How to Use Schema Markup to Boost Your SEO

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How to Use Schema Markup to
Boost Your SEO

How to Use Schema Markup to Boost Your SEO
© Globalization Partners International. All rights reserved.http://blog.globalizationpartners.com/ 2
Schema markup can boost your website traffic as
Google, Yahoo, Bing and Russia's Yandex have all agreed
on the effects schema has on SERPs.

Schema markup, the
"crawl ability" of a site,
enhances the search result
relevance and the website
traffic.
Schema.org generates schemas that webmasters
can use to markup HTML pages for search
engine recognition.

What is Schema.org?

Schema.org is home to the Schema project, a
collaboration between Google, Bing, Yahoo! and
Yandex to boost web traffic by generating a structured
data markup schema supported by major search
engines.

On-page markups help search engines
understand the information on webpages and
give richer results. A shared markup vocabulary
makes it easier for webmasters to decide on a
markup schema and get maximum benefit for
their efforts.

Schema works the same way as
microformats, microdata, and RDFs. It uses
the microdata markup format and a
vocabulary shared by all the search engines
that supports a wide variety of item types
and properties.

Schema Markup
Search engines rely on markups from schema to yield the right
search results.
The markups also make content easier for search engines to
index.
So when you use schema markup, it will make your website
more optimized for people to find, increasing the chances that
it will get noticed appropriately.
Schema markup isn't a ranking factor but it has a high
influence on ranking factors.

Why Use Schema
Markup?

Search engines can't always understand the
meaning of page content, by inserting additional
tags to the HTML of your web pages it helps
determine the page content.
Tags that indicate a specific place, person, blog,
image, video, etc. allow search engines to
display the content in appropriate places.

For Example:
if you have non-text elements in your webpage like
images, videos, and audio clips, search engines can
have a hard time recognizing them.
All it sees is a bunch of dots and different colors.
So search engines rely on a few other items to
understand what those non-text elements are.

To make your content recognizable to search
engines, optimize your page by including these
steps:
• Use microformatting from schema.org
• Optimize your image tag
• Surround the non-text elements with text that
describes it

How to Implement Schema
Markup ?

Next are the steps for schema
markup implementation.

1. Go to Google's Structured Data Markup Helper

2. Choose from markup types according to your
webpage type

3. Copy and paste your content's link, then
select 'Start Tagging"

4. The page will then be divided into two
sections, the items below will be in the new
section:

• Name: Highlight the content's title and select Name
• Author: Highlight the author's name and select Author
• Date Published: Highlight the date of the content and
select Date Published
• Image: Highlight the content's image and select Image
• Article Section: Highlight the beginning of the content.
• You can add data items that aren't shown on
webpages, like the URL, by selecting the "Add Missing
Tags" option

5. Click Create HTML
6. Download the HTML code
7. Test using Google's testing tool

Conclusion
Schema markup is an important factor to take
into consideration as it is used extensively by
Google and other top search engines. Using this
markup platform will enable you to optimize
your website and allow your content to be found
and indexed appropriately

Further Resources on Global Digital Marketing (SEO and SEM)
GPI's Global Search Engine Optimization Specialists can help optimize your multilingual websites for
better SERP results. Our teams can provide both organic Search Engine Optimization (SEO) and Search
Engine Advertising (SEA) such as Pay-Per-Click (PPC), paid inclusions or contextual advertising to help
you achieve better visibility in country-specific search engines, which will lead to increased traffic and
ROI with your multilingual version websites.
For more information on issues specific to search engine marketing (SEM), you may wish to review our
previous blogs:
• A Multilingual Search Engine Marketing (SEM) Primer
• Arabic SEO and Localization
• Global SEO: 4 Top Factors
• Top Tips for Successful Multilingual SEO
• Why are Multilingual Keywords important for your international websites?
Please feel free to contact GPI at info@globalizationpartners.com with any questions about our
language and technology services. Also let us know if you have any interesting blog topics you would
like us to cover in our future blogs. You may request a complimentary Translation Quote for your
projects as well.

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How to Use Schema Markup to Boost Your SEO

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