Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.
I had shown about markting, types of marketing etc.
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Digital Marketing Trends 2021 – Mid-Year ReportJomer Gregorio
Instead of waiting, re-evaluate your strategies and start embracing new Digital Marketing trends and techniques! This presentation should give you a good head start.
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2021-mid-year-report-infographic/
The widening scope of digital marketing has increased the demand for digital marketing courses. Digital Marketing Guru is a top digital marketing institute in Pune. We are a leading provider of the digital marketing courses in Pune. We, at Digital Marketing Guru, open doors for a wide array of career opportunities in the field and help you grow into digital professionals. We offer a wide range of digital marketing courses and certification programs to help you gain professional skills. Learn digital marketing strategies and enter the digital marketing world with confidence. We assist you in building the fundamental base to convert your passion into your core profession.
How to measure the success of offline marketing onlineSuccessStartups
As a start-up business, the ability to measure the effectiveness of your marketing efforts is crucial. By understanding which marketing channels are providing a return on your investment, you can focus your efforts on those, rather than wasting valuable resources on campaigns that aren’t producing the desired results.
Monitoring the impact of online marketing is relatively straightforward with simple analytics tools that provide valuable insights, but it is also possible to measure your offline marketing using digital technology. Online and offline marketing is becoming intertwined, and one often has an influence on the other. For example a particular TV ad or magazine advert can spark a conversation on a social media network which will engage your audience and drive visitors to your website.
Digital Marketing Trends 2021 – Mid-Year ReportJomer Gregorio
Instead of waiting, re-evaluate your strategies and start embracing new Digital Marketing trends and techniques! This presentation should give you a good head start.
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2021-mid-year-report-infographic/
The widening scope of digital marketing has increased the demand for digital marketing courses. Digital Marketing Guru is a top digital marketing institute in Pune. We are a leading provider of the digital marketing courses in Pune. We, at Digital Marketing Guru, open doors for a wide array of career opportunities in the field and help you grow into digital professionals. We offer a wide range of digital marketing courses and certification programs to help you gain professional skills. Learn digital marketing strategies and enter the digital marketing world with confidence. We assist you in building the fundamental base to convert your passion into your core profession.
How to measure the success of offline marketing onlineSuccessStartups
As a start-up business, the ability to measure the effectiveness of your marketing efforts is crucial. By understanding which marketing channels are providing a return on your investment, you can focus your efforts on those, rather than wasting valuable resources on campaigns that aren’t producing the desired results.
Monitoring the impact of online marketing is relatively straightforward with simple analytics tools that provide valuable insights, but it is also possible to measure your offline marketing using digital technology. Online and offline marketing is becoming intertwined, and one often has an influence on the other. For example a particular TV ad or magazine advert can spark a conversation on a social media network which will engage your audience and drive visitors to your website.
Get Top Unified Commerce Strategies With This Portland Digital Marketing AgencyDedrick Boyd
Ensure your brand experience is always top quality - call the local Portland digital marketing agency TechSparq to get the expert unified commerce strategies your online brand needs! Go to www.techsparq.com to find out more!
An introduction to digital marketing. What is digital marketing? What are the key trends in the digital marketing space? Why is digital marketing necessary? What is Marketing 4.0? How do you do digital marketing? What are the tools and technologies of digital marketing?
Digital marketing Training|Digital Marketing Services|Digital Marketingsirisha ramit
Ramit – One Stop Digital Marketing Company is the leading Digital Marketing Agency for Digital marketing Services who plan, arrangement, execute, enhance, measure and deliver a technique or a strategy which take a shot at’s this computerized age and thereby expanding your online visibility for your Product, Service, App, Video, Service or Company.For more information visit http://ramitsolutions.com/digital-marketing-training/
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital marketing includes Internet marketing techniques, such as
Search Engine 0ptimization (SEO)
Search Engine Marketing (SEM)
Link Building
Social Media Marketing
Display Advertising
Online Marketiong
Visit:https://www.apponix.com/Digital-Marketing-Institute/Digital-Marketing-Training-in-Bangalore.html
Can Digital Marketing Replace Traditional MarketingDigital Vidya
Can Digital Marketing Replace Traditional Marketing? - An Article authored by Digital Vidya's CEO Pradeep Chopra, published in Sep Issue of CFO Connect Magazine. If you are interested in exploiting the opportunity of Digital Marketing for personal and organizational growth, you will find this article useful.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
My citychannels.com tech startup pitch deck 2020Marcus Duke
MYCITYCHANNELS URBAN SOCIAL MEDIA ENCYCLOPEDIA
All-In-One Public Business Forum – Geolocation Business Directory – Freelancer Gig Jobs – Virtual Community Service – PPV Performers – Volunteer Editors – Points – Rewards – Raffles – Build a #Channel for any Person, Place or Thing – SEARCH for all #Channels or Scroll to the bottom for full list.
The Marriage of Traditional and Digital MarketingHileman Group
Weddings are fun, aren’t they? Especially when it’s for two equally important strategies in your life, like traditional and digital marketing. They are both special to your overall marketing mix, and you’re over the moon when they are happy and work well together.
But, coming from different backgrounds, how can we ensure marital bliss? In the following presentation, we identify common pitfalls and effective approaches to successfully transition current marketing tactics from traditional avenues to digital.
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
The next 5 years will hold more change for the advertising industry than the previous 50 did.
The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts … the report is titled, The end of advertising as we know it.”
Imagine an advertising world where ... spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.
Based on IBM global surveys there are four change drivers shifting control within the ad industry:
Attention — Consumers are increasingly in control of how they view, interact with and filter advertising in a multichannel world.
Creativity — Thanks to technology, the rising popularity of user-generated and peer-delivered content, and new ad revenue-sharing models (e.g., YouTube, Crackle, Current TV), amateurs and semi- professionals are now creating lower-cost advertising content.
Measurement — Advertisers are demanding more individual-specific and involvement- based measurements, putting pressure on the traditional mass-market model.
Advertising inventories — Will be bought and sold through efficient exchanges, bypassing traditional intermediaries.
There is no question that the future of advertising will look radically different from its past. The push for control of attention, creativity, measurements and inventory will reshape the advertising value chain and shift the balance of power.
Keep in mind … this change will also will also impact ad agency new business practices.
#What #is #Digital #Marketing
A beginner's guide by LIWTT.
Digital Marketing is the promotion of products and services via online medium. To know more please visit: http://www.liwtt.com/what-digital-marketing/
Choosing the appropriate marketing service is not easy. To run a successful business you must consider your goals first and leverage the right kind of marketing techniques to get leads or customers.
A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year.
Visit now: https://goo.gl/y2apLQ
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of online marketing activities that leverage the internet and electronic devices. Digital marketing aims to reach and engage potential customers in a highly targeted and measurable way. Here are some key components and strategies within digital marketing:
Get Top Unified Commerce Strategies With This Portland Digital Marketing AgencyDedrick Boyd
Ensure your brand experience is always top quality - call the local Portland digital marketing agency TechSparq to get the expert unified commerce strategies your online brand needs! Go to www.techsparq.com to find out more!
An introduction to digital marketing. What is digital marketing? What are the key trends in the digital marketing space? Why is digital marketing necessary? What is Marketing 4.0? How do you do digital marketing? What are the tools and technologies of digital marketing?
Digital marketing Training|Digital Marketing Services|Digital Marketingsirisha ramit
Ramit – One Stop Digital Marketing Company is the leading Digital Marketing Agency for Digital marketing Services who plan, arrangement, execute, enhance, measure and deliver a technique or a strategy which take a shot at’s this computerized age and thereby expanding your online visibility for your Product, Service, App, Video, Service or Company.For more information visit http://ramitsolutions.com/digital-marketing-training/
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital marketing includes Internet marketing techniques, such as
Search Engine 0ptimization (SEO)
Search Engine Marketing (SEM)
Link Building
Social Media Marketing
Display Advertising
Online Marketiong
Visit:https://www.apponix.com/Digital-Marketing-Institute/Digital-Marketing-Training-in-Bangalore.html
Can Digital Marketing Replace Traditional MarketingDigital Vidya
Can Digital Marketing Replace Traditional Marketing? - An Article authored by Digital Vidya's CEO Pradeep Chopra, published in Sep Issue of CFO Connect Magazine. If you are interested in exploiting the opportunity of Digital Marketing for personal and organizational growth, you will find this article useful.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
My citychannels.com tech startup pitch deck 2020Marcus Duke
MYCITYCHANNELS URBAN SOCIAL MEDIA ENCYCLOPEDIA
All-In-One Public Business Forum – Geolocation Business Directory – Freelancer Gig Jobs – Virtual Community Service – PPV Performers – Volunteer Editors – Points – Rewards – Raffles – Build a #Channel for any Person, Place or Thing – SEARCH for all #Channels or Scroll to the bottom for full list.
The Marriage of Traditional and Digital MarketingHileman Group
Weddings are fun, aren’t they? Especially when it’s for two equally important strategies in your life, like traditional and digital marketing. They are both special to your overall marketing mix, and you’re over the moon when they are happy and work well together.
But, coming from different backgrounds, how can we ensure marital bliss? In the following presentation, we identify common pitfalls and effective approaches to successfully transition current marketing tactics from traditional avenues to digital.
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
The next 5 years will hold more change for the advertising industry than the previous 50 did.
The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts … the report is titled, The end of advertising as we know it.”
Imagine an advertising world where ... spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.
Based on IBM global surveys there are four change drivers shifting control within the ad industry:
Attention — Consumers are increasingly in control of how they view, interact with and filter advertising in a multichannel world.
Creativity — Thanks to technology, the rising popularity of user-generated and peer-delivered content, and new ad revenue-sharing models (e.g., YouTube, Crackle, Current TV), amateurs and semi- professionals are now creating lower-cost advertising content.
Measurement — Advertisers are demanding more individual-specific and involvement- based measurements, putting pressure on the traditional mass-market model.
Advertising inventories — Will be bought and sold through efficient exchanges, bypassing traditional intermediaries.
There is no question that the future of advertising will look radically different from its past. The push for control of attention, creativity, measurements and inventory will reshape the advertising value chain and shift the balance of power.
Keep in mind … this change will also will also impact ad agency new business practices.
#What #is #Digital #Marketing
A beginner's guide by LIWTT.
Digital Marketing is the promotion of products and services via online medium. To know more please visit: http://www.liwtt.com/what-digital-marketing/
Choosing the appropriate marketing service is not easy. To run a successful business you must consider your goals first and leverage the right kind of marketing techniques to get leads or customers.
A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year.
Visit now: https://goo.gl/y2apLQ
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of online marketing activities that leverage the internet and electronic devices. Digital marketing aims to reach and engage potential customers in a highly targeted and measurable way. Here are some key components and strategies within digital marketing:
Digital marketing encompasses a broad range of online strategies and tactics designed to promote products, services, or brands using digital channels and technologies. The primary goal is to connect with target audiences through various online platforms and channels where people spend a significant amount of their time.
marketing is the strategic use of various behavioural channels and platforms to promote products, services, or brands. It's a dynamic field that leverages the power of the internet to reach and engage with a target audience. From search engine optimization (SEO) and social media marketing to email campaigns and content creation, digital marketing encompasses a wide range of tactics aimed at achieving specific business goals. In a world where consumers spend a significant amount of time online, mastering digital marketing is crucial for businesses to thrive in the digital age. 🌐📱📊 #DigitalMarketingIntro
Services Offered By Digital Marketing:
Digital marketing offers a variety of services tailored to meet specific business objectives. Here are some key services provided by digital marketing specialists:
Search Engine Optimization (SEO): SEO involves optimizing a website to rank higher in search engine results pages (SERPs). It aims to increase organic (non-paid) traffic and improve visibility on search engines like Google.
Content Marketing: Content marketing focuses on creating valuable, relevant, and consistent content to attract and engage a target audience. This can include blog posts, videos, infographics, and more.
Social Media Marketing: Social media marketing involves using platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with audiences, build brand awareness, and drive engagement.
Pay-Per-Click (PPC) Advertising: PPC advertising allows businesses to place ads on search engines and social media platforms. Advertisers pay a fee each time their ad is clicked, making it a cost-effective way to drive targeted traffic.
Email Marketing: Email marketing involves sending targeted emails to subscribers, often for purposes like newsletters, promotions, and customer engagement. It's a direct way to communicate with an audience.
Content Creation: This includes producing high-quality text, images, videos, and other media that resonate with the target audience and align with marketing goals.
Analytics and Data Analysis: Digital marketers use data analytics tools to measure the performance of campaigns, track user behavior, and make data-driven decisions to improve strategies.
Conversion Rate Optimization (CRO): CRO focuses on improving the percentage of website visitors who take desired actions, such as making a purchase or filling out a contact form.
Online Advertising: Beyond PPC, digital marketers may also run display ads, banner ads, and video ads on various websites and platforms to reach a broader audience.
Affiliate Marketing: This involves partnering with affiliates who promote a product or service in exchange for a commission on sales generated through their marketing efforts.
Influencer Marketing: Brands c with influencers who have a significant following in a specific niche to promote their products or services to a highly engaged audience.
These are just some of the many services digital marketing specialists provide,
Kurt Wehrle speaks on Marketing and its ObjectivesKurt Wehrle
Kurt Wehrle said Marketing is the process of getting people interested in your company's products or services. Marketing is the process of generating leads or customers who are interested in your products and services. Marketing is the activities that a company conducts to facilitate the purchase or sale of a product, service or product. Marketing is the process of teaching consumers why they should choose your product or service over a competitor's, and is a persuasive form of communication.
https://www.kurtwehrle.com/
https://www.architectmagazine.com/firms/kurt-wehrle
https://www.crunchbase.com/person/kurt-wehrle
https://www.linkedin.com/in/kurtwehrle
https://30seconds.com/KurtWehrle/
Company reputation is built over years but it just
takes seconds to lose it because of unethical
promotions or inability to deliver to your customers. Therefore creating an effective marketing
communication mix through a well-researched strategy
will not only help your reach out to your customers but
also help you adapt to the ever-changing marketing
environment.
Marketing Concepts - 360 degree of marketing strategy Moses Gomes
This presentation highlights the different concepts of marketing excluding the 4P's. Also, along with the presentation I have highlighted some case studies for ease of understanding of the concepts. Concepts explained are as follows
Affiliate Marketing
Referral Marketing
Loyalty Marketing
Visual Marketing
Viral Marketing
Word – Of – Mouth Marketing
Relationship Marketing
Multi – Level Marketing
Peripheral Marketing
Umbrella marketing
Sample marketing
POS Marketing
Online marketing
Up-sale marketing
Direct marketing
Event marketing
Cross marketing
Inbound Marketing
Permission Marketing
Guerrilla marketing
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience. Unlike traditional marketing, which often relies on offline channels such as print ads or TV commercials, digital marketing leverages online channels and tools to reach consumers.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
Marketing
1. *Marketing
oThe heart of your business success lies in its marketing.
oMost aspects of your business depend
on successful marketing.
oThe overall marketing umbrella covers
advertising, public relations, promotions
and sales.
oMarketing is a process by which a
product or service is introduced and
promoted to potential customers.
3. *Requirements For Marketing
Market requirements document (MRD) in
project management and systems
engineering, is a document that expresses
the customer's wants and needs for the
product or service. It is typically written as
a part of product marketing or product
management.
4. Identify your target market
*Gather statistical information regarding your target
market’s demographics, market segment, needs and
buying decisions. Use your research to clarify which
media will best promote your product, whether print,
online or broadcast.
Understand the strengths and
weaknesses of your competition
*Collect data on how your competition promotes their
products. What is their price point? What do you like and
what don't you like about their marketing campaign?
5. Develop a pricing strategy grounded
in market research
A popular profit margin examines the profit of similar products also
in your market. Profit margin is a very helpful measure when
looking at other companies in your industry.
Identify the best placement or location
for your product or service
Where should you set up your product? Where should you distribute from? Is a
department store the best platform for your product, or are your needs best met
online? This information will help you to avoid unpleasant surprises when starting,
maintaining and growing your business.
6. *Types Of Marketing
*Marketing is a strategy used by companies to comm
unicate with the consumer and make him knowledg
eable about the various features of their products a
nd services.
*It is an essential part of attracting the target buyer
s to a particular product, and companies use variou
s innovative or tried-and-tested techniques to stay
ahead of their competitors and make their place in
the market.
Here are some of the most popular and effective
types of marketing.
7.
8. Affinity Marketing
Also known as Partnership Marketing, this technique
links complementary brands, thereby creating strategic
partnerships that benefit both companies. While one
adds value to existing customers by generating more
income, the other builds new customer relationships.
Alliance Marketing
Here two or more entities come together to pool in
their resources to promote and sell a product or
service, which will not only benefit their stakeholders,
but also have a greater impact on the market.
9. Call to action marketing
CTA is a part of inbound marketing used on websites
in the form of a banner, text or graphic, where it is
meant to prompt a person to click it and move into
the conversion funnel, that is, from searching to
navigating an online store to converting to a sale.
Close range marketing
Also known as Proximity Marketing, CRM uses blueto
oth
technology or Wifi to promote their products and
services to their customers at close proximity.
10. Community marketing
This technique caters to the needs and require-
ments of the existing customers, as opposed to
using resources to gather new consumers. This
promotes loyalty and product satisfaction and
also gives rise to word of mouth marketing
among the community.
content marketing
In this case, content is created and published on
various platforms to give information about a
certain product or service to potential customer
and to influence them, without making a direct
sales pitch.
11. Cross-media marketing
As the name suggests, multiple channels like emails,
letters, web pages etc are used to give information
about products and services to customers in the form
of cross promotion.
database marketing
This utilizes and information from database of
customers or potential consumers to create
customised communication strategies through
any media in order to promote products and
services.
12. Digital marketing
This strategy uses various digital devices like
smartphones, computers, tablets or digital
billboards to inform customers and business
partners about its products. Internet Marketing
is a key element in Digital Marketing.
Direct marketing
This is a wide term which refers to the technique
where organizations communicate directly with
the consumer through mail, email, texts, fliers and
various promotional materials.