Connecting with your B2B customers is important. Offline, but more and more online aswell. This SlideShare provides information about the differences between B2C and B2B e-commerce customers and how to build a better connection using Intershop.

1. B2B E-COMMERCE
Connecting with your customers using Intershop
Remco van Iersel 09-06-2015

2. B2B customers vs B2C customers

3. B2B customers nowadays act more and more like B2C
customers
• They orientate, compare and buy preferably online
• Multi-channel and multi-device gain popularity
• Fast delivery of products is important
• They love brand loyalty programmes
But ...
B2B customers vs B2C customers | 03

4. In some ways B2B customers act different than B2C
customers
• There are more people involved in order trajects
• They often have repeating orders
• Price is important but relationship is key
04B2B customers vs B2C customers |

5. 05
Intershop understands B2B
Intershop understands B2B |

6. 06
Intershop enables a rich, engaging and intuitive
shopping experience
• Multi channel e-commerce, easily manageable
• Excellent shopping experience on every device
• Personalisation - set up brand loyalty programmes and deliver
tailor made shopping deals to each customer
Intershop understands B2B |

7. 07
Intershop provides tailor-made B2B features
• Offer your customers a personalized catalogue
• Automatically generated offers based on their shopping cart
• Easy ordering: upload a file and your order will be processed
• Repeate orders within seconds
• Customer specific price differentiation
• Separate account dashboards for different roles: administrator,
decider and buyer
Intershop understands B2B |

8. 08
Intershop creates customer loyalty: Shop-in-shop
• Interhop provides the possibility to create a shop-in-shop
experience
• Your customers can have an own webshop, integrated in your
e-commerce platform with their own logs
• Orders ordered in the shop in shop will automaticly been
forwarded to your order management system
Intershop understands B2B |

9. 09
What’s in it for me?
What’s in it for me? |

10. 10
Most important
These Intershop B2B key features bring you more
loyal and engaged customers
What’s in it for me? |

11. 11
Further more: using Intershop
• Reduces transaction costs
• Reduces the proceeding time
• Integrates seemlessly with backend systems
• Gives better insights about your clients purchase behaviour via
advanced reporting tools
What’s in it for me? |

12. 12
Using Intershop leaves more time to optimze
the relationship with your customers
What’s in it for me? |

13. 13
Tricode and Intershop
Tricode and Intershop |

14. 14
We are experienced
• We implement e-commerce systems for over 15 years
• We are an official Intershop partner
• We have experience in both enterprise and MKB environments
Tricode and Intershop |

15. 15
You are key!
• We listen: your wishes are leading
• We think along: we will advise you about every aspect of your
Intershop e-commerce project
• We implement Intershop, but we also integrate Intershop with
all your backend systems
Tricode and Intershop |

16. E - C OM M E R C E G R O W S F A S T E R I F Y O U A D D E X P E R T I S E

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