This document discusses working with a travel blog called Travel Junkie to promote creative tourism. It provides details on the travel blog's online presence and strategy. The travel blog aims to support Indonesia's tourism campaign by showcasing cultural and natural heritage to spark affection for local communities. It also outlines why working with travel bloggers is an effective marketing approach, noting their large engaged audiences and lower costs compared to traditional media.

1. WORK WITH TRAVEL BLOG IN CREATIVE TOURISM

2. www.thetraveljunkie.org
Twitter: @TravelJunkieID
Instagram: @TravelJunkieID
Facebook: /thetraveljunkieofficial
Facebook: /traveljunkieindonesia
Email: traveljunkieindonesia@gmail.com

3. DIGITAL ERA
CREATIVE TOURISM
EXPERIENCE
REVIEW
ENGAGEMENT

4. TRAVEL BLOGGERS

5. PASSION!

6. COMMITMENT!

7. TRAVEL BLOGGER:
TRAVEL JUNKIE,
WEB DEVELOPMENT,
PUBLISHER, WRITER,
EDITOR, DESIGNER,
PHOTOGRAPHER,
SOCIAL MEDIA MANAGER,
MARKETER, REVIEWER, etc.
Very BUSY!

8. POSITIONING
DIFFERENTIATION
BRAND
A Briefing on
global travels,
culture,
Life.
Content (What to Offer)
Accurate and credible information about travel notes, culture, food, fashion, music, hotels and life (more personal)
Context (How to Offer)
Informative, edutaiment, and mature design
Infrastructure (Enabler)
the most up to date travel blog, link to social media network, and media community
THE TRAVEL JUNKIE STRATEGY

9. Intellectual Emotional Spiritual
Mission Supporting
Indonesia and
international
tourism campaign
Showcasing
Indonesia’s &
international
most authentic
cultural and
natural heritage
Sparking love and
affection for
culture and
tourism
community
Vision The Platform to
bring Indonesia’s &
international
Culture and Tourism
Sites to the World
Stage
The platform to
showcase the
pride of
Indonesia &
international
The authority to
showcase the
pride of
Indonesia &
international
Values Celebrating
True Uniqueness
Appreciating
Local Wisdom
Expressing
Human Spirit
THE TRAVEL JUNKIE MISSION, VISION, VALUES
CONNECTED
CATALYST
CIVILIZED
CLARIFICATION
OF
PERSONA
CODIFICATION
OF
DNA
CHARACTER
WITH CHARISMA
POSITIONING DIFFERENTIATION
BRAND
This travel blog as marketing 3.0 tools for
alternative tourism media

10. Primary
•Travel Junkies (national/international)
•Travel Blogs Secondary
•Ministeryof Tourism
•Tourism Board
•Brands
•etc
Target
Market
Target Audience

11. Content Management -The Emperor
Images Help Content Stand OutSearch EnginesTrafficRankings
Sponsors

12. OBJECTIVE
•Increase awareness
•To further strengthen brand image among target audience
•As an active feedback
•A valuable component for search engine rankings
•Drive organic search results
SOCIAL MEDIA gets wrapped up in SEO

13. DIGITALCHANNEL

14. CREATIVE TOURISM
+
CREATIVEMARKETING
+
CREATIVE BLOGGING
=
ENGAGEMENT

15. Admit It You Love It

16. TourismSlogansFromAroundtheWorld
http://www.theguardian.com/travel/2013/nov/21/tourism-slogans- around-the-world

17. OFFLINE TO ONLINE

18. WHY WORK WITH
TRAVEL BLOGGER

21. UNWTO report shows 33% of US travelers going to Europe cite travel blogs as part of their trip planning. That is only 10% less than traditional media and up from 0% just 5 years ago. It is the fastest growing source of information for travelers. (http://www.etc- corporate.org/resources/uploads/ETC- UNWTO_Study_on_the_Outbound_Travel_Market.pdf) World Travel Market 2011 Industry Report shows that social media and blogging are considered the #1 and #2 online marketing vehicles for travel, ahead of mobile, pay per click and video/content marketing. (http://www.wtmlondon.com/files/onsite_wtm_industry_report_2011. pdf) 2011 Google report shows 24% of personal travelers and 40% of business travelers have read a travel related blog in the last 6 months. (http://www.thinkwithgoogle.com/insights/library/studies/travelers- road-to-decision-2011/)
DATA AND MORE DATA

22. Hypothetical Travel Blogger Comparison vsBig Media
Big Media
Travel Blogger
Monthly Readers
~800,000+
~100,000+
Costs
Midtown Jakarta office space, staff of 100’s
Suitcase, laptop, camera, food, hotel rooms
Advertising Prices
$100,000 = 1 page, 1 issue
$100,000 = Everything for 1 year
Advertising Quality
1 page flip in competition with dozens of other advertisers
100% banner inventory, no competition, social media mentions, meet ups, travel projects, personal appearances, SEO, videos, etc.
Total Exposure
~800,000+
~1,200,000+
Growth
Shrinking
Growing
Click Through
No
Yes

23. TRAVEL BLOGGERS AND INTERNET PERSONALITIES OFFER A LEVEL OF PERSONALITY AND TRUST THAT NO MEDIA PROPERTY CAN MATCH, AND CAN DO SO AT A FRACTION OF THE COST OF TRADITIONAL ADVERTISING.

24. TRAVEL BLOGGER = MARKETER

25. Any Question?

26. www.traveljunkieindonesia.com
Twitter: @TravelJunkieID
Instagram: @TravelJunkieID
Facebook: /traveljunkieindonesia
Email: traveljunkieindonesia@gmail.com