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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 1
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
Mobile Marketing as enabler to understand
customer’s Digital Body Language and to build a
unique relationship
Armando Janigro
Director, EMEA Customer Experience Strategy
@twmando
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 3
Agenda
Tech Stats
LookValue
1851
America’s Cup
The oldest trophy in
international sport
Lumber
Sextant
Compass
Canvas
Sail Tension Wind Speed
Mast Strain
Hull Stability
300
Sensors
3,000
Variables running
10 times per second
1GB
Raw data
every sailing day
Wind Speed
20 Knots
Hull Stability
826 kg
Sail Tension
72o ~ 826 kg
Mast Strain
521 kg
Empowering the
Right Team with
the Right
Information
Strength
Stability
Insights into Boat
Performance
NBC Gets More Than
It Expected”
Sailing-Epic America's
Cup to end with
winner-take-all
showdown”
Oracle Team USA
Breathes Life Into
America's Cup With
Historic Comeback”
“
“
“
Huffington Post 2013
The New York Times, 2013
Reuters, 2013
New Spectator Experience
New Possibilities | New Experiences
Social
Mobile
Cloud
Big Data Analytics
New Technologies
Mobile Marketing as enabler to understand customer’s
Digital body Language and to build a unique
relationship
Armando Janigro
Director, EMEA Customer Experience Strategy
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 11
Digital Data 2014
Global vs Italy
source: wearesocial.sg
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 12
Digital Data 2014
Italy – Internet Indicators and Smartphone Usage
source: wearesocial.sg
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 13
Mobile Projections
source: 3UK
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 14
Using Mobile with Money
source: 3UK
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 15
Mobile & Productive
Complete Mobility drives Sales Results
Truly Know Your Buyer
Digital Body
Language is
the
collection of
online
activity used
to determine
interests,
behavior and
preferences.
Order HistoryInvoices
Location
Claims
Events
Online Activity
Shares, Likes, Groups, Posts,
Connected, Following
Content
Search & Visits
Downloads
Loyalty Status
Preference
Advertising
Email activity
Internal data
External data
Campaign data
#MarketingProfessionals,
#LeadNurture, #DemandGen
#Social, #MarcomLeadership
#LinkedIn, #Twitter, #HBS
#Designers, #PR
Professional
data
Modern Marketing
Digital Body
Language
Useful Info,
Any Channel
Anytime,
Anywhere
57% of
purchasing
decisions
before sales
involvement
Marketing ROI
i
Engage Audiences. Know Buyers.Drive Revenue.
Customer Lifecycle Marketing
Email Mobile WebSocial DirectDisplay Ads Mail Phone
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
Thank You
@twmando
armando janigro
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 20

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B com 2014 | Il mobile marketing come fenomeno abilitante per comprendere il Digital Body Language dei clienti e per rendere unica la relazione_Armando Janigro, Oracle

  • 1. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 1
  • 2. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Mobile Marketing as enabler to understand customer’s Digital Body Language and to build a unique relationship Armando Janigro Director, EMEA Customer Experience Strategy @twmando
  • 3. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 3 Agenda Tech Stats LookValue
  • 4. 1851 America’s Cup The oldest trophy in international sport Lumber Sextant Compass Canvas
  • 5. Sail Tension Wind Speed Mast Strain Hull Stability 300 Sensors 3,000 Variables running 10 times per second 1GB Raw data every sailing day
  • 6. Wind Speed 20 Knots Hull Stability 826 kg Sail Tension 72o ~ 826 kg Mast Strain 521 kg Empowering the Right Team with the Right Information
  • 8. NBC Gets More Than It Expected” Sailing-Epic America's Cup to end with winner-take-all showdown” Oracle Team USA Breathes Life Into America's Cup With Historic Comeback” “ “ “ Huffington Post 2013 The New York Times, 2013 Reuters, 2013 New Spectator Experience
  • 9. New Possibilities | New Experiences Social Mobile Cloud Big Data Analytics New Technologies
  • 10. Mobile Marketing as enabler to understand customer’s Digital body Language and to build a unique relationship Armando Janigro Director, EMEA Customer Experience Strategy Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
  • 11. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 11 Digital Data 2014 Global vs Italy source: wearesocial.sg
  • 12. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 12 Digital Data 2014 Italy – Internet Indicators and Smartphone Usage source: wearesocial.sg
  • 13. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 13 Mobile Projections source: 3UK
  • 14. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 14 Using Mobile with Money source: 3UK
  • 15. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 15 Mobile & Productive Complete Mobility drives Sales Results
  • 16. Truly Know Your Buyer Digital Body Language is the collection of online activity used to determine interests, behavior and preferences. Order HistoryInvoices Location Claims Events Online Activity Shares, Likes, Groups, Posts, Connected, Following Content Search & Visits Downloads Loyalty Status Preference Advertising Email activity Internal data External data Campaign data #MarketingProfessionals, #LeadNurture, #DemandGen #Social, #MarcomLeadership #LinkedIn, #Twitter, #HBS #Designers, #PR Professional data
  • 17. Modern Marketing Digital Body Language Useful Info, Any Channel Anytime, Anywhere 57% of purchasing decisions before sales involvement Marketing ROI i Engage Audiences. Know Buyers.Drive Revenue.
  • 18. Customer Lifecycle Marketing Email Mobile WebSocial DirectDisplay Ads Mail Phone
  • 19. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. Thank You @twmando armando janigro
  • 20. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 20