SlideShare a Scribd company logo
Global Communication Pamplona, 1-3 March 2010 Barbara Rampf, M.A. IfKW, LMU Munich
Agenda ,[object Object],[object Object],[object Object]
Session 2 Global Communication Barbara Rampf, M.A. 2 March 2010
Media (R)evolution
Evolution vs. Revolution
The Evolution of Media (1609-2000) Source: Merten 2008: 479 Number of media Year
Media (R)evolution ,[object Object],[object Object]
The (R)evolution of Marketing Taken from slideshare.com; sources: Internet Advertising Bureau 2004, Darwin Day Conference by Google
Substitution vs. Complementarity
Communication is changing Time Squeeze Media choice Hours in a day Source:  www.ppamarketing.net
Fragmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Taken from slideshare.com; sources: “Left Brain Marketing,” Forrester Research (April 2004); “The Vanishing Mass Market,” BusinessWeek (July 2004)
Digitalization of Media Taken from slideshare.com; source: Darwin Day Conference by Google
New audiences… ‘‘ The fragmentation of large but politically focused mass audiences into a huge number of isolated issue publics.‘‘ (Habermas 2006: 423-424)
The new audience…
What‘s new?
Multiplication of personally owned media ,[object Object],[object Object]
Diversifying in form and contents ,[object Object],[object Object]
Convergent forms of informational services ,[object Object],[object Object]
Interactive communication ,[object Object],[object Object]
What‘s new about the Internet? ,[object Object],[object Object]
New Opportunities ‘‘ Having coffee!‘‘
New Problems
Internet Usage
Hours spent online per week [Base: All European internet users (n=6021)] Hours Source:  EIAA Mediascope Europe Study 2008
Media Usage
Hours spent per week using each media (Germany) Average number of hours per week [Base: All Germany respondents using each media (TV=943, radio=871, internet=611, newspapers=884, magazines=623)] Source:  EIAA Mediascope Europe Study 2008
Hours spent per week using each media (Spain) Average number of hours per week [Base: All Spain respondents using each media (TV=944, radio=697, internet=539, newspapers=630, magazines=366)] Source:  EIAA Mediascope Europe Study 2008
Hours spent per week watching television (Germany vs. Spain) Average number of hours per week Source:  EIAA Mediascope Europe Study 2008
Hours spent per week reading newspapers (Germany vs. Spain) Average number of hours per week Source:  EIAA Mediascope Europe Study 2008
Hours spent per week listening to the radio (Germany vs. Spain) Average number of hours per week Source:  EIAA Mediascope Europe Study 2008
Hours spent per week using the Internet (Germany vs. Spain) Average number of hours per week Source:  EIAA Mediascope Europe Study 2008
TV vs. Internet
Media use during the day (Germany) [Base: All Germany respondents using each media (TV=906, newspapers=827, magazines=555, radio=847, internet=578)] 06:00 10:00 to 10:00 17:30 to 17:30 21:00 to 21:00 06:00 to Source:  EIAA Mediascope Europe Study 2008
Media use during the day  (Spain) [Base: All Spain respondents using each media (TV=897, newspapers=556, magazines=317, radio=663, internet=531)] 06:00 10:00 to 10:00 17:30 to 17:30 21:00 to 21:00 06:00 to Source:  EIAA Mediascope Europe Study 2008
Frequency of TV usage vs. online (Germany) Source:  EIAA Mediascope Europe Study 2008 Number of days per week
Frequency of TV usage vs. online (Spain) Number of days per week Source:  EIAA Mediascope Europe Study 2008
Motivations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Langzeitstudie Massenkommunikation 2005
Impact of Internet on TV ,[object Object],[object Object],[object Object],[object Object]
Will the Internet replace TV? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],No Yes
Concerns about Internet and TV ,[object Object],[object Object],[object Object]
Chances for TV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future of Media
Future of media Creatd with wordle.net
The Internet is the future home of all media. ,[object Object],[object Object]
Internet goes mobile Source: http://www.gartner.com: Gartner's Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance.
Prometeus – The Media Revolution
Thank you for your attention! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Define the major media industry
Define the major media industryDefine the major media industry
Define the major media industryrogernator123
 
Mass communication
Mass communicationMass communication
Mass communication
Zeeshan Awan
 
New Media vs. Old Media
New Media vs. Old MediaNew Media vs. Old Media
New Media vs. Old Media
Heather Cherry
 
Mass media and communication
Mass media and communication Mass media and communication
Mass media and communication
nirmeennimmu
 
Brecht Radio Theory revisited An imaginary Brechtian road map for a 2.0 ver...
 Brecht Radio Theory revisited  An imaginary Brechtian road map for a 2.0 ver... Brecht Radio Theory revisited  An imaginary Brechtian road map for a 2.0 ver...
Brecht Radio Theory revisited An imaginary Brechtian road map for a 2.0 ver...
Tiziano Bonini
 
Key Words-Media
Key Words-MediaKey Words-Media
Key Words-Media
eloisemcorner
 
Mass Communication & Media Studies (Peyton Paxson) - Book Review - By Rehan Butt
Mass Communication & Media Studies (Peyton Paxson) - Book Review - By Rehan ButtMass Communication & Media Studies (Peyton Paxson) - Book Review - By Rehan Butt
Mass Communication & Media Studies (Peyton Paxson) - Book Review - By Rehan Butt
Rehan Butt
 

What's hot (10)

Old Media vs. New Media
Old Media vs. New MediaOld Media vs. New Media
Old Media vs. New Media
 
Define the major media industry
Define the major media industryDefine the major media industry
Define the major media industry
 
New Media 2014
New Media 2014New Media 2014
New Media 2014
 
Mass communication
Mass communicationMass communication
Mass communication
 
New Media vs. Old Media
New Media vs. Old MediaNew Media vs. Old Media
New Media vs. Old Media
 
Mass media and communication
Mass media and communication Mass media and communication
Mass media and communication
 
Brecht Radio Theory revisited An imaginary Brechtian road map for a 2.0 ver...
 Brecht Radio Theory revisited  An imaginary Brechtian road map for a 2.0 ver... Brecht Radio Theory revisited  An imaginary Brechtian road map for a 2.0 ver...
Brecht Radio Theory revisited An imaginary Brechtian road map for a 2.0 ver...
 
Key Words-Media
Key Words-MediaKey Words-Media
Key Words-Media
 
Mass Communication & Media Studies (Peyton Paxson) - Book Review - By Rehan Butt
Mass Communication & Media Studies (Peyton Paxson) - Book Review - By Rehan ButtMass Communication & Media Studies (Peyton Paxson) - Book Review - By Rehan Butt
Mass Communication & Media Studies (Peyton Paxson) - Book Review - By Rehan Butt
 
Dissertation
DissertationDissertation
Dissertation
 

Viewers also liked

David Long Keynote on Beyond MBSE Looking Towards the Next Evolution in Syste...
David Long Keynote on Beyond MBSE Looking Towards the Next Evolution in Syste...David Long Keynote on Beyond MBSE Looking Towards the Next Evolution in Syste...
David Long Keynote on Beyond MBSE Looking Towards the Next Evolution in Syste...
EnergyTech2015
 
Evolution of technology ima 20150224
Evolution of technology ima 20150224Evolution of technology ima 20150224
Evolution of technology ima 20150224
Steve Little
 
ODD: Extending V-model Development 1.3.5
ODD: Extending V-model Development 1.3.5ODD: Extending V-model Development 1.3.5
ODD: Extending V-model Development 1.3.5
Jonathan Herring
 
History of communication
History of communicationHistory of communication
History of communication
madhur telang
 
The Evolution of Communication
The Evolution of CommunicationThe Evolution of Communication
The Evolution of Communication11bjmp
 
The evolution of communication
The evolution of communicationThe evolution of communication
The evolution of communication
eleni_michael
 
Evolution of Communication - Simplifying IOT
Evolution of Communication - Simplifying IOTEvolution of Communication - Simplifying IOT
Evolution of Communication - Simplifying IOTNick Naumovich
 
4g wireless communication
4g wireless communication4g wireless communication
4g wireless communication
Ekta Singh
 
The Evolution of Communication
The Evolution of CommunicationThe Evolution of Communication
The Evolution of Communication
1CallNow
 
Evolution of communication system
Evolution of communication system Evolution of communication system
Evolution of communication system Shabbir Chunawala
 
History of communication
History of communicationHistory of communication
History of communication
Halil Uluhan
 
The History of Communication
The History of CommunicationThe History of Communication
The History of Communication
200620845
 
History of communication II.
History of communication II.History of communication II.
History of communication II.
Halil Uluhan
 
Evolution in mobile communication
Evolution in mobile communicationEvolution in mobile communication
Evolution in mobile communication
ProfEdge Solutions Pvt Ltd
 
History of communication
History of communicationHistory of communication
History of communicationLesya Hurchyna
 
Oral Communication
Oral CommunicationOral Communication
Oral Communication
Raymund Sanchez
 
History Of Communications
History Of CommunicationsHistory Of Communications
History Of Communications
John Grace
 
Evolution of Communication
Evolution of CommunicationEvolution of Communication
Evolution of Communication
raenalau1
 
Near field communication
Near field communicationNear field communication
Near field communication
divyasolanki101
 
Evolution of communication technology
Evolution  of  communication  technologyEvolution  of  communication  technology
Evolution of communication technology
sushruth kamarushi
 

Viewers also liked (20)

David Long Keynote on Beyond MBSE Looking Towards the Next Evolution in Syste...
David Long Keynote on Beyond MBSE Looking Towards the Next Evolution in Syste...David Long Keynote on Beyond MBSE Looking Towards the Next Evolution in Syste...
David Long Keynote on Beyond MBSE Looking Towards the Next Evolution in Syste...
 
Evolution of technology ima 20150224
Evolution of technology ima 20150224Evolution of technology ima 20150224
Evolution of technology ima 20150224
 
ODD: Extending V-model Development 1.3.5
ODD: Extending V-model Development 1.3.5ODD: Extending V-model Development 1.3.5
ODD: Extending V-model Development 1.3.5
 
History of communication
History of communicationHistory of communication
History of communication
 
The Evolution of Communication
The Evolution of CommunicationThe Evolution of Communication
The Evolution of Communication
 
The evolution of communication
The evolution of communicationThe evolution of communication
The evolution of communication
 
Evolution of Communication - Simplifying IOT
Evolution of Communication - Simplifying IOTEvolution of Communication - Simplifying IOT
Evolution of Communication - Simplifying IOT
 
4g wireless communication
4g wireless communication4g wireless communication
4g wireless communication
 
The Evolution of Communication
The Evolution of CommunicationThe Evolution of Communication
The Evolution of Communication
 
Evolution of communication system
Evolution of communication system Evolution of communication system
Evolution of communication system
 
History of communication
History of communicationHistory of communication
History of communication
 
The History of Communication
The History of CommunicationThe History of Communication
The History of Communication
 
History of communication II.
History of communication II.History of communication II.
History of communication II.
 
Evolution in mobile communication
Evolution in mobile communicationEvolution in mobile communication
Evolution in mobile communication
 
History of communication
History of communicationHistory of communication
History of communication
 
Oral Communication
Oral CommunicationOral Communication
Oral Communication
 
History Of Communications
History Of CommunicationsHistory Of Communications
History Of Communications
 
Evolution of Communication
Evolution of CommunicationEvolution of Communication
Evolution of Communication
 
Near field communication
Near field communicationNear field communication
Near field communication
 
Evolution of communication technology
Evolution  of  communication  technologyEvolution  of  communication  technology
Evolution of communication technology
 

Similar to B Rampf Session 2

Lecture 1 Intro Katho Dec09
Lecture 1 Intro Katho Dec09Lecture 1 Intro Katho Dec09
Lecture 1 Intro Katho Dec09Ana ADI
 
1. Mass communication
 1.    Mass communication 1.    Mass communication
1. Mass communication
deepak kulhari
 
Key concepts in_new_media
Key concepts in_new_mediaKey concepts in_new_media
Key concepts in_new_mediakamal Alyafay
 
MAC281 Podcasting Lecture 2009 10
MAC281 Podcasting Lecture 2009 10MAC281 Podcasting Lecture 2009 10
MAC281 Podcasting Lecture 2009 10
Rob Jewitt
 
Print Radio Tv Internet Draft
Print Radio Tv Internet DraftPrint Radio Tv Internet Draft
Print Radio Tv Internet Draftfreshmenz
 
Lecture 2 New Media & Journalism Dec09
Lecture 2 New Media & Journalism Dec09Lecture 2 New Media & Journalism Dec09
Lecture 2 New Media & Journalism Dec09Ana ADI
 
The New Media Thinking
The New Media ThinkingThe New Media Thinking
The New Media Thinking
Gerald Businge
 
The different Media Revolution
 The different Media Revolution  The different Media Revolution
The different Media Revolution saurav kishor
 
The Digital Revolution with @drbexl and @tim_hutchings
The Digital Revolution with @drbexl and @tim_hutchingsThe Digital Revolution with @drbexl and @tim_hutchings
The Digital Revolution with @drbexl and @tim_hutchingstim_hutchings
 
The Digital Revolution? For #MediaLit14, with @drbexl & @tim_hutchings
The Digital Revolution? For #MediaLit14, with @drbexl & @tim_hutchingsThe Digital Revolution? For #MediaLit14, with @drbexl & @tim_hutchings
The Digital Revolution? For #MediaLit14, with @drbexl & @tim_hutchingsBex Lewis
 
Aalto Media Factory Haikko 9 4 2010
Aalto Media Factory Haikko 9 4 2010Aalto Media Factory Haikko 9 4 2010
Aalto Media Factory Haikko 9 4 2010
Tuija Aalto
 
Mass media and communication by Princy Thomas
Mass media and communication by Princy ThomasMass media and communication by Princy Thomas
Mass media and communication by Princy Thomas
PrincyThomas27
 
Online journalism prospects and challenges
Online journalism prospects and challengesOnline journalism prospects and challenges
Online journalism prospects and challenges
Arooj mughal
 
Online journalism
Online journalismOnline journalism
Online journalism
Ujjwal Acharya
 
Media convergence
Media convergenceMedia convergence
Media convergence
Dr A.K. Sharma
 
11.the use of the car radio by nigerian drive time audiences an assessment of...
11.the use of the car radio by nigerian drive time audiences an assessment of...11.the use of the car radio by nigerian drive time audiences an assessment of...
11.the use of the car radio by nigerian drive time audiences an assessment of...Alexander Decker
 
The Future of TV News
The Future of TV NewsThe Future of TV News
The Future of TV News
Holly Edgell
 
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...
guestf94ca4
 
Biagi 12e chapter 1 ppt
Biagi 12e  chapter 1 pptBiagi 12e  chapter 1 ppt
Biagi 12e chapter 1 ppt
RuthJames23
 

Similar to B Rampf Session 2 (20)

Lecture 1 Intro Katho Dec09
Lecture 1 Intro Katho Dec09Lecture 1 Intro Katho Dec09
Lecture 1 Intro Katho Dec09
 
1. Mass communication
 1.    Mass communication 1.    Mass communication
1. Mass communication
 
Key concepts in_new_media
Key concepts in_new_mediaKey concepts in_new_media
Key concepts in_new_media
 
MAC281 Podcasting Lecture 2009 10
MAC281 Podcasting Lecture 2009 10MAC281 Podcasting Lecture 2009 10
MAC281 Podcasting Lecture 2009 10
 
Print Radio Tv Internet Draft
Print Radio Tv Internet DraftPrint Radio Tv Internet Draft
Print Radio Tv Internet Draft
 
SociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared ResourceSociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared Resource
 
Lecture 2 New Media & Journalism Dec09
Lecture 2 New Media & Journalism Dec09Lecture 2 New Media & Journalism Dec09
Lecture 2 New Media & Journalism Dec09
 
The New Media Thinking
The New Media ThinkingThe New Media Thinking
The New Media Thinking
 
The different Media Revolution
 The different Media Revolution  The different Media Revolution
The different Media Revolution
 
The Digital Revolution with @drbexl and @tim_hutchings
The Digital Revolution with @drbexl and @tim_hutchingsThe Digital Revolution with @drbexl and @tim_hutchings
The Digital Revolution with @drbexl and @tim_hutchings
 
The Digital Revolution? For #MediaLit14, with @drbexl & @tim_hutchings
The Digital Revolution? For #MediaLit14, with @drbexl & @tim_hutchingsThe Digital Revolution? For #MediaLit14, with @drbexl & @tim_hutchings
The Digital Revolution? For #MediaLit14, with @drbexl & @tim_hutchings
 
Aalto Media Factory Haikko 9 4 2010
Aalto Media Factory Haikko 9 4 2010Aalto Media Factory Haikko 9 4 2010
Aalto Media Factory Haikko 9 4 2010
 
Mass media and communication by Princy Thomas
Mass media and communication by Princy ThomasMass media and communication by Princy Thomas
Mass media and communication by Princy Thomas
 
Online journalism prospects and challenges
Online journalism prospects and challengesOnline journalism prospects and challenges
Online journalism prospects and challenges
 
Online journalism
Online journalismOnline journalism
Online journalism
 
Media convergence
Media convergenceMedia convergence
Media convergence
 
11.the use of the car radio by nigerian drive time audiences an assessment of...
11.the use of the car radio by nigerian drive time audiences an assessment of...11.the use of the car radio by nigerian drive time audiences an assessment of...
11.the use of the car radio by nigerian drive time audiences an assessment of...
 
The Future of TV News
The Future of TV NewsThe Future of TV News
The Future of TV News
 
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...
 
Biagi 12e chapter 1 ppt
Biagi 12e  chapter 1 pptBiagi 12e  chapter 1 ppt
Biagi 12e chapter 1 ppt
 

Recently uploaded

AI and Covert Influence Operations: Latest Trends
AI and Covert Influence Operations: Latest TrendsAI and Covert Influence Operations: Latest Trends
AI and Covert Influence Operations: Latest Trends
CI kumparan
 
Chapter-8th-Recent Developments in Indian Politics-PPT.pptx
Chapter-8th-Recent Developments in Indian Politics-PPT.pptxChapter-8th-Recent Developments in Indian Politics-PPT.pptx
Chapter-8th-Recent Developments in Indian Politics-PPT.pptx
ssuserec98a3
 
Sharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdf
Sharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdfSharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdf
Sharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdf
bhavenpr
 
ys jagan mohan reddy political career, Biography.pdf
ys jagan mohan reddy political career, Biography.pdfys jagan mohan reddy political career, Biography.pdf
ys jagan mohan reddy political career, Biography.pdf
VoterMood
 
Preview of Court Document for Iseyin community
Preview of Court Document for Iseyin communityPreview of Court Document for Iseyin community
Preview of Court Document for Iseyin community
contact193699
 
27052024_First India Newspaper Jaipur.pdf
27052024_First India Newspaper Jaipur.pdf27052024_First India Newspaper Jaipur.pdf
27052024_First India Newspaper Jaipur.pdf
FIRST INDIA
 
03062024_First India Newspaper Jaipur.pdf
03062024_First India Newspaper Jaipur.pdf03062024_First India Newspaper Jaipur.pdf
03062024_First India Newspaper Jaipur.pdf
FIRST INDIA
 
Codes n Conventionss copy (1).paaaaaaptx
Codes n Conventionss copy (1).paaaaaaptxCodes n Conventionss copy (1).paaaaaaptx
Codes n Conventionss copy (1).paaaaaaptx
ZackSpencer3
 
Future Of Fintech In India | Evolution Of Fintech In India
Future Of Fintech In India | Evolution Of Fintech In IndiaFuture Of Fintech In India | Evolution Of Fintech In India
Future Of Fintech In India | Evolution Of Fintech In India
TheUnitedIndian
 
2024 is the point of certainty. Forecast of UIF experts
2024 is the point of certainty. Forecast of UIF experts2024 is the point of certainty. Forecast of UIF experts
2024 is the point of certainty. Forecast of UIF experts
olaola5673
 
Draft-1-Resolutions-Key-Interventions-.pdf
Draft-1-Resolutions-Key-Interventions-.pdfDraft-1-Resolutions-Key-Interventions-.pdf
Draft-1-Resolutions-Key-Interventions-.pdf
bhavenpr
 
role of women and girls in various terror groups
role of women and girls in various terror groupsrole of women and girls in various terror groups
role of women and girls in various terror groups
sadiakorobi2
 
31052024_First India Newspaper Jaipur.pdf
31052024_First India Newspaper Jaipur.pdf31052024_First India Newspaper Jaipur.pdf
31052024_First India Newspaper Jaipur.pdf
FIRST INDIA
 
Do Linguistics Still Matter in the Age of Large Language Models.pptx
Do Linguistics Still Matter in the Age of Large Language Models.pptxDo Linguistics Still Matter in the Age of Large Language Models.pptx
Do Linguistics Still Matter in the Age of Large Language Models.pptx
Slator- Language Industry Intelligence
 
Short history indo pak 1965 war 1st pd.ppt
Short history indo pak 1965 war 1st pd.pptShort history indo pak 1965 war 1st pd.ppt
Short history indo pak 1965 war 1st pd.ppt
pawan543822
 
HISTORY- XII-Theme 3 - Kinship, Caste and Class.pptx
HISTORY- XII-Theme 3 - Kinship, Caste and Class.pptxHISTORY- XII-Theme 3 - Kinship, Caste and Class.pptx
HISTORY- XII-Theme 3 - Kinship, Caste and Class.pptx
aditiyad2020
 
Hogan Comes Home: an MIA WWII crewman is returned
Hogan Comes Home: an MIA WWII crewman is returnedHogan Comes Home: an MIA WWII crewman is returned
Hogan Comes Home: an MIA WWII crewman is returned
rbakerj2
 
01062024_First India Newspaper Jaipur.pdf
01062024_First India Newspaper Jaipur.pdf01062024_First India Newspaper Jaipur.pdf
01062024_First India Newspaper Jaipur.pdf
FIRST INDIA
 
Resolutions-Key-Interventions-28-May-2024.pdf
Resolutions-Key-Interventions-28-May-2024.pdfResolutions-Key-Interventions-28-May-2024.pdf
Resolutions-Key-Interventions-28-May-2024.pdf
bhavenpr
 
Mizzima Weekly Analysis & Insight Issue 1
Mizzima Weekly Analysis & Insight Issue 1Mizzima Weekly Analysis & Insight Issue 1
Mizzima Weekly Analysis & Insight Issue 1
Mizzima Media
 

Recently uploaded (20)

AI and Covert Influence Operations: Latest Trends
AI and Covert Influence Operations: Latest TrendsAI and Covert Influence Operations: Latest Trends
AI and Covert Influence Operations: Latest Trends
 
Chapter-8th-Recent Developments in Indian Politics-PPT.pptx
Chapter-8th-Recent Developments in Indian Politics-PPT.pptxChapter-8th-Recent Developments in Indian Politics-PPT.pptx
Chapter-8th-Recent Developments in Indian Politics-PPT.pptx
 
Sharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdf
Sharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdfSharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdf
Sharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdf
 
ys jagan mohan reddy political career, Biography.pdf
ys jagan mohan reddy political career, Biography.pdfys jagan mohan reddy political career, Biography.pdf
ys jagan mohan reddy political career, Biography.pdf
 
Preview of Court Document for Iseyin community
Preview of Court Document for Iseyin communityPreview of Court Document for Iseyin community
Preview of Court Document for Iseyin community
 
27052024_First India Newspaper Jaipur.pdf
27052024_First India Newspaper Jaipur.pdf27052024_First India Newspaper Jaipur.pdf
27052024_First India Newspaper Jaipur.pdf
 
03062024_First India Newspaper Jaipur.pdf
03062024_First India Newspaper Jaipur.pdf03062024_First India Newspaper Jaipur.pdf
03062024_First India Newspaper Jaipur.pdf
 
Codes n Conventionss copy (1).paaaaaaptx
Codes n Conventionss copy (1).paaaaaaptxCodes n Conventionss copy (1).paaaaaaptx
Codes n Conventionss copy (1).paaaaaaptx
 
Future Of Fintech In India | Evolution Of Fintech In India
Future Of Fintech In India | Evolution Of Fintech In IndiaFuture Of Fintech In India | Evolution Of Fintech In India
Future Of Fintech In India | Evolution Of Fintech In India
 
2024 is the point of certainty. Forecast of UIF experts
2024 is the point of certainty. Forecast of UIF experts2024 is the point of certainty. Forecast of UIF experts
2024 is the point of certainty. Forecast of UIF experts
 
Draft-1-Resolutions-Key-Interventions-.pdf
Draft-1-Resolutions-Key-Interventions-.pdfDraft-1-Resolutions-Key-Interventions-.pdf
Draft-1-Resolutions-Key-Interventions-.pdf
 
role of women and girls in various terror groups
role of women and girls in various terror groupsrole of women and girls in various terror groups
role of women and girls in various terror groups
 
31052024_First India Newspaper Jaipur.pdf
31052024_First India Newspaper Jaipur.pdf31052024_First India Newspaper Jaipur.pdf
31052024_First India Newspaper Jaipur.pdf
 
Do Linguistics Still Matter in the Age of Large Language Models.pptx
Do Linguistics Still Matter in the Age of Large Language Models.pptxDo Linguistics Still Matter in the Age of Large Language Models.pptx
Do Linguistics Still Matter in the Age of Large Language Models.pptx
 
Short history indo pak 1965 war 1st pd.ppt
Short history indo pak 1965 war 1st pd.pptShort history indo pak 1965 war 1st pd.ppt
Short history indo pak 1965 war 1st pd.ppt
 
HISTORY- XII-Theme 3 - Kinship, Caste and Class.pptx
HISTORY- XII-Theme 3 - Kinship, Caste and Class.pptxHISTORY- XII-Theme 3 - Kinship, Caste and Class.pptx
HISTORY- XII-Theme 3 - Kinship, Caste and Class.pptx
 
Hogan Comes Home: an MIA WWII crewman is returned
Hogan Comes Home: an MIA WWII crewman is returnedHogan Comes Home: an MIA WWII crewman is returned
Hogan Comes Home: an MIA WWII crewman is returned
 
01062024_First India Newspaper Jaipur.pdf
01062024_First India Newspaper Jaipur.pdf01062024_First India Newspaper Jaipur.pdf
01062024_First India Newspaper Jaipur.pdf
 
Resolutions-Key-Interventions-28-May-2024.pdf
Resolutions-Key-Interventions-28-May-2024.pdfResolutions-Key-Interventions-28-May-2024.pdf
Resolutions-Key-Interventions-28-May-2024.pdf
 
Mizzima Weekly Analysis & Insight Issue 1
Mizzima Weekly Analysis & Insight Issue 1Mizzima Weekly Analysis & Insight Issue 1
Mizzima Weekly Analysis & Insight Issue 1
 

B Rampf Session 2

  • 1. Global Communication Pamplona, 1-3 March 2010 Barbara Rampf, M.A. IfKW, LMU Munich
  • 2.
  • 3. Session 2 Global Communication Barbara Rampf, M.A. 2 March 2010
  • 6. The Evolution of Media (1609-2000) Source: Merten 2008: 479 Number of media Year
  • 7.
  • 8. The (R)evolution of Marketing Taken from slideshare.com; sources: Internet Advertising Bureau 2004, Darwin Day Conference by Google
  • 10. Communication is changing Time Squeeze Media choice Hours in a day Source: www.ppamarketing.net
  • 11.
  • 12. Digitalization of Media Taken from slideshare.com; source: Darwin Day Conference by Google
  • 13. New audiences… ‘‘ The fragmentation of large but politically focused mass audiences into a huge number of isolated issue publics.‘‘ (Habermas 2006: 423-424)
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. New Opportunities ‘‘ Having coffee!‘‘
  • 24. Hours spent online per week [Base: All European internet users (n=6021)] Hours Source: EIAA Mediascope Europe Study 2008
  • 26. Hours spent per week using each media (Germany) Average number of hours per week [Base: All Germany respondents using each media (TV=943, radio=871, internet=611, newspapers=884, magazines=623)] Source: EIAA Mediascope Europe Study 2008
  • 27. Hours spent per week using each media (Spain) Average number of hours per week [Base: All Spain respondents using each media (TV=944, radio=697, internet=539, newspapers=630, magazines=366)] Source: EIAA Mediascope Europe Study 2008
  • 28. Hours spent per week watching television (Germany vs. Spain) Average number of hours per week Source: EIAA Mediascope Europe Study 2008
  • 29. Hours spent per week reading newspapers (Germany vs. Spain) Average number of hours per week Source: EIAA Mediascope Europe Study 2008
  • 30. Hours spent per week listening to the radio (Germany vs. Spain) Average number of hours per week Source: EIAA Mediascope Europe Study 2008
  • 31. Hours spent per week using the Internet (Germany vs. Spain) Average number of hours per week Source: EIAA Mediascope Europe Study 2008
  • 33. Media use during the day (Germany) [Base: All Germany respondents using each media (TV=906, newspapers=827, magazines=555, radio=847, internet=578)] 06:00 10:00 to 10:00 17:30 to 17:30 21:00 to 21:00 06:00 to Source: EIAA Mediascope Europe Study 2008
  • 34. Media use during the day (Spain) [Base: All Spain respondents using each media (TV=897, newspapers=556, magazines=317, radio=663, internet=531)] 06:00 10:00 to 10:00 17:30 to 17:30 21:00 to 21:00 06:00 to Source: EIAA Mediascope Europe Study 2008
  • 35. Frequency of TV usage vs. online (Germany) Source: EIAA Mediascope Europe Study 2008 Number of days per week
  • 36. Frequency of TV usage vs. online (Spain) Number of days per week Source: EIAA Mediascope Europe Study 2008
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 43. Future of media Creatd with wordle.net
  • 44.
  • 45. Internet goes mobile Source: http://www.gartner.com: Gartner's Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance.
  • 46. Prometeus – The Media Revolution
  • 47.