RentoMojo is an online furniture rental platform founded in 2014 by Geetansh Bamania. As many young professionals live in rented apartments and find it inconvenient to buy furniture, RentoMojo provides an alternative to buying by allowing customers to rent furniture and appliances. The presenter proposes a marketing campaign for RentoMojo during the September festival period, targeting 19-35 year olds with ads emphasizing renting for festivals is cheaper than buying. Ads will direct customers to a landing page promoting RentoMojo's monthly offers and contest details.
in this project, I had to create two types of ads i.e. search and display for my website by using google ads. I ran these two ad campaigns for five days. The main objective of this campaign was to drive quality traffic to my website.
in this project, I had to create two types of ads i.e. search and display for my website by using google ads. I ran these two ad campaigns for five days. The main objective of this campaign was to drive quality traffic to my website.
SEO Project includes:
1)Analyse the SEO audit report on upgrad.com
i)Finding issues and suggesting ways to optimize the website in each of the following sections:
-Content/Keyword Optimisation (at least two)
-Technical Optimisation(at least two)
2)Analyse the SEO audit report of your blog from seoptimer.com
i)Identification of correct titles.
ii)Identification of issues and suggestions to improve for the same.
In this project , I had to run an ad campaign on Facebook for one of my blogs. The main objective of this campaign was to drive quality traffic to my blog. I ran this ad campaign for five days.
Savvyor Hospitals project includes:
i)Create a list of marketing channels to drive traffic to the community forum and curate content ideas for a minimum of two chosen channels.
ii)Create a community engagement strategy in order to keep users engaged in the discussions happening on the community forum. List at least five points for the same.
iii)Suggest ideas for community moderation to keep the sanity of the community in check. This would mean keeping a check on the comments, posts and users. List at least five points for the same.
iv)Identify the tone of the following comments. The tone can be positive, negative or neutral. Once you have identified the tone, write a response for each of the comments according to what you have learnt from the escalation matrix.
a)Comment 1: I availed the doctor consultation offered by the community last week. The doctor was very patient while listening to my queries.
b)Comment 2: I would like to disagree with your advice here. I took the same home remedy as prescribed by some of the people in the video. Unfortunately, it only works for a few, but not for everyone.
c)Comment 3: I do not need your advice. Do not behave like you have an MBBS degree. I can easily conclude you are an idiot just by looking at your profile.
v)Suppose the SavHealth community posts a situation of a patient recovery to increase positive sentiment for Savvyor Hospitals. But it backfires as this is a violation of confidentiality and also a breach of privacy. How do you propose to solve this crisis? Prepare a crisis plan according to your learnings from the course so far.
In this project, I had to analyze the data for the google merchandise store. I generated five different reports (Real-Time, Audience, Acquisition, Behaviour, and conversion reports ) using google analytics for the google merchandise store for the month of May (1 may-31stmay2020).
SEM/Display Project includes:
1)Setting up targeted campaigns
i)Identified more than 10 keywords that are relevant to the landing page.
2)Creating Ad creatives
i)Ad copy consists of a headline, description, and call to action. The Ad content is clear and relevant to the landing page used and meets the overall objective.
ii)Relevant ad image is used
3)Assessing campaign results
i)Bid adjustments for all four areas with proper reasoning are mentioned
4)Optimisation
i)Understands the usage of optimization strategies.
* Campaign Problem Statement: Run two types of campaigns Search and Display on Google Adwords to drive traffic to my blog.
* Campaign Objective – To get quality traffic on my blog.
The main objective of this project was to how to create a website by using WordPress. In this project, I had to install yoast SEO plugin for my website and also link my website with google analytics
Kidmedics Project includes:
i)Identify different marketing channels that you would use to help the brand achieve its objectives of increased website traffic, downloads and active users. Mention at least six such channels. These can be paid, owned or earned media channels.
ii)To increase the number of app downloads, choose four different paid channels for your brand. For each of the four channels:
a)Identify at least one ad format
b)Come up with one campaign idea.
iii)Allocate your budget (in %) among activities such as creating awareness, retargeting campaigns and engagement activities of the brand. Also, mention the reasons for your answer.
iv)Select at least two KPIs per stage of the consumer funnel given below to measure the performance of your content marketing and paid advertising strategies:
a) Awareness stage
b) Consideration stage
c)Purchase stage
d) Delight stage
v)You saw that the uninstallation rate is at an alarming 70%. Create an engagement strategy for the app to reduce the uninstallation rate. Think of at least three ideas.
Analysis of data collected on the Google Merchandise Store through the use of Google Analytics tools in order to understand the current situation of the website and to develop solutions
Capstone Project includes:
1)Understanding of target consumer
i)Defined the rider target audience for Uber (demographics and psychographics) correctly.
ii)Created a detailed consumer persona for the brand correctly.
2)Competition analysis
i)Correctly identified the top competitors of Uber in the market.
ii)Correctly identified the target market for each competitor brand.
iii)Conducted a SWOT analysis for Uber.
3)Understanding of digital marketing channels
i)Mentioned at least 6 digital marketing channels for the campaign.
ii)Identified the objective for each of these channels correctly and provided reasoning for the same.
4)Relevant content ideas and calendar
i)Defined at least 1 relevant content theme/idea for each channel with a relevant call to action
ii)Defined at least 1 relevant content format for each channel.
iii)Defined at least 2 KPIs for each marketing channel chosen
iv)Created a content calendar for the campaign - pre-launch, launch, and post-launch phases.
v)Mentioned at least 2 relevant brands/influencers that Uber can collaborate with.
5)Recorded a 1-1.5 minute video summarising the project (tasks and objective, strategy process and steps, main content ideas and channels and key learnings from the project)
BoomBoomCar Media - Active* OOH Media; induce Community buzz and Activation (...Maras Panjaitan
With more than 2000 car owners, we are ready to support the favorite brand in Indonesia to advertise with us..
BoomBoomCar makes your campaign go 360. More info @ www.boomboomcar.com
A place where people can connect to rent, buy or sell goods and services. Launched in 2014 with the vision for renters , buyers and sellers to “meet online & transact offline”. Headquartered in Pune.right now we are only in Pune to serving you a best service. We now have over 15 categories and 150 sub-categories, with the most popular being cars and bikes, electronics, real estate & many more.
At our website, we have created an online community which is simple and secure. Our purpose is to help a billion plus Indians satisfy their many local needs in the quickest, smartest way possible. We do this by connecting and helping them transact with fellow consumers and local businesses in an environment of trust and security.
Very soon we are coming with 10 largest cities in INDIA.
SEO Project includes:
1)Analyse the SEO audit report on upgrad.com
i)Finding issues and suggesting ways to optimize the website in each of the following sections:
-Content/Keyword Optimisation (at least two)
-Technical Optimisation(at least two)
2)Analyse the SEO audit report of your blog from seoptimer.com
i)Identification of correct titles.
ii)Identification of issues and suggestions to improve for the same.
In this project , I had to run an ad campaign on Facebook for one of my blogs. The main objective of this campaign was to drive quality traffic to my blog. I ran this ad campaign for five days.
Savvyor Hospitals project includes:
i)Create a list of marketing channels to drive traffic to the community forum and curate content ideas for a minimum of two chosen channels.
ii)Create a community engagement strategy in order to keep users engaged in the discussions happening on the community forum. List at least five points for the same.
iii)Suggest ideas for community moderation to keep the sanity of the community in check. This would mean keeping a check on the comments, posts and users. List at least five points for the same.
iv)Identify the tone of the following comments. The tone can be positive, negative or neutral. Once you have identified the tone, write a response for each of the comments according to what you have learnt from the escalation matrix.
a)Comment 1: I availed the doctor consultation offered by the community last week. The doctor was very patient while listening to my queries.
b)Comment 2: I would like to disagree with your advice here. I took the same home remedy as prescribed by some of the people in the video. Unfortunately, it only works for a few, but not for everyone.
c)Comment 3: I do not need your advice. Do not behave like you have an MBBS degree. I can easily conclude you are an idiot just by looking at your profile.
v)Suppose the SavHealth community posts a situation of a patient recovery to increase positive sentiment for Savvyor Hospitals. But it backfires as this is a violation of confidentiality and also a breach of privacy. How do you propose to solve this crisis? Prepare a crisis plan according to your learnings from the course so far.
In this project, I had to analyze the data for the google merchandise store. I generated five different reports (Real-Time, Audience, Acquisition, Behaviour, and conversion reports ) using google analytics for the google merchandise store for the month of May (1 may-31stmay2020).
SEM/Display Project includes:
1)Setting up targeted campaigns
i)Identified more than 10 keywords that are relevant to the landing page.
2)Creating Ad creatives
i)Ad copy consists of a headline, description, and call to action. The Ad content is clear and relevant to the landing page used and meets the overall objective.
ii)Relevant ad image is used
3)Assessing campaign results
i)Bid adjustments for all four areas with proper reasoning are mentioned
4)Optimisation
i)Understands the usage of optimization strategies.
* Campaign Problem Statement: Run two types of campaigns Search and Display on Google Adwords to drive traffic to my blog.
* Campaign Objective – To get quality traffic on my blog.
The main objective of this project was to how to create a website by using WordPress. In this project, I had to install yoast SEO plugin for my website and also link my website with google analytics
Kidmedics Project includes:
i)Identify different marketing channels that you would use to help the brand achieve its objectives of increased website traffic, downloads and active users. Mention at least six such channels. These can be paid, owned or earned media channels.
ii)To increase the number of app downloads, choose four different paid channels for your brand. For each of the four channels:
a)Identify at least one ad format
b)Come up with one campaign idea.
iii)Allocate your budget (in %) among activities such as creating awareness, retargeting campaigns and engagement activities of the brand. Also, mention the reasons for your answer.
iv)Select at least two KPIs per stage of the consumer funnel given below to measure the performance of your content marketing and paid advertising strategies:
a) Awareness stage
b) Consideration stage
c)Purchase stage
d) Delight stage
v)You saw that the uninstallation rate is at an alarming 70%. Create an engagement strategy for the app to reduce the uninstallation rate. Think of at least three ideas.
Analysis of data collected on the Google Merchandise Store through the use of Google Analytics tools in order to understand the current situation of the website and to develop solutions
Capstone Project includes:
1)Understanding of target consumer
i)Defined the rider target audience for Uber (demographics and psychographics) correctly.
ii)Created a detailed consumer persona for the brand correctly.
2)Competition analysis
i)Correctly identified the top competitors of Uber in the market.
ii)Correctly identified the target market for each competitor brand.
iii)Conducted a SWOT analysis for Uber.
3)Understanding of digital marketing channels
i)Mentioned at least 6 digital marketing channels for the campaign.
ii)Identified the objective for each of these channels correctly and provided reasoning for the same.
4)Relevant content ideas and calendar
i)Defined at least 1 relevant content theme/idea for each channel with a relevant call to action
ii)Defined at least 1 relevant content format for each channel.
iii)Defined at least 2 KPIs for each marketing channel chosen
iv)Created a content calendar for the campaign - pre-launch, launch, and post-launch phases.
v)Mentioned at least 2 relevant brands/influencers that Uber can collaborate with.
5)Recorded a 1-1.5 minute video summarising the project (tasks and objective, strategy process and steps, main content ideas and channels and key learnings from the project)
BoomBoomCar Media - Active* OOH Media; induce Community buzz and Activation (...Maras Panjaitan
With more than 2000 car owners, we are ready to support the favorite brand in Indonesia to advertise with us..
BoomBoomCar makes your campaign go 360. More info @ www.boomboomcar.com
A place where people can connect to rent, buy or sell goods and services. Launched in 2014 with the vision for renters , buyers and sellers to “meet online & transact offline”. Headquartered in Pune.right now we are only in Pune to serving you a best service. We now have over 15 categories and 150 sub-categories, with the most popular being cars and bikes, electronics, real estate & many more.
At our website, we have created an online community which is simple and secure. Our purpose is to help a billion plus Indians satisfy their many local needs in the quickest, smartest way possible. We do this by connecting and helping them transact with fellow consumers and local businesses in an environment of trust and security.
Very soon we are coming with 10 largest cities in INDIA.
Ke Ya Rona empowers taxi drivers to become vehicle owners. In a collaboration with Bocconi University graduate students, we researched opportunities to expand our UBER driver vehicle finance pilot from Johannesburg to other cities in the developing world. Where else in the world is there a healthy, growing UBER taxi market AND drivers lacking access to capital to buy their own vehicles? We found opportunities in Africa (Nairobi and Lagos) and India (New Delhi, Bangalore).
Women In Automotive 2016 - Dena Denman & Jessie HochhalterChristina Fowinkle
Digital Roadmap to Purchase - and the Changing Female Shopper
Consumer behavior has changed forever. Today's battle for hearts, minds and dollars is won (or lost) in micro-moments-intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. It's no surprise that consumers turn to digital - especially mobile - as they shop for a car. We will weave in some data on the female shopper micro-moments.
How realty compass is trying to get a bigger slice of the real estate pieRealty Compass
RealtyCompass is India’s first project search engine which helps users search and compare all the new projects in the city. Today, they have multiple times more projects than the nearest competitor with listings in Chennai, Bangalore, Hyderabad & Coimbatore. They will be expanding to Ahmedabad, Mumbai & Pune in the next few months.
it is research in comparative study of OLA and JGUNOO in INDORE lesion about consumer preference for cab services . this research is performed by MBA student MR. Deepak saraf, Balendre Kushwaha, Ateet Bisen, Deepak Farakiya, and Ayusha joishi
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Rentomojo SEM strategy
1. Why buy
When you
Can rent
Presented By: Michelle Varghese
Search Engine Marketing
Strategy
2. RentoMojo is an online furniture rental platform that
was incorporated in November 2014.
RentoMojo was founded by Geetansh Bamania, an ex-IITM, in November 2014 in
India.
Like many other young working professionals, He and his colleague were living in
rented apartments, working long hours and found it inconvenient to equip the house
with furniture when they moved.
RentoMojo was developed to provide an alternative to buying and selling furniture &
appliances in rental properties.
Services provided by RentoMojo include
1. Free Relocation
2. Free maintenance
3. No fixed tenure
4. Cheap rentals
F O U N D E R
G E E T A N S H
B A M A N I A
3. Campaign
Renting industry is slowly developing due to the large demand for rental products and in the last
one year the industry has become very competitive.
Campaign that I will be working on is largely focused on the festival month of September.
As September is a month that people from all across India celebrate different kinds of festivals it’s a
perfect time period to promote a collective festive sale targeted to a pan India audience
The theme throughout all the ad copies is festive as it is relevant to the time period and many people
are looking towards renovation or getting new furniture and appliances for their house
The landing page is a common home page with contest details as well as product details.
Target audience is from 19-35 years of age (Young adults , bachelors , newly wed couples etc)
4. Keywords
Some of the keyword that can be used for RentoMojo are segregated according to Ad groups
