Mass media and communication

2.  Mass media and communication are the
variety of ways used to communicate with
very large audiences such as the population
of a city or entire country.
 Mass media and communication includes:
 Books
 Magazines
 Newspapers
 Radio
 Television
 Film
 Network

3.  The various forms of mass media are :
 Broadcast
 Film
 Audio recording and Reproduction
 Internet
 Blogs
 Rss feeds
 Podcast
 Mobile
 Print Media : Magazine and newspaper
 Outdoor media

4.  Broadcasting is the distribution of audio and/or
video content or other messages to dispersed
audience via any electronic mass
communications medium, but typically one using
the electromagnetic spectrum (radio waves), in a
one to many model.
 Radio and television programs are distributed
over frequency bands that in the United states
are highly regulated.
 A broadcasting organisation may broadcast
several programs simultaneously through several
channels.

5.  A film is a series of still Images which, when
shown on a screen, creates the illusion of
moving images due to the phenomenon.
 This optical illusion causes the audience to
perceive continuous motion between separate
objects viewed rapidly in succession.
 Films entertain, educate, and inspire audiences.

6. Sound recording and reproduction is
the electrical or mechanical recreation
and/or amplification of sound, often
as music. This involves the use of
audio equipment such as microphones,
recording devices, and loudspeakers.

7.  The internet is a more interactive medium of
mass media, and can be briefly described as a
network of networks.
 Specifically , it is the worldwide, publicly
accessible network of interconnected computer
networks that transmit data by pocket
switching using the standard Internet protocol
(IP).

8.  A Blog is a discussion or informational website
published on the World wide web consisting of
discrete often informal diary-style text entries.
 It is usually maintained by an individual, with
regular entries of commentary, descriptions of
events, or interactive media such as images or
videos.

9.  RSS is a format for syndicating news and the
content of news like websites.
 The websites include major news sites and
blogs.
 An RSS document contains either a summary of
content from an associated website or the full
text.

10.  A Podcast is a series of digital media files
which are distributed over the internet using
syndication feeds for playback on portable
media players and computers.
 The term Podcast, like Broadcast can refer
either to the series of content itself or to the
method by which it is syndicated, the letter is
also called Podcasting.

11.  Mobile phone is a portable communication device
that can make and receive calls and messages
over a radio frequency carrier.
 Mobile phones were introduced in Japan in
1979 but became a mass media only in 1998
when the first downloadable ringing tones were
introduced in Finland.

12.  MAGAZINE :
A magazine is a periodical publication
containing a variety of articles, generally
financed by advertising or purchased by reader.
 NEWSPAPER:
A Newspaper is a publication
containing news and information and
advertisement usually printed on low cost
paper called newsprint.

13.  Outdoor media is a form of mass media
which comprises billboards, signs, placed
inside and outside of commercial
buildings/ objects like shops/ buses, flying
billboards and advertisements.