This document provides an overview of trends in the global advertising industry and strategies for agencies to build value and succeed in the future landscape. It notes that digital advertising is driving global growth, with mobile as the key driver. It discusses new "battlefields" like customer experience and platforms that agencies must understand. It outlines seven key building blocks for agencies, including business model, financials, size and growth. It also covers immerging in tech and startup culture, alternative business models, understanding buyers and valuation approaches in the M&A market.
Zero Distortion Content Marketing - Stephen Bateman Dmx Dublin 9 March 2016 Stephen Bateman DipM CIM
"Zero Distortion Content Marketing" is Stephen Bateman's 7 step content marketing manifesto in response to the content marketing ‘buzz’ we see at marketing conferences worldwide, and his effort to help marketers' and business owners see through the trees to the wood, to make content marketing work.
In his presentation Stephen demonstrates a tried, tested and trusted framework that blows the fuzz and distortion off content marketing, so that strategic digital marketing can succeed.
This is a condensed version of his lifelong body of work, currently published in partnership with Smart Insights.
Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns.
This Slideshare delivered by PR Smith on a @SmartInsights webcast shows to take a more strategic approach.
PR Smith is creator of the widely used SOSTAC ® Planning system voted as one of the Top 3 global marketing models in the CIM Centenary Poll.
In this talk Paul took take one component, ‘engagement’ and showed the strategic options a business can employ to maximise returns.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Zero Distortion Content Marketing - Stephen Bateman Dmx Dublin 9 March 2016 Stephen Bateman DipM CIM
"Zero Distortion Content Marketing" is Stephen Bateman's 7 step content marketing manifesto in response to the content marketing ‘buzz’ we see at marketing conferences worldwide, and his effort to help marketers' and business owners see through the trees to the wood, to make content marketing work.
In his presentation Stephen demonstrates a tried, tested and trusted framework that blows the fuzz and distortion off content marketing, so that strategic digital marketing can succeed.
This is a condensed version of his lifelong body of work, currently published in partnership with Smart Insights.
Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns.
This Slideshare delivered by PR Smith on a @SmartInsights webcast shows to take a more strategic approach.
PR Smith is creator of the widely used SOSTAC ® Planning system voted as one of the Top 3 global marketing models in the CIM Centenary Poll.
In this talk Paul took take one component, ‘engagement’ and showed the strategic options a business can employ to maximise returns.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
2016 Digital Marketing Playbook - SIS Annual AdditionSISDigital
Supercharge your 2016 Digital Marketing with agency proven techniques. Included are strategies on content marketing, Virtual Reality, Ad-Blocking, SEO, Hyper-Local, Digital Advertising on Facebook, Instagram and what's next for Snapchat. This is our biggest guide ever, so enjoy!
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
Every customer interaction with a company is an opportunity for a lasting impression. When companies invest in Customer Experience improvements, they see revenue grow as high as 5x. As your customers' expectations increase, advances in CX management must keep pace.
Is a great customer experience an impossible ask? No. The challenge is where to start.
George Pace, Global Consulting Partner at Ogilvy Consulting, leads this webinar exploring the real ways Customer Experience drives revenue.
10 Digital Marketing Essentials for any type of business Dave Chaffey
What are the techniques of online marketing that businesses MUST get right today? Dave Chaffey of Smart Insights presented at Portsmouth Business School on 8th October 2014 and repeated with a longer version at Leeds University Business School on 15th October.
Digital Marketing Measurement Framework - Martin WalshMartin Walsh
A Digital Marketing Measurement Framework to assist your organisation to understand, develop, introduce and operationalise digital marketing measurement.
Digital strategies for the fashion industry during pandemicAndri H.
Digital Strategies
for The Fashion Industry During Pandemic.
Utilization of Digitalization for the Fashion Industry in 2021
- Deck for Partipost x Egghead x Bodypack Webinar Event Collaboration.
This is a digital strategy brand hands-on tutorial/workshop I never ended up using. Made in 2006 for OMG.tv. I think it's a pretty good place to start when looking for an online strategy/social media play.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
Managing Digital Marketing in 2015
Best practices for integrating digital technology,
marketing and advertising to fuel business growth
Author: Dr Dave Chaffey
Research in collaboration with TFM&A 2015
Published: January 2015
Kapost 50 learning from world-class marketersKapost
Back in December we announced the winners of the 2016 Kapost 50, and now we're ringing in the new year by bringing together a few of our favorites to share how they aligned, created, distributed, and analyzed their world-class B2B marketing campaigns through a webinar.
See the deck from it here!
Michael Heipel Concept & Consulting: Overview of servicesMichael Heipel
Service portfolio of Michael Heipel Concept and Consulting: Consulting, training and content marketing for trade show, congress and B2B event organizers
On September 10, 2013 CapTech began a 7 week engagement at Dominion Resources in Richmond VA to create a Digital Communications Strategy. This is the story of the making of that digital strategy. On March 14, 2014, together with our client and a Forrester analyst, we presented this presentation to an invitation-only group in McClean, VA in an interactive Q&A discussion format.
2016 Digital Marketing Playbook - SIS Annual AdditionSISDigital
Supercharge your 2016 Digital Marketing with agency proven techniques. Included are strategies on content marketing, Virtual Reality, Ad-Blocking, SEO, Hyper-Local, Digital Advertising on Facebook, Instagram and what's next for Snapchat. This is our biggest guide ever, so enjoy!
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
Every customer interaction with a company is an opportunity for a lasting impression. When companies invest in Customer Experience improvements, they see revenue grow as high as 5x. As your customers' expectations increase, advances in CX management must keep pace.
Is a great customer experience an impossible ask? No. The challenge is where to start.
George Pace, Global Consulting Partner at Ogilvy Consulting, leads this webinar exploring the real ways Customer Experience drives revenue.
10 Digital Marketing Essentials for any type of business Dave Chaffey
What are the techniques of online marketing that businesses MUST get right today? Dave Chaffey of Smart Insights presented at Portsmouth Business School on 8th October 2014 and repeated with a longer version at Leeds University Business School on 15th October.
Digital Marketing Measurement Framework - Martin WalshMartin Walsh
A Digital Marketing Measurement Framework to assist your organisation to understand, develop, introduce and operationalise digital marketing measurement.
Digital strategies for the fashion industry during pandemicAndri H.
Digital Strategies
for The Fashion Industry During Pandemic.
Utilization of Digitalization for the Fashion Industry in 2021
- Deck for Partipost x Egghead x Bodypack Webinar Event Collaboration.
This is a digital strategy brand hands-on tutorial/workshop I never ended up using. Made in 2006 for OMG.tv. I think it's a pretty good place to start when looking for an online strategy/social media play.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
Managing Digital Marketing in 2015
Best practices for integrating digital technology,
marketing and advertising to fuel business growth
Author: Dr Dave Chaffey
Research in collaboration with TFM&A 2015
Published: January 2015
Kapost 50 learning from world-class marketersKapost
Back in December we announced the winners of the 2016 Kapost 50, and now we're ringing in the new year by bringing together a few of our favorites to share how they aligned, created, distributed, and analyzed their world-class B2B marketing campaigns through a webinar.
See the deck from it here!
Michael Heipel Concept & Consulting: Overview of servicesMichael Heipel
Service portfolio of Michael Heipel Concept and Consulting: Consulting, training and content marketing for trade show, congress and B2B event organizers
On September 10, 2013 CapTech began a 7 week engagement at Dominion Resources in Richmond VA to create a Digital Communications Strategy. This is the story of the making of that digital strategy. On March 14, 2014, together with our client and a Forrester analyst, we presented this presentation to an invitation-only group in McClean, VA in an interactive Q&A discussion format.
Fit for the future... leadership and culture in a digital ageEva Appelbaum
Presentation for DMX Dublin 8 March 2017
We are living in a volatile, uncertain, complex and ambiguous world. Businesses must address this reality, or risk their own future. The possibilities of digital channels and technology can inspire innovation and creative spirit, but it also causes stress as people and organisations are faced with change. We often hear that transformation it is really about people & culture.
So what does that mean? What are the characteristics of 'digital' culture and how do you foster it? What are the leadership skills needed to drive change? How do you bring people along with you as you lead change? And what does transformation look like when it is people-centric?
Eva will draw on her years of experience leading digital in organisations such as the BBC, Amnesty International and Group M to consider how organisations and employees can be fit for the digital age.
A sample of several social media campaigns and events I've managed through my social media marketing LLC, Skylark Media Consultants. http://skylarkmediaconsultants.com/
Digital Business Transformation | Strategy + Executionfeature[23]
Speed of innovation and certainty of your digital technology strategy is your new IP.
Market leading brands know they are competing in the 3rd Industrial Revolution – The Software Economy – and they will live or die by their digital adoption. Companies mature in digital business transformation are outperforming, making more money, and are more profitable than their peers.
These Digital Leaders are proactively transforming their business models and leading their segments through the frenetic pace of social, mobile, analytics, cloud, and the Internet of Everything. Unfortunately, digital is still shrouded in confusion, viewed as a cost center, and punished with inadequate funding.
How do you transform modern businesses at scale by creating technology-based capabilities, products, services, and business outcomes that delivers your authentic brand promise?
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018ecommcongress
How the new technologies are shaping our shopping habits? Why AR, VR, voice shopping and mobile are more and more important in e-commerce? What are doing ASDA, Adidas and Clarins to keep up?
How IBM is Unifying the Customer Journey with PersonalizationOptimizely
When IBM started using Optimizely in late 2015, they were running less than a hundred experiments a year. Fast forward to today and they’re on track to run well over 3,000 a/b tests and personalization campaigns this year. In this webinar you’ll get a behind the scenes look at how the testing Center of Excellence (COE) at IBM empowers one of the world’s largest marketing organizations to achieve digital excellence.
We’ve all heard what it takes to achieve hypergrowth, which includes but is not limited to: employees working 24/7, high turnover, rush for funding, scandals and growth at all costs. But it doesn’t have to be this way. Maria Pergolino, CMO of ActiveCampaign, will dive into her top 10 marketing strategies that lead to hypergrowth and how marketers can find success by focusing on the customer experience.
Digitale Transformation in der Praxis, Event November 2016, präsentiert von Allgeier (Schweiz) AG und Microsoft Schweiz. Beleuchtung des Themas «Digitale Transformation» aus globaler Perspektive und Vorgehen in digitalen Transformations-Projekten. Praxisorientierte Showcases: Automatisierung von Rechnungseingang mit Finanzsystem-Integration, Daten-Integration in Office 365 anhand der Digitalisierung von Wertpapieraufträgen, Nutzung von Microsoft Dynamics CRM als zentrale Unternehmensplattform mit Integration in Microsoft SharePoint.
Intuit QuickBooks Future of Small Business ReportIntuit Inc.
October 2016 - Projections show that the number of U.S. small businesses will grow from 30 million in 2016 to over 42 million in 2026. Read on to learn five trends that will give small businesses a competitive edge over the next decade.
This paper is the result of the information which has been acquired from the case file. We attempted our level most suitable to prepare this case solution.
Should every recruitment business be a digital marketing agency? - #Rechangou...Colleague Software
Should every recruitment business be a digital marketing agency? - #Rechangout White Paper
Download here: https://www.colleaguesoftware.com/resources/white-papers/should-every-recruitment-business-be-a-digital-marketing-agency
While many publishers are trying to “pivot” towards paid models, subscriber-first has always been in the venerable brand’s DNA. SVP of Digital Media and Content Mark Beard explains how the company’s outsized social reach, its innovative mobile apps, sites and even Snapchat and audio editions – keep their eye on the long game of building a loyal, long term, paying Economist loyalist.
Breakout at insidesales.com - Accelerate 2016 -
May 2016 - Park City, UT
Changing customer expectation
How digital can help making sales more effective and servce customer better
Katie delivered a Keynote presentation at the first-ever AI Everything Summit in Dubai (May 2019), organised by the UAE National Programme for Artificial Intelligence, in partnership with Smart Dubai. The event was opened by Shaikh Ahmad Bin Saeed Al Maktoum, CEO and chairman of the Emirates Group.
The presentation focused on how to harness AI and maintain the competitive edge.
There is a huge amount of hype surrounding AI, as it’s in the Gartner phase of ‘peak of inflated expectation.’ By comparison, Katie shared the evidence and insights drawn from the extensive research she conducted for her new business book.
Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, was published by Kogan Page in February 2019. It is essential reading for any 21st-century business executive. Katie shared these real-world examples, both successes and failures, as well as practical implementation strategies.
RocketROI per Allianz: +51% conversions, -28% CPL.Benedetta Giungi
RocketROI is #1 Leader in PPC optimization and SEM in Southern Europe.
Most nominated agency at Google Premier Partner Awards 2018, RocketROI has won the Mobile Innovation Award 2018.
Learn how we made it here.
For more case studies: https://www.slideshare.net/BenedettaGiungi/rocketroi-case-studies/BenedettaGiungi/rocketroi-case-studies
The Rise of Global Business Process Outsourcing Companies Mar-22.pdfinsightssuccess2
This edition features a list of business outsourcing companies that are assisting businesses with their daily operations.
Read More: https://www.insightssuccess.com/the-rise-of-global-business-process-outsourcing-companies-2022-volume-3-march2022/
The Rise of Global Business Process Outsourcing Companies 2022.pdfinsightssuccess2
In this edition, The Rise of Global Business Process Outsourcing Companies 2022, we have curated a list of companies that provide a wide range of BPO services using the latest technologies and vitally as well as speedily assist small-to-big businesses in managing their daily operations.
Read More:
https://www.insightssuccess.com/the-rise-of-global-business-process-outsourcing-companies-2022-february2022/
Similar to Rob Reid, Advertising M&A - DMX Dublin 2016 (20)
Bernie Butler & Laura O'Sullivan, Good4U: There's Always Free Cheese in the M...DMX Dublin
Bernie Butler & Laura O'Sullivan, Good4U: There's Always Free Cheese in the Mousetrap: The Importance of Maintaining your Brand Identity at DMX Dublin 2019
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
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International M&A consultancy
Founded 15 years ago & HQ in London
Specialising in the digital & creative sectors
Advising on growth & exit strategies and finding partners
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Seek Out Market Intelligence
Understand The New Battlefields
Focus On The Key Building Blocks
Immerse In Tech & Startup Culture
Try Alternative Business Models
Know The Buyers & Valuation Methods
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Global vs Local Perspective
★ Total global advertising expenditure predicted to grow at 4.7% in 2016
★ In line with economic growth expectations and boosted by the quadrennial events
★ ‘Mature’ markets still contributing more to growth than ‘rising’ markets (US, China, UK)
★ European growth is sluggish at 2.9%
★ And that’s propped up by the UK at 5.5%
★ Ireland is predicted to be the second highest growth market this year at 7.9%
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Ad Spend By Country
44%
17%
11%
6%
6%
4%
3%
3%
3% 3%
2014
USA
China
Japan
Germany
UK
Brazil
France
South Korea
Australia
Canada
44%
19%
10%
6%
6%
4%
3%
3%
3% 2%
2017
USA
China
Japan
UK
Germany
Brazil
France
South Korea
Australia
Canada
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Ad Spend Growth By Region
4 4.2
2.6
-6
4.1
12.7
4.7 4.5
2.9
1.6
4.7
13.6
-10
-5
0
5
10
15
GLOBAL NORTH AMERICA WESTERN EUROPE C&EE ASIA PACIFIC LATIN AMERICA
2015 2016
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Digital Is Driving The Growth
★ Digital is predicted to be 26.5% of the global total
★ No 1 ad spend in 10 markets and in top 3 categories in nearly all markets
★ Principle media used (based on spend) in UK, Canada and Australia
★ 18% growth in digital predicted in Ireland this year
★ So digital is driving nearly all global growth as a channel but also advances in tech
★ US will join this list in 2018 when digital is predicted to overtake TV
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Global Spend % Share By Medium
TELEVISION
NEWSPAPERS
MAGAZINES
RADIO
CINEMA
OUTDOOR
DIGITAL
TELEVISION
NEWSPAPERS
MAGAZINES
RADIO
CINEMA
OUTDOOR
DIGITAL
2015 2016
42.0
12.8
6.9
6.5
0.5
7.0
24.3
41.3
11.96.5
6.4
0.5
6.9
26.5
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And Mobile Is The Enabler
★ Mobile is the big story in digital
★ Last year it accounted for 25% of total digital spend in the US (eMarketer)
★ Predicted to rise to $65 billion by 2019
★ That will be nearly 70% of total digital
★ Close to 29% of total media
★ Mobile growth in Ireland is predicted at 162% this year - over 50% of total digital spend
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“UK first country in world with 50% ad spend on digital media”
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Ad Spend Growth By Medium (US$m)
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Battlefield – Customer Experience
★ CX is becoming a critical area
★ Marketing has grown from brand to market share to ‘end to end customer experience’
★ Cross-functionally aligning all touch points – online and offline
★ Design thinking is increasingly important everywhere
★ CJ and UX are paramount to digital success
★ Experiential is re-born with mobile, social, content, location (MoSoCoLo)
★ Data analytics & insights should drive all activity
‘By 2020, the
customer will manage
85% of its
relationship with an
enterprise without
interacting
with a human’
Gartner
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Battlefield – Platforms
★ IP and Platforms are becoming key agency differentiators
★ Convergence between Marcoms, Tech & SaaS
★ Challenge is building the right agency stack
★ 20% growth in programmatic last year but also analytics, social, mobile publishing etc.
★ Yet still to be properly enhanced by marrying data and creative insights
★ OOH grew 14% driven by tech and advances in targeting and accountability
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Battlefield – Mobile
★ Mobile is the key driver – central or at the least integrated
★ A lot of the digital change that needs to happen in organisations is now mobile first
★ Social is in the fabric of everything – driven by mobile
★ Voracious appetite for content
★ 22% growth in online video in 2015
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If you want to create real value
If you want to motivate your best players
If you want your agency to win & keep business
If you want to make more profit to build something better
If you want to maximise the value you’ve created & sell someday
You need to build into your agency
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1. BUSINESS MODEL
★ Robust, scalable & sustainable (RSS)
2. QUALITY CLIENTS
★ At least 75% of GP (Gross Profit or Margin) from international clients
★ No client more than 25% of GP
★ Min. 3 clients who have between 10-25% GP each
★ No client of less than 5% GP
Agency Growth - The Magnificent 7
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3. FINANCIAL SMARTS
★ Net Op Profit (OP) of c. 20% of GP
★ Payroll of no more than 60% of GP
★ EBIT per head of least €20k pp
★ FTE productivity of least €125k pp
★ Exec shareholders should take market rate remuneration
★ Net Current Assets to be equivalent to at least 3 months operating expenses
★ Track record for all above for at least 2 full years
Agency Growth - The Magnificent 7
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4. SIZE & GROWTH
★ Target 20% growth pa at gross (35% on the bottom line)
★ Min. 10% of GP investment in strong & focused new biz strategy
★ Assign owner + dedicated agency resource / budget to new biz!
5. OWNERS & LEADERS
★ Active owners / managers
★ Strong ‘second tier’ leadership team who meet regularly with real responsibility
★ Incentivised and ‘share optioned’ second tier
★ Clear roles, responsibilities & assessments
Agency Growth - The Magnificent 7
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6. POSITIONING & PROPOSITION
Playing in the right parts of the field
★ Positioned to answer today & tomorrow’s issues
★ Compelling proposition
7. MUST HAVE SKILLS
★ Smith & Wesson beats 4 aces
★ FutureCasting trends to stay relevant for tomorrow
★ Aware of convergence of digital, content, mobile, platforms, tech
★ IPs, ‘own revenue’ if possible
Agency Growth - The Magnificent 7
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Dramatic change in marketing departments coming down the line
Part trend watcher, part data scientist
They will ‘get’ technology for the first time
Integrating with the CTO and CIO
Agencies will have to align to solve the problems that these guys need solving
Uncovering the real issues that consumers face as businesses make the digital transition
A New Breed of CMO
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A requirement to solve detailed problems for clients
Opportunity for digital agencies to move further upstream
Where in the customer journey they can cut down on friction
A lot of the time these problems are fixed with a technology solution
So have the right staff who have these skills built into their DNA
Prototyping will be at the core of what digital agencies do
Technical Innovation
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Part of an eco system
Shared employee base
Back and forth between start ups and agencies
The work will become faster and more ittirative
Work with clients to innovate their company’s product and service offerings
Innovation labs & product incubators
Infused Start Up Culture
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Procurement and legal love the phrase!
Essentially any work that an agency produces is owned by the client
No contractual provisions for agencies to retain ownership of the IP they create
Not even room for discussion in 99% of cases
Not the best business model to be stuck in as we’re in an age of innovation
The tyranny of the hourly rate
Agency Business Model - ‘Work For Hire’
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Agencies can completely transform business performance with just one idea
Yet only get rewarded by the number of man hours they can bill
Not by the amount of business value delivered
Plus digital is only settling in for a long ride – gradual shift from service to product
Cannes Lions already has ‘innovation’ and ‘product design’ categories
‘Work For Hire’ - What’s The Problem?
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Sector moving from ‘advertising creativity’ to ‘marketing invention’
Shift from service to product means new remuneration models are inevitable
Otherwise little to no innovation
Impossible if you’re constantly thinking about selling hours
IP, platforms, licensing, profit share
Hybid of hourly rate with performance uplift and or mix of the above
Is There A Realistic Alternative?
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WPP
Publicis
Dentsu Aegis
Omnicom
IPG
Blue Focus
Havas
MDC Partners
CHR Group
Hakuhodo
Communisis
Next Fifteen
STW Comms
Mission Marketing Group
2014
53
23
20
16
12
11
8
6
6
4
4
4 4
Leading Acquirers 2014 vs 2015
WPP
Dentsu
Publicis
Havas
Omnicom
Accenture
Deloitte Touche Tohmatsu
H.I.G. Capital
IPG
Ruder Finn
2015
38
36
21
12
7
6
5
4
4 4
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2015 Acquisitions By Region
412
30
119
190
25
7
16
180
North America
South America
UK
Western Europe
Eastern Europe
Middle East
APAC
Africa
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2015 Acquisitions By Sector
Full Service Digital
Integrated
Public Relations
Website Design & Build
Mobile
Branding
Direct Marketing
Advertising
101
76
75
61
57
53
47
44
Events & Experiential 43
Creative 42
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2013- 2015 ‘Usual Suspects’
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A total of 116 deals completed in 2015 with
52% of these being completed in the second
half of the year.
SOURCE: Mergermarket, Capital IQ and Clarity research as at 31 December 2015
Transactions 2008 –2015
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Transactions 2008 –2015
WPP continues to dominate M&A
activity by volume, completing 38% of
the deals in 2015, with Dentsu taking
over from Publicis as the second most
active network.
SOURCE: Mergermarket, Capital IQ and Clarity research as at 31 December 2015
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Omnicom Leads North America, WPP Dominates Europe
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Trading Multiples Close To 8 Year High
Source: Capital IQ and Clarity research as at 31 December 2015
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Strategy
Consulting
Technology
Digital
Auditing
Outsourcing
Challengers … Consultancy & Accountancy
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Challengers … Private Equity
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International independents
Regional networks
Clients
Different skills
And … Significant Others
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And Of Course… The Media
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Finally… Global ‘Hubs’
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‘Real Time Real World’ Valuations
Agencies are valued with a multiple that reflects 1) ROI and 2) Supply & Demand
Talent, client relationships, innovation & increasingly technology
Based on impact over no more than 5 years to the acquirer
IPs or proprietary platforms - valued on future revenue contribution vs. investment
Based on last ‘adjusted’ audited year + current year forecast (EBIT) + surplus working capital
Every acquirer has their own style of valuation / earn out models
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M&A Seismic Changes 2016
Macro economics – Russia / China
Geo political issues - MENA
Networks raison d’etre - global clients / growth by acquisitions / need to cut costs
Management Consultants incursion
WPP - client agencies / data & programmatic / media partnerships / cost cutting
Publicis - client centric hubs / Sapient
Dentsu Aegis - fast tracking growth through M&A
East to West – Blue Focus, Innocean, Cheil etc.
Growth of ‘hubs’ – WPP Campus etc.