Are you curious to see how Face, a Belgium distributor of audio equipment, handled their B2B e-commerce challenges? In this customer experience Face provides you the insights on how Sana's e-commerce solution provided them a way to sell online and gave them the opportunity to boost their sales with a multi-channel approach. Next to the benefits, this customer case will also outline the obvious and less obvious outcomes of B2B e-commerce.

1. B2B E-Commerce
Filip De Clerck - FACE
FACE
AUDIO - LIGHT - VIDEO

2. Index
• About FACE
• WhyB2BE-Commerce?
• WhySanaCommerce?
• Strengths of Sana Commerce
• Pitfalls
• Questions?

3. About FACE

4. FACE
• Business: Pro Audio & Light
• Location: Boom, Belgium
• Employees: 25+

5. Brands

6. Market
• Till 2011: Belgium and Luxembourg
• From 2011: Focus on greater Europe

7. Market
• Till 2011: Belgium and Luxembourg
• From 2011: Focus on greater Europe

8. Turnover
• 2011: European Service Point
• 2012: FACE territory expansion
• 2013: Expansion portfolio in extended
territory

9. Why B2B E-Commerce?

10. Why B2B E-Commerce?
• To optimize the order process
• To generate more turnover with the same number of employees
• To provide customers with more information
• To professionalize our business (internationally)
• To publish and edit our prices in a simple way

11. Why Sana Commerce?

12. Why Sana Commerce?
• Integration with Dynamics NAV
• What you see is what you get
• FACE is not an IT business; No internal IT department, No developers
• Sana Commerce speaks a ‘normal language’ instead of ‘developers
language’
• Quick and easy implementation
• Price in comparison to a custom application
• Dynamics NAV partner refers Sana as the go-to e-Commerce solution

13. Strengths of Sana Commerce?

14. Obviously
• No more manual order entry
• Less phone calls / e-mail / fax
• 24/7 available
• Always and everywhere accessible
• Clear and structured information

15. Less obvious
• Complex tasks remain transparent
• Account manager log in functionalities
• Prices, users, customers, discounts… all managed in NAV
• Easy but advanced CMS
• Quick order, List order and Template order functionalities
• Instant and detailed reports with the Google Analytics integration

16. No more manual order entry
• Less workload + Less mistakes + total control
• Orders in NAV • Automatic order confirmation

17. Less phone calls / e-mail / fax
• What is it?
• How does it work?
• Is it on stock?
• What does it cost?
• Brochure?
• What does it look like?
Pre-order process:

18. Less phone calls / e-mail / fax
• What is the final price?
Discount?
• Are there any additional costs?
• Is it still on stock?
• What is the total price of 2
items?
Order process:

19. Less phone calls / e-mail / fax
• Order history
available
• Also for offline orders
• Track & Trace
After order process:

20. 24/7 Available
• At night
• During the weekend
• Also when Customer
Service isn’t able to
answer

21. Always and everywhere accessible
• From the customer’s computer
• Laptop of your sales consultants
• Tablet at a business event

22. FACE ECOM launch PL + S Frankfurt

23. Complex tasks remain transparent
• Prices
• Discounts
• Volume discounts
• VAT and additional taxes

24. Complex tasks remain transparent
• Prices
• Discounts
• Volume discounts
• VAT and additional taxes

25. Clear and structured information
• Better insight in product groups and
an overview of all products with a
product list and product landing pages
• Information in your web shop can be
displayed in an easy and uniform way

26. Account manager login functionalities
• Log in as your customer to
place their orders and add a
wish list
• Substitute the ‘standard’ quote

27. All managed in NAV

28. Clear CMS
• Clear layout
• Runs in browser so always accessible

29. User friendly CMS
• Easy editor
• Perfect for starting and
experienced content
managers
• Structure of menu with the
product landing pages and
product sets makes for a
quick build up of the
catalogue

30. Quick order functionality

31. Google Analytics integration
• Instant insight in online sales
• Most viewed products and content?
• Which search terms are used by (potential) customers?
• Which e-mail campaigns are successful?

32. Google Analytics integration

33. Pitfalls

34. Get the entire organization on board
• To get the most out of your E-Commerce solution you need to get the
entire organization on board
• Sales consultants need to have their discount administration up-to-
date
• Stock and product administration needs to be up-to-date
• Back office employees will get new questions

35. A web shop doesn’t run on itself
• You need to invest time in product images and content creation
• Managing your content requires a combination of knowledge of the
technology you’re working with, products you offer, your organization
and the order process in NAV.
• Customize your working method, not the system

36. That’s all folks! Questions Anyone?