The B2B Content Event emphasizes the pivotal role of content in B2B marketing, noting that over 90% of purchases begin with content engagement. The event features sessions on strategies for effective content marketing and is supported by notable industry speakers. A survey on content preferences aims to understand executives' information sourcing behaviors amid evolving media landscapes.

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Hosted by
242 West 41st Street
New York, NY 10036
@Content2Convert
B B
Conference

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Shifting B2B Marketing Trends
•More than 90% of B2B buying
purchases start with content
engagement
Traditional Marketing
•More than 40% of B2B buyers
had their first contact with a
solution provider after
downloading content from
their site.

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Staying Afloat
Content + Demand Generation
= The difference between sinking or swimming
65%
indicated they would likely increase
spending on content next year

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29%
plan to up their investment
in search, and 25% in
events

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1 in 4
said they are currently considering
the role of content win/loss
analysis

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Agenda
The Content2Conversion Conference will present a variety of sessions focused
on strategic and tactical elements of successful content marketing. Specific
highlights include:
• Developing Content For The Middle Of The Funnel
• Unique Content Needs of B2B Marketers
• 10 Steps To Launch A Content Marketing Strategy
• Quantifying The Impact Of Content
• Using Content to Generate Demand, Feed The Pipeline & Accelerate
Deals
• Killer Content Awards Ceremony
View the detailed agenda here: http://content2conversion.com/agenda/

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Conference Speakers
• Andrew Gaffney, DemandGen Report
• Ardath Albee, Marketing Interactions • Ruth Stevens, Author
• Amanda Batista, DemandGen Report • Mac McConnell, BlueBird Strategies
• Michael Kolowich, KnowledgeVision
• Jeanne Hopkins, HubSpot
• Christina “CK” Kerley, CKB2B Marketing
• Jim Lenskold, Lenskold Group • Tom Miale, MultiVu, a PR Newswire Company
• Elle Woulfe, Eloqua • Heather Teicher, LivePerson
• Jon Russo, The B2BFusion Group • Margaret Molloy, Velocidi
• Candyce Edelen, PropelGrowth • Amanda Maksymiw, OpenView Labs
• Matthew Papertsian, SiriusDecisions
• Julie Fajgenbaum, American Express Business

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Ardath Albee
Ardath Albee, CEO of her firm Marketing Interactions,
Inc., applies 27 years of business management and
marketing experience to help B2B companies with
complex sales create eMarketing strategies that use
contagious content platforms to turn prospects into
buyers. Ardath authors the popular Marketing
Interactions blog and is a frequent industry speaker. Her
book, eMarketing Strategies for the Complex Sale was
published by McGraw-Hill.
Follow Ardath on Twitter at @Ardath421.

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Amanda Batista
Working closely with industry analysts and experts,
Amanda reports on the latest trends, case studies and
marketing automation technology in the BtoB space.
Amanda researches and reports on the latest strategies and
tactics central to lead generation, nurturing, scoring and
management. Amanda writes case studies and reports on
the latest trends in BtoB sales and marketing alignment.
Her articles have been syndicated on RetailWire and
industry blogs.
Follow Amanda on Twitter @AmandaF_Batista

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Jeanne Hopkins
Jeanne Hopkins entered the world of inbound
marketing 10 years ago while working as a Marketing
Director at Datum, Inc., later acquired by
Symmetricom. MEC Labs then recruited her in 2007 as
their Chief Marketing Officer. In 2009, Jeanne joined
HubSpot as the Director of Marketing and was
recently promoted to Vice President of Marketing.
Follow Jeanne on Twitter: @JeanneHopkins

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Jim Lenskold
Jim Lenskold, international speaker and recognized
marketing expert, is President of Lenskold Group and
author of Marketing ROI, The Path to Campaign,
Customer and Corporate Profitability (McGraw Hill,
2003). Jim has published articles and presented
internationally on the topics of marketing ROI,
marketing strategies and business growth strategies.
Follow Jim on Twitter: @JimLenskold

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Elle Woulfe
Elle Woulfe is a Senior Marketing Manager at Eloqua,
focused on demand creation and revenue generation.
She is responsible for filling Eloqua’s integrated
marketing and sales funnel with a mix of inbound
marketing and lead acceleration programs. A
practitioner and advocate of marketing automation,
she regularly serves as an Eloqua product evangelist
and writes for the Eloqua blog, It’s All About Revenue.
Follow Elle on Twitter: @ElleHWoulfe

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Jon Russo
Jon Russo has been a three-time B2B Chief Marketing
Officer ranging from former divisions of General
Electric to Silicon Valley Start-Ups. His global
assignments include Luxembourg, New York City, and
Silicon Valley where he helped lead a $180M M&A and
an IPO of SaaS mobility company iPass as a 16b officer.
Follow Jon on Twitter: @B2BCMO

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Candyce Edelen
Candyce Edelen is CEO and Founder of PropelGrowth.
She develops marketing strategy and directs content,
inbound and outbound marketing programs for clients
in the Financial Services industry. Candyce has more
than 22 years of experience launching and managing
technology companies and founded four companies
prior to PropelGrowth.
Follow Candyce on Twitter at @CandyceEdelen

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Matthew Papertisan
Matthew is a dynamic marketing and sales professional
with nearly 18 years of experience. He joined the
SiriusDecisions team in April 2011 and comes with a
broad spectrum of B2B expertise, including developing,
managing and executing multi-touch, multi-trigger,
inbound and outbound campaigns for enterprise sales,
OEM, channel, services and training teams to a broad
range of audiences.
Follow Matthew on Twitter: @MatthewPaper

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Julie Fajgenbaum
Julie Fajgenbaum is the Vice President of Brand and
Social Media for OPEN – the division of American Express
that serves Small Business Owners. Julie is the steward
of OPEN’s brand and is responsible for managing OPEN’s
communities of business owners across owned and
distributed platforms.
Follow Julie on Twitter: @JFajgenbaum

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Ruth Stevens
Ruth P. Stevens consults on customer acquisition and
retention, teaches marketing at Columbia Business School
and is a guest blogger at HBR.org and Biznology. She is past
chair of the DMA Business-to-Business Council, and past
president of the Direct Marketing Club of New York.
Follow Ruth on Twitter: @RuthPStevens

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Mac McConnell
Mac McConnell has an established track record of
developing high-impact lead generation programs that are
proven to drive leads, pipeline and revenue. As a member of
top producing sales teams at both Deutsche Bank Alex
Brown and JPMorgan Chase, McConnell applied digital
marketing tactics to discover new relationships that had
traditionally been overlooked.
Follow Mac on Twitter: @macmcconnell

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Michael Kolowich
Michael Kolowich is the CEO and Founder
of KnowledgeVision, a venture-backed technology
company dedicated to providing users with tools to make
engaging and effective online video presentations. He is
also editor of “Rich Content Daily,” a continuously-updated
online digest of the latest thinking on rich, interactive
content for marketing and learning. The founder of ZDNet,
AT&T New Media, and NewsEdge Corporation, he is
recognized as a pioneer in Internet content.
Follow Michael on Twitter: @MichaelKolowich

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Christina “CK” Kerley
Christina "CK" Kerley's seminal industry guide, The Mobile
Revolution & B2B, provides executives with a framework for
navigating the dramatic shifts and harnessing the
unprecedented opportunities that mobile is driving across
their executive audiences. For more than 17 years, 12 of
which through her own business, Kerley has worked with
Fortune 500s, mid-sized enterprises and start-up companies
in industries spanning technology, media, mobile, life
sciences and professional services.
Follow Christina on Twitter: @CKsays

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Tom Miale
Tom is a seasoned media professional who has worked in a
number of aspects of the industry including multimedia
design, broadcast production, and business development. In
2006 Tom joined MultiVu, where he has continued to
implement social components in to traditional broadcast
services. He is constantly looking for innovative ways to
enhance MultiVu’s clients’ messages through social
channels. An active blogger, a few years ago Tom found a
way to marry two passions (food and social media) with his
site, http://notafoodie.com
Follow Tom on Twitter: @TMiale

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Heather Teicher
Heather Teicher is the Director of Marketing at
LivePerson, Inc, a technology company that enables
businesses to proactively connect in real-time with
their customers via chat, voice, and content delivery
at the right time, through the right channel. At
LivePerson, Heather is responsible for the strategic
messaging, content development, and marketing
communications for the award-winning LP Chat and
LP Voice.
Connect with Heather on LinkedIn: Heather Teicher

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Margaret Molloy
Based in New York City, Margaret is a Chief
Marketing Officer with 15+ years of experience in
building marketing organizations and programs,
including digital marketing, social media, and
executive engagement. Margaret is the Chief
Marketing Officer at Velocidi, the digital marketing
agency. Velocidi provides complete digital
services—including web presence, search, mobile,
social, and advertising programs—anchored in
rigorous strategy and breakthrough creative. The
firm’s clients include leading B2B and B2C brands
as well as emerging firms.
Follow Margaret on Twitter: @MargaretMolloy

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Amanda Maksymiw
Amanda Maksymiw works for OpenView Labs, the strategic
and operational consulting team for OpenView Venture
Partners. OpenView is a Boston-based venture capital fund
that focuses on investing in high growth software and
technology companies. Amanda is most interested in the
way companies communicate with their customers and
prospects. At work she focuses on creating and executing
against branding, content marketing and influencer
marketing strategies for expansion stage companies. As part
of the OpenView Labs team, Amanda is responsible for
developing marketing and PR strategies for both OpenView
and its portfolio companies.
Follow Amanda on Twitter: @AmandaMaks

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Content Preferences Survey
Today's B2B marketplace involves a host of new channels, offers
and insights. DemandGen Report is surveying business executives to
learn more about how you find and access information, as well as
how emerging media and technology are changing your behaviors
and preferences.
The Content Preferences Survey will help us and other marketers
better understand how to cater to today's time-starved executives
and provide valuable offers to make the most of your time.
Take the survey here

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Exhibitors

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Media Sponsors

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