B2B : Samsung and One gtm case
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Samsung implemented a marketing initiative with One GTM to educate its service provider channel about Samsung's mobile business solutions and convince them of the market opportunity, in order to get them to sell solutions rather than just devices. The campaign exceeded targets across website visitors, engagements, content downloads and revenue, delivering an ROI of 32.5:1.
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Practicum project for week 7 Part 2
1. The student who works at the selected company must interview the marketing managers about the marketing approach and gather information about its success.
2. Discuss the results of the interview and identify:
a. Other approaches that would be taken to market to the same demographic.
b. Other demographic groups the product would appeal to.
c. Approaches to market to a new market segment
3. Other students must investigate competitive products and identify the methods of marketing used to promote them (use the same questions above in # 2).
4. Summarize your recommendations and conclusions
Week 7
Part 2
Assessing the success of marketing campaigns
Deliverable: Follow APA formats and citation requirements. Your final report should not be more than 10-15 pages in length, double spaced, 12 point type, using Times new Roman font. References are single spaced and should be provided at the end of the report.
Suggestions: I advise you to consult university’s electronic library, L.I.R.N. for additional materials which is available 24 hours per day via internet connection. Reference articles will also be the appropriate source to use.
In your practicum project, you should include the content of the course which is more or less within the context of your own work environment. You are advised to design and recommend solutions that have meaning and relevance to your employer.
Please follow the following project outline for your submission in Week 7:
Abstract (1/2 page/300 words)
· Summary of the issues
· The approach used
· The lessons learned, and
· Recommendations
Organization profile and analysis (1-2 pages)
· Background information
· Descriptions of the organization(s)
· The student’s position within the organization
· A short explanation of the organizational structure
· A descriptions of the programs/products/services offered by the organizations
Project related sections (7-10 pages) Part 1-2
· Recommendations and/or conclusions
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Its deals income in the zones of LCD and LED presentations and memory chips is number one on the planet. In the TV fragment, Samsung's business sector position is overwhelming. For the five years since 2006, the organization has been in the top spot regarding the quantity of TVs sold, which is relied upon to proceed in 2010 and past. In the worldwide LCD board showcase, the organization has kept the main position for a long time consecutively (Mullins, 201.
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Practicum project for week 7 Part 21. The student who works at t.docx
Practicum project for week 7 Part 2
1. The student who works at the selected company must interview the marketing managers about the marketing approach and gather information about its success.
2. Discuss the results of the interview and identify:
a. Other approaches that would be taken to market to the same demographic.
b. Other demographic groups the product would appeal to.
c. Approaches to market to a new market segment
3. Other students must investigate competitive products and identify the methods of marketing used to promote them (use the same questions above in # 2).
4. Summarize your recommendations and conclusions
Week 7
Part 2
Assessing the success of marketing campaigns
Deliverable: Follow APA formats and citation requirements. Your final report should not be more than 10-15 pages in length, double spaced, 12 point type, using Times new Roman font. References are single spaced and should be provided at the end of the report.
Suggestions: I advise you to consult university’s electronic library, L.I.R.N. for additional materials which is available 24 hours per day via internet connection. Reference articles will also be the appropriate source to use.
In your practicum project, you should include the content of the course which is more or less within the context of your own work environment. You are advised to design and recommend solutions that have meaning and relevance to your employer.
Please follow the following project outline for your submission in Week 7:
Abstract (1/2 page/300 words)
· Summary of the issues
· The approach used
· The lessons learned, and
· Recommendations
Organization profile and analysis (1-2 pages)
· Background information
· Descriptions of the organization(s)
· The student’s position within the organization
· A short explanation of the organizational structure
· A descriptions of the programs/products/services offered by the organizations
Project related sections (7-10 pages) Part 1-2
· Recommendations and/or conclusions
SAMSUNG MARKETING CAMPAIGN STRATEGY 2
Samsung Marketing Campaign Strategy
INTRODUCTION
Samsung Electronics is a South Korean multinational hardware and data innovation organization headquartered in Samsung Town, Seoul. It is the lead backup of the Samsung Group. With gathering plants and deals arranges in 61 nations over the world, Samsung have roughly 160,000 representatives. In 2009, the organization took the position of the world's greatest IT producer by surpassing the past pioneer Hewlett-Packard (Shiba, 2007).
Its deals income in the zones of LCD and LED presentations and memory chips is number one on the planet. In the TV fragment, Samsung's business sector position is overwhelming. For the five years since 2006, the organization has been in the top spot regarding the quantity of TVs sold, which is relied upon to proceed in 2010 and past. In the worldwide LCD board showcase, the organization has kept the main position for a long time consecutively (Mullins, 201.
Gartner_Critical_Capabilities_Multichannel_Mktg_wp-oracle
- Multichannel campaign management vendors are adding new features to keep up with demand from digital marketers, but offerings still vary widely in functionality and maturity.
- Key capabilities for marketers to focus on when evaluating vendors include segmentation, predictive analytics, email marketing, and support for multiple channels like mobile.
- The document analyzes and scores various vendors like Adobe, IBM, and Oracle on their capabilities for critical use cases like campaign creation, execution, and measurement.
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Your small enterprise still needs all the commodi
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Babigian - Branding and Rebranding
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AppDirect Business Case (ISP)
Build your business case for selling in the cloud. Use our template to win internal buy-in and bring about digital transformation.
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It’s not that the companies are without mobile strategy; infact, they have several well received mobile applications. In order to remain competitive in the mobility market, companies need to create a mobile strategy based on the current industry practice.
Get ready to move from mobile failures to mobile first!
Appendix C Sample Marketing Plan C 1Copyrigh.docx
Appendix C Sample Marketing Plan C 1
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APPENDIX C Sample Marketing Plan
This sample marketing plan
for a hypothetical company
illustrates how the marketing
planning process described in
Chapter 2 might be implement-
ed. If you are asked to create a
marketing plan, this model may
be a helpful guide, along with
the concepts in Chapter 2.
The Environmental Analysis
presents information
regarding the organization’s cur-
rent situation with respect to the
marketing environment, the cur-
rent target market(s), and the
firm’s current marketing objec-
tives and performance.
This section of the environ-
mental analysis considers
relevant external environmental
forces such as competitive, eco-
nomic, political, legal and regula-
tory, technological, and sociocul-
tural forces.
The Executive Summary,
one of the most frequently
read components of a marketing
plan, is a synopsis of the market-
ing plan. Although it does not
provide detailed information, it
does present an overview of the
plan so readers can identify key
issues pertaining to their roles in
the planning and implementa-
tion processes. Although this is
the first section in a marketing
plan, it is usually written last.
1
2
3
Star Software, Inc.
Marketing Plan
I. EXECUTIVE SUMMARY
Star Software, Inc., is a small, family-owned corporation in the first year of a transi-
tion from first-generation to second-generation leadership. Star Software sells
custom-made calendar programs and related items to about 400 businesses, which
use the software mainly for promotion. Star’s 18 employees face scheduling chal-
lenges, as Star’s business is highly seasonal, with its greatest demand during
October, November, and December. In other months, the equipment and staff are
sometimes idle. A major challenge facing Star Software is how to increase profits
and make better use of its resources during the off-season.
An evaluation of the company’s internal strengths and weaknesses and external
opportunities and threats served as the foundation for this strategic analysis and
marketing plan. The plan focuses on the company’s growth strategy, suggesting
ways in which it can build on existing customer relationships, and on the develop-
ment of new products and/or services targeted to specific customer niches. Since
Star Software markets a product used primarily as a promotional tool by its clients,
it currently is considered a business-to-business marketer.
II. ENVIRONMENTAL ANALYSIS
Founded as a commercial printing company, Star Software, Inc., has evolved into a
marketer of high-quality, custom-made calendar software and related business-to-
business specialty items. In the mid-1960s, Bob McLemore purchased the company
and, through his full-time commitment, turned it i.
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With the evolution of programmatic inventory and targeting, ad agencies are looking to real-time bidding as a sizable resource for all kinds of campaigns with diverse KPIs. While RTB has moved beyond the display banner ad, marketers are looking beyond traditional direct response calls to action. How have marketers leveraged programmatic branding and where is its place in the media mix?
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Evaluation of CRM management
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Programmatic Branding: Moving Beyond Direct Response
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Software system to store, manage and track electronic documents
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Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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B2B : Samsung and One gtm case
- 1. How Samsung changed the channel with its marketing initiative with an ROI of 32.5:1
- 2. Find out how One GTM helped Samsung capitalize on the growth of mobile device-based business solutions and increase market shares.
- 3. About Samsung • Samsung Electronics America – Enterprise Mobility provides business phones, tablets and wearable tech to the entire SMB and enterprise market. • By combining hardware, software and partner applications, our client now also offers end-to-end business solutions • That underpin business-critical operations from drug trials to public safety.
- 4. Strategy/Issues •Convince businesses that Samsung understands their challenges better than competitors •Ensure Samsung understands how game-changing solutions overcome their struggles. •For Samsung’s service provider channel (through which they sell exclusively), Samsung is simply a mobile device provider. •Get their buy-in to selling solutions (rather than just devices and minutes) by educating them about Samsung’s mobile business solutions and convincing them of the market opportunity.
- 8. Blueprint for the campaign
- 9. Timescales of the campaign •Develop CiaB framework approach: September 2018 •Pilot initial CiaB: November 2018 •Develop CiaB strategy and roadmap: February 2019 •Develop CiaBs: Ongoing •Execute CiaBs: Ongoing
- 10. Results The campaign surpassed targeted metrics at all points in the sales funnel - website visitors, engagements, content downloads and revenue. Overall the campaigns produced ROI of 32.5:1.