Ever wonder if your B2B website is increasing sales? Use the attached worksheet as a first step to discovering the answer to that question. And if you want help from one of the top B2B Marketing Agencies, let us give you a FREE website audit. http://www.themarketingblender.com/contact-us/

1. Worksheet
PLANNING
1. Who are your top three audiences (Buyer Personas)?
Persona A:
a.1 What is most important to them?
a.2 What are the common questions they ask?
a.3 What are their common objections?
a.4 What is the goal for them?
a.5 What is the key benefit for them?
a.6 How do things change for them if they choose your product or service?

2. Persona B:
b.1 What is most important to them?
b.2 What are the common questions they ask?
b.3 What are their common objections?
b.4 What is the goal for them?
b.5 What is the key benefit for them?
b.6 How do things change for them if they choose your product or service?

3. Persona C:
c.1 What is most important to them?
c.2 What are the common questions they ask?
c.3 What are their common objections?
c.4 What is the goal for them?
c.5 What is the key benefit for them?
c.6 How do things change for them if they choose your product or service?

4. 2. How many times on your current website homepage do your sentences start with your name or the pronouns
“We” or “Our”?
o Write down at least one idea for being able to mirror your audience on your home page.
3. What do you want to teach your market?
4. What data supports your insight? What data could shock your audience into action?

5. 5. What story shows the details of how you do business?
o What story do you have about how bad it is without your service or product?
o What story do you have that shows the results you can achieve?

6. 6. Could you do a video
o To demonstrate your product or service?
o To show the personality and passion of your company?
o To tell a story of an employee, customer, or process?
o To teach your audience how to make a better decision?
o To mirror what your audience is experiencing before they do business with you?
7. What is your call to action on each page?

7. 8. What valuable content could you offer in exchange for an email? (Circle all that apply.)
o Checklist o Infographics o Guide
o Webinar o Case Studies o Workbook
o How to o Calculation Worksheet o Slide Share
o Access to a private group o Invitation to an event
o Other:
9. Why did you start your business?
o Why do you care about helping your market?
o What change do you want to make in your world through your business?

8. REVIEW PRIOR TO LAUNCH
10. Are the images and layout you chose beautiful?
11. Do you have “white space”, open areas that allow the eye to rest and not be overwhelmed?
12. What emotion do your photos, colors and symbols communicate?
13. What story do your images tell? (If your words were written in a foreign language, what would you
be able to infer without reading any text?)

9. 14. What are the three most dominant graphics on your homepage? (Include text, buttons, pictures,
charts, anything on the screen. Where does your eye go?)
15. Do you have people on your site?
16. Do you have your why statement on your About Us page or referenced elsewhere throughout your site?