This document discusses rural deprivation in Norfolk, England. It finds that while most deprivation exists outside of major urban areas, most investment is directed to urban hotspots. Rural areas face higher living costs, lack of access to services due to limited transportation options, and lack of affordable housing due to high property prices relative to incomes. Solutions discussed include programs to help reduce energy costs, support local transport and services, and provide affordable housing. The role of communities in addressing these issues is also noted.

2. What’s the need?

3. The Rural Challenge
• People are born, live and die in the same way,
their fundamental needs aren’t that different
• Systemic Challenges – because of the way the
system works
• Rural Issues – how certain issues can be
intensified because of rurality

6. The evidence led
investment paradox
• The majority of deprivation is outside the
major hotspot areas
• The majority of investment is directed towards
major hotspot areas

7. Rural Share of Deprivation
70
60
50
40
30
20
10
0

8. Rural Issues

9. Access to Services
• Bring people to the service of service to the
people
• No Car Ownership level double in areas of
rural deprivation
• Norfolk 21%, Rural Norfolk 14%. Deprived
Rural Norfolk 36%
• Those most in need are least likely to be able
to access it themselves

10. Cost of Living is now the biggest
issue identified by communities

11. Cost of Living as an Issue
93%
36%
6%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2014 2012 2010

12. Costs
• 15-20% higher living costs in rural areas
• 35% higher service delivery costs

13. Income
Gross Annual Pay 2013 Median % change Mean % change2
Norfolk £ 19,303 -0.1 £22,473 -1
Breckland £ 17,873 -1.6 £19,386 -4.4
Broadland £ 21,102 -0.8 £25,184 -1.4
Great Yarmouth £ 19,286 -6 £23,165 3.3
King's Lynn and West Norfolk £ 18,837 2.9 £21,320 -0.8
North Norfolk £ 18,315 1.9 £20,833 -3.2
Norwich £ 18,724 2.4 £21,831 0.3
South Norfolk £ 21,579 1.3 £25,386 0.2
Single, working-age adults need to earn at least £15,600 a year in rural towns, £17,900
in villages and £18,600 in hamlets or remote countryside to reach a minimum living
standard, compared with £14,400 in urban areas.

14. Housing
House Price to Earnings
ratio 2013
Affordable Homes Built
2012-13
Norfolk 6.48 770
Breckland 7.35 110
Broadland 6.69 80
Great Yarmouth 5.01 30
King's Lynn and West
6.39
Norfolk
150
North Norfolk 8.38 10
Norwich 5.67 170
South Norfolk 7.19 220
21,716 Households on local authority housing register in Norfolk
2013

15. • Transport – Petrol prices have just entered a
particularly low price period but rural areas
remain dependent on private cars
• Fuel poverty - Oil heating is approximately
39% more expensive per kilowatt hour than
mains gas. Legacy of older more poorly
insulated properties

16. Some of our work
• ThinkingFuel – Saves £120 a year on average
• Energy saving work
• Support for Good Neighbour Schemes and
transport providers
• Village Agents support for individuals
• Relief Charity Housing project – Housing an d
the poor of the village in the 21st Century

17. What are the key aspects of rural
deprivation?
What are the solutions?
What is the community’s role?