Conversion Optimization: Convertire di più significa investire meglioMOCA Interactive
Slide utilizzate da Isotta Migliorini in occasione dell'intervento tenuto durante "Brand | Marketing | Commerce for what's next", evento organizzato da Websolute e svoltosi presso FICO, Bologna
Corso di Google Analytics base - Marketing freaksMarketing Freaks
Il corso base di Google Analytics: le definizioni, la web analytics, il set up base, come fare analisi, le metriche e le dimensioni, i report principali e le referenze per gli approfondimenti.
Veniteci a trovare su www.themarketingfreaks.com
Scopri le principali attività SEO da compiere quando si lancia un sito: keyword research, Ottimizzazione On Site, Ottimizzazione Off Site, Architettura delle Informazioni e altro ancora! Vienici a trovare su Marketing Freaks.
Quando si vuole lanciare un sito la SEO ha un ruolo fondamentale in quanto è meglio ottimizzare prima tutto e poi vivere di rendita invece di partire a caso e fare un lavoro oneroso ed enorme dopo.
Marketing Freaks vi propone una semplice guida per controllare che vengano implementate tutte le soluzioni SEO per il lancio di un nuovo sito. La guida può essere utile sia ai Web Master per fare un recap, ma soprattutto è indirizzata ai Manager/Responsabili di marketing.
La mia lezione per lo staff di Bologna Fiere riguardante la SEO, il SEM e GOOGLE PLUS in modo da essere visibili sul web e ottimizzare il proprio business.
Conversion Optimization: Convertire di più significa investire meglioMOCA Interactive
Slide utilizzate da Isotta Migliorini in occasione dell'intervento tenuto durante "Brand | Marketing | Commerce for what's next", evento organizzato da Websolute e svoltosi presso FICO, Bologna
Corso di Google Analytics base - Marketing freaksMarketing Freaks
Il corso base di Google Analytics: le definizioni, la web analytics, il set up base, come fare analisi, le metriche e le dimensioni, i report principali e le referenze per gli approfondimenti.
Veniteci a trovare su www.themarketingfreaks.com
Scopri le principali attività SEO da compiere quando si lancia un sito: keyword research, Ottimizzazione On Site, Ottimizzazione Off Site, Architettura delle Informazioni e altro ancora! Vienici a trovare su Marketing Freaks.
Quando si vuole lanciare un sito la SEO ha un ruolo fondamentale in quanto è meglio ottimizzare prima tutto e poi vivere di rendita invece di partire a caso e fare un lavoro oneroso ed enorme dopo.
Marketing Freaks vi propone una semplice guida per controllare che vengano implementate tutte le soluzioni SEO per il lancio di un nuovo sito. La guida può essere utile sia ai Web Master per fare un recap, ma soprattutto è indirizzata ai Manager/Responsabili di marketing.
La mia lezione per lo staff di Bologna Fiere riguardante la SEO, il SEM e GOOGLE PLUS in modo da essere visibili sul web e ottimizzare il proprio business.
Two-factor authentication provides stronger security than single-factor authentication like usernames and passwords alone. It requires two factors: something you know (like a password) and something you have (like a token, smart card, or biometric). This makes hacking accounts more difficult as possessing just a password is not enough. While more secure, two-factor authentication also has costs that must be considered. Some companies have started implementing two-factor authentication to better protect their online customers and networks.
The document discusses how mobile marketing can be used to understand a customer's "digital body language" and build unique relationships. It notes that digital body language is the collection of online activity that can reveal a customer's interests, behaviors, and preferences. It also discusses how understanding digital body language through a customer's online activities can allow companies to truly know their buyers and better engage audiences, know customers, and drive revenue across the customer lifecycle. Mobile technologies are enabling new possibilities for customer experiences through tools like social, mobile, cloud, big data analytics.
Whitepaper: Legal Holds & Data Preservation 2014Zapproved
DOWNLOAD HERE: http://bit.ly/legal-holds-2014
Today's most critical challenges facing legal professionals regarding legal holds and data preservation were discussed by the nation's leading eDiscovery luminaries at the 2nd annual PREX Conference on Preservation Excellence.
This new resource is a compilation of the session content, published so that anyone can benefit from the combined efforts of the outstanding lineup of speakers.
Topics include:
Zubulake 10 Years Later: The Current Legal Hold Landscape
Creating, Executing and Defending Your Preservation Strategy
Challenges of Social Media and BYOD
Impact of the Upcoming Changes to Federal Rules of Civil Procedure
Judicial Panel: View from the Bench on Preservation
This 33-page resource features commentary by industry experts, litigation and eDiscovery specialists from top law firms, in-house counsel from G2000 corporations, and 4 current and former federal judges.
The Public Procurement Service of Korea (PPS) received the 2003 UN Public Service Award for its e-procurement system called GePS. GePS digitized the entire government procurement process from purchase requests to payments. It provides a single online window for 27,000 public organizations and 70,000 suppliers. GePS has increased transparency, reduced costs, and streamlined procedures in Korean public procurement.
Central middle school protecting online reputation - 4-22-13Kathy Day
This document provides tips and advice for middle school students on protecting their online reputation and being safe online. It discusses the importance of having a good online reputation that can be seen by potential employers and colleges. It warns students that anything they post online can have lasting consequences. The document then gives recommendations on safe social media use, the dangers of bullying or inappropriate posts, and ways to manage privacy settings on accounts. Students are advised to think carefully before posting and to avoid revealing private details online.
Price volatility in commodity markets is increasingly becoming a key challenge for companies in the chemicals, metals, manufacturing, aviation, and oil and gas sectors. In the past, companies have resorted to declaring force majeure during times of high volatility. It is important for firms to manage price fluctuations effectively because their earnings are linked very closely to market prices.
The rapid economic growth of the emerging Asian and Latin American markets and the influence of investor hedge funds and speculators have boosted commodity prices to new highs. These factors, combined with the global recession and the adverse credit environment, have driven prices down at an alarming speed. This price volatility not only threatens the survival of individual companies but also puts entire markets and industries at risk.
This document summarizes a research paper that proposes a method for implementing two-factor authentication using mobile devices. The method uses time synchronous authentication based on hashing the current epoch time, a personal identification number, and a secret initialization value. This generates a one-time password on the mobile device that is valid for 60 seconds. The proposed method was implemented on J2ME-based mobile phones and could be extended to Android phones. It aims to provide stronger authentication than passwords alone in a manner that is portable and compatible with mobile devices.
This document discusses various network attacks such as sniffing, ARP spoofing, replay attacks, and man-in-the-middle attacks. It provides an overview of how these attacks work, such as how ARP spoofing can allow an attacker to intercept network traffic in a switched network and how replaying captured packets can trigger certain responses. It also recommends tools like tcpdump and Wireshark for sniffing networks and introduces defenses like monitoring and encryption.
This document provides guidance on computer security log management. It discusses the need for log management to effectively generate, store, analyze and dispose of log data. It addresses challenges like large log volumes and inconsistent log formats. The document recommends establishing logging policies, prioritizing log management, designing log infrastructures, and establishing standard operational processes for configuring logs, analyzing data, responding to events and long-term storage. The intended audience is those responsible for computer security log management.
This document discusses two-factor authentication in the banking sector, specifically evaluating its performance for automated teller machines (ATMs). It provides background on ATMs, including a brief history of their development from the late 1960s onward. It describes how two-factor authentication works for ATM transactions, requiring both the physical ATM card and a personal identification number (PIN). The document examines different factors of authentication and classifications of factors into things the user has, knows, and is (biometrics).
MoneyTrac CPG: Adding a new debit credit cardGlobal Payout
Adding a new debit or credit card to your account is easy. Simply provide the card number, expiration date, and CVV security code. We'll verify the information and add the card so you can use it right away for purchases and payments.
The document describes several unusual or mythical creatures including a fish with two tails, a pussycat, an unknown phoenix, a yeti or bigfoot, a cloud with an eye, a demon, faces in the ocean, a giant sea snake, skulls on a mountain cliff, a black cat with two wings, the Loch Ness monster, a lamb with eight legs, mermaids in different countries, an alien UFO, a transparent tree, and a tree resembling a man praying.
This document summarizes a presentation given at Defcon 16 about performing an Internet-scale man-in-the-middle attack by hijacking BGP routes. The attack works by originating a route for the target's IP space and setting the AS path to include the ASes along the normal route to the target. Return traffic is then sent back along this engineered path, allowing the attacker to intercept and manipulate traffic without detection. Proper adjustment of TTL values is also described to anonymize the hijacking router and outbound networks. A live demo is said to be part of the presentation agenda.
Linkedin vs Facebook according to GeomAlfieriAndrea Alfieri
Linkedin non è Facebook, lo dicono tutti. Proviamo a spiegare veramente in cosa divergono in 17 rapide slides. Conoscere le funzionalità è la parte facile, capire quali usare, come, quando e con quale strategia è la parte più difficile
Seminario "Internet ed i liberi professionisti" organizzato da AGEOAG - Associazione dei geologi della provincia di AGrigento - il 17 settembre 2011. Come sfruttare Internet per dare maggiore visibilità alla propria professione. INtervento di dott. geol. Antonino Argentati, consulente SEO/SEM per le aziende.
Seminario "Internet e la libera professione", organizzato da AGEOCL a Caltanissetta il 08/04/2011 - Come pubblicizzare l'attività dei liberi professionisti online. Posizionamento sui motori di ricerca, personal branding, google adwords, campagne ppc
Creare relazioni con i visitatori del tuo sito Web con Intercom - Carlotta Gu...Giulio Gaudiano
Presentazione per la lezione "Creare relazioni con i visitatori del tuo sito Web con Intercom" di Carlotta Guizzardo per la Digital Business School ( http://youmediaweb.com/dbs )
Google Ads per attività locali: 10+ consigliSemrush Italia
Lo sappiamo bene, ormai è fondamentale avere una presenza online, specialmente per le attività. Promuovere in rete i propri servizi e prodotti significa raggiungere più pubblico, farsi conoscere, aumentare il proprio valore agli occhi dell'acquirente: insomma, un must.
Google Ads, il servizio di pubblicità a pagamento fornito da Google, ci aiuta proprio a fare questo: aumentare il traffico del nostro sito, e, di conseguenza, le vendite.
In questo webinar Valerio Celletti, consulente di Google Ads e Google Premier Partner, ci svelerà piccoli accorgimenti, tools, trucchi salvatempo e consigli generali per massimizzare i risultati delle tue campagne Google Ads per piccole attività locali.
Two-factor authentication provides stronger security than single-factor authentication like usernames and passwords alone. It requires two factors: something you know (like a password) and something you have (like a token, smart card, or biometric). This makes hacking accounts more difficult as possessing just a password is not enough. While more secure, two-factor authentication also has costs that must be considered. Some companies have started implementing two-factor authentication to better protect their online customers and networks.
The document discusses how mobile marketing can be used to understand a customer's "digital body language" and build unique relationships. It notes that digital body language is the collection of online activity that can reveal a customer's interests, behaviors, and preferences. It also discusses how understanding digital body language through a customer's online activities can allow companies to truly know their buyers and better engage audiences, know customers, and drive revenue across the customer lifecycle. Mobile technologies are enabling new possibilities for customer experiences through tools like social, mobile, cloud, big data analytics.
Whitepaper: Legal Holds & Data Preservation 2014Zapproved
DOWNLOAD HERE: http://bit.ly/legal-holds-2014
Today's most critical challenges facing legal professionals regarding legal holds and data preservation were discussed by the nation's leading eDiscovery luminaries at the 2nd annual PREX Conference on Preservation Excellence.
This new resource is a compilation of the session content, published so that anyone can benefit from the combined efforts of the outstanding lineup of speakers.
Topics include:
Zubulake 10 Years Later: The Current Legal Hold Landscape
Creating, Executing and Defending Your Preservation Strategy
Challenges of Social Media and BYOD
Impact of the Upcoming Changes to Federal Rules of Civil Procedure
Judicial Panel: View from the Bench on Preservation
This 33-page resource features commentary by industry experts, litigation and eDiscovery specialists from top law firms, in-house counsel from G2000 corporations, and 4 current and former federal judges.
The Public Procurement Service of Korea (PPS) received the 2003 UN Public Service Award for its e-procurement system called GePS. GePS digitized the entire government procurement process from purchase requests to payments. It provides a single online window for 27,000 public organizations and 70,000 suppliers. GePS has increased transparency, reduced costs, and streamlined procedures in Korean public procurement.
Central middle school protecting online reputation - 4-22-13Kathy Day
This document provides tips and advice for middle school students on protecting their online reputation and being safe online. It discusses the importance of having a good online reputation that can be seen by potential employers and colleges. It warns students that anything they post online can have lasting consequences. The document then gives recommendations on safe social media use, the dangers of bullying or inappropriate posts, and ways to manage privacy settings on accounts. Students are advised to think carefully before posting and to avoid revealing private details online.
Price volatility in commodity markets is increasingly becoming a key challenge for companies in the chemicals, metals, manufacturing, aviation, and oil and gas sectors. In the past, companies have resorted to declaring force majeure during times of high volatility. It is important for firms to manage price fluctuations effectively because their earnings are linked very closely to market prices.
The rapid economic growth of the emerging Asian and Latin American markets and the influence of investor hedge funds and speculators have boosted commodity prices to new highs. These factors, combined with the global recession and the adverse credit environment, have driven prices down at an alarming speed. This price volatility not only threatens the survival of individual companies but also puts entire markets and industries at risk.
This document summarizes a research paper that proposes a method for implementing two-factor authentication using mobile devices. The method uses time synchronous authentication based on hashing the current epoch time, a personal identification number, and a secret initialization value. This generates a one-time password on the mobile device that is valid for 60 seconds. The proposed method was implemented on J2ME-based mobile phones and could be extended to Android phones. It aims to provide stronger authentication than passwords alone in a manner that is portable and compatible with mobile devices.
This document discusses various network attacks such as sniffing, ARP spoofing, replay attacks, and man-in-the-middle attacks. It provides an overview of how these attacks work, such as how ARP spoofing can allow an attacker to intercept network traffic in a switched network and how replaying captured packets can trigger certain responses. It also recommends tools like tcpdump and Wireshark for sniffing networks and introduces defenses like monitoring and encryption.
This document provides guidance on computer security log management. It discusses the need for log management to effectively generate, store, analyze and dispose of log data. It addresses challenges like large log volumes and inconsistent log formats. The document recommends establishing logging policies, prioritizing log management, designing log infrastructures, and establishing standard operational processes for configuring logs, analyzing data, responding to events and long-term storage. The intended audience is those responsible for computer security log management.
This document discusses two-factor authentication in the banking sector, specifically evaluating its performance for automated teller machines (ATMs). It provides background on ATMs, including a brief history of their development from the late 1960s onward. It describes how two-factor authentication works for ATM transactions, requiring both the physical ATM card and a personal identification number (PIN). The document examines different factors of authentication and classifications of factors into things the user has, knows, and is (biometrics).
MoneyTrac CPG: Adding a new debit credit cardGlobal Payout
Adding a new debit or credit card to your account is easy. Simply provide the card number, expiration date, and CVV security code. We'll verify the information and add the card so you can use it right away for purchases and payments.
The document describes several unusual or mythical creatures including a fish with two tails, a pussycat, an unknown phoenix, a yeti or bigfoot, a cloud with an eye, a demon, faces in the ocean, a giant sea snake, skulls on a mountain cliff, a black cat with two wings, the Loch Ness monster, a lamb with eight legs, mermaids in different countries, an alien UFO, a transparent tree, and a tree resembling a man praying.
This document summarizes a presentation given at Defcon 16 about performing an Internet-scale man-in-the-middle attack by hijacking BGP routes. The attack works by originating a route for the target's IP space and setting the AS path to include the ASes along the normal route to the target. Return traffic is then sent back along this engineered path, allowing the attacker to intercept and manipulate traffic without detection. Proper adjustment of TTL values is also described to anonymize the hijacking router and outbound networks. A live demo is said to be part of the presentation agenda.
Linkedin vs Facebook according to GeomAlfieriAndrea Alfieri
Linkedin non è Facebook, lo dicono tutti. Proviamo a spiegare veramente in cosa divergono in 17 rapide slides. Conoscere le funzionalità è la parte facile, capire quali usare, come, quando e con quale strategia è la parte più difficile
Seminario "Internet ed i liberi professionisti" organizzato da AGEOAG - Associazione dei geologi della provincia di AGrigento - il 17 settembre 2011. Come sfruttare Internet per dare maggiore visibilità alla propria professione. INtervento di dott. geol. Antonino Argentati, consulente SEO/SEM per le aziende.
Seminario "Internet e la libera professione", organizzato da AGEOCL a Caltanissetta il 08/04/2011 - Come pubblicizzare l'attività dei liberi professionisti online. Posizionamento sui motori di ricerca, personal branding, google adwords, campagne ppc
Creare relazioni con i visitatori del tuo sito Web con Intercom - Carlotta Gu...Giulio Gaudiano
Presentazione per la lezione "Creare relazioni con i visitatori del tuo sito Web con Intercom" di Carlotta Guizzardo per la Digital Business School ( http://youmediaweb.com/dbs )
Google Ads per attività locali: 10+ consigliSemrush Italia
Lo sappiamo bene, ormai è fondamentale avere una presenza online, specialmente per le attività. Promuovere in rete i propri servizi e prodotti significa raggiungere più pubblico, farsi conoscere, aumentare il proprio valore agli occhi dell'acquirente: insomma, un must.
Google Ads, il servizio di pubblicità a pagamento fornito da Google, ci aiuta proprio a fare questo: aumentare il traffico del nostro sito, e, di conseguenza, le vendite.
In questo webinar Valerio Celletti, consulente di Google Ads e Google Premier Partner, ci svelerà piccoli accorgimenti, tools, trucchi salvatempo e consigli generali per massimizzare i risultati delle tue campagne Google Ads per piccole attività locali.
Slide del workshop formativo che trattano un primo approccio al sito web: l'aspetto tecnico e la comunicazione.
Questo workshop si inserisce all'interno di una serie di 7 eventi pensati per avvicinare il mondo delle PMI al digitale.
WebMarketing Comportamentale - 667.Agency - Webinar 15 nov 2018Marco Quadretti
Published on Nov 15, 2018
- Introduzione al webmarketing comportamentale.
- Il processo di acquisto dei tuoi clienti
- Perché le campagne di marketing sono inefficaci Sistema di tracciamento e score dei tuoi potenziali clienti
- Sistema di automazione per riconoscere il comportamento
Digital Services for Business.
Generalmente circa l’80% delle lead che vengono raccolte sono perdute nel ciclo di gestione, a causa di problematiche che moltissime aziende non riescono ad affrontare.
È una statistica negativa, che però si può facilmente ribaltare con un’organizzazione strategica che comprende lo sviluppo di una comunicazione adeguata,
dalla presenza estetica del brand e del suo prodotto, al corretto funzionamento degli strumenti interni, passando anche per la formazione del personale.
Web Marketing per startup // Tips and tricks per Unipol IdeasDanilo di Capua
Workshop del 30 Ottobre 2014 presso Unipol Ideas, incubatore d'impresa per l'innovazione sociale del Gruppo Unipol. Impostazione di una strategia di web marketing per le piccole imprese.
Similar to B com 2014 | Come aumentare la lead generation. Il caso di gustissimo.it_Sergio Brizzo, Across Srl (20)
1) The document discusses how smartphones and mobile devices are changing the digital shopping experience, with people using mobile devices to research products online and compare prices both before and during shopping in physical stores.
2) It provides data showing that a large percentage of smartphone owners use their phones to look up information about local businesses and products. Many then take actions like visiting stores or making purchases after using their phones for local research.
3) The document emphasizes that retailers need to recognize mobile as an integral part of customers' shopping journeys and digital marketing strategies, as smartphones are enabling "self-help" comparisons and information-gathering in stores.
The document discusses content marketing strategies and the importance of a multi-channel approach. It emphasizes that content should not be an afterthought but rather intentionally produced for different channels. Effective content marketing requires understanding audiences, defining a storytelling concept, selecting appropriate channels, using a process for production and distribution, and defining key performance indicators for measurement. A multi-channel content strategy will be key for companies to effectively engage with audiences across multiple platforms in 2014.
5. Dove voglio arrivare?
IL CASO
GUSTISSIMO.IT
Generare
ISCRITTI ALLA
NEWSLETTER
SEO – SEM –
EMAIL MARKETING
Il mercato attaccato
nelle 3 direzioni
OBIETTIVO STRUMENTI DISPONIBILI
Analizziamo ogni strumento…
6. SEO
n°richieste
tempo
… prima che inizi…
PRO
CONTRO
Il posizionamento richiede
molto tempo per ottenere
i primi risultati
Aumenta il traffico,
aumentano le visite
se il sito è ben
posizionato
Richieste «free»
7. SEM
… finché paghi…
PRO
CONTRO
Risultati solo a
pagamento
Da 100 a 0 in un
secondo
Aumenta il traffico,
aumentano le visite
Risultati immediati
n°richieste
tempo
8. EMAIL MARKETING*
… il picco e poi la morte …
PRO
CONTRO
Le performance
diminuiscono nel lungo
periodo
Non si può inviare ogni
giorno allo stesso utente =
rischio abbandono
Risultati immediati ed
elevati con picchi molto
più alti rispetto a SEO e
SEM
*SU UN UNICO DB
n°richieste
tempo
10. 95.025 visitatori unici al
giorno
369.194 visualizzazioni di
pagina al giorno
… applicato al caso Gustissimo.it
- IL RICETTARIO DI NATALE -
SEO
SEM
EMAIL
Conversione bassa sugli
iscritti alla NL
Natale è alle porte…
DB proprietario di
utenti già iscritti al
servizio NL
Rischio di down per
sovraccarico server
Dati dicembre 2013 (Google Analytics)
CRITICITÀPUNTI DI FORZA
Utenza molto a target
(tema Gustissimo.it)
Costi elevati
Volume di ricerca non
soddisfacente
Picco circoscritto
all’invio
Come migliorare la Lead Generation?
16. AFFILIATION
PRO
CONTRO
Possibili invii duplicati
Qualità
Pianificato in 2 giorni
Risultati immediati
Picchi continui grazie a
invii su diversi DB
… la soluzione …
I CONTRO SONO SUPERABILI
n°richieste
tempo
17. Collaboriamo con 120 editori ma sono 60 quelli fidati attraverso i quali
GARANTIAMO QUALITÀ
Grazie al controllo sulla provenienza delle liste affiliate EVITIAMO INVII
DUPLICATI
COME SUPERARE I CONTRO
Inoltre l’AFFILIATION consente una pianificazione giornaliera senza rischiare
l’over di richieste
n°richieste
tempo
GRAZIE ALLA
LANDING PAGE
STRUTTURATA
20% TASSO DI
CONVERSIONE
SEM
SEO
AFFILIATION
19. Dubbi? Domande?
Se è così chiedete a mia nonna :-)
SERGIO BRIZZO
CEO presso Across s.r.l. Gruppo Ediscom s.p.a.
Formazione statistica, esperto in Affiliation, Lead
Generation e SEO.
sergio.brizzo@across.it
sergio.brizzo
www.linkedin.com/pub/sergio-
brizzo/32/895/8a4
GRAZIE PER L’ATTENZIONE