the "Value Proposition Canvas" tool that helps startups and organizations design compelling products and services that customers will buy. It's must have tool if you want to save time and effort in designing your product or service. The best thing is it's visual, practical and is easy to learn. This world class tool was introduced in Alex Osterwalder's top seller book "Value Proposition Design" and is a continuation of the "Business Model Canvas". This excellent visual tool is easy and practical.
Get course discounts and learn more:
www.playtactic.com
Business Framework Value Proposition PowerPoint Presentation SlidesSlideTeam
Are you preparing to give PowerPoint presentation on business framework value proposition? Not finding the right designs and graphics? No worries! We present you, our predesigned and content ready business framework value proposition PowerPoint presentation templates. This customer value proposition PPT presentation will be useful for middle-level management to define company’s internal strategy to the senior level. It includes company overview, product, and services, elevator pitch, problem areas, find a solution, value proposition product & services, company revenue model & expense model. It also includes company’s growth strategy, competitive landscape, two product comparison, SWOT analysis, business shareholders pattern etc. Want to make PPT slides on business strategy, value proposition, personal value proposition, company values, customer value proposition framework, value proposition model and value marketing, employee value proposition, strategic management, value proposition model. You can deploy this value-focused enterprise model presentation. Download business framework value proposition PowerPoint presentation slides now. Get everyone to come to an agreement with our Business Framework Value Proposition PowerPoint Presentation Slides. It helps identify disputed aspects.
Sometimes SaaS companies are so focused on creating and improving the product, they neglect marketing it and improving the sales funnel. Companies without a marketing, PR, or growth team especially neglect it. Here, you'll learn five ways to increase your B2B SaaS revenue today.
the "Value Proposition Canvas" tool that helps startups and organizations design compelling products and services that customers will buy. It's must have tool if you want to save time and effort in designing your product or service. The best thing is it's visual, practical and is easy to learn. This world class tool was introduced in Alex Osterwalder's top seller book "Value Proposition Design" and is a continuation of the "Business Model Canvas". This excellent visual tool is easy and practical.
Get course discounts and learn more:
www.playtactic.com
Business Framework Value Proposition PowerPoint Presentation SlidesSlideTeam
Are you preparing to give PowerPoint presentation on business framework value proposition? Not finding the right designs and graphics? No worries! We present you, our predesigned and content ready business framework value proposition PowerPoint presentation templates. This customer value proposition PPT presentation will be useful for middle-level management to define company’s internal strategy to the senior level. It includes company overview, product, and services, elevator pitch, problem areas, find a solution, value proposition product & services, company revenue model & expense model. It also includes company’s growth strategy, competitive landscape, two product comparison, SWOT analysis, business shareholders pattern etc. Want to make PPT slides on business strategy, value proposition, personal value proposition, company values, customer value proposition framework, value proposition model and value marketing, employee value proposition, strategic management, value proposition model. You can deploy this value-focused enterprise model presentation. Download business framework value proposition PowerPoint presentation slides now. Get everyone to come to an agreement with our Business Framework Value Proposition PowerPoint Presentation Slides. It helps identify disputed aspects.
Sometimes SaaS companies are so focused on creating and improving the product, they neglect marketing it and improving the sales funnel. Companies without a marketing, PR, or growth team especially neglect it. Here, you'll learn five ways to increase your B2B SaaS revenue today.
Entrepreneur essentials the first steps - newsletter issue 1ragzbiz
This article discusses about the essential steps to be followed by an Entrepreneur in today’s world to keep up with competition while utilizing the latest methods, platforms, and technology currently available in the market.
Marketing Value Proposition and Positioning of Early Stage Technology: Five L...Kikuyu Daniels
Is the communication of value important in the licensing of patented inventions?
Most technology transfer professionals would answer that it is indeed important. When these same professionals are asked how much time they spend marketing patented inventions relative to their involvement in other licensing related activities, there is often hesitation before an answer is offered. Most technology transfer professionals really do not think of the work they perform as involving “marketing” per se. The daily demands of evaluating invention disclosures, patenting inventions, and negotiating license agreements often overshadow the outreach or communication efforts necessary to find new companies suitable to license the inventions. Even so, the importance of identifying and communicating the value of the intellectual property to companies who demonstrate the ability to turn the inventions into commercially successful products as a part of the overall licensing business model simply cannot be overstated.
The specific subset of marketing that involves communication of value for the purposes of demand creation is called marketing communications. This presentation highlights close yet often overlooked relationships between basic concepts of traditional B2B marketing communications and the marketing of early stage technology for purposes of licensing inventions for use in the market as new products and processes. It was developed with University Technology Transfer in mind, but the concepts and techniques presented may prove useful for non-profits, government agencies, and others who license their intellectual property to companies for further development into commercial products.
I gave this presentation in a workshop format at the Massachusetts Institute of Technology TLO (Technology Licensing Office) in April of 2009. I have since revised it and placed here for public viewing. I am interested in any feedback and comments, especially from tech transfer and technology marketing professionals. Please post your comments or private message me with your thoughts regarding this topic and on the presentation itself.
Many thanks to Jane Muir, Associate Director of the Office of Technology Licensing at University of Florida, for sharing with me her wealth of experience in teaching marketing and communications to Technology Transfer Professionals.
A few definitions that everyone who wants to build a startup should know before they change their idea into a product. Basics for every stage of building and growing your business.
5 Keys to an Amazing Value PropositionCarl Hartman
Every have someone tell you that you need a value proposition or unique selling proposition, but no definition as to how to do that. This slideshare does, with good detail.
This slideshare and the free workbook that is available will help you create the basis for your marketing strategy.
Building Product After "Product-Market Fit"Robert Fan
There are many presentations on how to build product as a new startup. However there aren't many presentations on building product as a high-growth startup.
This is a case study for Sharethrough's product process as of 2014.
Idea to Success, a Guide for First Time EntrepreneursGaurav Oberoi
Learn the steps involved in going from having a great idea, to building a successful startup around it, from an entrepreneur who has sold two internet companies in the last four years.
Sequoia pitch deck designed by Zlides
Want to create a pitch deck that inspires your audience? Get your FREE presentation kit designed by Zlides: http://bit.ly/slideshare_zlides
All products and services have a Value Proposition set by the market place. What you offer to the market needs to be designed in order to exceed customer expectations. Learn more about this concept.
A value proposition is where your company’s product offer intersects with your customer’s desires.
It’s the magic fit between what you make and why people buy it.
Your value proposition is the crunch point between business strategy and brand strategy.
If you sell to the corporate marketing, having a strong value proposition is critical.
It helps you set up meetings with crazy-busy prospects. And, it helps them understand the value they get from changing from the status quo -- something they're loathe to do.
In this presentation, you'll discover how to craft powerful, customer-enticing value propositions that change everything.
Entrepreneur essentials the first steps - newsletter issue 1ragzbiz
This article discusses about the essential steps to be followed by an Entrepreneur in today’s world to keep up with competition while utilizing the latest methods, platforms, and technology currently available in the market.
Marketing Value Proposition and Positioning of Early Stage Technology: Five L...Kikuyu Daniels
Is the communication of value important in the licensing of patented inventions?
Most technology transfer professionals would answer that it is indeed important. When these same professionals are asked how much time they spend marketing patented inventions relative to their involvement in other licensing related activities, there is often hesitation before an answer is offered. Most technology transfer professionals really do not think of the work they perform as involving “marketing” per se. The daily demands of evaluating invention disclosures, patenting inventions, and negotiating license agreements often overshadow the outreach or communication efforts necessary to find new companies suitable to license the inventions. Even so, the importance of identifying and communicating the value of the intellectual property to companies who demonstrate the ability to turn the inventions into commercially successful products as a part of the overall licensing business model simply cannot be overstated.
The specific subset of marketing that involves communication of value for the purposes of demand creation is called marketing communications. This presentation highlights close yet often overlooked relationships between basic concepts of traditional B2B marketing communications and the marketing of early stage technology for purposes of licensing inventions for use in the market as new products and processes. It was developed with University Technology Transfer in mind, but the concepts and techniques presented may prove useful for non-profits, government agencies, and others who license their intellectual property to companies for further development into commercial products.
I gave this presentation in a workshop format at the Massachusetts Institute of Technology TLO (Technology Licensing Office) in April of 2009. I have since revised it and placed here for public viewing. I am interested in any feedback and comments, especially from tech transfer and technology marketing professionals. Please post your comments or private message me with your thoughts regarding this topic and on the presentation itself.
Many thanks to Jane Muir, Associate Director of the Office of Technology Licensing at University of Florida, for sharing with me her wealth of experience in teaching marketing and communications to Technology Transfer Professionals.
A few definitions that everyone who wants to build a startup should know before they change their idea into a product. Basics for every stage of building and growing your business.
5 Keys to an Amazing Value PropositionCarl Hartman
Every have someone tell you that you need a value proposition or unique selling proposition, but no definition as to how to do that. This slideshare does, with good detail.
This slideshare and the free workbook that is available will help you create the basis for your marketing strategy.
Building Product After "Product-Market Fit"Robert Fan
There are many presentations on how to build product as a new startup. However there aren't many presentations on building product as a high-growth startup.
This is a case study for Sharethrough's product process as of 2014.
Idea to Success, a Guide for First Time EntrepreneursGaurav Oberoi
Learn the steps involved in going from having a great idea, to building a successful startup around it, from an entrepreneur who has sold two internet companies in the last four years.
Sequoia pitch deck designed by Zlides
Want to create a pitch deck that inspires your audience? Get your FREE presentation kit designed by Zlides: http://bit.ly/slideshare_zlides
All products and services have a Value Proposition set by the market place. What you offer to the market needs to be designed in order to exceed customer expectations. Learn more about this concept.
A value proposition is where your company’s product offer intersects with your customer’s desires.
It’s the magic fit between what you make and why people buy it.
Your value proposition is the crunch point between business strategy and brand strategy.
If you sell to the corporate marketing, having a strong value proposition is critical.
It helps you set up meetings with crazy-busy prospects. And, it helps them understand the value they get from changing from the status quo -- something they're loathe to do.
In this presentation, you'll discover how to craft powerful, customer-enticing value propositions that change everything.
Nesta creative toolkit_book_4_in_it_for_the_long_haulTẠ MINH TRÃI
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
Des Traynor speaking at WebSummit 2018. We spend a lot of time talking about how companies can get to the point where their product resonates in the market. But this is not the only thing that matters.
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. Executive summary
Wasting money on wrong marketing campaigns
Why are we not advancing
The problem with unclear goals
How to overcome this uncertainty
Using the Key Message Copy Platform system aka KMCP
The overview of the contents inside KMCP
Being aware of the KMCP process and how it works
How using the KMCP can make your business automated
Three rules to success
3. Questions to ask yourself…
!
What is the Key Message Copy Platform?
What problems does it solve?
What are the benefits?
How does the Key Message Copy Platform gauges a product or service?
How does the Key Message Copy Message system work?
How can it be automated?
What are the steps to implementing the Key Message Copy Platform?
How long does it take?
How much does it cost?
What’s the next step?
4. Terminology
B2B: Business-to-business
B2C: Business-to-customer
B2P: Business-to-people
KMCP: Key Message Copy Platform
4Ps: Product, Price, Place, Promotion
SWOT analysis: Strengths, Weaknesses, Opportunities and threats
USP: Unique Selling Point
ESP: Emotionally Selling Point
Target Market or Audience: Customers
5. Do you want your
product or service
to stand out?
• After sales, businesses puts 80%
of earnings back into marketing
20%
80%
6. But…
89% of new products goes unnoticed
7% bad news
4% good news
April
0 22.5 45 67.5 90
7. Do you want to be another one
of the statistics straight to
emptiness?
8. The missing link
Fact finder: Business Marketing Associations :B2B
companies spend more than $85 billion annually in the United
States of America on marketing - Think if your company has
this marketing budget!
Ask yourself this, how much is the UK spending in
marketing?
Remember 89% is the cost of being
unnoticed…
9. The problem with unclear goals
You are putting your time in the wrong products or services
You could be in the wrong market
You cannot help the customer make the right decision
You do not know where you are heading
You do not know enough about your products
Your staff are wrongly trained
You do not know how to improve your service
You do not know who your real competition is
This has cost you £10000s already, only for more unwanted
unnoticed results - Is this really worth it?
10. We could have been as advanced as
Japan already?
If money did not get wasted, we would already be in a
futuristic world with even MORE advanced technology
Ask yourself, how did Japan and Singapore become
so advanced?
What can we do about our businesses?
How to take charge of your life right now without too
much government involvement? And if there is a lot
of involvement, you would know what to do about it
11. How to overcome uncertainty?
You need a clear goal to work out and work on plans
You need to be aware of the economy
You need to check if there are any emerging markets
You need the bottom up theory - setting the foundations
Your goal has to be consistent with each product or service
The stakeholders needs to be aware
You need to be aware and know it of by heart
And your staff do too
But if you are still in doubt…
13. Now we are introducing you to…
!
Key Message Copy Platform
!
Inside here has the:
17 questions to ask yourself, before and after releasing a product or
service
!
Check the overview for more detail -
First, what is KCMP?
14. What is KMCP?
• Key Message Copy Platform holds company founders’ mission for each of their
current and future product and service
!
• It keeps your plan consistent. No more excuses and no more losing track. It will be a
10-18 page document solely focusing on your product or service
!
• This is the core internal document that you keep. I suggest, do not show this to your
competition
!
• I also advise you to get your current employees to sign an agreement not to disclose
it. Treat it as your operational manual
!
• This document substantially fits your business purpose and your staff will no longer
feel things are unprecedented
15. You now have a consistent plan
You no longer
need to fill in
the blanks
16. We were introduced to it by…
casedemchak : Award-Winning Copywriter
and Consultant
!
“Key Message Copy Pla/orms
The Marketer’s Secret Weapon To Raising ROI –
Guaranteed”
17. New campaigns?
• Key Message Copy Platform (KMCP) is a springboard for other campaigns. The message is
consistent and has a one voice fits all.
!
• The staff does not lose track with the mission statement and creates productivity, efficiency,
reputation, authenticity that gives your company and you peace of mind.
!
• Your current and new employees will no longer start from scratch. You yourself can now be
focusing on new ventures using the same system.
!
• For Best results, you and your company, can do another KCMP for each product or service.
!
You will save, spend and earn £10000s
You will know what to do for your marketing plan
!
• This is the KMCP… It is for you, your business, your staff, your brand and your future…
!
18. The KMCP for us at B2B C Writing
We have found this extremely successful to keep our message consistent, adequate,
and clear
Whether you are a B2B, B2C or a hybrid, this will be customised for you
We can get straight to the companies voice and your point of view
We will completely understand your message, your product and service…
The great thing is,everyone in your corporation can understand them too
This needs to be done by professionals
Ideally, this needs to be done before any collateral
!
Lets turn to the next page: Overview
19. Overview
9. Market research, facts, and figures
10. Your USP
11. Your ESP
12. Product Proposition
13. Testimonials
14. Product features and benefits
15. What will competitors say to knock your products
16. Marketing statements designed to overcome them
17. Recommended campaigns *bonus*
1. Product tagline
2. Mission statement
3. Vision statement
4. SWOT analysis
5. A description of your specific target market
6. The value provided by your product or service
7. Good description how your product works
8. 4Ps
20. 1. Product tagline
If you want a more memorable tagline, this is a fantastic way to take the
first step forward
Customers will associate your slogan to your brand
Do you already have a tagline?
What is the meaning of this tagline?
You must know your ethos
You must know what your customers’ wants
21. 2. Mission statement
Each person in life must have something to aspire to. This goes
for products too. You need a mission statement for your product
- and abide to it
22. 3. Vision statement
This is your company’s purpose. What do you stand for? What do
you want to achieve? What do you expect from your staff? What are
your values?
23. 4. SWOT analysis
!
This is your strengths, weaknesses, opportunities, and threats
!
The strengths and weaknesses are the internal (micro)
!
The opportunities and threats are the external (macro)
!
A lot of times…
You may miss the real threat. You may simply think, that company
is your main competitor, however it could be another you may least expect.
!
Also there would be opportunities you haven’t embraced because you haven’t listed
all of your strengths.
T
25%
O
25%
W
25%
S
25%
24. 5. A description of your target
market
Is your target market the full target market?
Who else could be using the product you are not aware off?
Are there other members from the B2B company who uses it?
What are the other possible departments?
Are they men, women, or a mixture?
What do they like?
25. 6. The value provided by your
product or service
!
Every product exist to meet a need, solve an issue, or fill in a want
Where businesses goes wrong is when they think the product is so conspicuous
that they fail to write it in their marketing material
Don’t let this be you. Your job is to know what your product or service does. Your
customers don’t
How does their product make customers’ life easier?
!
You need to state how your product makes their life easier. It doesn’t matter
whether you are writing a B2B article or to a B2C lead, you are always typing to
B2P. Think about your product or service. How does it add value?
!
26. 7. Good description how your
product works
!
!
Consistency is key: If you have other marketing material such as, brochures,
magazines, social media post, social media business profiles, website, direct
mail, the message must be the same or reach the same clear goal
!
If however, you have 5 different descriptions how your service or product
operates, this creates confusion. Business people in particular are very busy,
if you are not clear, they will not do business with you. We will create
something clear for you to use throughout your campaign
27. 8. 4Ps
Product: Is it a product or service? Is it tangible or intangible? Is the service B2B, B2C
or a hybrid, do you have any literature of the product? Do you have a prototype or the
real product I can base my research?
!
Price: What is the current price? How much did it cost you to make it? Is it economical or
high ranged? How much would you want to increase or decrease it to?
!
Place: Where is the location of your business. Do you serve it on-line or off-line? Will
there be another distributing channel? Do you cater locally, nationally, internationally?
!
Promotion: Where will you be promoting it, are there any samples of ads, free
gifts,additional services, what is the current marketing campaign? Did you do any
previous campaigns? Do you need two separate brochures; one for the staff and the
other for the consumer ?
28. 9. Market research, facts, and
figures
!
Here we can list all of the market stats, facts, charts and figures
This will aid your cause for the product or service
For example:
Key statistics from any trials or test
Satisfaction rate
Focus groups findings
Social Bookmarking
Last year sales
Qualitative or quantitative research findings if possible
29. 10. Your USP
A USP is your benefit that needs to be ready to set you apart from your
competition.
The key here is to identify your USP, this can be built around the feature or
benefit many of your key messages
Have you created a game? We can use this section to concentrate on how it
differentiates to others in the same category.
30. 11. Your ESP
Here we will be summarising your ESP- This is all about customers’
satisfaction
Below, will be a list of benefits your product or service does for your
customer
31. 12. Product proposition
Product propositioning circles around on creating a perception in the minds of your
customers about what your product symbolises.
Think of it as like a character’s origins story. The product or service is like a protagonist. It
is the hero and so we must create a picture in the minds of your customers about what your
product signifies.
Here we will write how you want your target market to perceive your product. Then we will
write using a tone that supports your style and objective
What is your tone of voice? Is it caring, authoritative, informative or fun?
Do you want your target audience to think your product or service as high value?
Or is it a bargain product or service?
Is it retro or an alternative to the top brand in the market?
32. 13. Testimonials
Testimonials increases credibility, especially when they come from respected
industry experts. When they make strong statements in favour of your product
it will do more to persuade the thoughts of their associates. Than statements
made by your business
33. 14. Product features and benefits
Here we will create several selling statements about your product or
service primary benefits.
Now we will look at the previous sections that has been completed:
The description of your target market
The value provided by your product or service
4Ps
USP
ESP
Product proposition
!
Here we will construct statements encompassing these sections listed above
34. 15. What will competitors say to
knock your products
This is where I would need to do some digging from necessary
sources, question members of staff and clients where I can
get of weaknesses that needs improving
Are there any weaknesses?
Has there been any bad reviews?
If your product is new, I will seek a similar product and service
Fear not, there is always a solution
35. 16. Marketing statements design to
overcome them
!
Here will be the section that addresses potential objection to your
product or service
Listing possible prospect objections of your product and create
strategic marketing statements designed to overcome them
We will create, strong, dynamic compelling messages that succinctly
speaks out hidden benefits within these perceived weaknesses
There you have it.And you are welcome
36. 17. Recommended campaigns
*bonus*
There are many campaigns to choose from. Some works better for B2B.
Some work better for B2C. Other times, we can combine them. Here are a
few possible campaigns:
Consumer focused
Product focused
Savings as the star
Emotional approach
Storytelling
Audience engagement
37. What is happening now
This is all about the present, the speed of implementation for
the future
It is paramount to stay focused and to know which products or
services to focus on
If your product turns out to be a wild card or a dog, we can
take a look at where to go from there and sort it out where we
can
Only then, when you do create a new product. You will be ready
38. The process of KMCP
1. Questionnaire
2. Administration - upfront fee
3. Fee agreement of the rough estimate of KMCP pages
4. Pay 50% for the rough estimate of KMCP pages
5. Pay 50% for labour plus market research for the project
6. Product or service tagline - upfront fee, Hard cover - upfront fee
7. Request for literature, images and samples of product, service or brand
8. KMCP - structure, copywriting, labour, market research, interviewing, interview proposal
9. Additional information
10. Revision x 2
11. Pay the rest of the total amount, i.e., interview clients, pages, administration, labour and market
research
12. FREE PDF
13. Hardcover included (not free)
39. The cost
As this will be a very detailed document, fees including ... interviewing someone from
your business; interviewing the clients’, the client’s agreement proposal; administration;
the system’s structure of the document; researching; the B2B commercial writing,
labour, and two rounds of revisions. The project can take up to 6 weeks
Each client interview is an additional £150, including proposal
New product or service tagline £300
Labour + craft +market research + for the project £6000
PDF is FREE
It will cost £1000 per page
1 High quality hardcover £50 addition to the package
Administration £400
These prices are subjected to
change to more in the future
40. In the future
To stand out from the crowd, I see your competitors will be using
this in the near future
It is up to you to make the change now…
However if you are more than satisfied, doing what you currently
do, trainees who are still unclear of your business goals, you are
starting from scratch all of the time, than having a guaranteed
system, then sadly, this tool may not be for you Dear Sir or
Madam
If the latter is the case…
41. We value our time
We kindly request for you not to e-mail us requesting
furthermore information about the KMCP, our time is
limited as we will only be hand picking exclusive
companies who are serious and is ready to go against the
status quo. We respectfully decline offers from any of our
beloved services to help you co-create this custom-made
tool
It is simply because: Time is our value and value is our
time. Only serious companies needs to apply
42. The next step…
Now as you are convinced we are a thought leading company, if you
request help to take your business further, this is where you would find
us www.b2bcommercialwriting.com.
To get started with the KMCP now, e-mail us at
info@b2bcommercialwriting.com for a fee agreement
Thank you and turn your
products into stars
43. 1. “Seek out what the market wants
2. Acquire it
3.Trade it for a silver spoon”.
–Ramsay Knight
Three rules to success