - Nonprofit Problem Solvers
- 1. Building Effective OrganizationsNonprofit Problem Solvers
- 2. Building Effective Organizations (A3) Lauren Glenn-Davitian, CCTV’s Center Media and Democracy and Common Good Vermont (Moderator) Alex Tursi, Fletcher Allen Health Care Kathryn Blume, Vermontivate Elizabeth Craib, Woodstock Job Bank
- 3. Lauren-Glenn Davitian Oversees Channel 17/Town Meeting Television, CCTV Productions, and Common Good Vermont Founding member of Vermont Access Network Named one of Vermont’s “25 most influential people” in the mid 1990’s Emeritus Board Member, Nonprofit Technology Network (NTEN) Founder and Executive Director, CCTV’s Center for Media and Democracy and Common Good Vermont
- 4. Alexandra Tursi Social Media Strategists at Fletcher Allen Healthcare Spoke at the Stanford Medicine X conference and the Mayo Clinic Social Media Summit. Regular technology segment on WCAX-TV Social Media Strategist, Fletcher Allen Healthcare
- 5. How to Use Social Media to Drive Healthy Behaviors & ActionAlexandra Tursi, Social Media Strategist, Fletcher Allen Health Carein alliance with the University of Vermont
- 6. Our Social Program FletcherAllen.org/ SocialMedia
- 7. Why we did it Vermont’s obesity rate is 23.7% Up from 19.6%in 2003 and 10.7% in 1990 Chronic disease is on the rise Diabetes affects 55,000 Vermonters or 8.7% Heart disease accounts for 24% of deaths in Vermont 25% of Vermont’s report having high blood pressure Leading causes of death Diseases of the heart Cancer Stroke
- 8. Meet people where they are
- 9. #HealthyNewYouFacebook Campaign Resolutions are more sustainable when shared. Peer support is amplified on Facebook. Individual participation and accomplishment may go viral within a network.
- 10. Viral wellness? Imagine what could happen when multiple “wellness moments” are shared in the social media environment?
- 11. Nuts and bolts Fixed term experience 4 weeks Cues to action / triggers We published 3-5x daily Content focus: 5 areas of well-being Low effort Small steps and tweaks Like, comment, share “Healthy selfies” Check-ins Rewards for action Daily prize and grand prize
- 12. And, we had fun with it!
- 13. Results 10.3 percent increasein the size of our Facebook community, which now distributes our wellness messages to a total network of 1.5 million people 219 percent growth in engagementthrough “likes,” comments and shares Positive local news media coverageof our Facebook Giveaway on WCAX-TV An outpouring of personal wellness storiesfrom our community –and people offering other social support via Facebook
- 17. Best practices Relevance and timeliness are key Incentives work Creativity is critical Keep it simple Tap into expertise Connect the dots Make it sustainable Paid, owned, earned media Internal and external communications channels
- 18. Awareness and engagement Campaign Impressions (Awareness) Likes (Engagement) New Fans Healthy New You 875,000 8,500 800 (+11%) Share Your Heart 690,000 2,500 235 (+5%) June Jumpstart 3.9M 9,850 790(+10%) TOTAL 5.47M 20,850 1,820 (20% ofaudience)
- 19. Connect with me! Facebook /AlexandraTursiOfficial Twitter @tursita LinkedIn /alexandratursi Email Alexandra.Tursi@vtmednet.org
- 20. Elizabeth Craib Director of the Woodstock Job Bank Member of the Woodstock Area Nonprofit Network Director, Woodstock Job Bank
- 24. Kathryn Blume Speaker, writer, environmental activist, and award winning solo performer Founder of Earth on the Air, a nationally syndicated, award winning environmental and social justice radio program. Co-Founder of the LysistrataProject Co-Founder and Executive Director of the community sustainability game Vermontivate. Co-founder and Executive Director of Vermontivate
- 26. Climate Change!
- 27. Major Bummer!