Cittaslow is an international slow city movement founded in Italy in 1999 that promotes sustainability, local culture and products, and community involvement. The town of Aylsham in the UK joined this movement in an effort to improve environmental initiatives, infrastructure, and hospitality offerings through community-led projects and partnerships. Some examples of Aylsham's Cittaslow activities include an annual food festival, recycling programs, and a local car sharing club. Membership in Cittaslow provides benefits like increased community engagement and opportunities through the international network.