2. SEO Objective
2
Brand Awareness
Relevant User Traffic
SERP Ranking
Competitor Targeting
3. SEO Approach
3
URL Factors
On-Page Factors
Off Page Factors
Social Factors
Contributing to optimal ranking solution
4. 4
Keyword/Content Strategy
To target long phrase low competitive keywords with content rich articles
Product based keywords and content
Brand and product based content would be developed for the keyword
targeting
CTA based keywords to be targeted
We will suggest you to target some low competitive keywords initial stage of
the campaign. Targeting high competitive keyword at the initial stage of the
campaign would not be recommended because we face stiff competition.
There are already well established websites are already ranked well on first
page of the website. They have spent enormous amount of time (years) and
money to secure top position and competing with them at the initial stage
might be extremely difficult. The site needs to get established with high link
popularity which we have to build along. The realistic approach to target
semi competitive keywords and once our website gets established, we can
try for highly competitive key phrases.
6. Keywords For AP
6
Keyword list given is just an indicative list. Please give your feedback for concrete list.
Keywords
Monthly
Searches Ranking Google.in Google.com
places to visit in Andhra Pradesh 1K – 10K 82 77
tourist places in andhra pradesh 1K – 10K Not In Top 100 68
tourist places in AP 100 – 1K 32 46
andhra pradesh tourist places 1K – 10K 68 72
andhra pradesh tourism 1K – 10K 4 4
Tourism in Andhra Pradesh 100 – 1K 7 5
AP tourist places 100 – 1K Not In Top 100 39
AP tourism website 10-100 14 5
Andhra Pradesh Tourist Destinations 10-100 21 18
Historical Places in Andhra Pradesh 100-1k 35 35
7. Keywords For AP
7
Keyword list given is just an indicative list. Please give your feedback for concrete list.
Keywords
Monthly
Searches Ranking Google.in Google.com
Historical Places in Andhra Pradesh 100-1k 35 35
Religious Places in Andhra Pradesh 10-100 Not In Top 100 25
Tourist Places in AP India 10-100 Not In Top 100 28
Places to Visit in India 10K – 100K Not In Top 100 Not in Top 100
Tourist Places in India 10K – 100K Not In Top 100 Not in Top 100
Holiday Destinations in India 1K – 10K Not In Top 100 Not in Top 100
best tourist destinations in india 100 – 1K Not In Top 100 Not in Top 100
tourist destinations in india 1K – 10K Not In Top 100 Not in Top 100
travel destinations in india 100 – 1K Not In Top 100 Not in Top 100
best state to visit in india 100 – 1K Not in Top 100 Not in Top 100
8. Keywords For AP
8
Keyword list given is just an indicative list. Please give your feedback for concrete list.
Keywords
Monthly
Searches Ranking Google.in Google.com
best holiday destinations in india 1K – 10K Not in Top 100 Not in Top 100
india tourism 10K – 100K Not in Top 100 Not in Top 100
tourism in india 10K – 100K Not in Top 100 Not in Top 100
best tourist state in india 100 – 1K Not in Top 100 Not in Top 100
beautiful places in india 1K – 10K Not in Top 100 Not in Top 100
tourist attractions in india 1K – 10K Not in Top 100 Not in Top 100
top tourist places in india 1K – 10K Not in Top 100 Not in Top 100
places to visit in india 10K – 100K Not in Top 100 Not in Top 100
places to visit in south india 1K – 10K Not in Top 100 Not in Top 100
tourist places to visit in india 100 – 1K Not in Top 100 Not in Top 100
tourist attractions in india 1K – 10K Not in Top 100 Not in Top 100
9. SEO Strategy
9
Objective
• Make website user friendly
• Optimize website content and making it search engine friendly
• Individual webpage optimization (Optimize Title & description for each
pages)
• Optimize images present on website and make them search engine
friendly
• We will optimize each header using relevant keywords
• Making website informative and answering all kinds of queries related
to tourist places in Andhra Pradesh, AP tourist places, Andhra Pradesh
tourist destinations etc.
• Building confidence & trust by highlighting strengths of the website
• Smooth internal navigation via relevant keywords and increasing the
number of unique visitors and interactions on the website
• Focusing on providing better user experience
• Connecting homepage with all the important service pages on website.
We will also create new service pages like Tour & Packages.
10. SEO Strategy-Engage
10
Objective
• Optimizing Website Footer Section. Well optimized Footer link acts as
additional entry points for search crawlers to website. We will optimize
footer section so that all the important links are easily available on
footer.
• Internal Linking of all Web Pages present on website. They help
spread link juice (ranking power) around websites.
• Through home page we are presenting world our services. So it is very
essential to links all the important pages on home page.
• Having a blog section can be beneficial in two ways - targeting our
keywords as well as increasing content ratio on our website
• We will build quality backlinks from various sources for example -
article linking, guest blog linking, video submission, Image submission,
press release etc. It will help us to diversify our backlink profile. Search
engines, namely Google, give more credit to websites that have a
larger number of quality backlinks and consider those websites more
relevant in a search query.
11. Competitors
11
Top 3 Competitors
1. Gujarattourism.com
2. Maharashtratourism.gov.in
3. Goa-tourism.com
Page Authority & Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search
engines. It is based off data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors.
35
60 59
53
24
52 51
46
0
10
20
30
40
50
60
70
80
90
100
aptourism.gov.in Gujarattourism.com Maharashtratourism.gov.in Goa-tourism.com
PA & DA Checker
Pages Authority Domain Authority
13. Current Website Analysis
13
Matrix Value
Domain
Domain Age 11 years 7 months 24 days (created 21-Apr-2005)
Domain Expiration 21-Apr-17
Google PR 0
Domain Redirection No Redirection Done
Crawl Status
Robots File Present
Sitemap html Not Found
Sitemap xml Not Found
Total Indexed Pages In Google 681
Source Code
SERVER RESPONSE 200 OK
Flash Not Present
Google Analytics Present
CSS Validation 35 Errors
Home Page
Title Tag Found (22 Chars).
Description Tag Present (151 Chars)
ALT tag Some Images are missing ALT tag
Header (h1) Not Present
Header (h2) Present
14. Current Website Analysis
14
Matrix Value
URL
URL Canonicalization (upper &
lower case)
Canonical Tag is Missing
Dynamic Parameter Not Found
Homepage URL Proper
Technical Issues www & non www URL Website open with WWW & Non-www
Custom 404 Page Present
Social
Blog Present
Link to Twitter Not Found
Link to Google Plus Not Found
Link to Likedin Not Found
Link to YouTube Not Found
Link to Instagram Not Found
Link to Pintrest Not Found
Link to Facebook Not Found
15. Current Website Analysis
15
Matrix Value
Page Speed
Score for Mobile 50 / 100
Score for Desktop 61 / 100
Mobile Optimization
Mobile Speed Good
Meta View Port Proper
MOZ Score Domain Authority 23 /100
Page Authority 34 /100
Total Links 680
Root Domain 10
Google Listing Maps and business Not Found
Google Cache Cache Date 12 Dec 2016 06:26:37 GMT
Service Pages Service Pages present
Content present
16. Top Priorities
16
Add Robots.txt file to website
Write Unique Title for each page which includes targeted keywords
Write Meta description for each page which describes the page
Add optimize H1 & H2 tag on the website
Optimize Images by adding Alt tag
Add updated HTML & XML Sitemap page to website
Improve website speed
Include links to social pages on top of the website
18. Off Page Activity
18
Off page Activities Numbers per Month
Social Bookmarking 40
Article Writing 8
Article Submission 8
Article Bookmarking 4 X 10
Blog Post Writing 8
Blog Bookmarking 4 X10
Link Wheel Creation 4
Link Wheel Bookmark 4 X 10
Infographics Submission (information need to be sent by client) 1
PPT Submission 1
PR submission ( information need to be sent by client) 1 X 5
Reporting Monthly
