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1. It's that time of year again when we all look at the digital trends and opportunities for the coming
year. We've made some predictions about the top marketing trends that will shape 2022. Be
prepared for changes in how the industry approaches inclusive marketing campaigns, shoppable
content, and other topics. That's why, in this collection of digital marketing trends, we've
concentrated on eight trends that aren't just industry fads but general directions that marketing
will take in 2022 and beyond. Here's what we're anticipating for next year:
Trend 1: Diversified Social Media Increases Reach
Organizations should be prepared to dedicate more resources in social media marketing in 2022.
The consumer shift will create new opportunities for marketers to increase their reach with new
audiences, and engage with long-term customers.
Trend 2: All-in on Google Listings and Local SEO
If you own a small business, the most important thing you can do is make sure your local listings
are verified and kept up-to-date on various search platforms. The Google My Business listing
contains useful information about your business's hours, services, and location.
Trend 3: Chatbots & Virtual Assistant
Chatbots and virtual assistants respond quickly to customer inquiries, making the overall
customer experience interactive and engaging. This is why almost every company is attempting
to incorporate chatbots and AI-powered virtual assistants into their digital marketing strategies.
Trend 4: Rise Of AI In Digital Marketing
AI is the future of digital marketing. AI will be used in industries alongside SEO (search engine
optimization) and other digital marketing strategies in 2022, and beyond. It improves both
organic search results and marketing automation.
Trend 5: Content Marketing
Engaging and personalized content trends will continue to replace all types of traditional content
in 2022. Quizzes, embedded calculators, 360-degree videos, and other similar features, provide
users with a novel and interactive experience, and will therefore grow in popularity.
Trend 6: Mobile-First Marketing
In this day and age, users, particularly adults, prefer smartphones and tablets to desktop
computers for frequent internet access. Recent changes in digital media, mobile marketing, and
mobile-friendly content will all contribute to a significant shift in 2022 digital marketing trends.
Trend 7: Improved Retention via Segmentation

2. Use email marketing to keep customers up-to-date on organizational changes or processes that
may affect your relationship, or engage with them on social media. You have the opportunity to
save money by collecting data and segmenting your customers.
Trend 8: Multi-Channel Marketing
Businesses will need to focus on marketing across multiple platforms in 2022, including social
media, apps, email, and blog posts. It will provide a better customer experience as well as a
consistent brand message to the target audience.