Caterpillar, an industry leading B2B company, has developed and implemented social strategies that drive results. Kevin's presentation shows how to get started, receive buy-in throughout your company, train and educate employees, and get connected socially to business goals and results.
An overview of a B2B Strategy: What is Social Business? Current Social Media statistics, Editorial Calendar, Content Marketing & Links to more information
Slides presented by Brian Stokoe from Catepillar Inc. at Social Media Breakfast Madison - October 17th 2012.
Below is the Prezi presentation by Tony Rodriguez that preceded these slides. http://prezi.com/slrht4xlwmmy/social-media-breakfast-madison-caterpillar-and-social-media/
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
An overview of a B2B Strategy: What is Social Business? Current Social Media statistics, Editorial Calendar, Content Marketing & Links to more information
Slides presented by Brian Stokoe from Catepillar Inc. at Social Media Breakfast Madison - October 17th 2012.
Below is the Prezi presentation by Tony Rodriguez that preceded these slides. http://prezi.com/slrht4xlwmmy/social-media-breakfast-madison-caterpillar-and-social-media/
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Social Media Marketing Campaign PowerPoint Presentation SlidesSlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Social Media Marketing Campaign Powerpoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of thirty five slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below.
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
Brands are under pressure every day to stay relevant and answer consumer needs, while also managing their own marketing and commercial calendars. While most marketers are in their comfort zone and master the art of planning and executing campaigns, it is not as straight forward when it comes to acting and reacting to the ‘now’.
Andreanne Leclerc, Regional Managing Partner and Head of Social Asia, explains how to engineer an evolutive and flexible infrastructure to stay on the Pulse.
B2B Sales & Marketing Strategy for Tech Companies -- by Jonathan DonadoJonathan Donado
Sales and marketing presentation for B2B Tech Companies. This presentation highlights the need to move away from the traditional sales process to a new process driven by continuous interaction and communication with prospect clients through a digital marketing strategy.
The world today is "digital" and companies need to adapt their strategies to target and capture clients through digital marketing. This marketing strategy is a combination of "Owned Media", "Earned Media" and "Paid Media".
Presentation by Jonathan Donado
Connect with me on:
- Twitter: @donadosays
- Linkedin: https://www.linkedin.com/in/jonathandonado/
B2B / Marketing / Strategy / Sales / Entrepreneur / Startups / Entrepreneurship
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
This strategy used a company for a year. I'm sharing this strategy combined with a case study. You can reach every single detail about technological B2B Digital Marketing Strategy.
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
Presentation by Kevin Espinosa, Digital Marketing Manager, Global Marketing and Communications, Caterpillar at the Business Marketing Association regional even in Kansas City on 10/28/14.
Social Media Marketing Campaign PowerPoint Presentation SlidesSlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Social Media Marketing Campaign Powerpoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of thirty five slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below.
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
Brands are under pressure every day to stay relevant and answer consumer needs, while also managing their own marketing and commercial calendars. While most marketers are in their comfort zone and master the art of planning and executing campaigns, it is not as straight forward when it comes to acting and reacting to the ‘now’.
Andreanne Leclerc, Regional Managing Partner and Head of Social Asia, explains how to engineer an evolutive and flexible infrastructure to stay on the Pulse.
B2B Sales & Marketing Strategy for Tech Companies -- by Jonathan DonadoJonathan Donado
Sales and marketing presentation for B2B Tech Companies. This presentation highlights the need to move away from the traditional sales process to a new process driven by continuous interaction and communication with prospect clients through a digital marketing strategy.
The world today is "digital" and companies need to adapt their strategies to target and capture clients through digital marketing. This marketing strategy is a combination of "Owned Media", "Earned Media" and "Paid Media".
Presentation by Jonathan Donado
Connect with me on:
- Twitter: @donadosays
- Linkedin: https://www.linkedin.com/in/jonathandonado/
B2B / Marketing / Strategy / Sales / Entrepreneur / Startups / Entrepreneurship
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
This strategy used a company for a year. I'm sharing this strategy combined with a case study. You can reach every single detail about technological B2B Digital Marketing Strategy.
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
Presentation by Kevin Espinosa, Digital Marketing Manager, Global Marketing and Communications, Caterpillar at the Business Marketing Association regional even in Kansas City on 10/28/14.
DNS Business Development Workshop
Course Overview This course is designed to provide a basic understanding of the Domain Name System (DNS) industry and business drivers to enable entrepreneurs to understand potential business opportunities in this industry. The course will focus on practical issues where appropriate, with case studies and listings of available resources and vendors in the industry. Ample time will be included for networking opportunities and identifying available resources for on-going assistance after the conclusion of the course. The course will occur over a 5 day period, with an early end on the last day to accommodate travel schedules
A quick showcase of some recent and historic work that samples my range as a Creative Director including brand strategy, design, writing, UX/UI, web development, photography, video production and various other cross-media skills.
Customers and cash. This is the lifeblood of any business. In recessionary times most SMEs find it difficult to find one and conserve the other. This presentation provides some simple tips on how to grow your business and retain more of your cash in difficult times
This slide deck goes along with an on-demand webinar that can be found at http://email-marketing.pinpointe.com/webinar-create-email-plan-for-funnel-ristow
In these slides you see how to create an integrated email marketing plan that addresses all objectives in your sales and marketing funnel – from building brand awareness and nurturing the lead to converting the business.
Empowering Marketing: Powering the Future of People-Centric Marketing. Presentation by Steve Forbes of Microsoft at the 2015 BMA Carolinas B2B Marketing Conference
The Creative Development Process: From Idea to ExecutionBMA Carolinas
Peggy Brookhouse, President/Partner at Luquire George Andrews, presents "The Creative Development Process: From Idea to Execution" at the BMA Carolinas Connect2Education B2B Marketing Workship
Sales Acceleration with Marketing AutomationBMA Carolinas
Jen Stretch, Principal Consultant at HomeStretch Marketing presents
"Sales Acceleration with Marketing Automation" at the BMA Carolinas Connect2Education B2B Marketing Workshop
Improve Your Marketing ROI: Measuring What Matters by Kent Panther of Wray WardBMA Carolinas
Kent Panther, Vice President, Director of Strategic Planning & Business Development, Wray Ward presents "Improve Your Marketing ROI: Measuring What Matters During the Customer Journey"
Understanding the Power of Content Marketing by Chris Moody of Oracle EloquaBMA Carolinas
You’re still relying on whitepapers to drive all your leads. Lots of people are. Unfortunately, you’re probably missing the boat on the easiest types of content for converting customers. In this session, Chris Moody will explain the importance of content marketing broken down into three sections – low, medium and high effort content. You’ll see real examples, real conversion data and walk away knowing that you need to harness the power of user generated content when you’re back in the office. You may even laugh along the way.
Marketing as a Mindset not a Department by Mathew Sweezey of Pardot, a Salesf...BMA Carolinas
We’ve all made websites, learned SEO, understood email marketing, but now the speed at which marketing technologies and mediums are being created greatly out paces our ability to keep up. Mathew will walk us thought the biggest change businesses need to understand to make the best use of both current and future marketing technologies. Learn how to increase demand with less spend, cut thought the noise and create sustainable demand well into the future.
The Sky Is Falling: A True B2B Story by Dave McQuaid of VantagePoint MarketingBMA Carolinas
When a serious B2B company with a whimsical name needed to change its marketing approach, it looked for a different way to tell its story. Henny Penny, one of the country’s largest manufacturers of foodservice equipment, asked VantagePoint Marketing to help make the financial case for its products.
This quick-moving presentation will explore the creative and strategic process behind an integrated campaign that won top honors from BtoB Magazine and BMA Carolinas. The moral of the story? Marketing industrial B2B products doesn’t need to be boring to be effective.
Evangelizing and Leading the Strategic Role of Marketing in Innovation by Ste...BMA Carolinas
Marketing’s mission has dramatically changed to deliver Innovation that totally reshapes your company’s strategy. From its core products and services to how they are produced and delivered. Are you and your team prepared?
The new MIT: A case study of marketing, sales and IT collaboration at Motorol...BMA Carolinas
How can marketers prove that their company can help customers solve their toughest challenges? From new platforms to new solutions to enhanced use of sales enablement tools, a new outlook on how marketing and IT can collaborate with sales can transform the organization. In this session, you will learn:
• How marketing, along with IT, can transition a company from being a provider of products to being a solver of problems.
• How messaging that links marketing and sales addresses customers’ business challenges.
• How new tools, when jointly created with sales, lead to better conversations with customers and improved selling strategies.
Become a B2B Marketing Superstar with Social Media Lead Generation by Jeffrey...BMA Carolinas
With social media, B2B marketers have a golden opportunity to drive revenue in a way that will transform them—and their companies. Social media marketing provides marketers both rich data and the promise of sizable enough reductions in marketing spend to forever change how they and their firms look at and invest in demand generation programs. This presentation from one of the authors of one of the first books about social-media lead generation will provide B2B marketers with actionable advice on leveraging social media platforms and insight into effective B2B social media strategies.
The Importance of Branding and Emotion in B2B Marketing by Ryan Saurer of Goo...BMA Carolinas
Business value is important, but in B2B we’re influenced by emotions more than we think. Emotional impact affects the bottom line, and the touchpoints driving this are digital. To cut through all the noise and be successful, a B2B brand needs orchestrated messaging that should entertain, inform, provide utility, and most importantly, personal value to its customers.
LinkedIn: What’s New and Trending for B2B Marketers by Leela SrinivasanBMA Carolinas
You probably know that LinkedIn is the world’s largest professional network, packed full of potential for B2B marketers everywhere. But the LinkedIn team pumps out new features at a dizzying rate, and it can be hard to stay on top of the latest ways to engage your target audiences.
LinkedIn’s Leela Srinivasan provides an insider’s take on some of the latest innovations, with a heavy bias toward the free stuff. If you’d like to be more productive and successful on LinkedIn, this presentation is for you.
In the ever-increasing fast-paced world of marketing and communications, measuring what worked, if at all, is becoming more and more challenging. But what to measure? How to determine if it’s important or just interesting?
Not everything that can be measured needs to be. But what matters MUST be.
Key Takeaways:
- Top strategies to measure marketing activities
- Developing metrics that matter
- Determining the priority of what you measure
- Developing a culture that shares
Presentation made by Elton Mayfield at BMA Carolinas on Sept. 18th, 2013.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2. A global leader in size, scope, reach and character, Caterpillar Inc. is a
genuine enabler of sustainable world progress and opportunity, defined by the
brand attributes of global leadership, innovation, and sustainability.
• 125,000+ Employees
• Sales & Revenue +$60 Billion
• 178 Cat Dealers Around the Globe
About Caterpillar Inc.
3. BRANDS
Demolition & Scrap
Products Services
Agriculture
Products Services
Construction
Products Services
Forestry
Products Services
INDUSTRIES
Marine
Products Services
Mining
Products Services
Oil & Gas
Products Services
Vocational Trucks
Products Services
Paving
Products Services
Power Generation
Products Services
Rail
Products Services
Quarry & Aggregates
Products Services
Recycling & Waste
Products Services
Landscaping
Products Services
Support groups like parts, rental, used, financial,
etc. will participate in these industry channels
DEALERS
Areas of Focus: Brands, Industries, Dealers
5. Largest Population (PINS)
Sell machine and engine
solutions
From: Online brochures
To: Leads and sales
1
Lowest Lifecycle Cost (POPS-C)
Sell parts and introduce additional
value
From: Online parts sales to those we
know
To: Coverage for all Cat owners
2
Customer Loyalty
Grow revenue and
relationship
From: Siloed &
sporadic
To: Personalization
across the lifecycle
3
Three Workstream Strategy
6. Don’t try to be Everywhere, and be good at where you are at
7.
8. Where We’ve Been
Social Channel Adoption
at Brand Level
Enterprise Social Strategy,
Tools & Adoption
Digital Strategy Activation for
Industries & Dealers
Social media recognized as a key
component of a fuller marketing
plan and messaging strategy
You know your audience
and business goals.
• I need a Facebook Page.
• How do we make something viral?
• I need more followers.
• What should I publish on my page?
• My best performing content is animal pictures.
“
”
9. Social Media Strategy: Capabilities to
Build Customer Relationship
Social
Listening
Promotion Thought
Leadership
Customer
Support
10. The Value of Listening in Social
Social
Listening
Deeper insight into what is being said about us, including:
–Who is talking about us
–What they are talking about
–What our competitors are doing
–Key influencers (individuals and sites)
–Tone of conversations: positive, neutral or negative
Includes social and business networking sites, content sharing
sites, blogs, Wikis, discussion forums and many more digital
communication channels.
Forum
12. Social Listening
65% 54%
59% 93%
35%
46%
41% 7%
0
50
100
150
Caterpillar John Deere Volvo Komatsu
# of Sentiment Comments
Positive Negative
78%
11%
4%
Social Media Volume by Media Type
Twitter
Facebook
Blogs
Videos
News
Comments
Forums
Other
13. Promotion
2
Promotion
> What it is: Connecting with our
customers with the right content and
channel to increase our reach and move
them down the sales funnel
> Goal: Reach a larger audience with
relevant content focused on our Brand,
products, services, and engaging topics
relevant to our diverse audiences
14. > What it is: Establishing ourselves as
a rich source of information relative to
our industry
> Goal: Provide information where it’s
missing or inaccurate, help customers
solve their business problems versus
“pitching” Cat products, establish
ourselves as experts
> Benefits: Customer insights,
visibility/reach, press coverage, direct
conversation with the customer
Thought
Leadership
3
Thought Leadership
15. > What it is: Supporting our
business model better by
addressing customer issues and
requests real time via social media
> Goal: Address complaints in a
timely manner, be more efficient,
identify product issues and
integrate with current processes
Customer Support
Customer
Support
4
16. Focus on Moving Customers Down the
Sales Funnel
Awareness
Consideration
Selection
Acquisition
Recommend
Content Types and
Responsibility
Value to
Customer
Brand Inspirational
Industry Valuable
Product Factual
Lead Generation Transactional
Partner with Brand Marketing to identify
inspirational stories that drive to lead
gen activity.
19. Tailor your Content to your Audience
BRANDS
Demolition & Scrap
Products Services
Agriculture
Products Services
Construction
Products Services
Forestry
Products Services
INDUSTRIES
Marine
Products Services
Mining
Products Services
Oil & Gas
Products Services
Vocational Trucks
Products Services
Paving
Products Services
Power Generation
Products Services
Rail
Products Services
Quarry & Aggregates
Products Services
Recycling & Waste
Products Services
Landscaping
Products Services
Support groups like parts, rental, used, financial,
etc. will participate in these industry channels
DEALERS
Align consideration/value
messages with appropriate
industries.
20. Curate Caterpillar Content: Themes for Dealers
DEALERSHIP BREADTH OF OFFERINGS PROMOTIONS CONNECTION TO
CATERPILLAR
History/Legacy Capabilities In-person events Inspirational
Recruitment Customer stories Finance Legacy
Facility updates
Education, support,
expertise
Sales/Special offers
Employee highlights
Customer-centric
resources
Philanthropic and
community involvement
Lead generation
Dealer Caterpillar Dealer Caterpillar Dealer Caterpillar Dealer Caterpillar
21. Come to
our event!
Register page on
www.dealer.com
Dealers Customize Content for Their Needs
AND / OR
Interesting
story
Story on
www.dealer.com
Register page
26. Eventually Measuring How You Are Ringing the Cash Register
4,827
245
5,075
Average time on
page: 3:05
178
Average time on
page: 3:06
81
Average time on
page: 2:30
Request a Quote: 2
Used: 5
Rental: 5
12
Lead
Generation
Activities
30. Caterpillar: Confidential Yellow
It’s also a global movement.
One-third of the German population is using social
media, with 77% accessing via mobile phone.
China is the most socially engaged market in the world, with
84% of Internet users contributing at least once a month.
Emerging markets such as Argentina, Brazil and India have
the highest penetration of social network usage, as well as
the highest usage frequency and intensity.
China’s engagement is followed by Russia, Brazil
and India.
North America leads the world for social network penetration.
35. In Summary
> Assessment
> Why Social Media?
> Put your audience first
> What do you want your audience to do?
> Implementation
> Content Calendar
> Cross Channel
> Measure and Monitor
> Goals that are important to your business