Peggy Brookhouse, President/Partner at Luquire George Andrews, presents "The Creative Development Process: From Idea to Execution" at the BMA Carolinas Connect2Education B2B Marketing Workship
Jill Collins & Rowan Worner's presentation at Mumbrella's Travel Marketing Su...Ruperta Daher
Jill Collins, Owner & MD at Barking Owl Communications, & Rowan Worner, GM Marketing at Christchurch & Canterbury Tourism, presented on Marketing Through a Crisis at Mumbrella's Travel Marketing Summit.
Developing award winning marketing strategies are great if you have a strong brand and the support of an international creative agency. If you're a small event or festival...with next to no marketing budget what can you do? Here's some simple hints from a recent presentation at the Queensland Regional Events Conference staged in Mackay, Australia (you may be already using some of these hints, but hope they help :).
Jill Collins & Rowan Worner's presentation at Mumbrella's Travel Marketing Su...Ruperta Daher
Jill Collins, Owner & MD at Barking Owl Communications, & Rowan Worner, GM Marketing at Christchurch & Canterbury Tourism, presented on Marketing Through a Crisis at Mumbrella's Travel Marketing Summit.
Developing award winning marketing strategies are great if you have a strong brand and the support of an international creative agency. If you're a small event or festival...with next to no marketing budget what can you do? Here's some simple hints from a recent presentation at the Queensland Regional Events Conference staged in Mackay, Australia (you may be already using some of these hints, but hope they help :).
Our unrivaled experience, creative solutions, and fresh design activate the art and science of place branding for small cities, regions and downtowns. Avia PlaceBrands produces the research, brand identity and design to promote communities as compelling destinations for visitors, investors, shoppers, and new residents.
Anderson will discuss how to use themes and key assets to develop "trails" that connect communities and create rich experiences for visitors. The goal is to allow the theme to determine the geography rather than just connecting a group of contiguous counties. Collaboration is the key to successful trail building, so learn how it's done.
EQ - Lessons from the Field TVI conference Sep 2013Lesley Anderson
Explorer Quotient is the Canadian Tourism Commission's market segmentation methodology that provides deep customer insights about prospective travellers to Canada. This presentation provides examples of how EQ can be used in marketing, product development and packaging for tourism, with examples of how tourism operators have applied EQ to their marketing activities.
Our unrivaled experience, creative solutions, and fresh design activate the art and science of place branding for small cities, regions and downtowns. Avia PlaceBrands produces the research, brand identity and design to promote communities as compelling destinations for visitors, investors, shoppers, and new residents.
Anderson will discuss how to use themes and key assets to develop "trails" that connect communities and create rich experiences for visitors. The goal is to allow the theme to determine the geography rather than just connecting a group of contiguous counties. Collaboration is the key to successful trail building, so learn how it's done.
EQ - Lessons from the Field TVI conference Sep 2013Lesley Anderson
Explorer Quotient is the Canadian Tourism Commission's market segmentation methodology that provides deep customer insights about prospective travellers to Canada. This presentation provides examples of how EQ can be used in marketing, product development and packaging for tourism, with examples of how tourism operators have applied EQ to their marketing activities.
Empowering Marketing: Powering the Future of People-Centric Marketing. Presentation by Steve Forbes of Microsoft at the 2015 BMA Carolinas B2B Marketing Conference
Sales Acceleration with Marketing AutomationBMA Carolinas
Jen Stretch, Principal Consultant at HomeStretch Marketing presents
"Sales Acceleration with Marketing Automation" at the BMA Carolinas Connect2Education B2B Marketing Workshop
Improve Your Marketing ROI: Measuring What Matters by Kent Panther of Wray WardBMA Carolinas
Kent Panther, Vice President, Director of Strategic Planning & Business Development, Wray Ward presents "Improve Your Marketing ROI: Measuring What Matters During the Customer Journey"
B2B Social Media Strategy by Kevin Espinosa of CaterpillarBMA Carolinas
Caterpillar, an industry leading B2B company, has developed and implemented social strategies that drive results. Kevin's presentation shows how to get started, receive buy-in throughout your company, train and educate employees, and get connected socially to business goals and results.
Understanding the Power of Content Marketing by Chris Moody of Oracle EloquaBMA Carolinas
You’re still relying on whitepapers to drive all your leads. Lots of people are. Unfortunately, you’re probably missing the boat on the easiest types of content for converting customers. In this session, Chris Moody will explain the importance of content marketing broken down into three sections – low, medium and high effort content. You’ll see real examples, real conversion data and walk away knowing that you need to harness the power of user generated content when you’re back in the office. You may even laugh along the way.
Marketing as a Mindset not a Department by Mathew Sweezey of Pardot, a Salesf...BMA Carolinas
We’ve all made websites, learned SEO, understood email marketing, but now the speed at which marketing technologies and mediums are being created greatly out paces our ability to keep up. Mathew will walk us thought the biggest change businesses need to understand to make the best use of both current and future marketing technologies. Learn how to increase demand with less spend, cut thought the noise and create sustainable demand well into the future.
The Sky Is Falling: A True B2B Story by Dave McQuaid of VantagePoint MarketingBMA Carolinas
When a serious B2B company with a whimsical name needed to change its marketing approach, it looked for a different way to tell its story. Henny Penny, one of the country’s largest manufacturers of foodservice equipment, asked VantagePoint Marketing to help make the financial case for its products.
This quick-moving presentation will explore the creative and strategic process behind an integrated campaign that won top honors from BtoB Magazine and BMA Carolinas. The moral of the story? Marketing industrial B2B products doesn’t need to be boring to be effective.
Evangelizing and Leading the Strategic Role of Marketing in Innovation by Ste...BMA Carolinas
Marketing’s mission has dramatically changed to deliver Innovation that totally reshapes your company’s strategy. From its core products and services to how they are produced and delivered. Are you and your team prepared?
The new MIT: A case study of marketing, sales and IT collaboration at Motorol...BMA Carolinas
How can marketers prove that their company can help customers solve their toughest challenges? From new platforms to new solutions to enhanced use of sales enablement tools, a new outlook on how marketing and IT can collaborate with sales can transform the organization. In this session, you will learn:
• How marketing, along with IT, can transition a company from being a provider of products to being a solver of problems.
• How messaging that links marketing and sales addresses customers’ business challenges.
• How new tools, when jointly created with sales, lead to better conversations with customers and improved selling strategies.
Become a B2B Marketing Superstar with Social Media Lead Generation by Jeffrey...BMA Carolinas
With social media, B2B marketers have a golden opportunity to drive revenue in a way that will transform them—and their companies. Social media marketing provides marketers both rich data and the promise of sizable enough reductions in marketing spend to forever change how they and their firms look at and invest in demand generation programs. This presentation from one of the authors of one of the first books about social-media lead generation will provide B2B marketers with actionable advice on leveraging social media platforms and insight into effective B2B social media strategies.
The Importance of Branding and Emotion in B2B Marketing by Ryan Saurer of Goo...BMA Carolinas
Business value is important, but in B2B we’re influenced by emotions more than we think. Emotional impact affects the bottom line, and the touchpoints driving this are digital. To cut through all the noise and be successful, a B2B brand needs orchestrated messaging that should entertain, inform, provide utility, and most importantly, personal value to its customers.
LinkedIn: What’s New and Trending for B2B Marketers by Leela SrinivasanBMA Carolinas
You probably know that LinkedIn is the world’s largest professional network, packed full of potential for B2B marketers everywhere. But the LinkedIn team pumps out new features at a dizzying rate, and it can be hard to stay on top of the latest ways to engage your target audiences.
LinkedIn’s Leela Srinivasan provides an insider’s take on some of the latest innovations, with a heavy bias toward the free stuff. If you’d like to be more productive and successful on LinkedIn, this presentation is for you.
In the ever-increasing fast-paced world of marketing and communications, measuring what worked, if at all, is becoming more and more challenging. But what to measure? How to determine if it’s important or just interesting?
Not everything that can be measured needs to be. But what matters MUST be.
Key Takeaways:
- Top strategies to measure marketing activities
- Developing metrics that matter
- Determining the priority of what you measure
- Developing a culture that shares
Presentation made by Elton Mayfield at BMA Carolinas on Sept. 18th, 2013.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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The Creative Development Process: From Idea to Execution
1. The Creative Development Process
From idea to execution
and all the irrelevant stuff in-between
20th
NOV.
2.
3. Set
goals
Discovery
Crea1ve
Brief
Concept
Develop
Final
approval
Produce
Launch
Creative Development Process
4. Set
goals
Discovery
Crea1ve
Brief
Concept
Develop
Final
approval
Produce
Launch
Creative Development Process
5. Creative Brief
Accomplish what?
Measure how?
Convince whom?
What’s the ONE THING?
Believable because?
Sound and feel how?
6. Case Study | Evolving the North Carolina Tourism Brand
Deeper Connections
Is about finding that next level where visitors
more deeply connect
With vast, tranquil beaches, miles of tightly clipped
fairways, relaxing mountains, vibrant cities and hundreds
of fun-filled excursions, North Carolina provides an ideal
atmosphere to create “deeper connections” with places,
friends, family and yourself.
7. Creative Brief
Accomplish what?
Measure how?
Convince whom?
What’s the ONE THING?
Believable because?
Sound and feel how?
Increased visitation
Inquiries, visitation, market share
Upscale women, 35 – 54 in VA, SC, FL,
GA, NY, PA, MD, TN
Deeper connections
Restful relaxation in a setting of genuine
beauty inclusive of places, personalities,
culture, history and activities
Genuine. Smart. Moving.